Author Archives: Supriyo Das

The Relevance of Long Tail Keywords Amid the Changing SEO Practices

Long Tail Keywords

Keyword research was, is and will continue to be an integral part of SEO. Though some marketers believe keywords are no longer essential for SEO, the majority still include keyword research in their optimization checklist. Selecting campaign keywords Anyone with a shred of knowledge in SEO would agree that ranking a site against top keywords is incredibly difficult (if not ...

Read More »

Content Marketing and Social Media Nexus Benefiting Brands

B2B Social Media Campaigns

SEO, as we know it, is a B2B process. Nobody goes to a retail outlet expecting to buy an SEO package. The buyers and sellers are both businesses. True, DIY SEO has been a phenomenon for a while, but nine out of ten clients are still interested in hiring a company or, at least, freelancers. Content marketing and B2B Content ...

Read More »

Google Panda Ranking Factors, Recovery and Other Implications

Google Panda Ranking Factors

Google Panda is no longer a separate algorithm to decide content quality. It is now a part of Google’s core ranking algorithm. In case you haven’t gotten the news, here’s the link to the update. It’s been a few days since Google announced it, and SEOs are confused already. The confusion is nothing new; it’s been in the industry for ...

Read More »

Google Panda is Now Included in the Ranking Algorithm

Google Panda Ranking Algorithm

Google Panda is no longer a separate algorithm, used by Google exclusively for the purpose of elevating or decreasing a site’s ranking. Reports are to and fro that Panda has been officially encapsulated by Google’s ranking algorithm. Jennifer Slegg reported this yesterday. This is what a spokesperson from Google told her: “Panda is an algorithm that’s applied to sites overall ...

Read More »

5 Content Marketing Tips to Start Off the New Year

5 Content Marketing Tips 2016

2016 is unfolding itself under the SEO industry’s watch. The digital marketing pundits have predicted a slew of trends for this year. It’s too early for us to have our say, but there’s no harm in speculating. Here are some of the trends that we, at Digitalvani, think might end up being the best practices for this year. Blogs with ...

Read More »

SEO Considerations for the Onslaught of Mobile Web

Mobile SEO Considerations

As the mobile web is snatching visitors from its desktop counterpart, SEO has been steadily losing uniformity. All through 2015, SEO has been anything but uniform. I have come across several brands with two sets of strategies – one set for the desktop version and another for the mobile version. Is this the future of SEO? Or will we get ...

Read More »