Engage Your Audience with Emotions to Your Content

Content marketing is a tricky business, content has the power to single-handedly drive the audience towards your website and ultimately to your products or service. But, make no mistake; the same content can drive your audience away pretty fast if it is not engaging, interesting and explicit. If your content is real, informative and interesting at the same time, it can work wonders for your website.

Believe me, when I say that Google and all the other major search engines will absolutely love and adore you on the basis of your content. If you cannot pique the interest of your audience and hold it for a long time then you might as well say goodbye to content marketing forever. Okay that was a little harsh, but truth nonetheless.

Boring content is well BORING!

There is absolutely no place for you in the search engine optimization if your content is not competent enough. This is a real headache for many business owners who look to publish and market their content and draw in the customers. Moreover, the new Panda algorithm of Google are giving much importance to the content which has added to the overall importance of what is getting viral and published and this is going to say forever.

As someone who is pretty obsessed with good content, I suggest to make your content as engaging as possible whatsoever. One way to achieve this invincible is by putting emotions in your content.

Emotion is the key baby!

Science has proved it that human emotion is the major force behind driving human action and behavior. If you want your audience to pay attention and come back to you again and again, then you have to do more than just giving information. Just capitalize on one of the most powerful factors that actually impacts human behavior and that is use emotions.

Look at the facts, the most popular YouTube channels, the most visited websites have one thing in common – content that connects with the audience emotionally. This is seemingly working for many and people have even vouched for this. From bloggers to content writers, everyone perceives the power of content that is full of emotions.

The use of emotions is effective as long as you don’t overdo it and do it right. Reaching the right people with your message is needed to have the desired effect. For this you need to identify your target audience and direct your content towards them.

Be direct, be funny, and be compassionate

Someone wise once said that we should never underestimate the power of human emotions. I can’t really recall that someone’s name, but that’s not the point here. The important thing is to have a little compassion and empathy towards your audience. Make them feel the emotions you want them to feel through your content. Only then you will have them all ears to you after which you can give them your message. But just being compassionate won’t do, be a little funny, having a little sense of humor didn’t kill anybody and won’t kill you, trust me.

When you are funny, people will listen to you because you have piqued their interest. Speak to your audience directly, but always remember to address them as one which is the symbolic Buyer, of course.

Ask questions because not everyone does

The best way to connect with your audience emotionally and drive some response from them is to question them, make them think, make them question in turn! Ask them about their experiences or any hot new discussion that you know they want to discuss.

A little healthy debate won’t do any harm right? But, this way, you have successfully engaged your audience’s attention in your content. You will be surprised by your reader’s responses and may find some new topic ideas to write about. I cannot tell you how many times bloggers appreciate their reader’s comments because that has helped them keep their content fresh and interesting.

Finally, I have to say that

Content marketing is a dynamic area that needs so much from you to keep it fresh and engaging. Just make sure that the information you are giving out is unique and no one else, not even your competitors has that information. Unique and original content has its own charm and power. People will always come back to your site if they find information that they haven’t found anywhere else.

These tips are just the tip of the iceberg in the dynamics of content marketing. I am sure you may have used these tips or even some different ones for you. Let me know how that worked out for you. Hoping to hear from you!

Things to Keep in Mind When Earning Money through Blogging

Ever been to blogging?

If you have, then you must know that it takes a lot of hardwork to get a blog its first thousand visitors. Out of them, many would be casual visitors with no intention to visit your blog again. It’s your style of writing, through which you’d have to persuade them, so they keep coming back.

There’s no dearth of wannabe bloggers, who dream of receiving the best blogger award right after publishing five or ten blog posts and get millions of active readers overnight. If you are one of them, then STOP READING THIS ARTICLE NOW!

But if you are a sane person, who knows the difference between reality and fairytale, then continue reading, because in this article, we’re going to discuss how blogging can help you increase the size of your cash register.

To begin with, here’s the bottom-line;

You can earn more than you can imagine through blogging.

The question is how. Okay, one surefire way to earn money through blogging is by

Standing alone in the crowd

That’s right! You need to stand out in the crowd. This is compulsory because if you don’t, then readers are not going to recognize you in the first place. Remember, readers don’t have a ‘sold out’ or a ‘booked’ tag on them, which means they are always available and always willing to know what new you could dish out to them.

Take that as the lead and start working right from there. Ask yourself if your blog has anything new to it that other blogs in your niche lack. If it does have something new, then you are the champ, but you are nothing but a chimp if it doesn’t.

In other words, readers need a reason to visit your blog, if you are covering the same old, run-of-the-mill type topics, then there’s nothing worthwhile for them, and so, they are better off not visiting your blog. So by being one of the crowds, you are unknowingly giving this message to your readers that they should stay away from your blog. Fewer readers means less engagement and lesser chances of earning money.

Don’t beat around the bush

Okay, forget blogging and dig into statistics. On an average, a person spends less than a minute on a blog page. He just reads a few lines in the beginning and then subconsciously scrolls down, which means you have to strike a user on his psyche from the very first line, so he never leaves your site. That’s possible only when you stop beating around the bush and go immediately to the core issues without any ado. Being indirect doesn’t help if making money through blogging is on your mind. You need to build credibility among readers and that’s possible when you cater to them what they want without keeping them waiting for it.

Interact with readers

This is a surefire way to show your blog the road to success. Don’t ever make the mistake of taking readers for granted, they are the game changer for you. If tomorrow, they stop visiting your blog, then you’d be left with pretty much nothing. So start valuing your readers from today if you are not doing it already. But wait a minute, what does valuing your readers mean in the first place? Well it means interacting with them.       The success of blogging depends as much as on quality content, smooth navigation and wining design as much on non-stop interaction with the readers.

Throw the giveaways at them

Interaction and steady communication are all okay, but unless you offer your readers some giveaways, they are not going to stick to your blog. When the context is making money online, the giveaways are sharing your secrets of money-making with your readers. That’s right! You cannot keep moving them in circles and still expect them to stay loyal to your site.

But what if these are hard-earned tricks and you don’t want to trade them? You don’t have to, just show your readers the tip of the iceberg and encourage them to take a dive into the sea and explore the bottom. The truth is every person has his two cents to add, even your readers know that and ready to put the hard work that is needed to become successful in this competitive domain. But they only expect some useful tips to start with and that you can offer them.

Tell them what not-to-do

Bloggers often make a mistake. They educate readers about things that they should do but forget to tell them everything that they should never do. But as you want to stand different from the crowd, you need to cover that as well. So tell your readers what are the things that they should stay away from.

You’ll surely want to portray yourself as a responsible blogger, for whom each of his readers is important. Responsibility, in this context, means shrugging off the being-politically-correct approach and calling a spade a spade. So if you think something might harm a blog’s reputation, then tell that to your readers so they could know and never dare to try that.

Measure your success

You must have gotten it by now that there’s no shortcut in blogging, which means your success depends entirely on the effort that you are putting on the table. There’s absolutely no point in blogging if you are not sure whether you are heading on the right track.

But how would you know that?

You need to quantify your success. For that, you need to tally the effort that you are putting and the results that you are getting. If the gap between these two is shrinking, then that’s a good indicator that your efforts are not going to waste. There are ways to measure your success. Follow those ways and along with that, find new ways that are more personalized and can be used to measure exclusively the success of your blog and not anyone else’s.

There are plenty other tips that could help you make a few thousand bucks through blogging. But the ones we discussed here are for amateur bloggers, which assumingly, all of you, reading this article are. So follow those tips and blog better.

If you want to add something into the mix, then you are more than welcome. We’d like to know what you think, whether you have any particular trick in mind, which you believe can fetch money. Tell us in the comments.

How Search Engines Work?

There is a very shocking fact about SEO is that many search engine optimizers are never trained rather they pick up the things on their job. So there is no surprise that most of the SEOs are quite confused about the how search engines works.

This article explores more about the Search Engines and how they work. Hope you will enjoy it.

What is a Web search engine?

A web search engine is a system that is designed to search for information in the World Wide Web. In the other words search engines are special websites that are developed to help people to find the information in the World Wide Web. The result is represented through search engine result page (SERPs).  The information/data (images, videos and other text documents & files) are processed in real-time through running algorithms (mathematical procedures that sort and rank the website) and web crawlers.

Mathematically, a search engine is a subset of search as search engine can’t process all the information present in the World Wide Web due to its size and frequently changing nature.

Google, Yahoo and Bing are the top three search engines of the current time. Though the terminology and algorithm varies from search engine to search engine but most of them work on a similar protocol.

How web search engines work?

Mostof the modern day search engines are crawler-based, and what exactly they do is crawl the web all the time to fetch information where the priority is to find the most important sites.

All the search engines work on three main major parts:

  • Spider – a web crawler that finds and fetches web pages.
  • Index– everything that spiders collect is passed to the indexer that shorts and stores everything collected
  • The last part of the process is search engine algorithm/query processor, which returns the most important & relevant recommendation for the user query

Let us take a closer look of the each segment.

SPIDER:

Spiders or web crawlers are the special software used to collect the information of the publicly available websites in the World Wide Web. The main work of the spider is to find and crawl as many web websites possible. But the web is too vast to find each single website ifself. Again the continual changing nature of the web makes it much more difficult to gather the exact information. Still the spiders find millions of pages to fire back to their respective query. Crawlers basically collect text, metadata, HTML components, alternative file formats and URL’s for analysis and further crawling.

Search engine spiders find out web pages in three ways:

Extracting data form crawl pages: By extracting links from already crawled pages spiders add them to the queue for subsequent crawling.

From previous crawl:  Crawlers uses the list of URL’s obtained by a previous crawl to visit them again. This helps the search engines to keep their index update.

Human Inputs: Many often the webmaster directly feed the website to the crawler. All the current search engines offer special interface for webmasters to submit their new websites directly to the search engines which enables the easy access to the new websites.

The search engines need to keep their index up-to-date which requires frequent crawling of WebPages to gather changed made to existing site or new information available online on the similar topic. There is no time limit on the crawling rate of the web site.  But tomputer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Again the re-crawling of the web-pages depends upon the popularity of the website and how often the pages change. News websites and stock websites are crawled more frequently for their frequently changing nature.

INDEX:

The indexer is like the central filing system of a library which maps all the data as per it relevancy/presence.

Once the spider collects information, it passes the text and source to indexer. Then Indexer stores the pages and all the other information collected to create an index of the information based on its relevancy and importance

Sometimes you may find WebPages crawled but not indexed as it takes a while the websites to be added into the index.

QUERY PROCESSOR:

Query processor is actually the software/algorithm of the search engine that process and ranks the websites that are indexed now. In the basic level, when someone searches for a particular term, the query processor searches the index to find the most relevant pages and return them.

Bottom line:

All crawler based search engines work as the above described process but they differ in the way they handle the collected information. That is why they differ in result for similar search terms.

How to use Microformats to Improve Local SEO?

This post will give an idea, what microformats actually and how they can help in local search engine optimization. Also you will learn how you can use them to enrich your content that will make it more understandable for search engines.

So…….What is Microformat?

[checklist]Microformats [/checklist]are the web based approach that represents commonly published things like events, reviews etc. in an open data formats built upon existing and widely adopted standards. It is the simplest way that helps search spiders to access more information from the website.

Microformats use the class attributes in HTML tags and this way it adds extra information to the entities. Microformats are purely for search engines and browsers as you can’t see it is not visible to the person reading the webpage.

Creating microformat codes is not much difficult for a developer. But don’t worry; if you are not a tech savvy person, you can try online microformat tools that can help you generate the code. All you need to do is copy and paste it into your website.

<div id=”hcard-Arun-Kumar-Mohapatra” class=”vcard”>
<a class=”url fn n” href=”https://digitalvani.com/”> <span class=”given-name”>Arun</span>
<span class=”additional-name”>Kumar</span>
<span class=”family-name”>Mohapatra</span></a>
<div class=”org”>DigitalVani</div>
<a class=”email” href=”mailto:arun@digitalvani.com”>arun@digitalvani.com</a>
<div class=”adr”>
<div class=”street-address”>Street-5</div>
<span class=”locality”>Bhubaneswar</span>, 
<span class=”region”>Odisha</span>, 
<span class=”postal-code”>752014</span>
<span class=”country-name”>India</span>
</div>
<div class=”tel”>7504129996</div>
<div><span class=”category”>Local Search Engine Optimization</span></div><p style=”font-size:smaller;”>

 

Benefits of Microformats?

Basically, when we design website we aim to design it for our human visitors and forget to feed the information to the algorithms of the search engines that try to interpret the raw data within the site. For instance, it is easy for a human to understand and distinguish a city and street name. But unless and until we provide the details to the algorithms, they are unable to find that. While there is a lot of benefit of using microformats, but improvement of the local search optimization tops the list.

More Benefits include:

  • Helps the spiders to discover information about business or organization for the website
  • Helps to improve the local search marketing efforts of a website
  • Visibility of business reviews and local events in relation to your users searches
  • Contributes to the creation of the semantic web

A list of top websites that are using Microformat

  • Facebook.com- uses hcard for the profiles
  • Twitter.com- uses both hcard and XFN
  • Digg- uses hcard for the profiles
  • Google Map – This supports hcard

Local SEO and microformats

hCard, hReview and hCalendar are special sets of HTML class attributes defined in microformats that helps in local search marketing.

Whenever you want to show the contact details of an individual or an organization, you can use hCard, whereas hReview can be used as the format for reviews and hcalendar for events.

Microformats are just one of the many local SEO optimization process to improve your local search marketing. You need any help to implement this strategy contact me or call on +91 750 412 9996