3 Results Instead Of 7 – Google Updates the “Local Pack”

Yes, the 7-pack is now the 3-pack. Google has made it short and redesigned it to fit more with the mobile user interface. Due to the ever-growing importance of mobile devices, so the change in the local SEO SERP is more about mobile responsiveness now.

Here is a picture of the new local pack, displaying only three results:

google 3 pack result

Here is a screen shot showing what the local results looked like a week ago.

Google 7 Pack Removed

Ahh, bad news for the websites those were there in the 4 -7 places. So they will have now a fewer sales or leads on those keywords for those they used to be appeared in the 4th or lower position.

Google explains it as “We are constantly exploring the best way to bring a better search experience to our users. This update provides people with more relevant information, including photos, reviews and prices, for searches that have multiple results for a given location.”

Mike Blumenthal has a great post here: THOUGHTS ABOUT THE NEW LOCAL STACK DISPLAY.

You can find some more valuable advice here by Jennifer Slegg: Google Local Shakeup: 3-Pack Only, 7-Pack Removed; Addresses & Phone Numbers Gone

Another great post by Brian: Google goes to Local 3 Pack

My take on the change: With the update the competition for the three spots is going to heat up the local search engine optimization and digital marketers will have to work again on their local SEO strategy.

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2 thoughts on “3 Results Instead Of 7 – Google Updates the “Local Pack”

  1. Brian Barwig

    Thanks for linking my post Arun. This is a huge change for Local Search and is probably one in a long line of more to come. Keeps us Digital Marketers on our toes.

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