Evolution of Social Media – The New Trend Of Digital Marketing

Today social media has become the integral part of modern society. There are many social media sites available to share photos, update status messages, upload videos, audio calls, meet new people and connect with old friends.

evolution of social media

Though the history is unclear, dating sites should be considered as the first social networking sites online. They allowed users to create profiles (usually with photos) and to contact other users but the purpose was only for dating.

Six Degrees launched in 1997 was the first modern social network which allowed users to create profile and to become friends with other users.

Started in 1999, LiveJournal become a different approach in social networking.

Founded in 2002, Friendster was the first modern and general social network site that gave access to people to become friend and share private messages.

Hi5 is one of the modern-day social networking platform which currently having more than 60 million active members.

LinkedIn was founded in 2003 and is one of the first mainstream social networks devoted to niche based business professional and entrepreneurs only.

MySpace was founded in 2003 and by 2006 grown to become to be the most popular social network in the world.

In 2004, Facebook started out as a Harvard-only social network site where eventually  it reached everyone by 2006 and in 2008 became the most popular social networking site, surpassing MySpace. Today the number of member in Facebook is the bigger than the largest country on earth.

Instant Messaging Apps

It is very amazing to see the transform in the digital communication that adopted the latest digital trends and innovative approaches like instance messaging apps. Though it’s difficult to pin down the beginning of social media and instant messaging, it can be taken as an evolution in the course of time. The phrase “instant messaging” entered common usage in the early 1990s, but the concept actually dates back to the mid-1960s.

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Instant Messaging Apps – New Avatar in Digital Marketing

Digital Marketing in 2016 – Digital Marketing Trends to Watch

In the 1970s, programmers in the universities worked on peer-to-peer protocol, allowing educational institutes and research laboratories to establish a simple medium of communication between users.

Until the mid 20th century, messaging was either chatting using a chat application on your computer or text messages through the mobile phone. But the increased popularity of instance messaging and social network merged the online behavior with constant mobile access that cleared the path to build no-cost alternatives of texting messages and over time that grew into full-blown social media portal for group communication and share.

In 2000, Jabber came to limelight that acted as a single gateway for users to chat with friends in AIM, Yahoo and MSN.

Skype founded in 2003 provided access users to communicate with others through video, voice and instant messaging which is absolutely free and convenient to use.

In 2005, Google released Google Talk, an instance messing service that includes text-based messaging, voice calls and video conferences. Currently they have replaced Google talk with Google Hangout.

Communication at an ease took up momentum and digital podiums gained thrust at a faster rate. The significant assessment of social media and private messages came into limelight with the digital media’s fruition and various marketing tactics.

Digital Marketing in 2016 – Digital Marketing Trends to Watch

In the last 5 years, the rapid move in digital marketing industry has totally revamped the approach of consumers and businesses to experience the advantages of technology. Year 2015 saw the unparalleled alterations in the digital marketing industry. With the boom in consumption of digital content on various electronic and mobile devices, companies started taking similar aspects.

Where 2016 is going to see the more rigorous digital marketing practices; the move will be more into implementing impulsive principles concerning digital marketing in order to achieve a better online visibility, user engagement and ease of communication through websites, social networking and instant messaging apps.

Digital platforms are the future of marketing and will continue to be the drift in the forthcoming era.

Scope of Digital Marketing, 2016

digital marketing 2016

As the usages of the different digital marketing channels grows, the necessity of developing enhanced approach to market services or products through those digital marketing platforms will reach to the peak of stack  in the year 2016.

Undoubtedly, each and every new business will go for building online presence on a global or local market in the internet; where physical marketing will lose its value for not being an effective channel to reach mass audience quickly.

As per the latest found, globally more than 80% of startups and above 90% of the existing companies understand the indisputable benefits of digital marketing. Almost a 90% of them have seen the growth in ROIs by successful implementation of digital marketing strategies. That indicating the scope of digital marketing in 2016 has a huge potential and has ability to reach each and every brick and mortal business.

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As we see the usages of internet and mobile devices have been increased significantly, that makes the information available at finger tips. People are getting more intelligent with each passing day, and using different online resources to compare and consume information regarding services or products.

The significant growth of digital media and easy options for social networking have given an extra edge to the marketers/businesses too to interact and engage with the authentic audience in real time which turned to be more convenient and effective than the traditional way of marketing. So what I see, the year 2016 will see a massive evolution in the digital marketing industry!!!

In this digital world, the field of commerce and technology work hand to hand and have already replaced every other form of marketing throughout the globe and hence created so many job opportunities as well. The job opportunities in the digital space have really increased significantly.

Here I can put a view on some of the most shouted jobs in demand:

  • Web Analytics Manager
  • Content Marketing Manager
  • Content writer or Technical Copy Writer
  • Digital Marketing Director
  • E-mail Marketing Manager
  • Digital Marketing Manager
  • E-commerce Marketing Manager
  • PPC /Paid Media Marketing Manager
  • SEO Manager/Analyst
  • Social Media Marketing Manager

Changes in the E-commerce Industry

This radical shift in the e-commerce industry has truly helped the customer’s shopping experience by making it friendlier and cost effective which transformed the way we do the business. And it still continues to evolve and experience high growth. With the sudden emergence of effective payment gateways, the e-commerce market is growing at a rapid pace.

The increase in the number of smartphones, internet connections and innovative payment methods has accelerated the growth in online shopping. Though security remains the biggest concern, but people are more addicted towards online shopping experience as it saves their time and money.

In the last 4-5 years,  as the availability of products are deployed at an ease using e-commerce platforms, the constraint of building an online exposure is cleared off using appropriate e-commerce marketing strategies. Cloud computing, or big data are merely the enablers, but can’t be termed as the destination. In the race of mobility, it is really about transparency on how you manage your e-commerce website, digital data, sales channels, customer experience, and the brand outlook.

Taken jointly, these digital marketing trends are able to facilitate new e-commerce models to thrive and meet the grave demands of customers.

With such development in digital media and innovative technology, it will be imperative to catch up with the race and transform traditional marketing ethics to dynamic digital marketing trends. That is the anthem for 2016 and future……

Clever Digital Marketing Tips For 2015

Most business owners are aware of just how important the use of digital marketing is to the success of a new company. If you want your business to be a success in 2015, you need to know your way around the web. That much is painfully clear. But it’s more than just using SEO and making sure your website looks professional.

There are clear things that you can do that will certainly boost your business and put you on top of the market. Here are some the tips that we recommend you take on board.

Digital Marketing Tips For 2015

Share, Share, Share

We can not stress this enough. We are sure you have a business site online. If you do, you want it’s search ranking to increase. By increasing your search ranking, you’ll get your business to the top of a results page. Once you do this, you will see traffic to your website increase dramatically. But how do you increase your search ranking? A lot of business owners will leap to the buzzwords: search engine optimization. But actually, if you want your search ranking to receive a huge boost you just need to start sharing. By sharing images from your site or getting them shared, you will see your search ranking increase. That’s why most online marketing is related to image sharing these days. Think about things like Pinterest and Instagram. Both are used to make sure that businesses get the widest interest possible.

Make It Interactive

How many times will the average person look at their phone per day? Around one hundred times and if you’re not benefiting from that you’re losing a huge chance at marketing. All you need to do is make sure a couple of those glances are to do with your business. This is all about whether or not you can create and market an app. Mobile app development is a great tool for the modern business. You can use it to make your company more interactive and accessible. The best part about an app is that it can be anything that you want. If you want another place for customers to shop, you can do that. Or, you just want to create a fun game sponsored by your company. You can do that too. The possibilities are endless once you start thinking about it.

Don’t Miss A Second Chance

In business, there will always be a lot of missed opportunities. You won’t always grab the attention of the customers you want. But now thanks to remarketing you will have a second chance. Remarketing means that if a customer leaves your site before making a purchase they are tailed by an ad. The ad will appear somewhere on their browser page, reminding them of your business. It will even show them the specific item or purchase that they were looking at. The idea is to remind them of the deal and give you the second chance at a sale. It has been known to be very effective.

Use these tips and we’re sure your business will be a success in 2015.

Keyword match type in Google Adwords

Choosing the right keyword for your Adwords campaign is the very basic requirement for success of your campaign. Right keywords and the effective bidding make or break any PPC campaign.

When you bid or add keywords in a PPC ad campaign, you need to select the match type of the keywords, which actually tells Google how broadly or restrictively match to the search terms to trigger the ads.

In this tutorial, I’ll help you learn the keyword match types and how they differ from each other and how to use them in your campaign.

Each keyword you add to your adgroup has an option to use a matching type to help control which search terms should trigger your ad to show.

What are the keyword match types in Adwords?

When creating a text ad in your AdWords PPC campaign, keywords match are the sectionalization of the keywords depending on the ads they trigger for a search term. Basically there are 4 types of the keywords such as: broad match, modified broad match, phrase match, or exact match.

Now discuss each of them types one by one…

Using keyword matching options in AdWords

Broad Match:

By default the keywords when added to an adgroup are broad match type; i.e if you don’t specify a particular matching option, the keywords are considered as broad match.

With the default broad match type you can reach wide range of audience with wide variation of search terms. That is because, the broad match type keywords allow the ads to trigger for closely related, synonyms, singular and plural forms, possible misspellings, stemmings (such as clean and cleaning), and other relevant variations of the added main keywords.

For example, if you use a broad match keyword “kittens,” to your campaign, your ad will be displayed for the search terms like “kitten”, “kittens”, “kitten photos”, “kitten images”, “adopt a kitten”, “white kitten”, “kitten calendars”,

Sometimes the broad match keywords also trigger ads for the terms that are not even included in your search term. The search term “expensive vehicles” could trigger an ad for the broad match keyword “luxury cars”, which is a relative variant for the keyword.

Modified Broad Match

The keyword type broad match modifier is the middle between the restrictive search and broad search which allow ads to trigger for the search terms that are close variant and must include the term within the search terms. The individual words are locked by using parameter “+” before the word.

For instance  for the broad modified mathch “+Lead batteries”, it will show the ads for the search terms such as lead batteries, lead battery, lead cell, lead dry cell etc…

Similarly for the broad modified match “ lead +batteries”, it will show the ads for the search terms “lead bateries”, “batteries”, “lithium batteries”, “rechargeable batteries” etc..

Phrase Match Type

The Phrase match type keywords offer a better control over the search terms that could trigger your ads. Like the broad modified keywords it provides a better control over the search terms. Here the ads will only show when the search term has the exact match but other words are accepted either before or after the included keyword. Here the parameter used is inverted commas (“ keyword”).

Phrase match allows your ad to show only for searches that include the exact phrase, or close variations of that exact phrase, with additional words before or after.

For example, if your key phrase is “dog supplier,” your ad could will when a user searches for “dog supplier,” “discount dog supplier,” or ” wholesale dog supplier”, “pet dog supplier”  but not for searches like “pet food,” “pet bird supplies,” or “art supplies.”

Exact match

With exact match, you have the maximum control over your keywords. Exact match type keywords are the most specific and restrictive in nature. Here the ads appear for those keywords that are exactly same as the keyword added to your campaign. So, users can only see your ad when they type your exact keyword phrase by itself.

your ads can appear only when someone searches for your exact keyword, without any other terms in the search. We’ll also show your ad when someone searches for close variations of that specific keyword. Here the parameter used is square brackets[keywords].

For instance if you have added the keyword [women’s hats] to your campaign, the ads will show for the terms “women’s hats”, “woman’s hats”. But not for buy women’s hats or women’s hats on sale

Your Turn
It is very important to work on the optimization of the AdWords keyword match types because it allows you to reach your target audience while downsizing  the unnecessary spend on irrelevant clicks on your campaign. Also with a better strategy you can optimize the keyword match types to increase conversions rate at a very high ROI.

Help Amplify your SEO knowledge – A Beginner’s Guide to SEO

Howdy, DigitalVani Fans,

Welcome to another awesome article posted here!! Today I will help to teach yourself SEO. Hope you are going to enjoy it here… Is that motivating?

If not yet, let me reveal the things you will learn here are:

  • How Search Engines Work
  • Blogs You Need to Read for SEO Updates
  • Basic On-Page SEO
  • SEO Tools to Use
  • Google Webmaster

Now it seems you are interested to learn further…..

Welcome to the SEO world!………Teaching yourself SEO may be a challenging job but not impossible at all. A a stet-by-step guidance will help you to get started.

Being a Search Engine Optimizer for last 10 years, I had to train myself on everything and anything on SEO myself. Back then there were no colleges or courses available for digital marketing. But today there are so many options available to learn SEO. So it is pretty much easy to learn SEO.

But you can’t depend on the classes to learn SEO alone. Classes can be a great introduction, but if you really want to explore the in-depth SEO you have to think beyond classes and switch on to Do-it-Yourself mode.

Here is how to start…….

How search engines work.

Before you start dig dipper into the search engine optimization concepts, let me make you understand how search engines work.

Search engines have basically 2 major functions such as crawling and indexing. Search engines are like answering robots. The crawlers crawl the internet to find latest information where the indexer converts the information into data and keeps the data safe with them for further uses.

When a person do an online search, search engine searches the indexed data and returns the answer (here websites) to the query, but only those results that are highly relevant and popular among all the information available in the system. For that search engines have complex algorithms to determine the relevancy and popularity of a data to be shown for a particular search query.

I already have an article published earlier about the different steps on how the search engines work. You can follow the link to read it in details.

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SEO blogs to read- Build a list

Reading is the foundation for all learning. I have worked with many digital marketing organizations for last 10 years and with all my experience, I have concluded that the most important thing to stay update is to read, read and read…. Without good reading skills, you can’t learn the things.

SEO is a most consistently evolving industry. For this reason, to gain a detailed knowledge on SEO you will need to make a habit of reading, reading the best SEO blogs. Luckily, there are a lot of experts who run really great SEO blogs that can help you keep on top of the ever-changing SEO industry.

Here are some blogs you should add to your reading list now. I would suggest you to read these blogs at least once a day to find a lot of updates and tips on SEO.



For beginners, there’s no other better resource I would recommend to follow than The Beginner’s Guide to SEO from Moz. You can read the entire guide once and you’ll know more than anything about SEO.

The basics of On-page SEO

Well for non-technical person the on-page SEO is the most difficult part to learn as it requires certain amount of knowledge on fundamentals of HTML coding, web designing and development. But again this is not impossible at all.

This part of the search engine optimization is very important to understand because this is actually the most important attribute in search engine optimization which can be seen and controlled within the website itself.

On-page SEO refers to what search engine crawlers see in your website or webpage to list it in organic search result. Basically it deals with the coding structure and content of the website. The On-page elements for SEO include the following:

  1. Content optimization
  2. Meta Tags
  3. website URL structure
  4. Alt Tags for images
  5. Internal linking in the website
  6. Site architecture
  7. XML & HTML sitemaps

To learn more about On-page SEO, check out this comprehensive guide.

Learn the basics of off-page SEO

This part of SEO is a set of techniques that are used to increase the number of back links pointing to words any website. Or you can describe it as the all the things that are done outside of the website to get the high rank for the keywords such as article submission, guest post submission, directory submission, bookmarking submission, classified ads etc.. The factors for the off-page activities revolves arrong

Off-page SEO mostly revolves around back links and the factors include anything that affects your search engine visibility outside the website.

Here you just need to understand what’s involved in off-page SEO. This article from Search Engine Land lists all the off page SEO factors to learn.

Here is the list of most important off-page factors listed:

Search Engine Submission, Directory Submission, Social Bookmarking, Article Submission, Blogging Marketing, Photo Sharing, Video Marketing, Forum Marketing, Answer Questions, Business Reviews, Local Listings & Press release, Social Networking Sites

Put what you’ve learned into practice

Keep in mind, learning SEO form articles and blogs are much like learning driving form a book. As your start your SEO, you will find platy of situations where you will need the practical experience to find a solution for the problem. There’s a pretty big difference between reading about a subject and putting it into practice!

If you really want to learn SEO, it is not enough to just read a book or the suggestions given by others. Instead, you have to implement the techniques on your website and measure the impact of the performance.

Moving Toward Expert Level SEO

The in-depth SEO experience includes Meta tag optimization, optimize the page load time, content optimization, blog posting, link building, content writing, content optimization, keyword analysis, anchor text analysis etc. By investing a few hours in a week, you can easily move toward to becoming a SEO expert yourself and then you can optimize your own website.

Apart from the technical skills an SEO experts also require skills such as analytic and creative skills. Where technical skill help a person to understand how websites are built and configured in terms of SEO, analytical skills help to deal with date to diagnose the problem and find the solution. Creative skills are totally personal and essential for creation of the quality content, build user engagement, convert visitors to customers, motivate other webmaster to link your website and design a perfect landing page for the visitors.

Final Words

So to be an effective and expert search engine optimizer all you need to know your strengths and find the best ways of dealing with the issues related to your website for better ranking.

There is no substitute for digging in and getting hands-on experience through trial and error. So Never stop learning and keep practicing.

How to Build a Website for Small Business?

Today, a website plays a very important role in the success of any business. A well designed, eye-catching website is the best online representation of your business. Good web design will provide your site with a simple and easy to use search interface, as well. Your website visitors will be able to find everything they’re looking for when they visit your page.

But designing an engaging and catchy company website is a challenging proposition. You need to understand what your visitors really need from your site. Again the main goal of a website is to get better conversions. So often times it requires functionality over just a beautiful website.

For any business a strong web presence can make all the difference and your website is what you should utilize to reach out to your target visitors and have them following the conversion path you want towards bringing you the sales. Hence, an engaging website design is vital, however you can’t dismiss what your website is truly for: physical-location visits and sales, contact-form submissions, lead-form submissions, to change over traffic into phone calls. Usually, the more conversions your website produces, the more revenue your business is going to produce.

So, how do you accomplish this? Here are few tips that will help improve your web design which will ultimately help you generate more leads for your business.

Have a Plan

Don’t just design the website as you need one. You need to ensure that your website effectively meets the need of your visitor’s form the first time they browse your website to become the customer. You need to understand and plan according the requirements of your visitors.

Designing an effective website is like answering a complex question effectively. But for that you have to first understand the questions which are:

  • What pages are most import pages for your website?
  • Who are your visitors?
  • What do they look in your website?
  • Is your content is relevant to the visitors?
  • what offers are they going to convert on?

Understanding the above will help you design a site that can increase the conversions.

Choose a Plain Design over a Complex One

Web design patterns were over the top quite a while back – loads of flash and animation were very trendy. Nowadays, simple and spotless designs are popular.

Today’s consumers value a pleasant, clean layout. With you offerings and substance impress your visitors and eases off the load time of your website as well as stop assaulting them with pointless animation and flash.

Easy Navigation

For easy navigation, create a menu-bar with the most important links. Place the menu-bar in an appropriate place that makes sense. Often, web users search for the toolbar down the left hand side of the page across the top of the page. Going with the norm will facilitate the ease of navigation and create a sense of familiarity. Always remember to link to your homepage. Even though it is very important to point your users to your home page, it’s often forgotten.

Mobile Optimization

Optimize your site for mobile. Think about putting into practice a responsive design. Today, an impressive 85% of website visitors are accessing websites by using their mobile devices such as mobile phones, tablets etc. It’s all about customizing your website to fit the wants and needs of your visitors. Responsive web design will allow your target visitors to access your service and products you are offering to them from any king of device they have. Therefore you need to provide your website visitors the best means of displaying the information on different screen sizes. Responsive web designs also help you to focus more on search engine optimization on a lone site which is optimized for various platforms.


Being able to tell a story through your content is a big plus while having amazing content is always important for your website. Several organizations, brands and businesses have become conscious that their website is their number-one means for storytelling. To help present content in a unique and appealing way, web designs are becoming more animated and interactive. They help telling stories not just through content, but also via navigation, layout and specific web design elements.

Use the Correct Images

Always use the correct image as not any image is going to match up with the kind of message you are trying to portray your visitors. Make sure not use stock photos. They don’t portray your audience or the people that work for your company and also they don’t look cheesy. Use real pictures of your office and your employees. Show them talking on the phone or working at their desk.

Make Certain That You Have a Brand Logo

Your logo is the most significant part of your business’s brand and your website. Your logo is the first thing visitors will look at on your website even though it is small. So, to make it is more professional and polished than your competitors, the first thing you need to make sure is that you spend a lot of money, effort and time. You need to make sure that your logo is located in the most important position as location is everything with your logo.  Generally the left corner of your site is the best place to place your logo as that is the first place that people’s eyes are drawn.

Make it SEO Friendly

Make your website SEO friendly. You should develop an SEO plan that takes into consideration the search terms your audience would search for to find your service or product with that point. Build up an approach that includes creating content that’s pertinent to the requirements of your visitors. eBooks, blog articles and videos are all forms of content that will drive visitors to your site.

Over to You

Do you have any suggestions, please feel free to share on your comments.