Video Marketing Is Great, But Why?

Even with SEO, PPC and social media, video advertising is still one of the most effective marketing tools in the industry. If you don’t use video marketing, you are missing a trick – it is that simple. A few basic videos can boost traffic to your site and increase sales all in a matter of minutes. And, the right video marketing strategy will ensure that you keep the dollars rolling in for the foreseeable future.

All that is great, but it leaves one question unanswered – why does it work? It may work wonders, but it is irresponsible not to know what makes it so effective.

video marketing

Cost-Effective 

The first thing to note is that video marketing is cheap. Thanks to social media platforms such as YouTube and Instagram, there is no need to spend a fortune releasing the video to the world. Plus, making a video doesn’t cost a lot of money either. All you need is a camera, an actor and a good idea and you are ready. As the cost is so low, it is well worth the effort because you don’t have much to lose. Not too many companies are worried about losing a couple of dollars if the video doesn’t go viral.

Social Media

The last paragraph touched on social media, which is the main reason that video marketing is so effective. To begin with, a video is perfect for social media because the format doesn’t need changing. Your business just needs to upload the video and then post it on whatever platform you choose. Secondly, social media has a huge audience that can propel the video across the globe. Whereas a billboard only reaches a local audience, a video can reach people in India. YouTube alone has 3 billion views a day. Which leads nicely to the next point – it can go viral. If the video is good and creates a buzz, everyone will know about it. What other marketing technique is as cheap and effective as video?

Keeps Them Engaged

According to the good folks at Good Eye Deer, video marketing keeps the viewer engaged. There is something about a video that makes you want to keep watching. It is hard to explain, but you have probably witnessed this phenomenon before through you or a friend. Obviously, this has huge benefits because people view your content for longer. The longer they watch, the more chance your message has of resonating. Reams of text are not a good idea as readers instantly switch off. Text can be daunting to read, especially on a computer.

Boosts Trust

Everyone has been there. They come across a website and a company that they like, but they don’t know if they can trust them because they don’t have a reputation. The simple answer is to improve your reputation, yet that isn’t a simple process. The alternative is to gain their trust so that they don’t feel bad about making a conversion. A video does just that because it introduces the company to the customer.

There is a sense of accountability when you know the people in charge.

How to Remove a Manual Penalty – Google Reconsideration Request

Please consider below as our reconsideration request to remove the manual penalty imposed on the website.

You don’t find your website in Google search!! Then it is the time to check your webmaster to verify if any penalty is imposed on your website. Well for many webmasters it is a troublesome experience as trying to recover from a Google penalty is really tough and a timely matter, especially when you have a questionable marketing tactics – paid links or un-natural links pointing to your website.

Google may penalize a website for 2 main reasons as described below:

  • Manipulative business tactics that includes unnatural links like paid links etc.
  • Hacked and malwares affected sites that can potentially harm visitors.

Again the penalty can be categorized in 2 different types such as:

  • Manual penalty

Manual Penalty Given By Google

The manual penalty is where someone within Google manually reviews your website and finds, it violates the Google search guidelines. But the good thing about the manual penalty is that you can see it through Google webmaster console as they notify webmasters about it to take necessary actions to reverse the manual penalty.

  • Algorithmic penalty

The algorithmic penalty is where your site got caught by a safeguard built into Google’s algorithm. But opposite to manual penalty, you will not get any notification regarding the imposed penalty. The only way to find it is to check your visitor stats through the google analytics or any software program that can track your visitor stats. Generally an algorithmic penalty causes a massive decrease in your traffic once imposed.

Recovery from any of the above penalty is not easy at all. It will take a lot of time and effort. In this article, we’ll take a look at the way that can help you successfully recover your site from any penalty on your site.

Before we discuss more about the Reconsideration Request, let me make a list of things that could trigger a penalty for a website. Here they are:

  • Unnatural link pattern
  • Over Optimizing the anchor texts(no anchor text variation)
  • Too many links from low quality resources
  • Irrelevant/un-thematic links to your website
  • Paid links or links from link firms
  • Deceptive / Manipulative On-Page Tactics
  • Keyword Over-Optimization. Stuffing, cloaking etc..
  • Thin or Duplicate Content in your website
  • Too many ads above the fold
  • Irrelevant/spam out bound links
  • Malware infected or hacked website

Any of the above situations can trigger a penalty and removes your website from Google search result.

If you already have the penalty imposed on your website… Now it’s the time to say “Please Google, reconsider my site…”

What Is a Reconsideration Request?

Reconsideration request is a group of task that you need to perform on or off your website to follow the Google guidelines and inform the same to Google for requesting them to include your website to their search results. This can be done through only the webmaster console.

A successful request will allow Google’s crawlers to review your website once again and recover if they find the website has made the necessary changes to follow the guidelines.

So prior to send a reconsideration request for your website you will need to first find the reasons why penalty has imposed to your website. The request will either be rejected or approved, typically within a few days and notified by the webmaster console.

How Do You Submit A Reconsideration Request?

To submit a reconsideration request,

Google Reconsideration Request Into Manual Actions

You need to login to Webmaster Console

Click on “manual actions” under “search traffic” and if there is a manual action you can view it and click “request review.”

Sample reconsideration request for a hacked site:

Dear Google Webspam Team,

Our site was recently given a manual penalty as it was hacked and malicious codes were inserted to the site. We really appreciate for your quick information and works to make the internet a secure place for all.

Since receiving your response, we have worked hard over the last few days to remove the malicious codes inserted in our website. We understand the value of security in the internet and have strengthened our site for any other attacks further.

We have worked hard to resolve the security issues on our site and are completely committed to following the Quality Guidelines from this point on.

Regards,
Your name

Lifting A Manual Penalty

Conclusion

Recovering from a Google penalty is always a challenging job. There is a little chance of success in the very first attempt but with proper planning and making the changes on the as per the guidelines will reverse the penalty. So what matters most is to understanding the reasons behind the penalty, and makes yourself flexible to make the required changes to your website or link profile.  Else you may hire an experienced consultant to help you deal with the problem to find the solution for your situation.

Have you had experience with filing reconsideration request for your website? Let all know your experience here in comments.

The Relevance of Long Tail Keywords Amid the Changing SEO Practices

Keyword research was, is and will continue to be an integral part of SEO. Though some marketers believe keywords are no longer essential for SEO, the majority still include keyword research in their optimization checklist.

Selecting campaign keywords

Anyone with a shred of knowledge in SEO would agree that ranking a site against top keywords is incredibly difficult (if not impossible). Because of the cut-throat competition, many companies pick from medium and low competition keywords.

They inform their clients well in advance the number and nature of the campaign keywords. If clients are okay with the list, they beckon the SEO firm to go ahead. Or else, tell them to include new keywords. The campaign budget goes up and down depending on how competitive the keywords are.

The ROI

The actual calculation of ROI is different from the way most SEOs calculate it. If a site comes in the top ranking against a selected keyword, they shout hooray and insist the clients to increase the duration of the contract. And the clients, being naive, equate first page ranking with winning a lottery.

A top ranking is not an indicator of a handsome ROI.

Let me explain why.

Keyword conversion rate

Imagine a site has ranked against keyword A and keyword B. Keyword A brings traffic, 20% of which turn into sales, whereas keyword B brings traffic, of which only 2% turn into sales. Outwardly, the two keywords may look same according to monthly searches and level of competition, but when someone weighs them according to conversion rate percentage, keyword A outperforms keyword B.

You might wonder how to estimate a keyword’s conversion rate before using it. Well, estimating it is not possible. But Google gives you hints, which you can use to serve your clients better.

Competitive keyword shortcomings

It’s a myth that ranking against competitive keywords is enough for a site. Most generic keywords are highly competitive. For example, the keyword “web design” is very competitive with average monthly searches clocking at 165000. So is the keyword “life insurance.”

You need to put a lot of money and effort to rank your site against these keywords. Even if you manage to get your site coming in top ranking, what will you get in return? Plenty of non-targeted users with no intention to buy web design services or life insurance policies.

Competitive keywords amount to poor conversion rates.

Specific keywords benefit

Specific keywords, on the other hand, account for better conversion rate. The keyword “toner cartridge” is a generic keyword; “laser toner cartridge” is a specific keyword. The keyword “cheap laser toner cartridge” is even more specific. You can see the search volumes of each of them below:

Screenshot

                                                                         Figure 1

 

Screenshot-2

                                                                      Figure 2

 

Screenshot-3

                                                                      Figure 3

People searching with the third keyword are most likely to buy laser toner cartridges at an affordable rate whereas those searching with first two keywords may be seeking some quick information. If you sell laser toner cartridges, the third keyword (the most specific one) is the most likely to get you some business.

Long tail keywords

The specific key-phrases with three or four words to them are called long tail keywords. Among a slew of benefits that they bring with them, one is they help to identify niche-specific audiences. The audiences visit a site with the purpose of buying or, at least, inquiring about a product. Identifying them can reduce the volume of landing page optimization efforts. Another benefit of long tail keywords is they are not as costly as generic keywords are. As a matter of fact, it won’t be an understatement that long tail keywords have leveled the playing field for SEOs.

Geo-targeting

Most geo-targeted keywords are long tail. A geo-targeted keyword is like any other keyword in the absence of location-specific references. For example, “rental apartments” is a standard keyword. But “rental apartments in Milwaukee” is a geo-targeted and long tail keyword.

Restaurants, car repair services, floral shops, etc operate from fixed locations. Long tail keywords are essential to promote such businesses. Sometimes, more than one place have the same name. For example Wisconsin and New Jersey all have places called Sussex. Sussex is also a county in South East England. Google’s Keyword Planner prevents confusions from arising by allowing the marketers to specify the location.

Anchor text proxy

The Hummingbird update was the beginning of Google’s ongoing efforts to frame content based on questions from users instead of campaign keywords. The update showcased the importance of long tail keywords. As long as marketers followed the former method, the campaign keywords were the anchor texts. In Google’s eyes, it was an outright promotion. But the long tail keywords were the proxy for anchor texts. In other words, there was no anchor text. The hyperlinked part looked perfectly natural.

Death of keywords

Those who believe the death is real point at the handheld interface, and how its search interface differs from the desktop based search interface. They claim features like voice search will replace the traditional way of searching. Such claims are not convincing.

Mobile and desktop

                                                                             Source

It’s true that voice-based searching has its uniqueness, but there’s no structural difference. Users utter search queries instead of scribbling them down. Voice-based searching appears to be more interactive because personal digital assistants like Siri and Cortana have a human-like persona.

To put it simply, there are differences between the mobile web and the desktop web. Such differences owe to the mobile screen being small and low-resolution, difficulties to type relentlessly in the mobile search-box, etc. We can observe the presence of keywords in both web types.

Summing up

Keywords, more specifically, long tail keywords will continue to be relevant. Through its updates, Google is paving the streets for a web where search engines will interact with users.

Long tail keywords are the building blocks of interaction and in the future, anchor text-esque campaign keywords may vanish altogether, and long tail keywords may become the norm.

Marketing your Content the Right Way

Creating a highly engaging content is not enough if you are looking to reach a wider audience. Like a product is marketed, you need to advertize and market your content. This includes boosting engagement and inviting more and more people to participate. In the content marketing world, it is very easy to make mistakes. But, you can learn and improve on these mistakes to create a better and more intensified content marketing strategy.

Moving away for the regular and most common content marketing strategies, you can now tweak a few changes in the game plan.

content marketing tips

Here are some of the few things you can do to improve engagement of audiences for your content.

Creating a Killer Headline

The headline is what attracts the readers the most and so you need a headline that will make readers click on the link. There are many forms of headlines like the list based. One of the most powerful headline formats is the question mark. Is SEO dead for real? This kind of content headlines are more impactful that anything else. When creating a headline go for a more interrogating headline to arouse curiosity of the readers.

Always add a “leave a comment” section below

How do you know whether people liked your post or not?  Read the comment section. Whether the comment is positive or negative, if you have a comment its means the readers did have an impact and this is basically what content are meant for – to create a buzz. Adding a “leave comments below” at the end of the post actually invites readers to participate. This goes on to show that you have an open mind and you are willing to take part in a debate (if there is any).

 Asking Questions

“Going online and asking a question is the best way to learn”. ~ Tom Felton

The quote comes from a popular actor well known for his role as Draco Malfoy in the Harry Potter movie franchise. He is quite regular on the twitter, has a huge following and knows that the best way to engage audiences is through questions. You can apply the same rule and start asking relevant questions on various social media platforms. The question could be anything – a suggestion, an answer or an opinion. This is one of the best ways to get people engaged in your content. Also, it will give you an insight whether the audiences liked your post or not.

Replying to the comment

If you are over the moon on seeing so many comments on your post, then you need to get back on earth and start replying to those comments. Comments will be beneficial as long as you regulate them. Some negative comments could impact you content’s reputation. Kill the spam as it is vital for inviting quality content. Reply and moderate discussions so that the engagement level never drops down.

The Art of Sharing

When you are sourcing your contents, it is imperative that you first seek permission to use the quotes, pictures or the link. This sets the right tone for sharing as you seek permission; you are showing that you are an authentic content creator and respect other’s work as well. You can send the link to the originator. This could help you get the much needed share.

Visual effects

It is a well known fact that images, GIFs and videos work better than just plain words, especially on social media platforms like Facebook and Twitter. Use visuals as much as possible while sharing your content on these sites.

Content amplification is vital in increasing the engagement of your target audience. With the high competition and new sharing platforms coming up almost every day, you need an intensified content marketing strategy.