How to Hire a Good Content Writer?

The mammoth growth of content marketing in the recent years have brought along the demand of content writers and this spurt in demand makes the job of a content writer quite significant for any online business.

hire content writer

So you are ready to hire a content writer for you company!! Well it is not that easy as it looks. Surely it is a big challenge to find a writer who is able generate materials that’s not engaging to your customers and unique but at the same time spreading the core values of your organization.

Prior to hiring a content writer companies need to be extremely cautious of the fact who they hire. The quality of content composed by the content writer plays a pivotal role, which would leave an impact on your business.

Recently I got a chance to interview candidates for generating content materials for one of my friend’s newly lunched ecommerce website. Surprisingly it took me to interview 40 odd candidates to find one that was worthy for the position.

Here in this blog post I’M going to share with you my personal experiences on how to hire a content writer. Let’s begin…….

Mass Communication Or Advertising Degree Holder Is A Perfect Choice:

A thorough check on the educational background of the candidate is highly required.  I personally prefer candidates with a mass communication degree can be a better apt for content writer position simply for the very reason that the course trains them to craft creative and effective writing material. A mass communication background candidate can easily grasp the nuances of internet marketing, Search engine optimization and can prove to be an asset for the company.

NOTE: Hire a good fit for your company—not just a good writer. Experienced or fresher, but only good on paper isn’t enough. Make sure the candidate meets your basic requirements, understand your business and is a culture fit.

Experience Counts: A Writer of Its Own Niche:

While hiring a writer, make sure to consider the relevant experience of the candidate in the field of content writing. Do remember, you are hiring for digital marketing and the candidate must have an adequate amount of knowledge on the internet marketing tricks and content optimization. Make sure the candidate has deep understanding on the rules of search engine optimization and social media marketing.

NOTE: Nothing can beat EXPERIENCE. An experienced content writing has better writing, editing and proof reading abilities. But experience is not the only criteria to focus.

Power of Thinking Innovative Ideas:  

A content writer should have the knowledge of crafting an original piece of work. Make sure the content writer you hire is not a plagiarist.  In the fierce competition of digital marketing, the slight mistake of your content writer can cost you a lot. The blotch of plagiarism can make you lose your business as well as reputation.

Note: A writer having methodical approach in examining customers can only offer clear propositions in his/her writings. The power of innovative thinking can lead your content to success.

Proofreading Skills:

The content writer you choose for your company must be a good proofreader along with an efficient writer.  The one who can detect and correct grammatical mistakes of his own proves to be a productive content writer for the company. A competent content writer would never send an error filled draft.

NOTE: As the saying goes, if you look for trouble, you’re likely to find it. If time allows, give your writer some time to check his/her writing in a fresh eye.

An Open-Minded Individual:

It is extremely important for the company to hire an unprejudiced individual for the position of a content writer.  The content writer should be open to suggestions and instructions accorded by the company. He/she needs to know the demands of your clients and deliver the content accordingly. Obliviously it is you who can explain to the writer about the demands of the clients.

NOTE:  An open-minded person is someone who is always willing to listen and consider ideas, opinions & arguments purely on their merit.

Worthy of the Amount You Pay:

The content writer you choose for your company must prove his/her worth through his work. You might come across many such writers who would demand a great deal of money. But that does not prove that they are all good fit for your position. There is nothing wrong in bargaining but ensure your bargaining does not let you go off an effective content writer.

NOTE: One thing is for sure – if you pay peanuts, you’ll get monkeys!

What tips can you offer on hiring a new writer? Tell us your views in the comments below.

Spiff Up Your Content Marketing Strategies To Rake In The Traffic

“Content is the key” – How many times have you heard this phrase? I’m sure many times. Content has been playing a key role in driving traffic, improving click rates and overall enhancing the ranking o the sites.

[color-box]~Creating quality content on a consistent basis is the key to generating sustainable growth through content marketing.~[/color-box]

In short, publishing engaging content on your website is the key to making your website successful.

Either it’s a blog or your business website, it will only be successful, if people come and read it. The more the readers, the better the chance of improving your website’s ranking. No wonder, online businesses, bloggers are now focusing on implementing competent content marketing strategies to improve their content and ultimately their ranking.

Emphasize on genuine, rich content

Major search engines like Google emphasize on sites having rich content to feature in the top ranks. All in all, updating with informative, genuine and qualitative content is paramount to one’s online success.

The question that arises now is how you do it? How do you make sure that your content is genuine and of top quality? How do you make sure that your ideas are unique when much has been said and published about the same topic online? How do you make sure that your audience gets something new and exciting to keep coming back to you? How!

Here’s the answer!

Well, it’s just not enough to update your sites daily with new content or writing a blog on a regular basis. Then what should you do? Should you brainstorm for more ideas to bring a new slant to your already stale content or should you focus on your content marketing strategies.

It is imperative that you spiff up your content marketing strategies so that the traffic to your sites keeps coming in and you get better SEO and conversion rates. There are many ways by which you achieve this, just make sure you understand your brand and what is right for your blog or sites.

Giving your audience what they want

 Always just make sure that you give your loyal audience what they want. Their time is precious and if you show this through your posts and content by keeping it to the point and extremely informative then they will certainly appreciate it. Including guide articles in your posts where you give answers to readers in a step-by-step process will be much appreciated.

Short and precise product reviews are also a need to give your readers accurate information and save their time. Using infographics in your content or video posts is also a great visual way to catering to your audience’s needs. Also videos are viewed and shared more than anything today.

The power of guest posts and podcasts

Don’t ever underestimate the power of guest posts and podcasts in today’s era of persistent blogging. Grabbing the attention of your audience is all you want and making sure that you are thinking of your audience’s needs will make your content even more appealing.

Including guest posts from other bloggers is a great way to endorse your blog and increase its readership. Not everyone has time to read; therefore podcasts are a great way to share information with non reader audience.

Taking care of your audience

If your blogs or your content is interesting, your audience is bound to come back to you. If you add a certain sense of humor to your content, it immediately spices up your posts intriguing your readers and to be honest who doesn’t want to laugh.

Adding memes is also a great way to make your content visually attractive. Opinionated blog posts or a post that is a rant from your thoughts also attracts readers contrary to the belief that such posts get only negative response. Including an interview of a successful person in your niche will also give your audience something new to know and think about.

Remember that everyone comes online to learn something new, something unique and updating your blog or site with rich and interesting content will make sure everyone comes to your site, ultimately giving you success.

Top 5 Online Grammar Checker Tools – Bloggers Pay Attention!

Are you a blogger who maintains a daily blog?

Are you a freelance writer who has to write perfect articles?

Or are you a student who has to write all your papers on your laptop?

If you are any of the above, I’m sure there is no need to make you understand the importance of grammar today. There is absolutely no point in writing in English, if you don’t write it correctly. It becomes even more imperative for writers as well as bloggers that publish their work online. When you write something and hope to get it published online, you have to make sure its quality is superior with correct grammar appropriate style.

No room for mistakes

For bloggers and writers, this is the backbone of their work. There is absolutely no room for mistake with improper grammar in your writing as it will be in the microscope of millions of readers. Even Google penalizes sites that have content with lousy grammar. There is absolutely no value of content that is filled with misspellings and grammar mistakes.

Today, when content is given so much importance, you cannot just go on and make such errors. So, what will you do? Its okay, there is no need to take any pressure! It can be a bit to proofread your own work and there are chances that you may skip some errors accidentally.

Online grammar checkers are the key

Online Grammar Checker Tools

The checking programs that come collaborated with word processing programs cannot be fully trusted as they are insufficient to catch all types of grammar and spelling mistakes. This is when the online free grammar checker tools come handy and save the day!

Here is a list of top 5 online grammar checker tools that are absolutely free which you can totally make use of to detect and correct your errors.

After The Deadline

After the deadline is one of the top-most, feature packed online grammar and spelling checker tool that is created by none other than Automattic, the people who built WordPress, the best blogging platform in the world.

Paper Rater

Paper rater is a free online grammar checker tool for proofreading your work to detect grammar and punctuation mistakes in your writing. It also checks your work for plagiarism. It is especially a great tool for students as it has a grading system.

Spellchecker.net

Spellchecker.net is another free grammar checking tool that helps you to improve your writing by guiding you to avoid common as well as complex English vocabulary errors. It also comes with an online thesaurus for your convenience.

Grammarly

Grammarly is a complete package for checking your writing as it includes proofreading tools as well as plagiarism checking tools. If you use MS Word for your writing then Grammarly has a MS Word add-in that corrects your mistakes while you are writing.

Grammarcheck.me

Another great resource for proofreading and editing your articles, blogs and any paper online Grammarcheck.me is the perfect tool to check for any typos or common grammar mistakes in your writing. The best thing about this is it’s absolutely free and you can use it as many times as you want.

It’s always best to proofread your work with a fresh mind and there is no better proofreader than a human mind, but it’s always a great idea to take a second looking. Checking your work with such online grammar tools will make sure your work is full-proof. It won’t hurt in fact; it will improve your chances at achieving rich content for your website and enhance its ranking.

Building Brand Vs Customer Service

When it comes to brand, it is exactly what your customers say about you. May be your website, your logo or even your content matters, but if you fail at providing best customer service, even the best website in the world won’t save you.

A brand is a name, term, design or other feature that distinguishes one seller’s product from those of others.

Both customer service and support are the most important areas you need to address if you really looking for building a brand for your business. Interactions with your customers are vital. And it is the approach of your interactions influences what customers say about you, and in turn, helps in brand management.

The importance of providing quality customer services is the key for a long-term relationship with your customer.

Here are the best 20 customer service quotes to motivate you.

The more you engage with customers the clearer things become and the easier it is to determine what you should be doing. — John Russell 

The customer comes second – put your people first and watch ’em kick butt. — Hal Rosenbluth 

Your best customers leave quite an impression. Do the same and they won’t leave at all. — SAP Advert 

Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. ~ Donald Porter

Any business, no matter what it is, lives or dies by the customer reaction it creates…we are in the business of creating reactions. — Jon Taffer 

Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away. — Marilyn Suttle 

Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers. — Ross Perot 

Every great business is built on friendship. –  JC Penney 

Your goal should be to own quality time in your customer’s inbox. — Drew Davis 

When you’re busy, avoid taking the quickest action. Instead make the extra effort to truly serve the customer. — Marilyn Suttle 

Your most unhappy customers are your greatest source of learning. — Bill Gates 

The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. — Thomas J. Peters 

Always do your homework before communicating with the customer. — Anon

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. — Steve Jobs 

Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. –  Chip Bell

Adapt to your customer’s needs. They expect it. — Scott Abel 

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to. — Ann Handley 

Your customers don’t care how much you know, until they know how much you care. – Damon Richards 

Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. ~- Kevin Stirtz 

The goal as a company is to have customer service that is not just the best but legendary.  – Sam Walton

Taking Your Company to the Frontline of the Digital Marketing Scene

Digital marketing is the ideal answer for any organization that is watching out to build its revenue by expanding its customer base. Presently advanced Internet marketing is essentially a pillar for promoting your business in the world of web. Where as other customary promoting strategies use daily papers, flyers and announcements, computerized advertising simply needs electronic gadgets, including the radio, TV, mobile phones and the web.

Advance digital marketing is the ONLY way!

Nowadays, because of the unimaginable use of web, more advanced advertising strategies are being concentrated on the web to make your business on the top. Presently you can utilize numerous digital marketing solutions, like standard promotions, web journals and paid web indexes. The way to any efficient business is advance digital marketing. To be a frontrunner of the Internet marketing scene is the ultimate requirement of today’s businesses.

Today’s cut throat competition requires businesses to include competitive marketing strategies to their marketing agenda. This way, businesses can stay on the top of their game and establish a name in the market. It’s necessary to concentrate on your organization’s marketing department, but it’s also paramount to educate your other departments about the new marketing strategies that you are planning to implement in the market.

Believe it or not, this step will help your company grow and may lead other departments to contribute to the company’s success.

Cutting edge digital marketing for best results

Because of the way that most organizations need to procure high benefits easily, they pick digital marketing methodologies to leave the best effect on the customers. This is the sole motivation behind why numerous digital marketing expert organizations and consultancies have opened up and are popular.

Be that as it may, in the event that you simply need a few tips on the most proficient methods to promote your business online, you need to make sure your business executives are competent and understand the importance of the role of Internet marketing for your company.

Online networking – A pro for your business

Utilizing online networking to forward you business is the key to success. This is an ensured win-win situation as the more you connect with individuals the more probable you are to win them over your business.

Above all else, to enhance the click rates of your business website you have to attempt to expand your creativity and come up with unique ideas to attract the customers. Likewise attempt to put in effort for to make your promotions look reasonable.

Break free from monotonous programs make sure you bring something new in your strategies to advance digital marketing in your firm and make the most of it.

Using the social network

Ultimately, it is essential to recognize what individuals are saying in regards to you, your organization and your product and services. The most ideal path for this is to get feedback from the customers. However, we all know the brutal reality that it is immoderate and sometime difficult to satisfy.

Here the social networking comes to the rescue. Not just it is a cost-efficient way to figure out what individuals think about your company, it additionally gives you the perfect platform to build a rapport with your customers for the success of your business.