Keeping Your Business Digital

make your business digital

A digital business is one that’s going to thrive. A digital business is the future, and if you’re not digital at the minute, then you really need to think about heading that way. If you think about it, absolutely everything is done through the internet at the minute. There’s not much that you won’t now do without turning on your laptop, or going on your phone. The potential is exponential for your business, and that’s why we want to try and help you to go digital if you haven’t already done that is. By digital, we don’t just mean having a website, that should be one of the first and most obvious things that you do, there’s so much more to it than that.

make your business digital

So have a read on, and see if you can apply anything to your business.

 

A Digital Presence 

So, the first and most obvious part of your online presence is your website. It should have been created before you even put your business out there, as it is the primary source of knowledge for your customers. Every year or so you should update it to make sure that the theme and information is correct. Spreading from that, you should definitely have social media accounts as another way for your customers to contact you, and as a way for you to market your products. These should be updated regularly, perhaps every day to make sure your customers know that you’re a highly active business. Finally, you should also try and set up a blog. You don’t have to post about your own business here, you can post about absolutely anything. But the blogging world is huge, and this is again, a perfect way to build your digital presence.

The Right Technology To Get You There

If you want your business to be digital, you’re obviously going to have to have the right technology to be able to get you there. For one, you need a decent set of laptops or computers in your office, so that the whole team can help to maintain that digital presence. If your office is only small, you could have one managing the blog, one doing the social media, and one suggesting improvements to the website. If you want to know what’s going to be good, check out this website laptop.review. The right technology should be quick, easy to use, and allows marketing software to be downloaded or installed to help maintain the presence. Marketing is such a huge part of it, so always make sure your utilising software through your computer.

Beating Online Competition 

The final piece of the puzzle, and often the most difficult. As the web is so vast, you’re always going to have competition. The best way that we can advise that you beat it is through the use of constant marketing. When one campaign ends, begin another, and so on. Use a variety of different methods to judge which one is going to work best for you.  SEO is a great place to start!

Create Professional and Mobile Responsive Newsletters with SendPulse

Have you ever wanted to create beautifully designed mobile responsive newsletters for your email marketing campaigns?

I mean, personally I always wanted to create one but wasn’t able to because I don’t know how to code HTML or CSS which unfortunately are required to create any responsive template.

I also know the fact that there are various premium and freely available email templates on Internet but again you cannot customize them or better to say you cannot add personalizations unless you know how to code.

So now the only solution which I had in front of me was to join any email marketing platform and then use their template builder but again there was a small problem.

Unless I subscribe to any of their paid monthly subscription plans I couldn’t get access to hundred percent features of their newsletter builder but that was until I found SendPulse. 

What is SendPulse?

SendPulse is an all in one marketing platform which offers super impressive free subscription plan, as well as feature, loaded paid plans.

If you want to get access to advanced features such as marketing automation, artificial intelligence, A/B testing, segmentation, etc you should definitely subscribe to one of the SendPulse’s monthly paid plan which starts at just $9.85. 

A Bit About Email Marketing

Email marketing is the act of sending information or a pre-sell to either current customers, or those whom businesses hope to potentially acquire.  The primary goal of each email is to establish a brand and trust, so those who are reached have the incentive to be interested and want to place their time and financial resources behind them.  Any email that is for the purpose of marketing typically aims to either educate, inform or to sell.

Email marketing is a tool for selling, and this is accomplished through facts, persuasion, and skill.  In most instances emails deliver a soft sell, meaning it is direct in its message but not resorting to pressure tactics to close a customer.

Furthermore, email marketing is a way where consumers can give their permission to be solicited an innumerable amount of times by opting in and agreeing to be emailed at the company’s discretion. In simple terms, you are getting unlimited exposure to your existing customers by spending literally nothing.

How To Use SendPulse To Create Professional Newsletter Templates

In this article, I’m going to guide you through six important steps which will ultimately allow you to create a personalized mobile responsive email template within just a few minutes.

  1. Sign up at SendPulse

You can either join the free plan or any of the paid plan in case you are willing to explore advanced features such as Automation 360, Artificial Intelligence, etc.

  1. How would you like to start?

Once you are subscribed all you need to do is to log in to SendPulse account. Once you are inside the dashboard you should be able to locate “email templates” on the left-hand side menu panel.

Click on it and then you will be presented with hundreds of professionally designed, pre-built templates.

email templates

If you like any of the design, click on it and you are all set to go but if you want to create your own template then you need to click on “Add a template” button.

3. How would you like to proceed?

Once you click on “add a template” button the page will reload and you will be offered with three different options.

Option 1: Use the inbuilt layout template editor

This option comes with 4 more options.

  1. Basic
  2. News
  3. Commerce
  4. Text

These sub-options allows you to choose the starter template for your newsletter.

Let’s say you are an e-commerce website, in that case, you should choose commerce starter template. If you are a personal blogging website then I will suggest you choose either news or basic as you started layout.

For the sake of this tutorial, I’m going to use this option that is “Layout Template Editor” and I’m going to use “Basic” as my default layout.

 

Option 2: HTML editor

This might be a good option for those who are familiar with coding and want to get complete control over the design and content structure.

For me personally it’s simply useless because I don’t know how to code.

Option 3: Upload your template

In case you have already purchased any premium email template or if you already have a prebuilt layout then you can just upload it and use it in your marketing campaign.

 

  1. Let’s explore the template builder interface

template email

Template builder uses sections and blocks to define the structure and the content of the template respectively.

On the left-hand side of the screen, you will find section and block options.

Sections: Sections are basically the divisions which define the boundaries of the content which are added to them.

You can add as many sections as you like in your design. By default, there are seven possible section styles which you can add to your design. Furthermore, you can also drag-and-drop the inbuilt section examples in your design.

Blocks: Blocks are nothing more than the actual content which will be shown to your subscribers when they open your emails. Blocks can be text, picture, video, table, buttons, social media icons, address, etc.

On the right-hand side of the screen, you will find the advanced control settings for each and every individual block you add in your section.

These advanced settings allow you to define custom background colors, paddings, height, divisions, line height, fonts and every single possible setting related to that specific block.

 

  1. Add your customizations

Let’s say you need to change the logo.

email

In order to do that you will first click on the logo and then you will get detailed information about it (image block) under the “current element” section on the right-hand side of the screen.

template email

Now you will have to click on the “change” button and then on the “Upload” button. Now you have simply drag and drop your logo from your computer and then click on “return to files list” button.

Now all you need to do is to click on the image which you have just uploaded and done.

To preview the changes which you have just made in your template you will have click on the “preview” button with which you should be able to find on the top of the screen.

template email

Above is a screenshot of how your email template will look on both mobile and other devices.

 

  1. Save your design

Once you have achieved your final design you need to save your template so that you can use it later on in your email marketing campaigns.

To save your design, all you have to do is to click on the “Save” button.

template email

A popup will appear asking to give your template a name, so enter the name and then click on “save template” button.

Conclusion

Congratulations, you have successfully created your first mobile responsive newsletter template without touching a single of code.

Because I wanted to keep this guide short and to the point, I haven’t discussed much about the Blocks and Advanced customization settings but trust me you can achieve far more than just custom colors and logos with SendPulse template builder.

In case you are looking for a more detailed guide you can check this video tutorial.

 

Simple Ways To Improve The Use Of Technology In Your Business

There’s no denying that technology has officially taken over the world. Don’t worry; that’s not quite as scary as it sounds. The truth is that technology has changed just about every aspect of modern life, and mostly it’s been for the better. People can now communicate more easily than ever before, they can shop from the comfort of their own homes, and any information that they need is right at their fingertips. Of course, few things have changed more because of technology than the world of business. If you’re a business owner, then you’ve got to be ready to embrace technology unless you want to end up left in the dust by the competition. With that in mind, here are some ways that you can improve the use of technology in your business without getting overwhelmed.

Technology In Your Business

Only use what’s right for your business

There’s a temptation among new business owners, especially those who don’t fully understand technology, to find out what other businesses are using and just fill their offices with that. The problem with that is that you’re bringing in technology without really knowing what you’re using it for. In the same way that a person living alone doesn’t need a mansion with dozens of rooms, your startup doesn’t need huge databases and the world’s most powerful processors. Make sure that you’re only ever bringing in the tools that will actually benefit your business.

Make sure you and your employees know how to use it

Your employees are the ones who are actually going to be using the technology in your business, so it’s incredibly important that they are properly trained in how to do so. Otherwise, you’re going to end up with a lot of confusion, mistakes being made, and a serious drop in productivity. This kind of training can range from how to use specific pieces of tech to simple things like providing a guide for Mac users on how to do simple things. Sure, training might involve an investment of both time and money, but the trade off is that you have a workforce who fully understand how to use all of the technology that can actually help your business keep up with the competition.

Outsource aspects of your tech

Of course, if you’re really struggling to manage the technology in your business then one of the best things to do is to outsource certain tasks to outside companies. Outsources aspects of the technical side of your business is invaluable because it allows you to focus on the day-to-day running of the business, rather than getting bogged down in worrying about digital downtime and data loss. Putting things in the hands of the experts means that there’s a lot less pressure on you to make sure that everything is working as it should.

Technology might seem pretty complex and intimidating but, in reality, it’s a lot simpler than you might think. The best thing that you can do is to do as much research as possible. Luckily, thanks to the internet, you can look up just about anything you want to know. You’ll find the whole things start to make a lot more sense very quickly.

EMail Marketing Is On The Way Out, But Get A Load Of What’s In…

The times they are a-changing’. For years now, businesses have been reliant on email communication to grow their brand, alert customers to special offers and promotions and deliver targeted ads to loyal customers to bring content and offers that are tailored to suit them direct to their digital doorstep. But due to a recent change in data handling legislation all across Europe, the way in which email marketing works is about to change forever. This new legislation works much the same as the Canadian spam laws that came into effect last year. As of May 25th companies will no longer be able to send marketing content via email unless it is to a customer who has willingly subscribed to it. While this will make for cleaner inboxes all across Europe, it could mean a sharp decline in exposure if you market to customers within the EU (including the UK).

Email marketing isn’t dead… but…. 

This legislation isn’t necessarily a death knell for email marketing, but it’s certainly a wakeup call. While most US states have some kind of anti spam laws in place, the fact that unsolicited emails are no longer legally allowed does not necessarily mean a death knell for email marketing. It does, however, mean that more thought needs to go into targeted email copy that is of benefit to the small core of customers who choose to keep in touch. While email can be made to work, it may not be the most efficient way to reach customers as we head into the 2020s. 

Let’s talk about texts 

Even before these legislative changes, email marketing suffered from a lack of immediacy. Few people check their email as regularly as they check other forms of communication and most people apply robust spam filters to block out unsolicited content. Text messaging, on the other hand, has far more immediacy for customers, which is why many companies are reaching out to SMS service providers like Text Better. While an email can languish for days in an inbox, text messages are picked up within 15 minutes 97% of the time.

Banner and social media advertising

In an era where most of us keep up with friends, make our essential purchases and keep abreast of what’s going on in the world through our smartphones, taking your marketing efforts into the realms of social media or banner advertising is an obvious solution. Sure, you have to put in the effort to build creative and well designed copy, but advertising on other people’s websites or launching an effective Pay Per Click campaign are both great ways of facilitating exposure to your brand.

Viral marketing

If you want to create a genuine sense of buzz and excitement for your brand, there’s no substitute for viral marketing. Viral marketing enables you to grow your reach organically and create genuine quantifiable interest but it can be an extremely tough nut to crack. It’s worth remembering that there is no magic formula for success, but companies can make efforts to hedge their bets. A good campaign that’s creative and engaging, timely and disseminated across multiple channels can gain serious traction with your target markets. Video content is particularly useful in this.

Focus your marketing efforts away from email and join your target market in the 2010s!

Optimize PPC Campaigns Without Touching AdWords

For a lot of marketers, Pay-Per-Click campaigns are the preferred strategy to generate conversions on a new product or offering from a brand still requires a competitive edge. Ultimately, even for newcomers to the marketing world, the concept of AdWords, the Google dashboard solution for PPC and other paid-for advertising campaigns, seems appealing. AdWords promises that you’re in charge of your budget at all times. While this is true and you’re never going to spend one cent more than you’ve agreed to, it doesn’t mean that you’ll get the best performance from your campaign. There is indeed a big difference between using AdWords for budget management and using it for PPC optimization. Here are tips to improve your campaigns outside of the AdWords interface.

ppc campaing

Why improving your PPC campaigns within AdWords is risky

If you’re not an AdWords expert, it’s best to leave the tool to professionals. Indeed, despite its easy-to-learn certification, AdWords remains a tool dedicated to experienced marketers. A wrong setup can cost you a lot of money and conversions. Most common errors from newcomers related to keyword segmentation – should you group by theme? By targeting? Both? – the wrong use of extensions, the absence of negative keywords, wrong conversion tracking setup, and the lack of multiple ads testing. 

The secrets of user experience

Before you consider improving your campaigns in AdWords, you might want to focus your attention on developing all other factors external to the dashboard tool first. First of all, the creation of the right landing page can increase conversion rate dramatically. A user-friendly landing page that is designed to take the visitor through the discovery of your offer to the conversion step is key to maximize each visit. Most marketers consider the presence or relevant keywords and a definite offer, but they forget indispensable convincing elements, namely a location map, social proof, team presentation, product features, CTA and an engaging headline.

Improve your brand awareness

Users are more likely to click on ads they recognize, aka from a brand they are familiar with. Consequently, you can’t create a compelling campaign if you haven’t established a promotional strategy to increase brand awareness first. That’s where agencies such as HelloWorld can help you to become more visible to your potential clients. From social media engagement to exciting emailing campaigns, becoming a known name can increase your CTR significantly.

Maximize your SEO performance

For a lot of marketers, PPC strategies appear as a replacement for SEO where organic results were not enough to gain a competitive edge. However, Google AdWords consider the SEO quality and relevance of your website in order to rank your ads in each bid auction. Your SEO performance will also impact on how much you need to spend for a click. In other words, SEO and PPC need to work hand in hand and not as a replacement for each other. Search Engine Land provides a clear guideline to detail the positive outcomes of a good SEO performance on your PPC, from lower CPC to improved CTR.

Consequently, if you’re looking to improve your PPC performance, you don’t need to become an AdWords expert who actively thinks like a programmer. You can make the most of your marketing skills to improve the impact of UX, SEO and brand on your campaigns, before hiring the services of a PPC expert.

Tools to Advance Your SEO Efforts

Whoever told you search engine optimization was going to be easy was either lying or completely delusional. While it’s not as mind-numbingly difficult as let’s say, brain surgery, it does require knowledge, expertise, and access to the best tools to stay on top of everything.

And speaking of tools…

We want you to not only be on the cutting edge as far as SEO is concerned, we also want you to get to know about some of the top search engine optimization tools available. Because let’s face it. Unless you live and breathe SEO, you’ve probably missed a few of the newer tools to hit the marketplace over the last few years and you could be missing out on a vital piece of the puzzle.

Tools to Advance Your SEO Efforts

Let’s now take a look at the best SEO tools for 2018 and beyond.

Clockspot

After you’ve built the right team to manage your website SEO, you’ll want to know what everybody is doing at different times during the day. This will help guarantee your efforts stay on track, and it will prevent certain team members from straying too far off course so that everyone stays on the same page.

We recommend using Clockspot because this online time tracking tool makes it simple to guarantee the team is working on all aspects of the project they are supposed to. By tracking your staff at this level, you’ll be able to know precisely what your employees – virtual or in-house – did throughout the day. It will help you discover how much time it took to work on a particular aspect of your search engine optimization efforts, and you’ll be able to use this information to delegate resources appropriately in the future.

Plus, when you track your team members at this level, you’ll see where certain team members excel and where other members of the team might falter. This makes it easy to delegate jobs because you’ll know who the best at certain aspects of SEO is and who suffers in certain areas, so you can delegate responsibilities based on strengths and weaknesses.

Linkio 

The most important aspect of search engine optimization is link building. Other SEO specialists might try to convince you otherwise, but they’d be steering you in the wrong direction. Gaining high quality backlinks from relevant websites is the only way you’ll ever gain serious traction in the search engine results. Without these relevant links, your website will have a tough time ranking for the highest trafficked yet hardest to rank keywords in your niche.

What if there was a way to instantly discover the easiest and best way to link back to your website and webpages? With Linkio, you have the opportunity to take advantage of an automated backlink building management tool.

This tool is so powerful because it can take each webpage on your site and tell you the exact link building game plan needed to reach the top of Google and other search engines. You’ll discover the exact percentages of backlink anchor text needed to rank for certain keywords, your current link profile and how it compares to the norm – plus it will give you tips on how to fix them, and you’ll even discover the exact anchor text phrases to begin working on next in order to reach the top of the search engine results.

Best of all, this software is capable of managing the entire process for you, so you don’t have to personally do any of the heavy lifting. The reporting and progress tracking is simple when using this software, you can give permission to your entire team, create custom templates and workflows, and even integrate Ahrefs API to automatically track backlinks.

If you aren’t using this inexpensive, easy to set-up software, you are truly missing the boat. It’s time to begin automating your link building with confidence and the best way to do it is to start using Linkio.

Ahrefs

There’s a reason SEO experts can’t sing the praises of Ahrefs enough. This incredible tool should be in every search engine optimization arsenal because it’s going to help you increase your search traffic, see the full picture of everything going on in your niche, and make it easier than ever to research your biggest competitors.

Have you ever wondered why your competitors rank so high for keyword phrases that you can’t seem to touch? You’ll never have to wonder again once you sign up to Ahrefs, because you’ll learn the exact steps you need to take to outrank them, and you’ll do it by following the game plan that they laid out for you.

The other thing about Ahrefs is they seem to add new features and tools to their suite of products all the time. Currently, you could take full advantage of their keyword explorer, site explorer tool, organic search reports, content explorer, backlink data, rank tracker, and more. This software suite provides fresh, usable data and their platform seems to keep expanding, which is great because it means you’ll have access to the best SEO tools that money can buy once you become a member.

AccuRanker

Here is another powerful search engine optimization tool that so many specialists and experts are singing the praises of. It has many useful features including daily keyword rank checking, competition analysis, and website audit tools.

We find this tool very effective because it’s really accurate, which is obviously something you need when competing against other powerhouse websites and attempting to master SEO. Another great thing about this tool is it has a friendly user interface, which makes it easier than ever to begin using right away. When a user interface is difficult to master, people have a tendency to give up on tools that are hard to understand, so you’ll never run into that problem with AccuRanker.

Last but certainly not least, we really like the comprehensive dashboard that you get with this tool. It makes it really easy to get an overview of your overall website performance, which comes in very handy for anyone trying to rank their own website or websites for clients. You’ll be able to look at your overall performance, and you can even export a performance report in CSV, XLS, or PDF format, which is very convenient if you need to share this information with your clients.

SEMRush

SEMRush is all about helping SEO experts learn from the competition so they can do everything necessary to crush them in the search engine rankings. This tool is incredibly powerful because it helps you get an overall view of your competitors’ SEO strategies, so you can develop a plan to outrank them consistently as long as you’re willing to put in the work and effort required to do so.

We really like this tool because it helps you perform organic research very quickly and efficiently, and it gives you an overall view of competitor websites. When you use this tool, you’ll be able to thoroughly look over the best keywords that your competitors are ranking for, you’ll discover new competitors that are beginning to creep up in the rankings organically, you can observe domain position changes, plus a whole lot more.

When you sign up for this suite of tools, you’ll have access to analytic reports like organic research, advertising research, display advertising, backlinks, keyword research, and product listing ads. The tools you’ll be able to use include domain vs. domain, keyword difficulty, charts, keyword magic tool, and my reports.

For real, you definitely have to give this suite of tools a try. Once you have access to this information, the competition isn’t going to stand a chance of outranking you ever again. That’s obviously going to turn into more traffic, more leads, and ultimately more money for you and your clients in the future.

BuzzStream

When you fully decide to take SEO to the next level, and want to do everything in your power to improve your online marketing, you’ll have to start building relationships with major influencers in your niche. It may seem nearly impossible to pull this off because it can become such an overwhelming project, but it doesn’t have to be too tough if you use the right tools to succeed.

That’s where BuzzStream comes into the picture. This tool helps agencies and brands create the relationships required to achieve high levels of success. After you start using this to your advantage, you’ll have the ability to browse lists of potential prospects, add contacts, and quickly and easily find contact info and other important metrics needed to know everything about potential influencers you plan to approach.

By having this information, you’ll be able to build profiles of influencers in your niche. You can then quickly access this information as you begin reaching out to them for potential collaborations, guest posting opportunities, or if you just want to do them a favor to get on their radar. The information provided through this tool is invaluable to any agency or brand looking to expand their overall reach.

Conclusion

SEO doesn’t need to be a major headache holding you back any longer. If you step up your game and start using the best tools to achieve success, you’ll have no trouble improving search engine rankings, connecting with influencers in your market, and ultimately building your brand and expanding your reach. So take advantage of the tools shared here today and watch your rankings soar.

Simple Ways to Optimize Your PPC Landing Page

The pay per click (PPC) is a quick and the most effective paid internet marketing campaign that can make your website reach to the targeted audience in no time.

This model of advertisement needs you to pay a fee every time someone clicks your ads. This sends the targeted users to the website thus increasing the traffic to the website. This is how you can effectively promote your web online through different search engines.

In orders to get visitors with high quality content the advertiser have to spend a lot of time in building a brand. This may take some time, which is why marketers use the PPC method which is fast and efficient as well.

You can place your ads in the search engine pages and affiliate websites where it will be displayed as sponsored advertisements based on the keyword you bid on.

Each time a visitor clicks on the link you need to pay. This may sound expensive but if you drive targeted visitors to your site the profit you earn will me more than what you spend.

The perfect local ppc landing page

But, it is not that easy as it looks.

A perfect landing page is what converts a visitor to a customer. So, developing an effective pay per click landing page is essential if you want to maximize your conversions and a right strategy will give you the better and faster result.

Landing page optimization is one of the important things that make or break your conversion. So you will need to create great landing pages if you want to succeed.

PPC Landing Page features 

For creating an effective PPC landing page you need to place the implement the most important elements in the right orders. Placing them in the right order makes the visitors take quick decisions and convert faster. This eases their decision making process and they don’t have to spend much time to convert.

So what is the right order of elements?

Here it is:

  • Content & Keywords
  • Heading & Sub-headline
  • Visual Graphics – Image &Video
  • Call to Action
  • Trust Signals
  • Explanation of the product or service,
  • Benefits of the product or service & Testimonials,
  • More CTA…

Here are some of the best PPC landing page best practices:

Match the keywords and the landing page

The relevancy ratio between the targeted keywords and the respective landing page content are very important. People come to search for information and if you misdirect them or offer incomplete information, you are wasting their time.

Make sure your PPC landing pages are highly relevant on the keyword you bid on.

Don’t just make a PPC landing page for the sake of it. Design the page with placing the keywords at the important places with a pleasant layout. So, the visitors can find the right information easily.

Using the keywords in the landing pages is more than just advertisement. The keywords can actually enhance the content and help the visitors find the information they are looking for. When they spot the keywords in the pages they can better relate to the information on the page and react accordingly.

The idea here is to use the keywords wisely and more strategically so that it has the desired effect.

Optimize PPC Landing Content 

You cannot please everyone, not every single person can become your target audience. You need to decide first who your target audiences are.

There are so many questions you need to ask yourself when you are creating the content for the PPC page. Make the message clear and loud so that your audience can recognize it the instant they see it. Optimize the content to trigger an action with the audience instantly.

A Strong Headline and sub-heading 

Content don’t catch attention, the headlines do.

So, create a strong headline that has an impact on the audience. Make the headline so strong and compelling that the visitors cannot help convert.

There are some basic rules for creating headlines. The headline should be short and to the point. If you confuse your audience you will lose them. Make sure to create a headline that offers the information right away without wasting any time of your visitor.

Images that connects 

One of the best things about the images is that they can connect and communicate with people and you don’t have to use words at all.

Use the right kind of images that immediately connects with the audiences and tells them the uniqueness about your offer. This can make the audiences click and convert. This is how you create an effective landing page.

Use visuals that are immediately compelling and effective in helping you convert your traffic.

Call-to-Action Formulas 

The CTA is the action you want your visitor to take while visiting you page. It doesn’t matter if want to build a simple email list, or promote your product or sale your services or developing customer relationships, we all want more conversions!

call to action

You can offer something additional beyond what the key phrases represent for your traffic. Keep the text to a minimum to increase your conversions. You can use one or multiple CAT based on your requirement on your landing page.

Increase your credibility 

It is important that your PPC landing pages have content that suggest that you are authentic.  You need to offer some kind of assurance that would offer the visitors a sense of credibility & trust factor.

For creating such trust you need to put elements like the testimonials & reviews, physical contact information, accreditations, payment assurance and performance figures.

These elements in the landing page will help the visitors see that you are authentic source. This is an emotional bonding that helps the visitors convert.

Show you are social presence

People want to know how popular you are. How many like you? How many of your content are shared by the people?

These are the things that will make the visitors want to work with you. Show your credentials and proof so that they know you have done a good job.

Let people see what others are saying about you. This will help them establish you and authentic and trustworthy and help you grow.

Match the Length with the goals

If you are thinking how long should be your landing page then all you have to do is see your goals. The length of the landing page should be in proportion to your goals. Make sure the content in your PPC landing page covers everything you need to cover.

Too short or too long is not important.  If you can cover your goals in short PPC page go for it. Include all the essential information you need on the page without worrying about the length.

You can look for the PPC landing page examples to figure out how you are going to design your page. A call to action element is important for any page so make sure you have it in the end no matter how long or short your landing page is.

The above mentioned suggestions are the best PPC landing page optimization best practices that will help you make more conversion. You got any feedback or want to add any suggestion you want to add, please post it in the comment section.

7 Steps to Double Your Instagram Following

In today’s world where the internet has become a necessity for human beings, and social media is overtaking every media, people are consistently engaging themselves in new social networking websites to get connected with friends, family, and new people. Social media has changed the way we communicate with each other. Before social media things were very basics and simple, but now with so many social websites like Facebook, Twitter and Tumblr we tend to use a specific website for specific sharing. We even got a separate platform for sharing our images when Instagram was founded in 2010.

Instagram Following

Instagram, when it started, was seen only as a picture sharing community which had no potential for social media marketing.  But if we look at Instagram now, we can see how it has changed and we can also see that Instagram is now one of the biggest social media networking platforms that offers an excellent way of social media marketing. If you are using Instagram and you are using it to establish your brand, then you have chosen the right platform. But if you want to run a successful social media campaign on Instagram you will need a big number of audiences following you.

Here in this article we will tell you seven steps that will help you boost your Instagram following in no time.

Establish a clear profile

The first step towards gaining followers on Instagram is to make a clear profile. While creating a profile and sharing photos or adding a description to your bio, make sure that you are being very clear and neat. Do not be all over the place, pick a suitable profile picture that is related to your Instagram account and that defines it. Then make sure that the description you are going to write in the bio is very specific and tells well about your Instagram account, also add a website link in the bio if you have any. In last make sure that you share related photos only use nice descriptions on them and you post consistently.

Make your own style pattern in your profile

If you want to gain followers you have to be different, you need to show why you are different and you will need to add creativity to your posts. You can establish your identity by choosing your own style pattern. You need to develop a theme to your account that will make you interesting and different from other Instagram accounts. For example, when you posts your pictures you add motivational quotes to it and that becomes your signature and people will sense your posts easily or you can create a similar theme for your images which could be a photo filter maybe or a photo frame. These kinds of things show that you have your own pattern of Instagram posting you are original and you are unique.

Use the right hashtags

If you are posting consistently on Instagram and your posts are not reaching as many people as you want or are not getting the response you wanted then you might not be using hashtags at all or maybe not using it properly. Hashtags are very important when you are posting on a social networking site like Instagram. In order to make your post successful and your hashtags work, you would have to be very precise about your hashtags. Pick the best or the hashtags that are most related to your Instagram account. Also, make sure that the hashtags you are using are trending well. So, if you choose the right hashtags it is guaranteed that your post will show better response and you will get a significant increase in your followers.

Use Instagram Video feature

As we know when Instagram was started it was just a picture sharing website and nothing more. But within the time the site has developed a lot and has improved so much that it is among the top social networking websites now. Within the introduction of Instagram stories and Video feature, it has attracted many followers. You can always use Instagram’s video feature to entertain your audience with creative videos. You can use videos for giving an insight on your Instagram or whatever business or personality you are promoting through it. And now Instagram has even introduced the live video feature as well, which is an excellent feature and you can address your followers live. So keep using Instagram video feature in creative ways and that will get you a lot of followers.

Be consistent with your posting

While using an Instagram account, which you want to have more following, you need to make sure that you are posting consistently. It does not matter if you are using Instagram for a personality or for business if you want to gain followers you need to be posting regularly. An Instagram account which only posts once in awhile or is not consistent at all will never gain a big number of followers. So you need to be very regular with your posting. Plan your posting before, you should be aware of how many times you are going to post in one day and at what time you are going to post also make sure you follow your theme. So, if you are an active user of Instagram and are posting consistently you will gain followers quickly.

Use Instagram stories to attract audience

The most recent feature that was added to Instagram last year was Instagram stories. The feature has changed and improved the application so much that it has now 600 million active users on it. The idea of Instagram stories was not much different than the idea of famous picture stories sharing website Snapchat. But with the exception of other features that Snapchat lacks, Instagram has beaten it and is now covering its markets shares as well. You can create interesting and creative Instagram stories for your Instagram account that will catch the eye of the audience. If you create interesting stories and the audience starts to like it, you will gain a lot of followers. So, use this new feature of Instagram to gain more followers and make sure that you are creating the best Instagram stories that are out there.

Use Vibbi to Grow Your Audience

Instagram followers are hard to gain and in order to get more audience, you have to work really hard as mentioned above and be very careful. All these ways are not easy and are time-consuming as well. But there is a way that is easy and does not take your time.

Vibbi is a website that allows Instagram users to buy Instagram likes and followers. You can buy as many followers as you like using Vibbi and you can settle it easily. Vibbi provides a very excellent service and it has proved effective for various Instagram users. Also, Vibbi not only allows you to buy Instagram followers but it also lets you buy Instagram likes and Instagram views. So, make your Instagram marketing easier by using Vibbi.

6 Reasons Your Business Brand Should Pop

Every single business on the market has a brand. When you think of big names like McDonald’s, you probably think of the golden arches. This is a perfect example of the importance of a strong brand. Your business needs to pop and if you’re just starting out, your brand is even more important for you to be memorable in your field.

So, what is a brand? It’s so much more than just a kooky logo and it’s important to know this as early as possible. The brand you have is going to represent the way the customer perceives your business.

what is a brand

The logo, your presence online with your website and social media, and how your customer experiences all of this is what encompasses your brand. The brand experience goes beyond great graphic design; your company should be living and breathing it! Let’s take a look at the reasons your company brand should be elevated:

  1. Recognition: Familiarity is important for customers. We always go back to the companies we are comfortable with that offer us a great experience. It’s rare to find a company that you are comfortable with using over and over, and your brand can make people feel at ease.
  2. Competition: Burger King vs McDonald’s. Pepsi vs Coke. All of these are huge brands, but people always have a preference. Your brand and how you run it can set you apart from the competition in your field. You need to be able to stand away from the crowd and be independent from all the other companies that are like yours.
  3. Story: Your brand tells your company’s story. You need your customers to be able to have an experience that they can rave about but that also tells your story as a business. This includes everything, from the way you answer the phones to the visual elements of your company.
  4. Motivation: A great company brand gives employees and company staff motivation to work harder. A brand strategy has to be clear and organised and should help your staff to have direction in their roles so they can meet the goals of the company.
  5. Referrals: Strong brand identities generate referrals. People will always recommend a good company and with most brands being worn, eaten and drunk, it’s easy to tell people about the brand they wear. Think about the power of Instagram and other social media sites: Coca-Cola gave their bottles names, and everyone was clamouring for one! That’s great branding that sells itself.
  6. Value: A brand that is strong will give your business value that’s beyond the logo. Your company needs to be worth more than what you can handle physically, it’s about the experience you can give your customers that they can rave about.

Your company brand should be built on your idea and it should be something that your staff can work on and drive for. You have to believe in your brand and know that you can deliver on your brand promises. Don’t be fooled by a simple logo – it’s so much more than that.

The Simple Way To Write A Press Release That Demands Coverage

Are you keen to get your latest business announcement covered in the media? Maybe you’re launching a new product or starting a new campaign. Perhaps you have made a newsworthy breakthrough. There are all sorts of reasons the press might cover you and your business. The only hard part is figuring out how to get coverage.

The answer lies with a carefully crafted press release. A press release is a document sent out to all the relevant journalists to persuade them to write about you. You can either use a PR company or a press release distribution service to circulate your news. But remember, journalists get hundreds every single day. How do you make sure yours is professional and attention-grabbing?

Simple Way To Write A Press Release

The important details

Let’s start with all the professional details you need to include. At the top of your press release, you’ll inform journalists of the release date. i.e, it is for ‘immediate release’ or ‘embargoed’ until a certain date. Try to avoid embargoes unless you have something worth waiting for. Next, you’ll need a strong title to capture attention. Be sure to include links so that writers can link back to your website. At the end of the press release, finish with the word: ‘ENDS’, so journalists know that everything else is additional info. Lastly, include contact details for journalists to contact you.

The key facts

The next stage is writing the main body of the press release. The most important thing is including all the relevant details. Try to think like a journalist here. What would they need to know to write a story. Consider the who, what, where, why, and how. Try to keep this aspect short, simple, and to the point. Journalists want to know facts and details. It’s their job to turn it into news copy, so don’t flower your words. Make sure you distill the story, and relay all the important information.

What’s the angle?

So far, we’ve covered all the basics. But, we still need that one magic thing that makes the press release stand out. You need to convince the press to write about this, and not something else that also landed on their desk. That means finding the right hook. Finding the angle. What exactly makes this press release newsworthy? Does it directly relate to other recent news? Will it affect customers or consumers in a certain way? No-one can tell you what this ‘angle’ is, you must find it yourself. Make it intriguing, make it compelling.

Include a quote

The press like to cover a story from all sides of the angle. That means securing a good quote from the main people involved and the CEO. Use this opportunity to tell a quick story or provide a personal connection to the reader. It’s a chance to get behind the scenes, and explain a deeper reason for this news. Keep it short, and hint at what’s to come next. What will this news mean for the future of your company?

And that’s all there is to it! Now you know how to craft a killer press release that demands to be seen. All that’s left to do is send it out to relevant journalists.