Your Content Strategy – 4 Vital Ideas to Make Business Successful Online

In this digital world, content was and is truly the king – no doubt. The internet is so full of it and it’s not very difficult to get drowned in the sea of content. But, excess of content could be damaging to your business.

Today, businesses pay too much attention, time and energy to create contents. This very content could be killing your business.

You wonder – How?

In the environment of very high competition, you could be creating contents that are no longer relevant to your business. What it does is divide your niche audience and saturates it till the point where you no longer have a niche audience. At the end you will keep wondering why your business isn’t working.

In order to make your business work and grow, you need to understand that content is a part of marketing and not everything. It doesn’t mean you don’t have to create content. You have to integrate content into your business strategy that will drive the sales and create a profitable market for you.

content strategy

Here are a few content strategies for taking your business to a whole new level.

  1. Creating a real product

In order to make your business work, you need to create a product for your business whether it’s a blog writing or selling fitness videos. Without a product, your business is just content. Once you identify and create the product, you can churn out content that truly represents your business. Instead of making the audience confused, the content focused on your business will generate more interest and the business. This way you can retain your niche audience. Not creating the product in the initial stage will create an-out-of-focus content for a much segmented audience.

  1. Creating the Content

Before creating an engaging content for your business, you need to create a product. And, after you do that you will need to create content that will help drive your business. Creating a great product takes time and effort. To create a great content, you must have all the necessary ingredients for it.

The first thing to do is to identify and survey your audience. Unless you know what exactly your niche audience is looking for you are never going to make your business work. The best way to know your audience is to engage with them and invite their feedbacks and views.

You cannot just think and create content on your own findings. You also need to look at what your competitors are doing. This will serve two purposes. Firstly, you will get an idea on what’s going on. Secondly, you will have to think of doing things differently and better than your competition.

  1. Great Content Should Come With Great Website

Remember the old adage: never judge a book by its cover? That’s exactly what your audience does online. You may have a great content, but it will fail miserably if your website is not up-to-date. The Google is now rejecting old websites with no updates or latest features. So, how do you expect your audience to react when they see a not-so-good website? No one will pay attention to your website unless it’s as attractive as your content itself.

Here, you need to make an effort to create an efficient and fast uploading website to display your content if you want to see your business go places.

  1. Retaining Customer Loyalty

Once you create a product and generate customers, you need to work towards keeping your customers loyal to your products or brand. An old customer is more likely to buy from you than a new one. This can only happen if you keep your customers happy and valued. You can provide value services with your content, but you also need to keep your customers feel like you really care about them.

How can you keep your customers happy?

  • Make your product available easily. Convenience is one thing that keeps your customers happy
  • You need to go extra length to fix problems for your customers. When you do this, your customers will feel valued and important
  • A great customer service will ensure you are getting regular feedbacks on the performance of your product.
  1. Selling your product

Once you have created the product and content, you now need to focus on how to sell it. Content alone is not enough to sell the product for you. Using different sales tactics like the following will help sell your product fast.

  • Creating awareness about the product
  • Getting conversions
  • Engagement
  • Pitch and purchase

Getting your customers to visit your website and buy the product will need a great content.  This content again needs to be present in the right places like the social media platforms where the rate of engagement is very high. With the right sale tactics you will be selling your product soon enough.

Conclusion

Great content will make your business grow, but it is one of the important parts of your business and not the only important part. Along with a great content you need to use some sales strategy to make your product well known and ultimately make it sell.

The Characteristics Of A Successful Marketing Campaign

All businesses require a powerful brand to push things forward. Your business’ brand is like the face it shows to the rest of the world. In that respect, there is no such thing as working on it too much. You can never be too careful about how you present your business to people. Part of developing a good, strong brand is acting properly as a company. You need to ensure that your business is engaging in the types of behaviour it promotes. This is common sense; if your brand is built on an idea of being environmentally friendly, then be environmentally friendly. Otherwise, the public will see through it pretty quick. Once you lose that respect, it is hard to get it back. There are many businesses out there who would benefit from remembering that. But there is much more to a marketing campaign than sticking to your morals.

Here are the main characteristics of a good marketing campaign.

Successful Marketing Campaign

Bold & Unique

For something to stick with people, it needs to have a reason to. Far and away, the easiest way to achieve this is to make your brand as bold as possible. Again, you want to ensure that your company is living in accordance with it. But the main thing is to design a brand which has a powerful reason for standing out from the crowd. What this reason might be depends hugely on what your company is, and who it exists to serve. There is a key technique, however, which can be followed regardless of what industry you are in. When you are building your brand image, think of it as a person. This will allow you to develop characteristic qualities for it which will bring it to life.

Far-Reaching

It goes without saying that marketing exists to get a certain message across to a certain type of people. It’s true – in the early days, one of the best uses of your time is to carve out who your target market is. And there is no doubt that you should direct the majority of your marketing schemes to those people. There is, however, real strength to be gained from being as far-reaching as possible. What other demographics are out there which might benefit from your service or product? Using a little imagination at this stage can go a long way further down the line. Beyond that, it is also a sound idea to tackle as many different arenas as possible. You should try not to confine your marketing to only the traditional routes. Digital marketing has a lot to offer, as does the emerging trend of guerilla marketing.

Gentle, Persistent, Subtle

There are varying schools of thought on the subject of marketing as a whole. For that reason, what approach you are likely to take depends significantly on who you listen to. One method – and a common one – is the gung-ho variety. In this style, often referred to as ‘burst’ marketing, the campaign is made up of a series of powerful advertisements. This certainly has its benefits, and its successes are plenty. But do not forget the importance of subtlety, either.

The truth is, the ideal marketing campaign is a mixture of gentle, persistent and subtle. With these three in the mix, your business is likely to do well.

Avoid Fines and Lawsuits – Protect Your Customers Information

Data is vital for businesses these days. And it’s never been easier for businesses to get their hands on that data! These days, customers are trusting companies with more and more of their data. Whether or not that’s a good thing, I’ll leave to more philosophical or political writers. Which isn’t to say that I don’t care about the privacy of customers and the sensitivity of their data. In fact, that’s what I’m here to write about today.

data protection

If your business is dealing with a lot of customer data, then you have a responsibility to protect it. And I’m not talking about some abstract, unspoken, moral responsibility to protect it. (Although, of course, there’s that to.) I mean you have an actual legal responsibility to make sure all of that data is safe! If that data gets into the hands of criminals or the public at large? You could end up with some hefty fines and some even heftier lawsuits.

So to say that protecting the data is crucial is almost an understatement. It’s necessary. Here are some of the things you need to consider.

Improving general network and computer security

Most modern offices have a local network that connects the PCs of everyone in the workplace. It allows easy and collaborative access to the files you need to do your jobs. That’s great and everything – but what if someone on the outside were able to access that network?

There’s no doubt that making sure you have the best security for these connections is a must. Not all businesses have the necessary know-how, though. We shouldn’t assume all businesses can afford super-comprehensive IT departments! If you need your network security or any other tech problem reviewed, look into local IT support.

The danger of public Internet connections

Is the Internet in your office kind of slow at times? It happens in a lot of offices. And if you’re working in the city, the chances are that there’s some strong public WiFi nearby. In fact, you may even be able to connect to it from the office. And for free, too!

But, y’know, don’t.

The danger of public WiFi can be found in its name – it’s public. Sure, the average person sitting in that café on their mobile phone might not know how to access the data you’re sending across the network. But any cybercriminal worth their salt knows how to compromise a public WiFi connection and access other people’s data. Make sure absolutely no-one in your office connects to any Internet connection other than your own when doing business.

BYOD

BYOD stands for Bring Your Own Device. But it may as well stand for Bring Your Own Danger if you’re not doing it properly!

Basically, many offices these days allow their employees to bring their own devices to work on. Mobile phones, tablets, laptops, that sort of thing. This means you end up getting sensitive work information on their devices. That can be fine – unless the security of those devices isn’t the best of the best! Make sure employees know the importance of personal device security.

The Evolution of Digital Marketing? A Brief Discussion on Digital Marketing

Digital marketing is the latest trend in overall marketing strategy for any business that is used to increase the number of customers and promote a website/service/product through online activities or internet. It is the latest inclination that has been adopted by every business organizations to reach their targeted customers through digital media platforms. Digital marketing is an ever growing media of building relationships through electronic media.

The Evolution of Digital Marketing

Wikipedia describes – “Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.”

The key objective of a digital marketing campaign is to promote a websites’ brand and increase sales using various digital techniques which mainly use the internet as the medium of promotion.

Digital marketing activities includes the techniques such as search engine optimization (SEO), email marketing, search engine marketing (SEM) , content marketing, social media optimization (SMO), paid media advertisements, paid social media campaigns, mobile marketing etc..

As people gets tech savvy, digital marketing is getting popular day-by-day.  More and more people are opting for digital ways to handle their lifestyle such as online shopping, monetary transaction, paying bills or buy movie tickets as it is the easiest way to do so.

In this tech savvy world, people prefer the taste of easy way of reaching products and services they are looking for, that can be only obtained through various channels of digital marketing promotion only.

From technology evolution to changing business models to consumer behaviors, there’s a lot that can be tracked through digital marketing. The marketers should understand the ideas behind digital marketing to access customers anytime, anywhere they want.

SCOPE OF DIGITAL MARKETING

The beginning of digital marketing technology can be traced back to the 1980s, when technology became advanced enough to store huge volumes of customer information online.

And today digital marketing is the fastest growing industry. There is an evolutionary growth in the web technology that not only connects us to each other, but at the same time it provides options to market our services or products to our connections.

The scope of the digital marketing is really huge in the coming days for both career aspects and business aspects.  It is estimated that by 2016, digital marketing industry is to create 1.5 lakh jobs in India only which is the second largest digital market place after the United States.

More and more companies are tapping the digital technologies to reach the customer which is making it popular day-by-day.

Apart from this, digital marketing also helps generates loyal customers and build branding which is totally different from traditional marketing, where there is no option to track the customers and communication .

Digital marketing is no more marketing thing rather a medium to build relationship and network among business organizations and customers. The digital revolution has hit all most all the industry with lot of opportunities as people in the android and IPod generation do not have enough time to go and search something physically.

The future of digital marketing industry will depend on the ideas and developments of a seamless medium of internetworking and communication. There is a lot of evolution waiting for in the horizon. While the credibility and integrity are becoming more than just requirement, the digital marketing agencies who master the technology and creativity will be the solo winners.

CHANGES IN THE E-COMMERCE INDUSTRY

In the last 10 years, the technology has changed drastically to make it easy and cheap for people to use as per their requirement. From command line interface to app, it has become user-friendly and easier to use. Visitors now have higher level of comfort in using the technology in their daily life, which has positively impacted on the e-commerce industry globally.

The evolution in E-commerce industry has changed the businesses at every imaginable altitude. The increasing importance of mobile devices and internet access made much easier for people to search and buy products online rather visiting a physical store.

Everyone is running after digital shopping experience because nothing has surpassed the power of innovative digital marketing tactics, which have proved to be successful. What we are witnessing today is a transformation of traditional marketing that is more adaptable and flexible.

Customers are not in a mood to wait around to buy a product form a physical store rather are looking for a virtual or online store where they can compare, choose and buy products as their convenient. The widely availability of fast and cheap technology has enabled many retail businesses to enter the e-commerce market with a bang.

The Asian market is growing with a huge rate of 20% annual growth alone. E-commerce has evolved to something much more than ecommerce these days. Everyone is looking to leverage the digital marketplace through e-commerce/online stores.

It is estimated that the ecommerce industry in Asia is going to overtake the European market in next 15-20 years.

EVOLUTION OF SOCIAL MEDIA AND INSTANT MESSAGING APPS

There was a time when people were hesitating to spend their money in advertising on social media sites, even in Facebook considering it as a waste of time and money.

Today, things are astonishingly different. In fact, you could say that social marketing has evolved into something else entirely different – a highly sophisticated data driven platform that can track and build a real-time engagement with customers.

I remember those days when big brands stopped the advertising it with Facebook quoting that the paid ads are having very limited impact on customers’ purchase decision. But today it is one of the key advertisement areas for almost all businesses.

With the evolution of technology, the entire world is connected through social media. The social media is shaping up to be a part of chat apps.

Instant messaging apps have made communicating easier and hassle-free because of its easy and faster way to convey texts and media files.

The future for the social media and instant messaging apps looks bright and expected to see more innovative tilts.

Summary:

Technology and marketing are inseparable now.  The tech-savvy customers are changed to tech-dependent people now. So it is time for to set a new strategy to identify and solve the problems for your online business.

It is a new marketing world. Are you ready?