How Google Evaluates New Search Algorithms- From Matt Cutts

Matt Cutt, the head of the Google Spam team posted a video that answers how Google adopt the new search algorithms.

The original question was asked by James Foster of Sydney, Australia who asked:

What are some of the metrics that Google uses to evaluate whether one iteration of the ranking algorithm is delivering better quality results to users than another?

Matt Cutts splits his answer down into three steps of the valuation process which describes the three tired evaluation process of Google before it implements any new algorithm.

(1)    Engineers test the new algorithms offline i.e. they check the result manually. If the new urls ranking are higher in quality than the previous algorithm in place, Google may decide to go ahead with further research to make the things better. And, in case the results are unrated, they may dump it.

(2)    The next part of the development is to launch a live experiment. In this step they take the result both form old and new algorithms and check for the click rate. If the new results have a higher rate of clicks, it indicates that the newer one is better than the old one. But, this isn’t the case always. Matt referred the term “webspam” as an example. But, in general, number of clicks is directly proportional to the clicks.

(3)    In the last step, Google Search Quality Launch Committee has the final decision on the algorithm.

Video link: https://www.youtube.com/watch?v=muZuX9OaMLo

How Google Differentiates A Popular Website Form An Authority Website?

The recent video released by Google, describes more about popularity Vs authority in its ranking algorithm. In this interesting video Google websapm head, Matt Cutts explains the concept of popularity and authority and how Google separates it.

As per Matt’s information, they are working on a new algorithm to finder a better result on it.

7 Quick Blogging Tips for Becoming a Successful Blogger

Blogging is no more a pastime for many. These days it is the way of making money online. Like me, all digital marketing professional will agree that blogging as one of the best organic ways to build backlinks and build a personal brand of yours. So what you want to achieve with blogging is up to you but to be a successful blogger what you need is to write engaging blog posts.

In this article I have discussed some useful blogging tips to become a successful blogger. The tips I have for you, are short and concise. Hope you will like it. 

Here the list of quick tips to become a better blogger.

Turn blogging into storytelling

Don’t make blog posts a playground of jargons because they will be heavy on readers. So before you plan to draft something, you need to understand the psyche of readers first. Everyone loves to something that’s crispy, informative and lucid. Dish them out exactly what they want. Make blogging as easy and informal as is storytelling. This will amount to user engagement and your blog will pick visitors.

Sharing is caring

At the time of having a lighthearted conversation with someone, you share many of your details, don’t you? Similarly your blog cannot reflect a conversational style unless you share your feelings with readers. Here feeling doesn’t mean your personal feelings, but what you feel about the topic on which the post is about. Your point of view shouldn’t be objective but personalized. You might appear opinionated, but that’s the point of blogging.

The three ‘I’s

Success in blogging depends on three ‘I’s: information, interaction and inspiration. A powerful blogger informs users what they don’t know, interacts with them through a comprehensive style and inspires them to carry out certain task. Unless your blog post doesn’t inform, interact or inspire, you won’t succeed as a blogger.

Length and depth

The length of the post should be commensurate with its depth. If you are writing on a trifling topic, the post shouldn’t be too long. If it covers one or more critical issues, it needs to be lengthy. Bloggers oftentimes fail to understand this. The result is we either come across blogs lacking refreshing ideas and only consisting of fillers, or blogs written on a pivotal topic but too short to read and conceptualize.

Write more often

The only way to become a celebrated writer from a mediocre writer is to write more often. Bloggers, whose writing is not up to the snuff, often hesitate to write more. They need to understand their being mediocre is the reason to write regularly. Constant writing helps a writer to identify the errors and to away with them.

However, flying blind is not a solution. It takes time to improve the quality of writing. I remember, when I started writing during my early days, it was too hard for me to write even a 300 word article. So wannabe bloggers should be patient. Some useful ways to become better writer is to attempt to replicate your favorite writer’s style, keep writing without a pause and then spend time on editing. There are many strategies to put at work but unless you write more often, the strategies won’t work.

Identify your readers

To many bloggers, their blogs are the only way to earn money. With time they realise there’s hardly any difference between them and someone who runs a mainstream business. It is important for a business to identify its customers; similarly, bloggers need to move readers apart from visitors. A site can be visited by thousands; that doesn’t mean everyone visiting the site is a reader.

Question is how to identify the real readers. A real reader is one whom the blog attracts. He likes to visit the blog every once in awhile. He is full of ideas and wants the authors to know about them. And he wants to interact. You need to give your readers options so they could interact with you. That’s how you could spot a dedicated reader and regularly communicate with them so the site could always retain its reader-base.

Selective publishing

After making a footing in the blogging industry you will want to solidify it. To do that you need to choose quality over quantity. Do not publish everything and anything. Publish only those blogs that are qualitatively better than the others. Quality in this context should be defined as an assortment of different elements. Style of writing, the topic of the blog, the information you put in, the perspective, etc are some of the elements that make up the quality.

The seven quick tips could help you become a better blogger. Even though the word better is ambiguous, you could always improve. One thing is really important, do not practice the tips stated above in isolation. There should be coherence and that would only be possible when you put all the tips to use together.

Do you agree with my analysis? Or got any of your own tips to share? What do you think of the seven tips that we discussed in the blog? Can you suggest any other quick-tip? Do share it with us by posting a comment below.

Top Five Tips to Write Successful Corporate Blogs

Text based content is the oldest form of information in the internet and when we say text based content, it mainly indicates a blog, where you would find information, tips and suggestions all thrown into the chaos. But these days the web is so overcrowded with personal blogs that it’s quite troublesome to find corporate blogs.

But corporate blogs do exist alongside personal blogs, and there’s a good reason why a handsome number of readers like to read such blogs. In this article I’m going to explain you the importance of corporate blogs and how to make it stand out of rest.

We’ll also find out the lessons one should learn in order to maintain them.

Corporate Blog

Relevant Content

Be it a blog or anything in the internet, relevancy has its place. Corporate blogs are the only domains where you are assured to find valuable content. You know you can rest fully assured the content will be totally relevant. It’s not difficult to guess why; the readers hail from the corporate sector themselves.

Corporate blogs function as knowledge portals. Brand managers, CEOs and other corporate decision makers drop by those blogs to update their knowledge base. Oftentimes the interaction between readers and bloggers (corporate strategists) lead to new and productive strategies. If the content is not relevant, the blog’s reputation will go down in the speed of light. And that’s chiefly because the blog is for an esoteric niche.

#Lesson to learn 

Never write irrelevant content if you want your corporate blog to be successful. Continuous interaction with readers will help you gain authority and esteem.

Never Publish the Best Content

It doesn’t require much grey matter to understand why. Since corporate blogs are for a small niche, your odds of getting less number of visitors is high. That means your most amazing piece of content will be read by only a handful of readers. You certainly don’t want that, do you? The best thing to do is publish your best content on reputed sites like businessinsider.com, entrepreneur.com, wsj.com, etc.

The said websites get plenty of visits everyday. Your best posts henceforth will be read by a good number of readers. If they find your posts informative and interesting, they will want to read more. This way you could drive them to your own corporate blog. If you think this is an online marketing strategy in disguise of a lesson for corporate blogging, well it is.

#Lesson to learn

There’s absolutely no point if an excellent piece of content is not read by an attractive number of readers. If your corporate blog is new and low-visited, publish your best content on sites that are highly visited and drive traffic to your blog from those sites.

Will Your Readers Buy?

When you are managing a corporate blog, your readers are business people and you know that. Normally corporate bloggers want to sell a product/service and propagate that product through their blogs. If you also have that intention (which you should), you should learn to trend your readers how to buy.

The advantage of running a corporate blog is that your readers are easily approachable. Being a part of the industry, they know what their requirements are and are ready to offer a payload if you could meet those requirements.

#Lesson to learn

You have a great opportunity to sell your product/service through a corporate blog. Don’t miss it.

Consistency Is the Key

When you are writing for corporate readers, consistency is the key. Bloggers oftentimes become so desperate for traffic that they forget they are deviating from some of the basic principles of corporate blogging, one of which is consistency.

To appear consistent to your readers, you should post on a regular basis. You also need to follow a certain style of writing so consistency is maintained.

#Lesson to learn

Corporate readers won’t go after quantity, they want quality. So never be inconsistent.

Build a Connection with Readers

Unless and until you build a connection with your readers, your venture into blogging will be incomplete. You might think it’s difficult to build connection with corporate readers. Reality is exactly the opposite.

Corporate readers are more patient than your average readers. They’ll read each and every line with minute attention. If they have anything to ask, they’ll post it in the comment section. To engage them in a conversation with you, you should give them ample ways to communicate.

They should be able to see your mail id. It’s recommended if you share links to your LinkedIn profile on your blog. Having more than one call to action option won’t hurt, instead it will pave the way for a better connection.

#Lesson to learn

It’s actually easier to build connection with corporate readers than normal readers, because corporate readers mean business.

So there you are. These are the five handpicked tips for writing quality corporate blogs. Follow those tips and entice your readers. Happy blogging.

What do you think about the article? Do you think I missed something? Tell me in the comment section.