If you are contemplating the use of blog comments as a part of your 2016 link building strategy, here are some points you must consider.
Blog comments provide a simple and natural portion of a healthy backlink profile. If you want to really build your presence on the Internet, you need to build your natural link profile first. Though some people may say that link building is no longer relevant and there is no need to invest in it, this is actually not true. There are plenty of reasons to use the strategy, and one of them is that Google uses link building as a part of its rankings.
When you are searching for links, make it a priority to focus on fresh links first, alongside the natural fitting. Here are some of the right comments you must focus on:
# 1 Good neighborhood Comments
You certainly don’t want your link to live in a bad neighborhood environment. But, first, you should know what bad neighborhood comments may be.
Some of the elements of bad link-building include the following:
▪ Too many links – You need to have a higher ratio of content to links on any page of your website, therefore you must avoid a situation like 10% content and 90% links or even no content at all. Check out this comment:
▪ The bad links – If you discover a bad link, or what is referred to as negative PPC, especially those from porn and casino websites, then you must get out of such environment as soon as possible.
▪ Bad content- This can be difficult for most people to detect, but you need to ensure that you don’t place your content next to a poorly written article on a website. Badly written content on a site means the site is probably using lots of spun content which mean the use of software for content generation.
▪ There may be lots of links on some web pages but the site may contain much spam on its pages. The site may look innocent but the moderators don’t seem to moderate the spam they get, so try and watch out for these because bad links may be the next problem.
▪ Too many ads – Google distributes too many ads through its AdSense system, and at the same time it cracks down on sites that have more ads than content. Make sure your pages are not 90% ads just like links.
Try to maintain a clean website in order to create a good neighborhood, secondly, you need to ensure that the neighborhoods you maintain add similar to your website. Make sure there are very few random links in them, and they must not have links to irrelevant contents. Make sure the sites are clean and they have content similar to yours. If you can do all these, then your SEO strategies will be more effective and your sites will gain more traffic.
#2 Niche Relevant Comments
Many SEO strategies often skip out the niche-relevant comments, and that can mean that you may not get any followers.
It is important that you don’t ignore the relevant comments, and you must use the proper blog comments to achieve the following:
- Create an atmosphere of relevancy around your site,
- Improve your website’s do-follow and no-follow backlinks,
- Diversify your website anchors in a more meaningful way,
- You need to get some amounts of referral traffic, and
- Establish a relationship with other bloggers that you could leverage for backlinks, presently and in the nearest future.
Take note of the fourth point in order not to mess up your SEO, you must not go to a top blogger’s comment page and write something general or two words like “me neither”. You need to provide a valuable comment but not a page of the essay. Experts recommend that you focus on the main point and leave a concise, valuable comment to build high-quality backlinks.
#3 Comments with signatures
Have you noticed that many people who leave comments on some blogs also leave some signatures, such as links to their own blogs? These are links within comments and they are relevant to the topics being discussed. This habit is good because the comments are genuine and they are from regular readers. It will also give you the opportunity to leave your blog’s URL in the comment field.
Most bloggers have no-follow tags; this is a bad strategy. When you examine the comments in posts, you see people using pseudo names, but that is not right. Use your real name, this can be your signature and one of the best ways to promote yourself. Or it can be also your position:
Having a blog without mistakes is important, so avoid using the silly and meaningless pseudo names that can give you a bad reputation. A link in a comment section may not be necessary since your name has been mentioned already.
#4 Comments with heads and tails
Comments with heads and tails look more like emails and bloggers prefer them because they seem more personal. These comments have a head (such as a greeting), and a tail (more like a signature or closing). Greetings can make your comments more natural and personal.
The closing part will have more effect on the final results of your comment- it means a blogger may likely reply to it. There are two possible forms of closing:
Closings may be of different kinds, but there are two main types I have detached:
- Hugs, etc.
- Because He lives
- In Christ
- In the name of God
From my experience, I should say that religious closings are more likely to win your bloggers over.
#5 Long comments
Sometimes, the size of your comment matters on a blog, but you don’t have to make them as long as a whole page. Focus on thorough comments with a little bit of research. If you make relevant points and facts in your comment, then they will be approved by moderators. Try as much as possible to attract attention through your long comments but don’t make them too long and boring.
One of the comments I met contained 1044 words! Pretty much of an article, don’t you think?
Which types of comments do you use? Share your experience.
Raymond Stokes is a digital marketing and a social media addict. He’s crazy about new ideas and start-ups, implementing them into his new project on Essay Dune. Follow Raymond on Twitter to get to know him better.