15 SEO Tips To Follow In 2015

seo tips 2015

Increase Site Speed: Reduce your page size to reduce the load time for better visibility.

URL Structure: it should be short, descriptive, search engine friendly and categorically segmented.

Information Architecture: Develop a better directory structure for your website.

Quality of Content: This is going to stay here forever. Develop unique and real content for visitor’s engagement. 

Content Optimization: Optimize content of your web pages around the targeted Keywords. Widen the scope for Hummingbird-Friendly Keywords.

Landing Page Optimization: Keywords are important for your landing pages. So develop the landing pages for visitors and optimize it for search engines.

Optimize Page Titles: Yes, write real and unique titles for each of your web pages optimized for your targeted keywords. Don’t stuff the titles with keywords.

Meta Descriptions: Develop META details that will being you clicks and describes your page best.

Utilize Proper Heading Tags: HTML header tags are the most important place of the webpage for both visitors and search engines. Never ignore it. Clean document structure really pays off.

Optimize Image Alt Text: Feed the search engines alternative texts for multimedia files present in your website.

HTTP Vs. HTTPS: With a big push towards a secure world wide web, Google emphasizes the importance of utilizing HTTPS. Go for Secure Encryption.

Mobile Search Implications: It is the next stop for SEO. Develop mobile friendly websites.

Get People Talking About Your Brand: You focus should be on brand build. 

Build Natural Links: Do not engage yourself with link building.  Go for authority links form quality sites. Create a natural link profile for your site

Go Social: The last but most important one. Align your SEO efforts simultaneously with social media and with the help of engaging content, social engagement, optimized custom images and Google Authorship.

How to Use HTML Header Tags for SEO

As the name suggests, the Heading tags are the distinguished words or phrases used in a web page to differentiate it from the rest of the content. Technically it is known as HTML header tags. Generally this is supported by all browsers and used as <h1> </h1> to <h6> </h6> in html coding to define HTML headings where<h1> defines the most important heading and <h6> defines the least important heading.

 

In HTML coding the header tags forms a hierarchy from h1 to h6 and used in similar manner. This means that you need to follow the tag in its hierarchy order and jumping the tags in between 2 tags will break your document structure.

For example, the coding should be something like what is shown below:

<h1>your main heading</h1>
<h2>the secondary heading of your webpage</h2>
<h3>less priority keywords in your h3 heading</h3>
<h2>the secondasy heading for your webpage</h2>
<h3>Sub-section of the secondary heading 2</h3>
<h4>Sub-section of the 4th leval heading 2</h3>

How you write your header; here go few tips:

  1. Always put your main header tag <h1> </h1> at the top of the page, preferably after the. Search engines like this format.
  2. If you have any keywords targeting to that particular landing page; always keep the primary targeted keyword as the h1 tag of the page.
  3. Can I have more than 1 header tag on the page? Well it will not hurt your site but one is preferred.

Advantages of Using Heading Tags:

The heading tag plays dual role for a website. In terms of SEO they provide better rank for the targeted keywords and in terms of usability they provide visitor engagement by structuring the entire webpage.

Header tags from an SEO point of view:

  • Search engine spiders mainly determine the ranking of the keywords by finding its importance in the web page itself. For that they check the relevancy of the header tag with the content associated with it. So keywords used in header tags are having more change to rank better than a competitor site.

Header tags from a usability point of view:

  • The webpage is like a newspaper; the headlines attract most of the attention in a webpage. The heading tags of a page give users a quick overview of the content that is to follow on the page. By reading the different heading tags, users can easily scan the page and read only the section they are interested in.

SEO best practices with heading tags:

  • Do not stuff your heading tags with keywords. This may work in reverse.
  • Never use more than one h1 tag on a webpage unless really necessary. This will dilute your keyword consistency
  • Never use heading tags as hidden text.
  • Always use unique heading tags for each single page of your webstite. Do not repeat same heading tags throughout your website.
  • Do not use the same content in your page’s h1 tag as in your meta title tag.
  • Use html header tags for displaying of organized and structured content on pages.

Share you thoughts in comments.

The Best Social Media Marketing Strategy

The Best Social Media Marketing Strategy …complicated.

There’s no doubt that successfully marketing your business on social media is difficult. But there are steps you can take to make sure that your business gets back on the right trajectory.

Part of any good social media strategy is the setting of realistic goals. In fact, marketing has always been about setting goals and then trying to achieve them. But what are your goals are in the digital space?

Suppose traffic to your website has fallen. Then in this scenario, you’ll want to focus on marketing techniques that will drive traffic to your web page. Alternatively, if you find yourself losing customers, use social media to support and engage your clients. If nobody knows who you are, then you want to use social media to create meaningful content that people can actually relate to. This doesn’t mean bombarding them with emails and promotional material. It means engaging them so that they want to come to you.

Social Media Marketing Strategy

Once you’ve identified the area that requires improvement, the next step is to get disparate departments involved in the effort. When it comes to social media marketing, everybody needs to be on the same page. This means that your social media effort across your business needs to be integrated.

Obviously you want to use social media for sales. But it’s so much more subtle and relevant than previous forms of advertising. Just put a post up on facebook at an opportune moment that introduces a common problem. For example, you could ask, “Wouldn’t it be great if you could sync your appointments software to your Google calendar?” People will respond and think to themselves, “well, yes actually, it would.” Then you could go on to say how your business can help do them this.

People are likely to engage with a post like that and share it with other people who they think might have the same problem. This could not happen with cold calls. And it rarely happens with spam emails.

The other major part of your strategy, if you’re failing to keep customers, should be to use social media as a customer service outlet. By publicly addressing concerns customers have, you can create a great impression. In fact, if you can turn around a customer complaint on social media, it shows future customers that you really care about their satisfaction. More so, in fact, than if the complaint had never been raised.

Make sure that you choose the social media platforms that will add the most value to your particular enterprise. If you’re in the business of selling tickets to an event, Twitter is a great way to keep people updated. If you’re a hairdresser, use Instagram to show off your best cuts. If you’re involved in selling to other businesses, use platforms like LinkedIn to communicate your message.

Finally, produce great content. This can be in the form of how-to videos or behind the scenes documentaries following your business. You could also offer guides, especially if you know people often don’t take advantage of everything your product has to offer. Keeping your social media strategy at the centre of what you do is one of the quickest ways of generating new business.

Basic Tips For Starting An Ecommerce Business

So you’re ready to take the leap into the world of ecommerce? Congratulations! With the right tools and knowledge, an ecommerce business can thrive and make good profits.

However, it’s not an easy area to get into. There are thousands of others out there who are trying to do the same thing. You’re going to need to stand out above the rest of the competition, and that won’t happen overnight. There are loads of things to think about before you even get started, so let’s just discuss a few.

Although you may be tempted to get in there and sell anything and everything, it’s not a good idea. You aren’t going to compete with the big boys out there, so try and find a niche. If you can sell something better than anyone else, you’re going to be successful. Finding a niche area will make your chances of succeeding even greater. There won’t be as many businesses targeting that niche, and you’ll understand it better than others. Focus on something that you love already that you’ve gained a natural knowledge of throughout your life. This is a great way for you to get started.

From here, you need to start learning. Research is vital before you even bother trying to setup the business properly. Use guides like the one you’re reading now, buy books and listen to the experts. Learn more about the consumers you’re targeting, and the products you intend to sell. Do market research and talk to other professionals in the field about your new venture. They’ll be willing to help, and might even know someone who can get you off the ground. When you’re starting out, any business contacts you make are incredibly beneficial.

Starting An Ecommerce Business

Understanding the power of social media and the web is a key aspect of any successful ecommerce business. While you’re definitely going to want your own website, you need to look at other avenues too. You can start (and continue, if you want) by selling on eBay and Amazon marketplaces for example. You can also use social media to promote your brand. Twitter and Facebook are crucial tools for brand-awareness. If you neglect this, you do so at the detriment of your business. Once you’ve got all these things setup, you also need to know about good SEO practice. This will make sure your business and products rank highly on search engines. That means you’ll get more clicks to your page, and more sales in the long run.

Remember, starting a new business comes with a lot of advantages as well as disadvantages. While it’s great that you’ve packed in your old job for an exciting new venture, you need to be aware of a few things. You’re no longer going to get paid holidays or sick pay. That doesn’t mean you should be neglecting your happiness or health. Occupational health service providers will tell you whether you’re fit to work if you’re ill. You need to take their advice as you won’t be doing your best work if you’re rundown and suffering from illness.

However, you can now work at your own pace. There’s no 9-5 requirement unless you’re in constant contact with your customers. While it’s understandable to do a little more work than usual in the early days, don’t make it a habit. Your job is important, but getting the business off the ground is entirely possible without neglecting your home life. Working too much will affect you mentally and physically, and you might end up taking it out on those around you. Understand when it’s time to stop for the night, and your business will be in a better position because of it.

Finally, you need to understand that mistakes will happen. You’ll have good days and bad days, and you might even be tempted to pack it all in. Don’t give up unless you’re in a worrying position financially. Every ecommerce business has struggled from time to time, and selling patterns change constantly. Try new things, see what sticks and learn from this in the long term. Eventually, you’ll get a better grasp of how things work, and you’ll start working more efficiently. That’s just going to take time, so be patient and understand how the process works.

So, those are just a few basic things to understand about ecommerce. Just like any other business, it’s not an easy thing to get started with. Utilize any help around you that you can find, and you’ll gain important knowledge that will help you to succeed.

How to Promote Your Blog Post After You are Done Writing It?

Writing a blog requires a lot of effort; when done with writing, the blogger feels relieved. He feels he has jumped the longest hurdle, and now he only needs to make the post live on his blog, that’s all.

He can’t be more wrong. The real work starts after the blog is written and posted on the website. 

How to Promote Your Blog Post   Google Search
Plenty of bloggers are out there, indoctrinated with the false belief that scribbling down a blog is the single most important part of blogging. In reality, marketing a blog is as important as writing it. And marketing of a blog starts right after it is written and posted on the website.

If you are on the groove of blogging, desperately looking for a way to make it big, then we could lend you a hand. In this article, we’ll discuss what a blogger needs to do once he’s done with writing a blog post.

Social sharing

After the blogger is done with writing the post and uploading it on his site, he needs to share it across social networking sites; there are plenty of such sites to serve this purpose. Earlier, blog posts were shared mainly on Facebook but now a number of new social sites have sprung up; sites like Google+ and Pinterest are very useful for blog sharing.

Social bookmarking

Social bookmarking is alive and kicking, it’s nothing but a rumor that those sites have lost all their importance; there are high-quality social bookmarking sites like Digg, StumbleUpon, Bizsugar, Reddit, etc that are frequented by a huge number of users, and any incoming link from those sites are given value by all search engines. So social bookmarking is a must for any blogger.

New ways of syndication

The old ways of syndication have been gotten rid with, for good. The new ways are more advanced and yield better results. The RSS feed can now be linked with subscribers’ emails so they automatically get notifications whenever a new post is live. Social networking sites can also come under syndication; the blog’s fan pages across social sites can get updated through syndication whenever the blog has a new post.

Look for newer platforms

Nothing is static, everything is constantly changing. If you are in the blogging arena, then you need to catch up with this rapid pace of change. If your blog is on WordPress, then look for new plugins that let you seamlessly connect to social media, if you want to bring users from social networking sites, then look for new third party platforms which make the post sync easily across all leading social sites.

For mobile users

The number of mobile users has been systematically increasing. Being a blogger, you can’t take the risk of lagging behind in the rat race (Blogging is indeed a rat race). So you need to take up all the initiatives, needed to optimize your site for handheld devices. That’s only possible when your site has mobile friendly CSS and responsive design. Hire a pro designer if the site needs improvement on these areas. The loading time of the site is another crucial factor. Steer the site totally clear of junk codes so it loads in the speed of light and delivers users a satisfactory browsing experience.

Build a network

The good thing about blogging is it’s not competitive. Another blogger, who is blogging on the same niche area that you have chosen to blog is not your competitor, rather he could suffice your efforts to bring visitors to your blog. A visitor can read two blogs on two different websites, which means building a robust network with other bloggers can actually help you get new visitors.

 But building a network is not easy. You have to work really hard for that. First you need to get noticed by other webmasters. Write good quality blogs and write regularly so others could notice you. Besides, comment on their blogs and if possible, write articles for their blogs, which will be live with your byline. These and similar efforts can help you create a blogging network.

The initial journey is always long and strenuous – in most walks of life including blogging. You need to cross too many hurdles in the initial stage to make yourself known as a blogger. Afterward, the more you develop your skills, the better responses you’ll be getting from your readers.

So next time, don’t turn the computer off after making your post live on your site. Market your blog posts following the roadmap we’ve laid out in this article.