Why Readers May Never Visit Your Blog Again?

So you think you have an amazing blog? You owe us an explanation then; what makes a blog amazing? Is it the quality of the content, the catchy design or the giveaway offers?

Odds are high that you’d select any particular one of the three factors, stated above. So would many wannabe bloggers like you. But guess what, you are wrong! We’d like to inform you it’s all three of them together that make a blog superior.

Bloggers often stumble to get visitors because they put an isolated aspect of blogging on their focal point. They end up complaining that they aren’t getting enough number of visitors when in reality, it’s their mistake that their blogs fail to pull visitors.

 

In this article, we’ll talk about the remedies that a blogger needs to apply to make his blog a highly visited one. The first thing he needs to do is to take a break from blogging and ask himself some pivotal questions such as;

  • Am I putting my visitors off?
  • Are my visitors getting everything that they are seeking for from my blog?
  • In which ways could I improve my blog?
  • Being a blogger, what is my first priority?

All shortcomings of your blog fall under four main categories; the visitors are disappointed, they aren’t getting what they should be getting from your blog, your blog requires incisive improvement and you haven’t set your priority.

The following reasons could disappoint visitors to your blog;

Lack of Uniqueness

It’s always a safe bet to rewrite what others have already published. It doesn’t take time and doesn’t involve much thinking. You just need to reword a content that’s already written. Many bloggers put rehashed content to their readers and claim it as unique content. Problem is they don’t know what uniqueness truly stands for.

A truly unique content reflects a truly unique perspective. The author should strike up a discussion with a unique motif. The topic could be generic, the content can still be unique. For example, traffic congestion in the city is the same old area to write on. But if your content explains how the botheration of getting late in office due to slow moving traffic is making employees more punctual than before and how it is saving work hours from getting wasted, the content will stand as a unique one, and readers will feel interested to read it thoroughly.

Their Problems Remain Unsolved

Visitors are coming to your blog because they have certain queries that need to be answered. Not finding solutions to their problems elsewhere is what drives them to visit your blog. If you just blabber a lot and call it a day, your readers will be disappointed. They’d realize you are more interested in getting visitors to your blog than providing visitors with what they are looking for.

Loading Time

Even though it’s a purely technical issue, it’s enough to put off anyone. So check every technical detail of your site. If you find an issue, fix it. If needed hire an on-page expert to improve the loading time of your site.

Bloggers are sometimes unsuccessful because of not being able to set their priorities. Hence you need to decide first why you are blogging. Are you blogging to earn money from ads? Or are you blogging to build a base to promote a product in the future? Not setting your priority means being directionless. Your blog visitors won’t like that, will they?

In case you’ve identified the shortcoming that are affecting your blog, it’s time do away with them so your blog gets a makeover. Since improvement is a positive process, you need to

Fix Errors

Errors can be grammatical or factual, but they can put a question mark after your blog’s reputation. Think about it; you come across a blog that has too many grammatical errors. Won’t the blog leave a negative impression on your mind? It surely will. Factual errors are even more severe. They indicate the author is not familiar with what he is blogging about.

Attractive Formatting

Some blogs have such poor formatting that readers literally hurt their eyes. Readers find attractive formats soothing, horrible formats pisses them off. So don’t use free themes, hire a professional developer (if needed) and get a professional theme.

Always bear in mind there are plenty of other blogs and they have everything to attract readers. To survive the competition, you always need to be ahead of them. Even if that’s not always possible, at least try to be at par with them by improving the quality of your blog. Only then visitors will get a reason to visit the site.

Top Five Online Reputation Management Tips for Businesses

Reputation is vital for every business. A business without a good reputation is like a job applicant without required skill. Just like employers will not give two hoots about his candidacy, customers won’t think twice about the business.

It’s a nightmare for a business to lose its repute. That’s the reason customer care executives behave so gently with customers; they don’t want to piss the customers off because a pissed customer can spread venom against the company on social media and it could go viral resulting the repute of the company getting seriously damaged.

Managing online reputation has become an essential part of marketing. Some powerful techniques that could be applied for managing reputation are;

You Must Read: Top Five Tips to Write Successful Corporate Blogs

Buying Domain Names

Internet is a public domain. You can have as many websites as you want. Online reputation management could take advantage of that. You can buy plenty of domains with your company name or your product name. For example if you have a automobile company that goes by the name of ‘Radiant Motors’, you can buy domain names like radiantmotor.com, radiant-motor.com, radiantmotoronline.net, radiantmotorhere.com, etc. Customers will find your company’s presence everywhere in the online domain. You could use those domains to reach out to customers and boast about your company.

Optimizing Your Brand’s Presence

Your brand is not the only one out there. There are plenty of other brands and they are spending tons of money on marketing. Quantifying your branding therefore won’t take you long. You need to increase the online reputation of your brand and for that you need to optimize its presence. Optimization means embellishment of your branding. Add some catchy lines to your company’s Facebook page. Give link to your brand’s achievements into your LinkedIn profile. This will help audiences to know more about your company your reputation will be solidified.

Google Search Result Crosscheck

You need to audit your Google search results once a week. That way you could make sure there’s no negative content on the top search results of Google. It’s pretty simple actually. Just type your company name or product name into Google’s search box and then go through the content of the first twenty results.

What would do if you come across negative remarks on your company/product? The first thing you need to do is contact the administrator of the site. If it’s a blog, contact the blogger. Ask him what you could do so he suppresses the negative comments. If it’s a review, try to change it to a positive one. If it’s a review aggregator site where customers have written negative reviews on your company, it’s a bit more troublesome. In that case, you’d have to apologize to individual customers and promise them to deliver good service in future.

Publicity Campaign

Gone are the days when beating your own drum was not recommended. These days, you need to publicize your brand to stay ahead in the competition. Publicity campaigns are a best way to make that happen. In fact, through such campaigns you can kill two birds by one stone. You can guarantee social outreach both online and offline and portray your company in positive shades.

If you don’t have enough number of in-house staffs, hire an event planning service. They have experienced people who can present your company in a positive light. This will not only help build your reputation but might also fetch you new sales.

Crisis Management Team

A crisis management team is necessary if you want to manage online reputation of your company. This is perhaps the most important of all because when managing your brand reputation is like damage repair and any black spot on your branding is a crisis situation for you.

The team must be highly savvy with web tools and social media. They need to conduct relentless search online using sophisticated tools to find derogatory comment/content against your product/service. It could be a product recall or frustrated customer spewing negativity, the crisis team should be able to handle it adeptly and with a professional approach.

Tools For Monitoring Your Online Reputation

Google Alerts: It’s very simple. You need to visit Google alerts and fill your brand name as the search query to find the links where you have your brand name mentioned.

Tweet Alarm: Tweet Alarm is the best online reputation management tool to create an automatic monitoring system.

Pin Alerts: Setup a quick and easy alert with Pin Alerts to notification via email in a matter of minutes as soon as a new pin comes up. 

Social Mention: Social Mention is the best toll to analyse data from various sources to understand what’s their sentiment and their origin.

If This Then That: You probably never heard about If This Then That, yup a new automation tool that allows you to “put the internet to work for you”.

Image Raider: Best toll for an automated reverse image search and discover websites talking about you, that is possible With Image Raider .

UberSuggest: UberSuggest.org is a tool that shows you many different variations of your Autocomplete values.

Topsy: Another fabulous tool, with Topsy you can scan the whole web looking for mentions of your interest.

KnowEm.com:  KnowEm.com has absolutely free to check if your name has been taken on more than 550 different types of social sites.

Lastly, reputation building is a never-ending process. As long as your brand exists, you need to manage your reputation. So never feel that you have taken sufficient measures to manage your reputation online, and there’s nothing more that you need to do. Instead, make online reputation management a key part of your branding strategy so reputation building and management never bother you.

How Google+ Can Help Improve Your Website Ranking?

Today, social media sites are an important part of SEO strategy. Among various social media sites Google Plus is preferred. It becomes an essential part of any internet marketing and SEO strategies of internet marketers, webmasters and bloggers with the changes and updates on the Google algorithm which was introduced as the Hummingbird.

By integrating quality content publication to your social networks Google Plus improves the user’s
experience. However, for the benefits of your readers make sure that your content should be relevant, accurate and updated.

There has been some assumption that over other social networking sites, Google favors Google+ pages. Though it’s hard to substantiate this, it is clear that Google wants Google+ to be a factor in searches.

SEO Guidelines to Increase Rankings on Google

If you’ve begun to see author’s pictures showing up next to articles in Google’s search engine, you’ve already experienced the benefits of Google+. Google is calling this “Google+ authorship.” It’s a way to group all the content written by one person into a single Google+ account. It’s pretty easy to set up and it allows users to find other content you’ve written quickly, a major plus for you.

Google Plus content is treated by Google just like any other page on the web. Google Plus content will be efficiently indexed by Google; it will gain page rank and appear in Google’s search results.

At the end of the day, the most important part of any SEO effort is to have your business be easily found anywhere consumers may be searching. Google and Google+ are integral parts of this effort because by filling out a local page and including your already created content into your Google+ page, your website rankings and ability to be found are almost guaranteed to increase.

You are simply losing out in terms of SEO if you are not using Google Plus effectively. Hopefully, the factors outlined above will make you look again at Google Plus and reconsider your social media optimization strategies for SEO.

How Will the Future of SEO and Content be Like?

SEO is a dynamic industry and always changing. To get a grasp of how much the industry has changed, one needs to compare the erstwhile SEO techniques with the current ones. Link building for example, was all about quantity few years ago. More number of inbound links meant better ranking. But nowadays, search engines do not assign a website high rank unless its inbound links are natural and from real websites.

The same thing applies to content marketing. Many subtle changes have taken place in the content marketing industry over the time. It’s necessary for online marketers to anticipate the future of content and SEO industries because they are always undergoing changes.

In this article, you will read the types of trends and techniques that will dominate SEO and content marketing in the foreseeable future. Some of the future practices could be;

Optimization to become more technical

Site optimization strategies already involve a certain degree of technicalities and that’s chiefly because SEO and content optimization are not viewed separately. These days, high quality content means search engine friendly content. Such content consists of an apposite density of keywords. If the density is overdone, the content will be considered spam and if the density is below the apt level, search engines are going to pick it up.

Google has placed huge importance on content based sites by the Panda update. After the release of the update, search marketers now keep a text to html ratio of 25%-70%. In future we may get to see more considerations like this getting adopted by marketers. We may see content is being prepared based on the backend elements of the site. New practices may also get added to the list of existing on-page optimization practices.

Mobile SEO

Organic search results vary from device to device. You’ll see different search results for the same keyword if you search from different devices. This holds for majority (62%) of organic searches. Many brands have lost their sleep over this because the optimization strategies they are applying are for desktop devices often do not work for mobile devices. They are not sure how their site will rank on Google if searched from mobile devices or how content on their website will be displayed to mobile users.

The mobile user base has been steadily increasing. To keep pace with that, SEO in the future will change. As Smartphones have smaller screen and less computing power, compared to desktop, mobile version of a website would need to have less design related features and mobile friendly CSS. The sites would also need to be lightweight. Instead of call-to-action buttons for generating leads, service providing sites would need to have click-to-call button.

Structured data in content

The use of structured data in content is a big leap towards a major overhaul of SEO. Search engine algorithms are becoming more and more sophisticated and brands are looking forward to growing importance of semantic searching, which in future may consume organic SEO. The tagline of today’s SEO industry is not ‘The String’ but ‘The Thing’. In future meaningless string of keywords could be entirely replaced by meaningful content.

One of the recent updates of Google called The Hummingbird Update has revolutionized SEO. After the Hummingbird update, optimization no longer means placing a keyword in content. Optimization refers to a generic term that involves a stream of technical and non-technical practices, the purpose of which is to make search engines understand the content. This trend may continue in future and SEO altogether may become heavily reliant on semantic search.

Increased video marketing

There are numerous ways video marketing can bolster an SEO campaign. A video not only adds authenticity, it also accounts for user engagement. Video marketing can be highly profitable for

Better user engagement – A video can be shared by thousands of users on social networks. More people sharing the video means better marketing for the brand. Users prefer watching videos more than reading text based content. That’s why a video has more propensity to be shared. This could result in enhanced user-engagement.

Reducing bounce rate – This is a technical aspect of SEO and video marketing could come in handy for it. A study done in recent time has shown users stay longer on pages that run videos.

Video marketing is already in practice, and in future it could encompass many aspects of SEO that it hasn’t encompassed yet.

Changes in the SEO industry are inevitable. It’s wise for online marketers to speculate on what kind of changes (other than the ones discussed in the article) will dominate the industry. Only then would they be able to survive amid such cut-throat competition.

What do you think about the changes we’ve discussed in the article? Do you think there will be other changes? Tell us in the comment section.