Anyone who deals with search engine optimisation knows that they need help. Sorry to dent your ego, but it isn’t embarrassing to admit that you aren’t an expert. What is shameful is pretending you are and running your business into the ground.
Companies outsource marketing for a reason: it’s a specialist subject. If you’re not an expert, you shouldn’t be in charge, and it’s that simple. But, you should choose a partner that can fulfil your needs and take the strategy to the next level.
To make sure you pick wisely, here are the questions you must ask and what they reveal.
Can You Guarantee Results?
There isn’t a company on the planet that doesn’t want to back a sure thing for obvious reasons. But, no matter what a firm says, there is no way to guarantee anything. They can, of course, show you a plan of action which will increase the chances of a higher ROI. And, they might use the term ‘guarantee’ as a means to show off their confidence. However, you should always take it with a pinch of salt. Instead of empty words, a business like yours needs to look for a deal that provides results through their actions.
How Long For Results?
Now, this is a tricky question because you want to hear something along the lines of immediately. After all, everyone is impatient and wants results as soon as possible. The thing is that SEO is a long-term game. To win the game, you need to be patient and wait for your strategy to gain traction. Otherwise, your short-term plan will burn out and you’ll be up a particular creek without a paddle. Quality agencies know this, so they should look to the future instead of the present. It might seem like they are stalling, but they’re just pragmatic.
Does One Size Fit All?
The answer is a firm no. It doesn’t take a rocket scientist to understand that businesses have certain unique requirements. And, the agency has to meet these needs for guaranteed SEO results. Although it sounds simple, it’s amazing how many organizations use the same tactics over and over again. They can use excuses like they are going with what they know, but it’s just lazy. Any agency worth their salt knows that they need to tailor a strategy to the individual firm. If they can’t show evidence of this, they shouldn’t be in your considerations.
How Is SEO Different In 2017?
Nope, this isn’t a trick question. In fact, it’s a very real and important one that requires a detailed answer. Simply put SEO changes and evolves every year. So, what was successful in the past isn’t as effective any longer. An ‘expert’ should know this because it’s their job to provide a platform for success. By testing their knowledge, you can gather whether they are faking it or if they indeed know their stuff. It goes without saying that you also need to know how SEO has changed in the past decade.
These questions aren’t exhaustive, but they are four of the most important and revealing.