How to Prepare an Unbeatable SEO Website Audit

Are you looking at your website and wondering why your competitors are ranking better than you?

 Are you worried about the impact of your website to your customers?

The challenge is that your website needs audit. Today I am going to explain you a bit more about website audit and how to leverage form website audit.

It is not quite easy to understand the issues and the areas of improvements for a particular website until after you go through with the site and have done a wholesome audit. It’s important for both SEO clients and small time search engine optimizers to understand what SEO audit actually meant for.

SEO Website Audit

What is SEO AUDIT?

Having technical issues will make it difficult for search engines to crawl and index your website. An SEO audit will give you a detailed estimation of what these issues are and how are they making crawlability difficult for your site.

An SEO audit checks the overall health of your website. When an audit is performed, general technical structure and individual site issues are being looked at. Both on-page elements and off-page activities are reviewed. The top three priority of a website are;

  1. Search engine visibility
  2. Usability
  3. Conversion

A thorough SEO audit examines a site for all three aforesaid priorities.

Benefits of SEO audit

Site owners need to understand the benefits of SEO audit. A comprehensive audit points out the shortcomings of the site, due to which it is ranking poorly. For example, a site is on automotive parts but some of the keywords, targeted by it are on automobile exhibition. Another website may have been getting a good number of visitors but not seeing enough conversion.

All these issues are results of structural issues of the site, where many website have technical issues such as internal linking, html-content ratio, unavailability of sitemaps, un-optimized and duplicate content, quality landing pages etc…  An SEO audit puts them into perspective. Next, the SEO expert would eliminate them so the site becomes healthy in the eyes of the search engines.

A proper SEO audit should start with:

Focus on keywords

A website must be optimized by the right keywords. If it is not, search engines will assign a low rank. Proper keyword optimization means the following;

  •   The site has targeted keywords that are relevant to its theme.
  •   Keywords are present in the title tags and meta descriptions.
  •   The meta keyword list includes all keywords.
  •   Content on the site has an appropriate keyword ratio.

You need to skim through all the pages, headings and subheadings to check whether the site is keyword optimized

Site structure and navigation

Once the keyword optimization checkbox is ticked next thing is the structure of the website. There could be hundreds of problematic issues with the site’s structure. You need to look at only those which can be checked just by glancing through. Check broken links, crawlability of individual pages, duplicate content issue, canonical issue, heading tag usage, xml sitemap, robot.txt files, etc. It won’t take much time to check any of these. Navigation on the site should make sense. Visitors shouldn’t have problems finding what they are looking for.

On-page local optimization

Local sites cater to local customers and are visited by users from a fixed demographic area. You need to check whether the site is optimized by local keywords. Onpage local optimization depends on having sufficient number of local references in titles, meta description, header, footer and the content.

Unnatural Links

Checking off site local optimization would take time as you’d have to go through the backlinks. Here all we need to identify and remove the low quality links. However, you have to keep in mind that you should set up certain metric to get the true picture regarding the quality of the links. I personally think, each link pointing to your site have to examine manually by a professional SEO.

Category and product page optimization

This could be a bit tricky. Oftentimes, category and product pages don’t have any problem in terms of technical pagination. But think from the point of view of a new visitor to the site. Do you think the category page would have looked better if there was hover effect? Or do you think the product page needs a drop down menu? Suggest the changes in the site audit which you think would be essential to optimize those pages and make them more user-friendly.

Internal linking

A site with decent number of internal links fares better than a site that has less number of them. Internal linking means content of one page is linked to that of another page. It reduces bounce rate as users land on one page from another page and stays longer on the site. To harness the power of internal links a site needs to have quality content. Users click on a particular link only when they find interest in the content.

Presence on social media

A website that wants to rank higher by Google must have social icons on the homepage. By clicking on the icon you’ll visit the site’s social circles. If you find reasonable social engagement on those pages, that means the site is building its social presence pretty well. If you find the site lags in this area, suggest improvement in the audit report.

The SEO site audit should be like a “To-Do” list. There should be recommendations for improvement. You also need to identify the strength areas. Remember, the owner of the site needs a holistic idea of where his site actually stands. Formulate the site audit accordingly

How to Make Your Public Relations Campaign Successful

Public relations are needed by every organization. There is always a need to gain publicity and a good image. PR provides an interaction between the organization and the public, and helps in business promotion.  A PR campaign informs the public about change within the company. It builds awareness of your business to potential customers. The way this is being accomplished however, is rapidly changing. Press and news releases are still being used, but there is a much larger focus on social media. Today, many businesses in Rochester NY are looking for effective ways to make their public relations campaign more successful.

public-relation

Here are few tips to make your PR campaign a hit.

Define Your Goals and Objectives

You should be aware of the reason for launching your PR campaigns before launching it. PR campaigns are launched for a number of purposes, like media publicity of your brand or product. It will make all of the other steps easier to complete, as you know where you are going by defining exactly what you want your PR campaign to achieve for you.

Develop Your Message

When creating a message for your PR campaign, ensure that it should contain what you want others to think about when they think about your company. It should contain phrases that you want repeated that describe your business and most importantly it must be newsworthy. Make your message concise, clear and make sure it should able to deliver the uniqueness of your business. Also, remember not to include any false data or information.

Decide On the Media Outlets

You can then think about which communication vehicles you will use to get your message out there once you have an idea of your objectives and goals, and who you would like to target your campaign towards. When it comes to a PR campaign, there are now many options available including press releases, articles and much more. Decide which ones you feel would be the most suited for you by doing research into the various media sources.

Be Sociable

The rise of social networking sites has been immense with everyone signing up for the social networking phenomena! The most popular social networking sites have over 200 million members with half of those members logging on at least once a day. A huge percentage of internet users have a membership to one or more social networking sites and they are proving a successful way to target potential customers. Creating a positive profile of your organization and keeping your followers up to date with promotions and new products is a tried and tested public relations technique.

If you find it difficult or you don’t have enough resources to launch a successful PR campaign, then there are many companies that can help you with your Public Relations Campaigns in Rochester NY. These companies effectively manage your PR campaign so that you can sit back, relax, and focus on other important aspects of your business.

How to Drive Traffic to Your Blog?

A winner never quits and a quitter never wins. So in this article, I’ll try to discuss few point on how to increase the traffic to your blog. If you’re also an amateur blogger, hoping to join the rank of a pro, read on…… 

All it takes to write a blog is a creative mind and of course a computer. Many wannabe bloggers have both but still fail to drive traffic to their blogs. They wonder why they are not successful in blogging. Unable to find answer, many of them quit blogging.

Drive Traffic to Your Blog

How to Drive Traffic to Your Blog? Let’s being… 

You’ve written a stunning piece of content and you are sharing the link to your blog post on social networks. You expect a flow of traffic to your blog just on account of the quality of your post. But have you ever asked yourself the following questions?

  • Will readers find value in the content?
  • Are you posting unique content?
  • Is the content for any specific type of readers?
  • Can they take help of the content while performing something?

Content on your blog could be engaging but if it lacks unique value or doesn’t cater to the needs of a specific set of readers, there’s hardly any point writing it. Most bloggers don’t understand this and end up ignoring the qualitative part of the content. They do it unknowingly as they often fail to define quality.

Quality of web content, particularly blogs has little to do with craftiness of style and ornamentation of language. Quality should instead be defined in terms of crispiness, clarity and informative. The information, presented on the blog should be of value to readers.

So now you know what makes a valuable blog content. If your blog posts are of such value, you’ll have a smooth time attracting readers. But what if they are not? What techniques should you then apply to add value to your content, to make it unique and to make it more appealing to the visitors?

You need to make a “To-do” list. The list should include all the gridlocks that are hindering you from writing quality content. Some common obstacles are failure to identify readers, improper communication with readers, etc. To get rid of them, you need first to

Identify the readers

Not everyone is your reader. Technically they are, but not in reality. An example could help you understand this better. Suppose your blog is on plumbing. You could carve out a reader base from those, who want to buy plumbing materials, those who want to fix plumbing problems at their homes and those who want to know expenses to hire a professional plumber. But to people with automobile checklist, your blog is hardly of any importance. The term reader therefore shouldn’t refer to a generic group but to a very specific group.

You need to identify such a group of real readers and provide them with the information that they are seeking for. This is a blogging basic but unfortunately, many start-up bloggers aren’t clued up.

Retaining readers

Once you identify your readers and start writing for them, next thing you need to do is to retain them. Don’t let them depart from your blog. Retaining your readers is as important as finding them. You can’t gouge out a reader base if you don’t retain your existing readers. For that you need to make your blog interactive. Allow your readers to interact with you via posting comments or by mailing you or even by connecting with you through Google Hangout.

Must Read: Engage Your Audience with Emotions to Your Content

Think of yourself as a CEO of a company. You’ll do whatever it takes to retain your clients, won’t you? Take the same approach while addressing the readers on your blog. They are like your regular clients. If they leave your blog, you’ll lose potential readers, your branding will stumble and you’ll lose advertising revenue.

Uniqueness

The meaning of uniqueness should be properly understood. A unique piece of content is not something that is just copyscape approved. A truly unique content is something that no one else, but you are providing only. It’s very difficult to write such content because all topics are covered by someone or the other. What you could do is to write tutorial or how to type blogs and provide readers new insight. You can also acquire hands on knowledge and share it with readers on your blog. If you are discussing a state of affair, have a perspective that nobody else has.

Applying the rules will give you return. You will see a dedicated user base for your blog and the blog getting recommended by existing users to new users. In fact, this is how bloggers can build reputation. They start with difficulties, then identify them and overcome them; meanwhile they keep honing their blogging skills. At the end they find their blog has managed to earn a name for itself and readers from all corners are frequenting the website.

Now it is your turn. You have any unique method that has helped you increase the traffic for your blog, please share in comments.

Content Writing Tips – How to Write Killer Content?

Content marketers often come across a problem. The problem is producing volumes of content without compromising the quality. That’s hard. After scribbling down 1000+ words, your brain would probably lose all the creativity and you would only be able to come up with repetitive and monotonous content.

But hard doesn’t mean impossible. You could overcome this problem by following some simple steps. It’s better to call them secret techniques as successful writers employ them and assure quality in their writing. Hence by learning these techniques, you could also join their rank.

Content Writing Tips

RESEARCH MODE

Quality content requires idea and execution. A brilliant idea cannot be fathomed if it is not executed properly. Sometimes experienced writers find themselves unable to produce good content only because they lack idea. In the absence of ideas, stuffs they write, appear mundane and insignificant to readers.

Ideas won’t pop up into your head if you don’t research. That’s right! A little bit of research can help you with ideas. Research includes;

  • Jotting down the idea as soon as you get it – We tend to ignore this, but memory plays a big role in ideation. If present ideas are not connected to past ideas, the big picture couldn’t be looked at. To memorize ideas therefore, it’s best to jot them down.
  •  Bookmark webpages for reference – There’s a difference between browsing the web and researching the web. We hardly do the latter. To research the web, you shouldn’t skim through web pages in the speed of light. Focus on them instead and read between the lines. If you find a particular webpage useful, bookmark it for future usage. In other words, save web pages as reference materials.
  •  Use social networks – Social networks are not only for pastime activities. You can reach out to a number of people over social networks and share ideas with them; inputs from them may help you reform your existing ideas. Social networks can be used for another purpose.

WHERE IS THE UNIQUENESS?

As a content writer, you are liable to explain to your audiences where you stand different from other writers. So, never ever copy others. Keep in mind you are not just any content writer but a brand. As each brand is different from the other, you need to build a customized branding which would rely on a highly individualized style of writing, which should be able to introduce you to the reader even when your byline is not explicitly mentioned.

To bring uniqueness of this level, you need to;

  • Make a list of top 5 writers, whom you admire.
  • Select one piece from each of their works, which represent their style of writing.
  • Read out the piece slowly so you could get an idea of how sentences were formed, how the whole article was structured, etc.
  • Now write on the same topic and see if your article comes close to the one, written by your favourite author.
  • Keep doing this for all 5 writers, review your own articles and compare them with theirs.

DISCUSS ONE POINT ONLY

If you jump from one point to another point, your readers might have difficulty following you. Besides, it will be tough for you to link one part of your article to another part. This in turn will add less value to your content. So stick to only one point.

Now since the whole article would consist of just one point, make sure you’re discussing a bottom-line point. Editing is really essential here. Unless you weed out paragraphs and sentences that refer to irrelevant points, you cannot stick to the ‘one-point’ rule.

DEPTH: LENGTH

A well thought out article must always have a balanced ratio between depth and length. If the ratio is unbalanced, readers will either get a sketchy coverage without sufficient detail or too much detail for the space allotted. Both are bad selling points for the content.

To maintain an appropriate ratio, you need to first decide whether the article’s depth would fit its length. There’s no need to stretch the volume of the article unnecessarily if you are writing on a cursory topic. Likewise a long article must consist of in-depth and high-level discussion.

WHAT’S YOUR ANGLE?

Every piece of content needs a subject of discussion, a major idea and a specific angle. This is a surefire way to make your article unique because even if the topic of discussion and the idea are unoriginal, the point of view could be totally original.

If you follow this principle and always bring a fresh point of view, you can cover the trendy topics which thousand others are covering and yet guarantee your readers they’ll get something from you which nobody else could provide.

TRENDY TITLE

Forget ‘Romeo and Juliet’. A lot depends on the name, i.e. on the title of the article. Imagine the article as a lady. You haven’t met her but you know her name. If the name is interesting, you’ll be eager to meet her. In the same way, you haven’t read the article but the title looks captivating. You will be interested to read the article.

Studies have shown there are 8 types of titles that could instantly draw reader’s attention. These 8 types are;

  1. Top # list
  2. How to (so and so)
  3. Best of (so and so)
  4. Why (such and such)
  5. Secrets of
  6. Newsjacking
  7. Breaking news
  8. Interview with (celeb or a popular figure)

THE VERY FIRST SENTENCE

First impression is the last impression. So the first sentence of the article is your best bet. Form the sentence in such a way that it makes an impact on the reader so the reader may get curious to read the rest of the article or may form an opinion and read through the article to validate the opinion. Make sure the first sentence is not misleading because readers are unlikely to pay attention to the rest of the article if they are mislead in the beginning.

NO HYPE PLEASE

It’s a prevalent misconception that by creating hype, you could make readers attentive. Authors who write hyped articles are manipulative; they refer to unnamed sources and never reveal the source of their information. No matter how persuasive they are, they fail to convince readers because readers are always sceptic about their claims. So avoid hype and keep it realistic.

CALL TO ACTION

Content marketers are different from classical writers. They don’t write for amusing or educating readers. They write because they want to sell something and expect the content to be compelling enough to make readers enquire about the product/service in question.

What if a reader is curious but not sure how to contact the service provider? The only way to make sure it doesn’t happen is to add call to action buttons and contact forms on the page which displays the article.

PLAIN WRITING

PLAIN WRITING IS THE BEST. Plain writing means avoiding bombastic words and choosing a simplistic style over a complicated or a literary style. You may have great admiration for T.S.Eliot or Albert Camus, but sales pages are not where you should flaunt your level of esoteric knowledge or mastery over the language. Instead, go for short paragraphs, short sentences and easy words so readers don’t feel lost in the middle of a sentence. Always keep in mind you are not trying to win a writing award, you are trying to sell something. Another important thing to bear in mind is web content is essentially different from academic content. So rinse your mind from whatever you were taught in your university’s English class.

THE FINISHING TOUCH

Closing an article is as important as starting it (if not more). If you’ve discussed who, what, where, why and when all through the article, at the close you should tell readers “so what.” For that, you need to summarize your key points and inform readers clearly how they could benefit from the information provided in the article. If the article ends abruptly, it may fail to convince the readers. This would be disastrous for your campaign as after putting all the effort, you’d end up missing out on a prospective lead.

By following the tips mentioned above, you could write enthralling content, which would be informative, crispy and give readers all the information they are looking for.