Many Greetings! We at Digitalvani Welcome 2016

Digital marketing is a dynamic process. Sometimes it picks up pace, sometimes it goes slow; but it is always developing. We have seen many developments in 2015. The process will go on in 2016.

new year 2016

To be in agreement with it, digital marketers need to ditch outdated practices such as:

The suspicious links: Google have been warning you for a long time. If you haven’t paid heed yet, do that in 2016. Steer your site clear from spammy links.

Mobile app: Do not restrict your site to desktop devices. Make it accessible by handheld devices.

Flashy design: Simplistic design is the best. It makes the site look neat and clean. Ditch outlandish and cumbersome design this year if you haven’t done so yet.

Single-display ads: The new ad re-targeting feature by Google and Facebook follows a users on the web. It changes the ad’s display and makes it personalized.

Same title-tags: Meta properties such as title and description tags are essential for on-page optimization. Never use the identical title tags more than once.

 

Common Lies You Should Never Believe From SEO “Gurus”

Today, SEO is much popular than it was 10 years ago. So the rules associated with the SEO practices are also getting popular than ever. That is the reason many SEO experts use these rules to make false promises and make money off you.

Someone with little knowledge of SEO is likely to fall for the trap. Whether you have a small business or large, no doubt you need SEO to take your business further to reach you customer online.

However, these popular rules don’t guarantee a successful ranking in the Google and those ranking in the first page SERP aren’t the most relevant or the best websites either.

SEO rules that are overrated

Here is what you should know about the popular SEO rules that truly help your business excel.

SEO Means High Quality Content

Content is King. This is the popular phrase that is seen across the various platforms on the internet – articles, news, blogs, pictures and what not. I don’t deny it. But, great contents don’t always make the cut in the ranking. It actually is the POPULARITY OF THE CONTENT do and all it depends on how the content is marketed. As for the quality of the content, not all top ranked websites have original or great contents but all they have a highly effective CONTENT MARKETING STRATEGY. You can find many sites rank with very less or no content at all.

Most popular sites like MASHABLE rely on freelancers to churn out articles that are just curated content from across the internet. If you need to rank first, you will need content that is for sure, WHAT MATTERS MOST IS A GREAT CONTENT MARKETING CAMPAIGN.

Follow Google Rules to Rank Higher

SEO practices today are quite different than what it was a decade ago. Back then it was easy to manipulate the Google ranking – not anymore. GOOGLE HAS GOT SMARTER AND USES ADVANCE METHODES AND TOOLS TO WEED OUT ANYTHING THAT TRIES TO MANIPULATE IT. But, again Google has its own agenda. It doesn’t care for your ranking; all it cares is that you use its AdWords. There is where the profit lies.

The point here is: not to put too much trust on what Google’s Terms and Conditions says. If everyone became an expert on SEO nobody will need AdWords. And, that’s the last thing Google wants.

Putting Keywords in your Domain Works Does Not Work

Well we all know about Google Exact match Domain (EMD) algorithm update. Actually, it does work no matter what the other SEO experts are saying. This is one of the best strategies if you want to rank for a particular keyword or keywords. This works extremely well. Don’t neglect this factor when trying to rank first in the Google SERPs.

Buying Links – You Will Get Penalty

It is often alleged that buying links to get traffic back to your site might land you on the wrong side of Google. This is slightly overrated, since it is impossible for Google to classify a definition of purchased link.

I have conducted several experiments with some purchased links for months, consistently hoping Google will catch that will put a penalty. But so far… Nothing has happen as expected. But the crucial factor here is to be selective.

Google’s webspam team has all the incentive, brainpower and money in the world, yet link buying isn’t going away, no matter how much we wish it would.

Black Hat SEO Does Not Work

Using alone the white hat SEO isn’t going to do you any good, nor will focusing on black hat SEO. With white hat SEO, you may not get the desired results and using too much of black hat technique may land you in trouble with the Google. You don’t want to risk it either.

What is the best solution? – Combining both the techniques and staying in the safe zone.

I Know Google Algorithms

Unless you are the one designing algorithms for the Google or you work for the Google, you cannot claim to be an expert on Google algorithms. And, anyone who claims this is either a delusional or trying to trick you on believing them. Don’t run after the guy who says he knows everything about Google algorithms because no outsider can.

SEO rules and practices are the ever changing variable in the digital marketing scenario and some of the popular and obvious rules aren’t that relevant today. The criteria here is to find the best solution that suits your business and the one that is not a part of the jargon.

SEO Considerations for the Onslaught of Mobile Web

As the mobile web is snatching visitors from its desktop counterpart, SEO has been steadily losing uniformity.

All through 2015, SEO has been anything but uniform. I have come across several brands with two sets of strategies – one set for the desktop version and another for the mobile version.

Is this the future of SEO? Or will we get to see some integration in 2016? What will be the role of mobile apps in this? In this article, I search for all the answers. Stay attentive if these questions have popped up in your mind as well.

Grown, not growing

Contrary to what the majority of marketers think, mobile web is not growing but has already grown; this is my observation, based on the following factors:

  • The traffic: Mobile web is already getting more traffic than desktop web, which implies the former has grown into adulthood. It was 2014, when mobile traffic exceeded the desktop traffic.
  • The distribution: Quite similar to desktop web, the mobile web is getting diverse traffic. Different people accessing different mobile sites amount to a noticeable distribution.
  • Media time: Mobile media time outruns desktop and other media times by miles. Below you can see how users have been spending time with digital media on handheld devices:

Mobile Marketing Insights

Source: http://www.smartinsights.com

Since mobile web is now fully grown, it’s justified on the part of digital marketers to show a readiness in crafting best marketing strategies for it. I am in complete agreement with them over this. The only thing that bugs me is their

Faulty approach

What marketers fail to understand is the difference between mobile web and the desktop web is currently on surface levels.

How do we do a search on the desktop web? Visit a search engine, type a query in the search box, and then press enter.

Now, how do we search something on the mobile web? The same way.

There are differences, though. But such differences are superficial. The desktop screen is larger than the mobile screen. The mobile interface is more fluidic in comparison with the desktop interface, and it rests on users tapping on icons unlike desktop icons, which are being clicked by users.

Mobile SEO Considerations

The differences are only peripheral. So should be a marketer’s approach. He only needs to take care of the following areas:

  • Loading time: Mobile sites load a bit slow. Since users access those sites on-the-go, patience is the last thing you can expect from them. The result? They skip the slow loading sites. This article published on KissMetrics provide all the stats you need to know.
  • Screen-resolution: Mobile screens are of low resolution, which accounts for an abortive user experience, and thereby hinders a site from getting scores of visitors.
  • Mobile typography: I’ll discuss it with more details some other time. For now, all you need to know is typography is way more important for mobile devices than desktop devices.

Are that all? In a way, yes. When the differences are only on the surface, simple tweaks are enough. As most marketers address mobile marketing with a wrong approach, they end up wasting money. They go for AdMob and other expensive workarounds, which don’t do them any good.

Mobile app marketing

The similarities between mobile and the desktop web disappear as soon as we enter the mobile app world. The similarities between the mobile web and mobile apps are hard to spot, and between the desktop web and mobile apps, there’s none. On his Whiteboard Friday, SEO guru Rand Fishkin has listed down some unique characteristics of mobile apps, which are not shared by the mobile web.

Referring to stat sheets issued by Comscore and Forrester, Fishkin pointed out the intrinsic qualities of apps. Users don’t follow referrals; they directly tap app icons. Link builders shouldn’t bank on them because they don’t send much traffic to other sites – maybe because the screen being low-contrast and small impedes users from spotting the hyperlinked areas – Fishkin didn’t delve deeper.

The most significant observation is only the top twenty-five to fifty apps account for the majority (80-90%) of mobile traffic. A run of the mill app cannot cater to the needs of a distributed audiences. You can hire high-paid app developers and have exciting apps developed by them. But you’ll never know whether or not users will like those apps. If they don’t like them, you couldn’t do marketing around them.

Integration on the cards?

Two separate platforms merged into one can save digital marketers money and efforts. It can also give them access to what they desperately seek for- traffic. 

Google has been working on mobile searching for a long time. Among all the rumored features, one will take mobile searchers to mobile apps. For example, someone searching “CFL Lamps” on this mobile device will get to see a business app of a company, which manufactures CFL lamps.

Simply put, mobile searches will be app-driven.

Google hasn’t officially admitted this, so we can’t take this speculation any further, but even if a feature such as this arrives, a mobile marketer still needs to get his app coming in top search engine ranking, for which he’d have to work on his app a lot.

As it turns out

For now, you need to proceed with three sets of strategies – one for the desktop web, one for the mobile web, and one for mobile apps, and all the while, wait for new features, which will connect all the three of them and help you to streamline your marketing activities.

What do you think of the mobile marketing workarounds for better SEO? Do you want to add anything? Let us know in the comment section.

How To Use The Internet To Recruit The Very Best Employees

Any business owner understands that employees are the beating heart of a company. It’s up to you to find the very best, and recruit them to your team. When your employees are smart, focused, and passionate, your business will thrive. Remember, your business is only as good as the employees on the payroll.

With that in mind, you should take your time with this process. Don’t rush into hiring anyone until the right person comes along. There are plenty of traditional methods of hiring, but here at DigitalVani, I’m obsessed with digital trends. So, how do you take this process online? How do you use the internet and digital resources to find the best?

 Use The Internet To Recruit The Very Best Employees

Build your reputation

My first step is focusing on your own presence and reputation. One way to attract the best talent is making sure it comes to you. There’s a reason why people want to work for Google. They have built such a fantastic reputation and employee standards. Build your presence as far as possible first. That way, you create a business that people are proud to work for. It will help you attract the very best.

Networking

Networking has never been so easy. Thanks to the internet, you can now connect with colleagues and acquaintances online. You can also make new connections with people in your industry and niche. Using LinkedIn, Twitter, and social media, you can create a network of industry experts in your niche. Use these platforms to pinpoint the best and brightest in your industry. By starting these conversations, you can also spread the word that you’re hiring. These whispers will then reach all the right places.

Job boards

There are hundreds of job boards online, and some are specific to industry niches. Rather than choosing the biggest sites with a wide reach, look for the highly specific job boards. For example, if you’re looking for a highly talented UX designer, visit a UX design forum. Post the job description here, where the most passionate and talented designers hang out. You’re much more likely to fill the position with a quality recruit using this method.

Online recruitment agencies

The recruitment industry is slowly moving online. They are also becoming more specialised and specific. For example, you will now find online recruitment agencies that specialise in hospitality or construction. Incidentally, you can click here for more information on recruiting in the construction sector. Again, this system allows you to tap into a pool of highly-skilled workers. That’s because many recruitment agencies choose the best candidates in the first place.

Headhunting

Best of all, you can use the internet to headhunt the smartest in the business. If you follow plenty of blogs, you’ll soon identify the smartest people in the industry. If you come across someone whose ideas you like, why not approach them? You can invite them to work freelance, or offer them a full contract from there.

The digital world opens up all sorts of recruitment opportunities for you and your company. Start your search online, and only hire the very best.

20 Ways to Promote Your Blog Posts to Get Instant Traffic and Reach More Audience

The brutal truth about reaching to new audience with your blog posts is just useless until you promote it in every possible way. You have to put exactly same effort and time as it takes you to develop a piece of content. The real task actually begins after you hit the publish button on your blog where the true success of your post lies on how many people really read your published content.

This article is about the methods that you need to follow instantly to promote your blog post as soon as that goes live.

You can’t simply publish a blog post and hope for the best. Only sharing with your subscriber list is NOT enough as they are limited in numbers.

Be it the promotion of a corporate blog or a personal blog, apart from social sharing and sending mails to your blog subscribers, the other immediate things you need to do is to reach out to other authority blogs in your niche for blog commenting, syndicate your content to different resources, use every possible social media sites to share the content, converting the content into an effective PDF or PPT or videos to share in relevant sites to maximize the traffic to your blog posts.

When you spend more time in promoting your content you get more opportunities to engage with different community who in turn tell others about your site causing a snowball effect.

Ways to Promote Blog

Following are the 20 ways that you can follow to get instant traffic for your published article.

  1. Make your content real and simple, so people will engage and share
  2. Link to relevant and high authority blogs so they can share it in return
  3. Quote experts and eminent personals so they will share your content
  4. Make your content easy to share by putting share button in your content
  5. Email your articles to your subscribers as soon as they got published
  6. Share your blog posts in your social network profiles to reach your followers
  7. Guest post or share the article link in other blogs to steal their audience
  8. Engage new readers via blog engage and other similar platforms
  9. Post to popular and relevant facebook groups to reach to existing audiences
  10. Share in Linkedin Pulse for new audience to discover your content and blog
  11. Pin to shared boards on Pinterest for the viral affect
  12. Let people in on the scoop know it and scoop.it
  13. Engage in g+ and reach your circle with you content
  14. Use Tumblr to reach more audience
  15. Be a member in niche forums & communities and reap the benefits
  16. Convert the posts into pdf files and share on different sites
  17. Make slideshows or PPT files of your content to share
  18. Create videos for your content and use that to tease people
  19. Tweet influential people & watch them re-tweet for floods of traffic
  20. Comment on relevant posts and leave your links to drive traffic.

Just writing a high quality blog or article is not enough. The true factor lies in knowing the ways to promote your post to reach the maximum number of visitors that actually is the purpose of publishing a piece of content. The above mentioned suggestions are the basic tips you must follow instantly to get noticed by the mass audience as soon as your post is live in your blog.

After publish a blog post it is more important to know how and where to promote it, so that you can take the essential measures to get more traffic and build your audience.

Which of the above methods you use to promote your blog content!! Which of the above you have found to be the most effective!! Share your thoughts…