14 Common SEO Mistakes to Avoid As a Beginner

Common SEO Mistakes

Search Engine Optimization is really important if you want to have a successful online business.

A great SEO not only beneficial in improving your brand s’ visibility but also helps in improving your website ranking and organic traffic.

However, with numerous SEO techniques and practices in the market, there are huge possibilities of you making common SEO mistakes or errors, specifically, if you are starting as a beginner in SEO World.

Most of the people do some severe mistakes that harmed your website ranking instead of helping.

So, to ensure that your website rankings don’t suffer from silly mistakes, here I have shared the most common SEO blunders that you must avoid along with tips to fix those mistakes.

So let’s get started!

Mistake1: Not using keyword research tool

Usually, people think that using keyword research tools is someway unethical prior curating content for their blog or website.

However, this is not even close to the actual scenario. In fact not using a keyword research tool before drafting content for your website is a big SEO mistake.

Keywords are and will always remain one of the crucial SEO aspects. It helps Search Engines’ crawlers to analyze your website quickly and recognize the true purpose of your content.

Most of the people fail to utilize the correct keywords for their business; hence they rank for diverse keywords that don’t lead to any beneficial outcomes.

And skipping the keyword research process is the major reason behind this.

How to fix it:

Follow a proper keyword research procedure before creating content for your blog or website.

You can use keyword research tools such as, SEMrush, Google Keyword planner, Ubersugget to know what type of queries they are searching on Google.

And including those key phrases or keywords in your content, you are actually making the content relevant to your users and easier for crawlers to understand, crawl and index.

Mistake 2: Keyword Stuffing

Another major mistake that an SEO beginner makes is putting too many keywords in a particular piece of content that leads to keyword stuffing.

Here is an example:

Keyword Stuffing SEO

Rather than stuffing your content with a lot of keywords, you should optimize it with proper placing of those keywords.

Use your keywords in Page Title, blog title, Meta descriptions, H1, H2, H3, and Permalinks.

You need to keep in mind that over-usage of keywords will not help you in improving ranking instead; you will attract Google penalties that result in the deterioration in rankings as well as organic traffic.

How to fix them:

To dodge such penalties, try to keep your keyword density about 2-3% which is considered as an ideal proportion from the SEO point of view.

Mistake 3: Not Checking the Broken Links

Not checking the broken links in your website or blog is one of the biggest SEO mistakes that can impact your website SEO negatively.

Let’s say you publish a blog post and you added a link to your blog navigating to the more detailed and informative post.

Now suppose that due to some XYZ reason, the blog post you linked with your article removed by the blogger or author. However, the link to that article is still present in your post, which is now unavailable.

This is called a broken link. And it’s harmful for your SEO.

How to fix it:

There are several free tools and plugins available online to identify the broken links in your website or blog.

You can use the Broken Link Checker plugin to ensure all the outbound as well as inbound links are working properly on your website/blog.

Mistake 4: Sharing Duplicate/Plagiarized Content

Google always appreciate original content. Your content should be unique as well as informative.

Always share the valuable and original content crafted by you. Don’t ever try to copy and paste content from other blogs or websites.

You don’t have to be a content expert or professional blogger to write anything. The one thing that values the most is your knowledge about the subject or topic you are writing about.

Along with knowledge, you should be passionate enough about what you are doing, else you will feel boring soon.

You don’t have to be a professional writer for this, the only thing you need to have is the knowledge about that topic and you should be passionate concerning what you are doing, unless that you will get bored soon.

How to fix it:

Rather than publishing multiple pages, try to establish trust and authority with your content.

Sharing valuable content will not only help you in building your brand authority and trust but also helps in achieving high rankings.

Here are few points that you need to consider while crafting your content:

  • Is your content informative and useful to the user?
  • How accurate is your information?
  • How Insightful is your post?
  • How Analytical your post is?
  • Is the information in your post is Unbiased?

Mistake 5: Not Using Images

Using relevant images or pictures in your post is a great move from the SEO perspective.

You must have heard the saying that- “A picture is worth a thousand words”

So, adding relevant images in your post will not only help in improving user experience but also make easy for readers to understand the post.

How to fix:

Try to explain your points through images. Add relevant statistics, visuals, and screenshots with arrows to explain your point of view more clearly.

Mistake 6: Not Using Image ALT Tags

As mentioned above adding images in your article is the best way to enhance your user experience. However, crawlers can’t able to understand the content of images or read visuals.

Now, you must be thinking that adding images are not beneficial in ranking or in SEO thing.

But you are wrong!

Here comes the importance of Alt tags. You should add related keywords in your image ALT tags.

And these tags will help the crawlers to understand and rank your images.

How to fix it:

Make sure that every image on your website or blog includes ALT tags. This will help you to rank your images in Google Images Search.

Alt Tag

Mistake 7: Long Paragraphs Content

Nobody takes an interest in reading long paragraphs. Most of the people skipped articles with long paragraphs and find another one.

Readers lose interest while reading articles with giant paragraphs. Moreover, it deteriorates your blog readability.

So sharing post with huge paragraphs is a big No-No.

How to fix it:

All you need is to avoid boring long paragraphs in your content. Improve your readability by splitting the paragraphs into short paragraphs.

Moreover, these short paragraphs should not contain more than 3-4 sentences.

And following this rule, the readability of your blog/website will enhance automatically.

Mistake 8: Too Many Grammatical Errors

Readers don’t prefer the content having a lot of grammatical mistakes or errors.

You need to ensure that your content is free from grammatical errors, or at least keep the mistakes minimum.

How to fix it:

To minimize the grammatical errors in your content, you can install Grammarly extension.

All you need is to add extension in your chrome, then enables it and it will start its work automatically.

Mistake 9: Non-Mobile Friendly Theme

If your website is non-mobile friendly, then it could be your biggest SEO mistake in 2019.

mobile frindly

You know 97% of users in India utilize mobile phones as one of the devices to access the internet. – economic times

Moreover, Mobile-friendliness is one of the major factors in ranking your website in SERP.

And if you are not optimizing your website for mobile, then you will surely witness affect in your website search rankings.

How to fix it:

You can test the mobile-friendliness of your website through free tools like Google Mobile-Friendly Test, to find out whether your website is mobile-optimized or not.

Mistake 10: Not Using Google Analytics

Running blog/website and not using Google Analytics can be your biggest SEO mistake of 2019.

The analytical tool helps you to understand your users’ or readers’ behavior. How they are interacting, or what they are searching on your website mostly.

Consequently, you can optimize your website in a better way if you know the perspective of your audience.

How to fix it:

All you need is to link your blog/website with Google Analytics. And use to optimize your blog or website for better result.

Mistake 11: Irregularity of Content

It’s important to maintain the regularity of content. Publishing your content regularly will help you in getting more traffic to your website.

Maintaining regularity of content will help you get noticed by search engines as well as readers.

Moreover, it helps in improving readers’ engagement as well as Domain Authority.

How to fix it:

This issue can easily fix by creating a content calendar. You need to maintain a schedule of publishing new content on your blog and follow that plan strictly.

Mistake 12: Old and Outdated Content

Search Engine loves updated and freshly written valuable content. You need to keep your content updated, accurate with detailed information.

By following this, you are offering fresh and up to date content to your readers. Moreover, it gives you an advantage over other blogs with obsolete information, as no one wants to read outdated content.

Plus, you will also see improvements in your rankings as well.

How to fix it:

All you need is to keep yourself updated with the latest trends. Follow experts on social media platforms for the latest gigs.

You can even subscribe to top blogs and news sites for the latest information.

Mistake 13: Slow Page speed

Page speed is one of major ranking factors that Google considers to rank a website in SERP.

If your website loading speed is very slow, it will surely affect your rankings.

Tools such as Pingdom, Google Pagespeed Insight and GTmetrix are helpful in testing the loading speed of your website.

How to fix it:

It’s great if the loading speed of your website is fast. However, if the speed is slow then it’s the main concern and you can’t avoid.

One of the reasons can be the hosting provider and you can resolve this issue by choosing a good web hosting services.

Apart from it, you can install the plugins like AMP for WordPress along with cache plugin to enhance your website’s loading speed.

Mistake 14: Building low-quality backlinks

People usually think SEO means creating a page with a lot of keywords and building incoming links from other sites to those pages.

However, these SEO tactics are no longer effective in the present scenario. Now, you can’t rank in the top positions following monotonous and outdated SEO hacks.

The search giant Google is now strict against spammy link building tactics.

In the updated SEO guidelines, the search giant clearly stated that link building strategies that are against the mentioned guidelines may lead to a penalty.

How to fix it:

Follow Google guidelines. Use white hat SEO tactics, and avoid spamming link building tactics.

Conclusion

These are some of the common SEO mistakes that you need to avoid whether you are a beginner or a pro or want to make a career in digital marketing.

Start to learn from your mistakes. Find the best solutions for your past SEO blunders.

And it will certainly beneficial in lifting up your rankings.

About The Author

Manju Rai is currently working as an ORM+SEO Manager with Digiper form – Asia’s leading Digital Marketing Training Company. She has a great passion for Digital Marketing and has 5 years of experience in helping small and medium-sized organizations to improve their search ranking and enhance their online presence and reputation.