There are a lot of business owners who have difficulty in marrying the ideas of business and individual creativity together. They fear that empowering creative employees is a risk to the uniform management of the business. However, particularly in creative industries, others realize that employees are not just resources to be mine for labor. They are assets that can contribute value in all sorts of ways. But they need the freedom to do that. If you think your business could use some creativity, here’s how you make sure your people are in the best position to give it.
Take care of their environment
Look at the physical surroundings of the team to begin with. Drab, conventional office spaces aren’t going to be the most inspiring. There are a few factors that need to come into place. To engage them emotionally and to give them the safe space where they can think creatively. Color and furniture plays a huge role. Besides using paints to maintain the place and improve fire safety, providers like Paints4Trade also have a lot of brands that can help you add more color to the place. Allowing as much natural light and supplementing it with desk light is important, too. Finally, allow as much personalization to desk spaces as you team wants, providing it’s not disruptive.
Personalization and allowing people to do things in their own style is important to promoting more creative and comfortable thinking in your people. That goes beyond their own office desk, however. It should go into their working day, too. If you can, take the time to look over their workload with them. Help them shape a role that better fits their skills, while ensuring all the necessary duties are taken care of. Consider allowing more flexible working conditions, too. Some might be able to go as far as remote working for some days or flexible hours. It’s not only good for morale. If people don’t have to think about waiting out the clock or sticking to rigid schedules, its offers them the freedom to think a little more out of the box.
The right environment and work life will free up your team to get engaged and creative. But you can go a step further and engage it. A good way to do that is give them a little bit of structured time to talk as a team. It’s vital that people have a sense of teamwork within their organization. Not only so they can value the work that they do together, but so that they can bounce ideas off of one another and get feedback they can trust. Without fostering that team attitude, you might be left with something more competitive, instead. People might try tear one another down or think that any criticism to their work, constructive or otherwise, is motivated by spite or competition.
Without striving to create a workplace that allows for and inspires more creativity, you’ll not only have an intellectually bankrupt business. You’ll have a demotivated team with very little reason to be engaged in the business. Make sure you don’t let that happen.