Sometimes traditional is best. You’ve already got a brilliant social media marketing campaign that is bringing in customers, but there are still some potential customers that you might be alienating. Almost everybody is on social media these days, but there are still a few people that aren’t. The older generation, in particular, will be more susceptible to less flashy, more traditional forms of marketing. A well-structured newsletter is still an effective way to attract customers if you do it right. Here are the key elements that every newsletter needs to have.
Getting It Out There
The first thing to decide is how you are going to get your newsletter out there. Even if you are targeting the older generation, you need to remember that they aren’t dinosaurs. They might not be on social media but it is likely that they still have access to email. Using companies like America Int is the perfect way to target lots of potential customers with your newsletter. Depending on the nature and target demographic of your business, it might be better to go for the old fashioned paper newsletter. If you are going to consider that route, you need to be aware that it is going to cost a whole lot more than emailing it out.
A Good Title
The title can make or break your newsletter. Potential customers will read the title, then decide whether they want to throw it in the bin or carry on reading. If you are distributing it by email, then the title will be in your subject line as well. If it isn’t catchy enough, the email might end up in the spam folder before it’s even been opened.
Eye Catching Pictures
You’re going to want to fill your newsletter with useful information about your business, but if you make it too wordy, then people will drift off. The picture is often what draws people’s eyes to your newsletter in the first place, so it needs to be right. Make sure that it is indicative of your company and its main selling points, as well as being interesting.
You can’t just write a newsletter about any old thing. It needs to be about your business and the things that make you stand out. You can also include other subjects that are related to your business, as this will still inspire interest. But be careful that you don’t end up promoting your competitors by accident.
Have A Point
The newsletter will give general information about your business and your products, but you need to have some kind of focus at the end. Directing customers to your website is a brilliant way to build on the interest that you have created with the newsletter. Any upcoming events that your business is hosting can be advertised in your newsletter as well. Offering discounts is another good way of ensuring that the interest you create will be transferred into sales.
If you follow these steps, you can perfect one of the best traditional marketing strategies out there.