SEO Life Cycle in GIFs

# When Your Marketing Team Get an Assignment from a Client Regarding SEO

seo assignment

# When Your Team Get the Assignment Regarding SEO

seo assignment

# How you greet Client the time they want to talk to project manger

bat-man-seo

# When you realized the keywords are too competitive

keywords research

#After 120 minutes of #brainstorm

long-tail-keywords

# When suddenly Traffic Decreases as Google Makes Some Changes in the Algorithm

when-suddenly-the-rank-droped

Search Engine Optimization Tips for Small Business Websites

I always suggest SEO as a “best-to-do” option for any startup or medium size business to promote it online. Here’s why I advocate SO….

I do a lot of analysis to develop a perfect and executable SEO strategy for small and medium scale business owners; those are my most of clients. What I have found for last one decade the Google has continuously improved their algorithm that reflects same weight for both small and medium scale businesses. There is no special privilege for big business anymore which once ranked ahead of the small business in search result pages. The algorithm has changed towards ranking the websites irrespective of their bigness but having best possible content available with the best user interface. SEO is not dead; it is very much alive now. Yes, it is.

Small Business Search Engine Optimization

But, for start-ups, small to medium size businesses, SEO can be tricky as primarily they have to work in a limited budget and secondly, they the focus is more on local ranking.

If you are a small business and curious about SEO but not really sure where to start or how — then this post is for you.

Why SEO is Important

As the world goes digital, there is nothing that is not online. From small business to government to individuals, everyone has a digital footprint. Your customers will first look you up in the internet and if your competition beats you there, your business may be in danger. So, having a website or social presence isn’t enough to make your business work for you. All you need SEO to succeed.

You need to place your website in the right place, so that your potential customers can easily find you and at the same time search engines will find the website worthy for ranking. Whether you do SEO yourself or hire a professional service provider, optimization of your website for search engine is the absolute requirement.

The great thing is, no matter how big or small a company is, there are some basic SEO strategies to follow especially for start-ups and small business. To be on the top list, it’s vital that small or start-up companies create a strong SEO foundation to work on, so that they can easily adjust to the ever changing landscape of digital marketing.

There are simple and effective ways to boost visibility for your small business website in search results. Follow the SEO strategies mentioned below:

The Beginning – So Fresh and So Clean

Your website is your virtual business that represents what you are all about digitally. Before starting anything on SEO, it is essential to first create or clean the existing website so it becomes SEO friendly. For start-up businesses, setting up a new website is vital to the cause. For small to medium sized business with websites, they will need to revamp the website all together. Remember, a clean and fresh website scores better in SERP as no one wants to visit a sluggish website with outdated designs and codes – not even the Google.

Google and most of the other search engines have robots to “crawl” a website and extract the relevant information from the crawled websites necessary to rank the website position in relation to others websites having similar content. The robots are otherwise known as “bots”. In order to help those bots do their job properly, you have to make sure your HTML code is clean and your site loads faster than your competitors. You also need to provide a properly maintained XML sitemap that provides search engines about the number of web pages you got in your website that you want to feed the bots.

When starting a SEO campaign, a website needs to take care of few things.

  • A Up-Today Website
  • Proper Keyword Targeting
  • Keyword Optimized Content
  • Clean and SEO Friendly Codes
  • Optimized Tiles and Meta Tags
  • Proper Navigation Structure
  • Interlinking of the WebPages
  • Security of The Website
  • Clean And Short Urls

Content Development Strategy

If anything rules the internet, it’s the CONTENT. It is rightly said that the “content is the king”. For any website to succeed and feature in the first page of the SERP, it needs to have compelling and engaging content. Apart from upgrading the website, the contents of all the WebPages need to be updated and should be most relevant to the search terms that people will ever use to search for your business online.

For a business, having a really persuasive content and an effective landing page is important for converting the traffic into real customers.

One of the key points of keeping your website alive is to develop a better content management strategy. Blogs and articles whether within the website itself or in other places, keeps a website fresh and up-to-date. Those who stay current and produce fresh content regularly, make into ranking list easily. So, it is very important for a small business to produce relevant, optimized and fresh content regularly.

Off-Site SEO – Equally Important for Your Business

Although we usually connect SEO with the on-page factors, such as content, page speed, html codes, Meta tags, off-site factors are equally important.

Off- site SEO otherwise known as off-page SEO, mainly deals with link building to give your website a massive boost in terms of organic keywords ranking. No doubt the content is king but the link building is queen. The link building mostly involves, blogging, content distribution, social media sharing, video sharing, article submission, press release distribution, business listing, classified submission, document sharing and many more other activities.

Focusing on Your Target

Startups and small scale businesses mainly need to focus on local search rankings. For this, you will primarily have to focus on getting local reviews and getting listed in local directories. There are lots of benefits of listing in local business directories. For startups, this is one of the best ways of getting quick rankings in local searches.

Making your Website Mobile Friendly

Mobile friendly website is the trend now for ranking better in mobile devices as made apparent by the Google in its latest update. When setting up a website for your business or redesigning it, it is important you make the website mobile friendly.

Whether you are targeting a local market or global market, having a mobile friendly website is very important. A small business might think this may take a toll on their budget to convert their website into a mobile friendly website. But, converting your website into a mobile friendly website is even easier than setting up a new website.

Social Media Marketing

Like a mobile friendly website, having a strong social media presence is vital for better ranking. The simple logic is that, almost half the world is on social media today and if you want to reach your audience, social media marketing is the key. Also recently search engines have added social signals as one of the key ranking factors in their respective algorithms.

Social media platforms like the Facebook, Twitter, Googleplus, Pinterest, LinkedIn and many more, are best ways to get the customer to know about your business updates in realtime. But the tricky part is that you will need to find out your niche and then focus on the right social media platform.

For start-ups and small scale businesses, there are a couple of things pertaining to SEO that they need to focus more on. Unlike the large businesses, startups can benefit more on focusing their attention on a few SMO strategies that will help them crate niche in the highly competitive market.

Over to You

If you haven’t started doing any SEO for your small business because you don’t know where and how to start, then I hope above mentioned tips can be used to kick start a SEO effort for your small business with a limited marketing budget. You can reach me at aru@digitalvani.com for any professional help.

What is Link Building? Link Building Strategy for 2015

Links were and is the most vital part of any SEO campaign be it a small business or large. Well link building is not the only factor that helps a website get a better rank in different search engines. Apart from that addressing on-Page issues, content optimization, page speed, under interface are many other ranking factors in 2015.

Nevertheless, as a large part of any SEO campaign is centered linking building is the most important part. Whether it’s a social media campaign or off-page SEO, it’s all about getting the back links for the website. The important thing to consider is that links make it easier for the search engines to locate the information and that is why they put so much priority on link popularity. Basically backlinks are like votes back to your website, more the number of votes better the changes to rank higher in SERP.

No matter how great your contents are or how well it is optimized for your targeted keywords, they need backlinks to survive the tough competition for top ranking in SERP. And, if you want your blog, website, or business to reach your customers audience, link build is the only cure.

Link Building STRATEGY

 What is Link Building?

No doubt link build s the ticket for your better search ranking. Since the beginning search engines have treated backlinks as votes of popularity and always ranked higher the sites that are having more votes for it in comparison to its competitors. Though the complex algorithm of ranking a website has its own e process to evaluate the quality of a backlink, but large portion of the engines’ algorithms is more about link-related factors.

 When the Google or any search engine crawls the web which is like endless sea, it needs something that will make its job easier. Link building is like roads connecting your pages to your website and getting noticed by the crawlers

. Moreover, popular links are sign of quality contents, trusted and used by the internet users. And, that’s exactly what the search engine wants for its users – high quality, valuable, informative content. And, that is how you earn the top spot in the search engine. You can read a great article at moz SEO blog here.

You may like to read:

Should You Try Too Hard At Link Building

Yes, if you want to win the trust of most of the search engines. Since the Google is currently the king of search engines, most of the link building analysis is based on what Google thinks and does. Although, most of the search engines more or less have the same criteria. Wikipedia is the best example of exceptional link building. Occasional data inaccuracies notwithstanding, there are hundreds of websites linking Wikipedia. And, that’s how it’s almost all the time at the top of the list in the search engine.

Link building is a powerful tool that can easily earn trust, authenticity and value for your website in different search engines. When so many people read and share your link, this builds an interaction and proves that your website is an authentic one. Whether its blog sharing or Facebook post sharing, link building is a street that guides search engine to your website.

Building Links the right way

Now, that it’s clear that link building is a vital element not just for successful SEO but for digital marketing as well, building alone won’t help you survive. You have to build the right links, because you are not the only one fighting for top spot in search engines. Linking to websites that aren’t relevant to your website will hardly help your cause and hurt you more.

Where Link quality, anchor text, number of links, link neighborhood, freshness of link, TrustRank and Topic specific links have always dominated the best link signals, here are some of the most popular, most used and preferred link building strategies often used by experts.

  • Natural Links: When it comes to link building, natural editorial links are the most popular. Nothing can beat this. An effortless link building through high quality content and right kind of promotion is the most successful link building strategy. But, these links are not easy to get and that’s what makes it even more sought-after. A highly informative content will always bring you back links. Searchers look for information which is most likely help them and once they do find it, they would want to share it with others.
  • Choosing the right Theme: One of the most used link building strategies is finding the right website. Usually, the strategy is to contact the bloggers asking them for links and explaining how it’s most relevant to their cause. Submitting sites to the directories and business listing are other methods of links generation. The point is to find the webmaster that actually going to help you by responding fast enough. No point waiting for months to get the link.
  • Keeping tab of your Competition: The best way to stay current is to follow your competition and see what they are up to. This serves two purposes. One, you know what kind of competition you are facing and re-plan your strategies. Two, you can take ideas and choose similar or exact link partners as your competitors. This will at least keep you in same page and help link building where it actually matters.
  • Hitting the bull’s Eye: When you are building links, it is important that it reaches the target audience – the right one. There are sites which will agree to share your link, but it won’t do much good. The effectiveness of link is directly linked to the number of links. How? The more relevant your link is the more it will be shared and more popular it will get. But, if you put your links in the wrong place, it might just get lost in the translation and may harm your cause.
  • Make the Link a part of the Content: Sharing a blog post in another blog or website requires you to make the link a part of the content, so that it does not get omitted. For this, you need to make the link a part of some terms or offers that requires the link to be present. This again will not look forced or deliberately placed.
  • Not just Sell, but inform: It’s easier to build more links with information than it is with direct promotional content. Like in social media, a post with very interesting information will definitely be shared more than a promotional post – unless you are offering something beneficial.
  • Getting links from best ranks websites: Keywords are again an important factor. Try to get links from websites that are already ranking high on the keywords that you are trying to rank. This will help you significantly in ranking.

Link building has been popular with the SEO because the way it impacts ranking in search engines. Even search engines love popular links as it makes their job easier to find a better website that will add value to the users. So quality link building is the answer to better ranks, better business and popularity.

25 Negative Local SEO Ranking Factors to Avoid

According the latest studies, the proper on-page set up on your website and high quality local citations collectively work as the positive signals for your local search ranking in Google. From NAP citation to website reviews, and form back links to link domain authority, we can find Google always rewards the quality form all fronts when it comes to local search.

Negative Local SEO Ranking Factors

But in this article I am not going to discuss about positive SEO signals for the local search ranking, rather the article is about the negative local ranking factors in Google local search result pages.

Recommended Articles:

So here are the 25 negative local ranking factors based on my research.  

  1. Incorrect business category
  2. False business address across web
  3. Mismatch NAP across different data ecosystem
  4. Unmaintained sites/malware affected sites
  5. Violation of Google webmaster guidelines
  6. Violation of GMB (Google My Business) guidelines
  7. Mismatch of address details in GMB page
  8. Multiple location with same phone number
  9. Absence of crawlable NAP in the website
  10. Domain Authority of the website
  11. Quality of the inbound links to your website
  12. Keyword unoptimized content
  13. Keywords not in domain name (it still works though they have EMD update)
  14. Low CTR from the SERP
  15. Lack of diversity in backlinks to the website
  16. Lack of diversity in anchor tests used for backlinks
  17. Missing of microdata/local citation in the website
  18. Unstructured HTML document of the webpages
  19. Un-optimized/duplicate title and meta description for the pages
  20. HTML NAP does not Matching GMB Location NAP
  21. No Geographic keywords in you anchor texts
  22. High velocity in your backlinks acquisition
  23. Authority of the third party site reviews
  24. Negative review from authority site(Yelp Elite, Google Local Guides,)
  25. Fake review by Google profiles

In the past 1 year the local search seems have gone for a full-circle. No doubt local search is the most powerful channel for local business to reach your targeted audience. Google recently refined its local rank algorithm; initially they updated the pigeon algorithm then reduced the local display for 7 results to 3 results and many more. So the impact is now from multiple angles.

Your Turn

So if you are a local business and have not optimized your website for Google local search already start it now. The landscape is more competitive now.