What Is Social Media Marketing?

Social media marketing – You may have heard about this many times, especially in the area of online businesses. It isn’t a totally different concept from search engine optimization in fact; effectual social media marketing efforts on the part of businesses will result in better SEO of the company and in turn will reflect in the success of the business.

Using the potent power of the social media for the purpose of Internet marketing is just another step in the overall concept of SEO. Every business owner must posses the knowledge of smartly implementing the tactics of social media marketing to stay ahead in the race of getting at the top of the different search engines’ ranking.

Now first let’s discuss what social media marketing is?

Social media marketing is a process of social media marketing for business.jpeg 475×737driving traffic, getting better conversion through the use of top social media sites like Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, etc. If you will notice then social media and search engine optimization are both closely related.

The social media sites are type of an online platform which people use to connect with each other, share their updates with the world. This has also proved to be an ideal platform to connect and directly interact with customers for businesses. This has undeniably become one of the most effectual ways to establish a relationship with your customers.

You cannot deny the fact that various social media sites have become an integral part of today’s modern lives. Whatever we do, no matter how busy we are in our hectic schedules, we don’t forget to check our social media accounts to stay updated and connected with the world. It has become a routine in our lives.

Busy people may not sit and search online or may not have time to look around, but they always check out the social media sites. This way, businesses can reach out to their customers in a more effective manner than they could have possibly achieved otherwise through any other way. Managing your brand and improving its effect becomes easier through the use of social media.

Creating brand awareness and maintaining a consistent image of your brand can be easily done through various social sites. You just need an active social media marketing strategy to come out with flying colors in making your business successful.

These social networking sites also help the businesses to identify and understand their target audience. Each platform has a unique setup, a unique method to reach out to your customers. Make sure to use the power of each of these platforms to garner more success for your business.

Video Production for Effectual Social Media Marketing

So, you have finally decided to join the bandwagon and make a great corporate video of your company. You hope to take a dip in this craziness and do your brands’ image a world of good exactly the way, your rivals are doing.

Well, welcome to the soaring world of video marketing that has apparently gathered more followers in a very limited period of time (Unbelievable isn’t it?). It has become one of the Lollapalooza of today’s time in the business arena.

Video marketing is undeniably an imperative part of the whole process of social media marketing. It is paramount to build the brand of the company. Having an impactful video in the social media platform that will compel people to listen, to understand is a great tool for building your brand awareness.

But all said and done, just having a plain video will not make much difference as long as the video is not an enticing one. You can neither ask your tech savvy kid, nor your photographer friend nor even one of your employees to just make and hand over a marketing video for your company.

Mind you, you are talking about your brand image here.

If you do decide to do it, do it right because what you do doesn’t matter but how you do it, is what makes all the difference in the end.

role of  explainer video in SMO


So, getting to the point, you have to seek a professional to create a corporate video for the purpose of promoting your brand and building your brand culture. It actually all depends on how well you choose the video production house because once you get it right, half the battle is won, then and there.

Here is the 3 thing you need to do

Understand the parameters of your requirements: Choosing the right production house need not be difficult; the only thing you have to do is to be resourceful. Get real and immerse yourself completely in this process. Know your budget and your requirements well because that is how you spot the right production company when you see one.

Use the social network: Assuming you know what you need, start talking. Get on the phone; scan your business and social networks. You are sure to find some potential contenders among the crowd for your project.

Pick with care: It is imminent that you will select someone among those selected few. The final verdict should be based on testing their knowledge, work experience and the passion they hold for your project. You can do this by looking at their demos (their previous work) and see if it has the overall feel about it.

After you choose the perfect video production house by taking all the considerations and the small technicalities into matter, get yourself totally involved in the video making process to truly reflect your passion in the corporate video of the company.

#BIS 3: Interview With Nisha Pandey – Talented Female Blogger From India

nisha pandey

We are seeing a tremendous shift in digital marketing, where blogging has become a passion for many, many have made it as profession and earning handsome amount of money out of it too.  In the lastcouple of years so many female tech bloggers form Indian have proved their skills in blogging.

Today we have Nisha Pandey a talented female bloggers form India on the BIS board.

Nisha, Happy to have you in DigitalVani Today. How are you doing?

Hi Arun, I am doing great, Thanks!

It’s really a great honor and pleasure to be here, today. Thank you so much for inviting me

We would love to know little more about you here. Please introduce yourself to our readers.

As you already know I’m Nisha from SEOTechyWorld. I’m a professional blogger. Originally from Mumbai, I’m a proud delhiite after marriage. Personally you can call me an introvert who would love to spend time in her own geeky world of tech.

Anything new excites me and if you just log into my blog you’ll understand that pretty well. I share my most committed relationship of my life with ‘Internet’. Seriously, I just can’t live without it.

Apart from my blogging my other passions are dance and music.  Well, that sums up pretty much everything.

Tell a little more about your blog SeoTechyWorld and your story to enter into blogging.

After finishing college I started working in the SEO sector. But after having my baby (yes, I’m blessed with a little bundle of joy) I decided to quit my regular job. And then I thought why I don’t help other with tips and suggestions about SEO.

After all that was my domain. So, that’s how the idea of Blogging came to me. After serious consideration it sounded like a pretty great idea. So, I combined my love for technology and my skills in SEO and started my blog SEOTechyWorld. And here I’m today.

Why a such a tech blog came in your mind? Whom do you envision as your target reader?

The first and foremost reason I got into tech domain was my passion for it. As I told you already I love anything that’s new and exciting. So, technology was my first choice.

Apart from that in today’s world we just cannot survive without technology. It’s the most trending topic on newsprint and internet. Smart phones, Tablets, newer Apps; whatever it it, people need objective opinion to choose the best for themselves. So, this niche combined my personal favorite with the readers demand. And what can be better than that?

And not to forget I am a SEO person. So, I must have SEO category on my blog too. That is why I choose the name SEOTechyWorld. Isn’t it perfect, lol . 

According to you what are the biggest challenges of being a female blogger in India?

Responsibility of family as well as managing a blog is very difficult, especially once you are a mother. But, fortunately I’m blessed with an understanding life-partner and family members who are extremely supportive towards my career and goals.

How much time do you spend on social media promotion and SEO of your blog?

Now you do need to take this stuff very seriously. While it’s difficult for me to give you a number, but yes I can say I spend a considerable about of time. Most of this time I spent to understand my readers and their requirement.

How do you keep coming up with regular content for your blog?

The key to this is to understand your readers and their requirement. Keeping tab on the newest development in the Tech world is highly important. And they linking these developments with your reader’s need is the key for coming up with regular content that’s interesting and engaging.

What do you find most challenging about blogging?  And what’s your strategy with your blog?

I think the most challenging task is to keep your readers engaged till the very last word. The thing is today the online space is crammed with content. And if you do not provide with quality content your readers will not be interested to follow you anymore. Thus the golden rule apply here “Content is king”.

And creating the most engaging content is the biggest challenge.  And as for strategy, it’s very simple. I create good content; I understand my readers and their behavior and spread words through various promotion tools. Community building is another must have strategy that you must employ to create a successful blog.

What/who are your favorite blogs/bloggers you look up and why?

There are so many, such a long list of wonderful and successful bloggers. It’ll be really unfair to name a few. But if I must, I’ll just mention two person, from whom I’ve got inspirations and lot to learn.  I get inspired a lot from Harleena Mam from aha-now.com and Harsh Agarwal from shoutmeloud.com. I learned a lot of things from their blogs.

What do you do when you aren’t blogging?

As I told you I’m the really the geeky type. I read a lot. I read thorough various blogs and news sites. I listen to music. And above all spend time with my wonderful family.

You are a housewife and a mother too. How do you manage your time?

It is very difficult for me to take out time for blogging. I usually work at nights. This is the only reason, I came into blogging. With blogging from home, I can also manage my family and baby.

Most of the people join blogging for its money earning potential. How long did it take for you to reach profitability?

I started my blog at the early period of my motherhood. So I used to get very less time to focus on my blog. It took me lot of time to understand the process of blogging correctly.

I started earning a little money from my blog after a year. And I am still learning blogging. Every day I get some good lessons to implement in blogosphere.

Can one really make a living by Blogging in India?

Yes of course, if you are on a right track then you can. There are lot of full-time bloggers in India too who are earning more than their regular job.

What are your future plans? Where do you want to see yourself in next 5 years?

I have lot of plans in my future with blogging. But I this point of time I’ll rather not divulge it. I would share it with others once I will start getting success on that.

Finally, I would love to have your message for my readers.

If you are a blogger and want to be a successful blogger then focus on the quality and regularity of your blog content. Just fix your day for posting daily or alternately according to your schedule and be regular on that plan. As it may help to attract more returning users. Somebody says write for your users and somebody says writer for the search engine. But, I must say go for both, write from your user prospective as well as SEO- friendly content. It will help you to increase your referral as well as organic traffic.

Thanks Nisha for your time and answering each question brilliantly. DigitalVani wishes you all success!!! Best of luck!

How to Optimize Meta Description of your Landing Pages for SEO

Although most of the search engines do not consider META description while ranking the websites, but it still plays a huge role in generating traffic for any websites in the SERP & SEO. While in the recent years the importance of META data as a ranking factor has reduced, but it has moved to the next level where it has evolved as a important factor to improve your CTR.

In this article, you’ll learn:

  • What is meta description? And how it impacts visitors.
  • How It Helps Generate Traffic to the Websites
  • How to optimize your meta for SEO

What is Meta description?

In layman, META descriptions are HTML attributes that informs the search engines more about the contents of the webpage and are commonly seen on search engine result pages (SERPs) to display a preview snippets for a given page.

Defining technically; MetaData is data about data i.e it provides more information about a webpage that will not be displayed in the page but machine readable and typically used to specify description, keywords, author etc. of the page that can be seen in the source of the page and placed between <head>  </head>.

<meta charset=”UTF-8″>
<meta name=”description” content=”Free Web tutorials”>
<meta name=”keywords” content=”HTML,CSS,XML,JavaScript”>
<meta name=”author” content=”Hege Refsnes”>

In HTML the <meta> tag has no end tag where In XHTML the <meta> tag must be properly closed.

How It Helps Generate Traffic to the Websites

Just like the name written on the board outside a shop tells you what’s it’s all about, Meta description inform searchers all about your website in the search engine result page before they actually visit your website. Without proper information the visitors will be drifting to other sites or simply get lost in the Search engine result pages. In the absence of meta data, the Google scans your website and selects some random content that matches the visitor’s keywords and display it.

This can have quite a negative impact since the text may not even do justice to your website. Meta description combines keywords with compelling description that will make the searcher click on your link. Since keywords are so important, incorporating it in the meta description gives your website an advantage.

Meta description serves as an advertising copy and attracts searchers from SERP to your website. A keyword rich, compelling meta description can maximize your website’s click-through rates otherwise called as CTR.

What makes Meta description Compelling

Meta description is mostly neglected by the digital marketers, because they think it doesn’t matter anymore. But, the fact is, most of the searchers will skip your website in SERPs if there is nothing concrete to help them find what they are looking for. So it’s important that you put an extra effort in creating an effective meta description for your website.

How to optimize your meta for SEO

Here is what a great meta description consists of:

  • 155 Characters Of Information: The ideal length of a compelling meta description is 155-160 characters. It’s not so much about the length, but the Google criteria (because it’s the most popular search engine in the world). Meta description of length more than 160 characters will be shortened by the Google.
  • Offer Solution Or Benefits: The solo motto of the meta description is to provide direction to the searchers. In other words, tell them what they can aspect once they click on the link. This works better than a generic description of the website or a particular webpage. The description must have valuable content to make the searcher click on the link.
  • Call-To-Action Language: Website traffic alone is not enough. What any business looks for is some action on the part of the searcher or visitors. Meta description can provide that opportunity. Words like “Learn”, “Discover” or “Grab “are one most effective call-to-action words.
  • Use Keywords: Though Google does not use the meta tag in web ranking but it encourages to use more accurate, concise, relevant info by creating properly optimized Meta tags.

Meta description is an effective SEO tool that can help you get the visitors to your site in the first instant. Yet, it is over looked most of the time. Falling to add meta description could make you lose out on all the potential visitors (or potential customers). It’s your best chance to win over prospects. It is like a short sales pitch for your website, which can not only improve click-through rates, it can persuade searchers to choose you over your SERPs competitors.

Share your thoughts in the comment.

Interview With Rohan Chaubey – A Young And Talented Blogger From India

Today we have a talented and very young Indian blogger with us to share his experience. Lets welcome Rohan Chaubey…


Happy to have you in DigitalVani Today. How are you doing?

Thank you so much Arun for inviting me for an interview at your blog. As you know I have been following DigitalVani[dot]com for a while. And I am quite impressed with the posts you have been sharing on your blog. 

I am doing pretty well and I hope you and your readers too are having a great time. 

Rohan Chaubey

 Please introduce yourself so that we can know more about you.

Here is my short introduction for your blog readers – 

I am Rohan Chaubey, a blogger, an enthusiast presentation designer and a learner from Mumbai, India. I write about Programming, Social Media, Blogging, Technology, Self development and Designing. I am mostly known for appearing as a guest author on various blogs and a few popular ones include Aha-now.com, DigitalGYD.com, Amfastech.com, Reachoutsid.com, Tricksroad.com and you will soon see me on MBT (MyBloggerTricks.com) too. 

Apart from being a relevant guest author, I have also appeared as an expert on a few blogs and you would often find me working behind the scenes on a few tech blogs. I have designed presentations for websites like Techgig.com. 

I have been a contributor to some motivational sites too and you can find my inspirational quotes floating around the web mostly on Twitter and Tumblr (Obviously I am not the one making them float, its wonderful people quoting me). 

 Tell a little more about your blog and your story to enter into blogging.

Answer: I am a proud Blogger (blogspot) user, and my blog name is “Learning With TeamSR“. One of my college friend Soham insisted on starting my own blog. Previously we used to write articles related programming and later on I started exploring other niches too which made it a multi-niche blog. 

Before being a blogger I used to write short blogs on a Big Brother gaming website and I used to gain a lot of attention through my blogs over there. So in a way that site too help me to take up blogging seriously. And now I am thinking to take up blogging professionally and I wish to do something on a greater scale. This coming summer I am thinking of expanding my horizons as I will be completing my Diploma course. 

 Why a tech blog came in your mind? Whom do you envision as your target reader?

Answer: I know there are many blogs out there having “Tech” as there main niche. The reason I first selected tech niche is because I used to share some programming tutorials on my blog and later it became a multi-niche blog where I started sharing social media, designing and blogging tips. So now it is a multi-niche blog. 

Many advise that a multi-niche blog doesn’t do well on search engines but this didn’t scare me as I have been closely following one of the famous multi-niche blog that is none other than Aha!NOW managed by Harleena ma’am and Vinay sir. 

My blog can be followed by anyone who is interested in improving himself/herself. It deals with programming, social media, designing, blogging, technology and self development. So anyone who has keen interest in any of these niches can join me on my journey. As the blog name suggests “Learning with TeamSR”… I am a learner and I want my readers to join me on my learning journey. 

According to you what are the biggest challenges of being a blogger?

Answer: I think as a blogger we don’t faces challenges but we get opportunities to learn and understand new things. And some of the challenges which provides me an opportunity to learn new things are time management and SEO. 

Talking about time management, I am a student pursuing Diploma in Computer Engineering so I have to make sure I divide my time wisely for both – Studies and blogging. And through out the day I am either at college (Studying) or at home (blogging). And since we only have 24 hours a day Lol… It is pretty hard to struggle with managing my time effectively. 

About SEO, I get traffic to my blog mainly from social media or due to my guest posts (Backlinks). And lately, I have started learning some SEO skills to rank better on search engines. I firmly believe in this quote – “The bigger the challenge, the bigger the opportunities.” 

 How much time do you spend on social media promotion and SEO of your blog?

Answer: As I mentioned before, Social media is the biggest source of traffic for my blog. My blogger friends are doing me kind favor of promoting my posts. And I am quite good when it comes to social media. And Google+, twitter and Facebook are the greatest source of traffic for my blog. I use social media not only for promotion of my blog but also to connect with like-minded people. 

I don’t spend much time on SEO as I am not an expert in that. But I am learning and constantly improving in it. And the results are quite visible. 

 How do you keep coming up with regular content for your blog?

Answer: Yes, I do regularly post articles on my blog. Every week I come up with something different which was never discussed before in the blogosphere whether it be something controversial, inviting experts, raising unanswered questions or having celebrities on my blog. My subscribers keep getting the content which was hardly seen before. Furthermore, I plan my posts very creatively. 😉  

What do you find most challenging about blogging?  And what’s your strategy with your blog?

Answer: One thing which often haunts bloggers is readership. Just writing up posts and publishing them isn’t a big deal. But getting views and feedback is more important for me. And I feel lucky to have good following. I have developed deep connections with my fellow bloggers and readers. And it is giving me so much in return. I feel blessed to have amazing people with me. And one such place which helped me so much to connect with people is Aha!NOW ABC community. 

I don’t have a strategy about my blog. My unfussy brain doesn’t allow me to think much. I just simply believe in having connections, creating never seen before content and promoting it to the best of my capability. 

I don’t plan anything about backlinks and SEO, I am sure a lot of people would disagree to my point but I think I am doing great without them. 🙂 

 What/who are your favorite blogs/bloggers you look up and why?

I have a long list to share but before that let me tell your readers that I never ever followed those bloggers who have verified pages and those who ignore people. I believe in giving importance to everyone whether relevant or irrelevant. And I follow those who were kind to help me and were there for me when I needed them. 

Harleena ma’am – Apart for being a great writer, she is an amazing supporter who always encourages everyone. Her community has been a great help for me. My guest post on Aha!NOW gave me the much needed limelight to get known to bloggers in the blogosphere. 

Sasidhar kareti – He always helps me with serious technical difficulties. One of my first blogging friend. 

Swadhin Agarwal – Great supporter, blogger and friend. 

Mustafa sir – He is the CEO of STC network who has been very kind and humble even after achieving so much. 

The list goes on… Let me name a few in no particular order… Rahul, Ashutosh, Sid, Nikshep, Ajay, Nirmala ma’am, Mi Muba sir, Soham, Ikechi, and Arpit. Many more… I follow tons of blogs and you will literally find my comments on more than 100 blogs… 

 What do you do when you aren’t blogging?

Answer: If I am not blogging I would probably be at college or at home eating, sleeping and playing like a normal human being haha. On Sundays, I play Monopoly with my family members. Apart from blogging I love painting too but I am too bad in it. I have a small garden at the third floor of my building where I enjoy getting my hands dirty while planting some flowers or veggies. 

 Most of the people join blogging for its money earning potential. How long did it take for you to reach profitability?

Answer: I did not join blogging to earn. I joined it to establish myself and to help people. I am not a money blogger. And till now I have not earned even a single penny out of blogging. Whatever I have done, I have done it for free. 

Tho I was offered money to write for people and design something for them, but I refused to take up. Even without a domain, I get messages from people who want their Ads displayed on my blog but I turned down their offers as I never thought of earning from blogging. 

I am into blogging for learning and helping. And I will continue to do so. 

To answer your second part of the question, I never reached profitability if monetary benefits are considered. Blogging helped me to improve my skills and my social profiles now look quite impressive and relevant than before. 

I feel blessed to be a young blogger whose opinions and ideas are implemented and designs are used across the web. 

Let me tell you a short real life incident – One of my college friend was using my article which was published on my blog as a part of a college assignment and he didn’t even knew it was me behind that write up. So, for now I am enjoying working and helping people by being behind the scenes. 

From this I learned that there are secret people like me and my fellow bloggers who work through out the day behind the scenes to make resources available on the web for common people who use it without even leaving a thanks in the comments sections. More power to the bloggers, the web developers and all those who work to make the web what it is today! 

 Can one really make a living by Blogging in India?

Answer: I am not the right person to answer this as I am not a money blogger. But I know about my blogger friends who are earning through blogging and supporting their family quite well. 

 What are your future plans? Where do you want to see yourself in next 5 years?

Answer: As I mentioned before, I am planning to launch my blog on a larger scale. I am planning to expand my horizons and I am looking forward to create a team. 

In the next 5 years, I wish to work even more harder to reach new milestones. And I want to create a network of people which would be like a nation on Internet. I want to see myself influencing lives of people for their good. 

 Finally, I would love to have your message for my readers.

Answer: I would like to see more people taking up blogging and writing. Not only for the monetary benefits but for providing value to others and creating a web full of useful resources. Its common people like you and me who have developed it, let’s make it more friendly and less harmful. 

The only way to do this is by being genuinely interested in providing value and working hard. “Constant dripping wears away the stone”. 

Be Rohanlicious – Real, Optimistic, Honest, Admirable, Nice, Leader, Inspirational, Creative, Insightful, Opportunistic, Unique and Selfless. 

Arun, Thanks a lot for inviting me for an interview at your blog. I am sure DigitalVani is going to rock in the near future. All the best! 



Rohan Chaubey.