Do you manage a website? If so, you will no doubt be looking for ways to increase conversion rates on it. Sure, you might have read about some tried and tested methods online. But, how do you know which ones do what they claim?
As you can imagine, it can sometimes be a nightmare as you could end up making the wrong changes to your site. The good news is that today’s helpful article will show you how to optimise your site’s CRO rates. Ready? Good. Let’s get started!
Stop asking your visitors for lots of information
It’s likely your site will have forms on it. Examples may include contact pages or newsletter subscriptions. Did you know that many site owners ask for too much information from their visitors?
Let’s face it; many of us are busy people. We don’t have the time to spend filling out scores of form fields on a Web page. Only ask for information that you NEED, not what you THINK you should ask.
For a newsletter subscription, all you need is an email address. E-commerce sites only need a name, address, contact number and email address for customers. And contact forms only need three fields: name, email address and message.
Use contrasting colours for call to action buttons
So your website has an attractive theme and layout. But what happens when you want people to click on “that” button? You know, the one where they sign up to something or add a product to their online cart?
If your visitors seldom hit that button, the colour for it might not be grabbing their attention. All conversion rate optimization services providers state that is the main problem on websites. Make sure it’s not an issue on yours!
Stop using image sliders
You might assume that it’s the norm to use image sliders for above the fold content on your pages. Yes, they may look pretty. But, you need to stop using them. Here’s why:
- They stop visitors from exploring your site at their own pace;
- They distract those people from the rest of the page content;
- And they can slow down the loading of your pages, especially on slow connections.
Get rid of the cheese factor
I’ve lost count of the sites I’ve come across that are just oozing with cheese (not the edible stuff)! How many sites have you seen with stock photos of people shaking hands, for example? Quite a lot, I’m willing to bet!
Are you guilty of having a cheesy website? If so, hang your head in shame! Once you’ve done that, remove said cheese. Stock photos are fine in some cases but don’t use them for all your content.
If you have a bricks and mortar shop, take photos of it and your employees serving customers. Don’t use a stock image of someone behind a till, for instance. People want to see that you are a “normal” business!
Make your content relevant
Last, but not least, it’s crucial your page content is relevant to the topic. So many people make that mistake, and they get punished by search engines for having “spam”!
I hope you’ve found this guide useful today. See you again soon!