A Guide To Bossing Facebook For Businesses

If you have a business, one of the most effective things you can utilise is Facebook. Facebook isn’t just for people to stay in touch with their friends and families – it’s somewhere you can engage with your target audience and gain more customers.

Facebook For Businesses

But just how do you go about bossing Facebook? This guide will help you:

Make Sure You Are Social

The first thing you need to do may seem obvious, yet so many businesses fail to do it. They simply promote themselves with advertisements and things that aren’t very relatable, which loses them interest in the long run. You really need to make sure that you’re social when posting on Facebook, which means asking questions, staying on the topic of things going on in the world, and getting your audience involved. They don’t want to be bombarded with advertisements. You can do it from time to time, but sparingly is the best way. You need to be posting things your audience will genuinely be interested in, both original content from your own business and content from others.

Watch Your Reputation

Your reputation is so important, and you really need to watch it when you’re posting online. Wording something the wrong way could be the difference between creating a good reputation and a bad reputation for yourself. Don’t mention things that can cause arguments, such as politics and religion. Remember, everything you post can easily be recovered even if you delete it. People will screenshot things, tell others, and before you know it your reputation is tarnished. Make sure you’re careful and don’t post anything too hastily.

Always Be Responsive

When somebody mentions you on facebook, make sure you’re responsive. Being responsive is really important. If you don’t respond, both to negative and positive comments, you won’t get very far. You need to show that you’re there if your clients want to know something or give feedback. You need to be diplomatic when responding to negative comments, so bear that in mind too. You want everybody to feel like they’ve had a good experience with you after contacting you, so remember that. Reply in good time for the best results.

Be Authentic

Always be authentic and true to your brand when using Facebook. You don’t want to steal content from other pages, try to be something you’re not, or even try to please everybody. You’ll never please everybody, so just be true to your company and target audience.

Try Competitions

Competitions are a really good way to attract more likes and customers. It gives people an incentive to like your page and share your content. There are lots of different ways you can run competitions on Facebook, so make sure you do your research to find the best way to run them for your business. Bear in mind they need to be completely fair. Running lots of competitions when you’re just starting out could be a great way to attract more business.

Monitor What Works For You

Start monitoring what works for you on Facebook right away. What kind of posts get the most responses? Which posts just don’t seem to work for you? Monitor your analytics closely so you can replicate the posts that work and drop the ones that don’t. This will make your Facebook marketing campaign much more effective. Many businesses like to use a Facebook post template to ensure that their posts are as effective as possible.

Hire A Manager

Having enough time to run your Facebook page is absolutely essential if you want it to be a success. Hiring a manager will ensure that the job is done to a high standard, and you’ll have more time to focus on the things you’re best at. Some bosses snort at hiring a social media manager. Some wonder if it’s even a real job. But social media has become so important these days, hiring a manager to take care of your online reputation only makes sense. As long as you pick somebody who knows what they are doing, your online presence will go from strength to strength. You’ll gain customers, great reviews, and lots of other benefits from taking care of your online pages this way.

This guide will help you to boss Facebook, whether you’ve been on it for a while or you’re just joining now. It’s never too late to improve your strategy and start killing it online, so get started right away. Leave your thoughts and anything that has helped you below. See you again soon!

The Cost Effective Ways to Make Your Business More Modern

No business owner wants to feel like their business is being left behind or is stuck in the past. If the time has come to drag your business into the present, you might be worrying about what it will cost.

There are plenty of ways in which you can make your business a little bit more modern without breaking the bank though. These ideas should get you started, so read on now.

Make Your Business More Modern

Let the Professionals Handle Your IT

You need to be using the best IT and technology in your workplace if you want to improve and grow. And your business is never going to be at the cutting edge if you are using technology that is past its best. So, what you should do is improve the IT and then let the professionals maintain it. It will mean that you have more time to focus on other things in the office. And you won’t have to worry about looking after the tech you rely on. IT support can be sought from many different specialist companies.

Redesign Your Website

When people come into contact with your business for the first time these days, it’s usually via your website. This is where they will get their first impressions of the business, so it makes sense to make the website look good. If the website looks old and dreary, then this is the opinion that people will form of your business as a whole. There is no need for that to be the case, so don’t let it happen. Give the website a redesign and drag into this decade. If you don’t know the first thing about web design, be sure to hire someone to do the work for you. They should be able to come up with a creative design in no time.

Take a Fresh Approach to Social Media

After your website, the next most important part of your company’s online presence is social media. This is important because people like to interact with the businesses they buy from. It’s even more important if you are trying to target young people who are the ones who are most active on social media. Take a fresh approach to social media if you think your old methods are not getting the results you want. You should find an authentic tone of voice that resonates with your target audience. If you do that, you’ll gain more followers and make more sales.

Change the Workplace Atmosphere

When a workplace is solemn and dull, it can feel very old-fashioned. When you walk into the office of the latest startup in your industry, it will be alive, vibrant and fun. So, if you want to create a more youthful feeling in your office, this something you should try to replicate. To do this, you will need to make the office a much more collaborative space. And you might need to inject some new life into the office by hiring some young people who have a point to prove. It could end up making a huge difference to how your office feels and functions.

The Easy Mistakes You Can Make When Working In A Digital Industry

Many of our business ventures are now turning into a more digital market. So much more is done online that you can now run an entire business through that medium. Digital business is a fast industry; that seems to be changing all the time.

However, because you can spend too much time in the digital world, are you missing out on something? With that in mind, I thought I would share with you some of the easy mistakes some entrepreneurs can make when working in the digital industry.

Digital Industry

Not physically engaging with people

It’s easy to forget that humans are still the ones that make a business work. Be that buying off an online shop, working with products that are manufactured. Even reading the websites that content has been placed on for SEO purposes. It always ends with a person. Making that action or doing that thing. So when you work in the digital world, it’s easy to forget this valid point. We can get wrapped up in the likes of social media and marketing and forget to ask someone what they thought or if they have any feedback they wish to give. Remember the fact; everything ends with a person not always a computer.

Unable to make networking events

Attending a networking conference can be great news for your business. But many people don’t physically attend them when working in a digital industry. Some will even opt for an online seminar instead. But what you miss out on is communicating with people and making contacts. Sharing knowledge and working on things to move forward. A networking event can be a breath of fresh air for anyone to enjoy and spend time with like minded individuals. As well as taking the opportunities they provide for making your business grow.

Missed advertising opportunities

You may have everything covered in the online game. Obviously. But sometimes the old fashioned ways can give just as good result. It could be as simple as offering lanyards out to passers by. Where you can get some excellent options from websites like lanyardsusa.com. Or sending mailshots in the posts rather than through email. Some people still like to receive a postcard or advertisement. It’s as simple as a word of mouth, which can be a businesses greatest asset. That those opportunities can be missed solely focusing on the digital side of marketing.

Market changes affecting business

Many market trends and changes will be reported through many mediums, especially online. It’s up to the business owner to keep one eye on the industry and the other on their business. But sometimes a trend can be predicted quickly through communication. Market changes can end up affecting a business quicker than you realise, so it’s important to keep an eye on everything.

I hope this has offered you some advice on how to get the best out of your digital business. While online is the way everything seems to be going, it’s vital to remember that it all stops with one of us. We buy the things; we use the things, and we read the things.

Digital Marketing for Your Website – My Personal Tips

Many business owners have already reported big losses, the reason being inadequate website traffic. In the era of internet, such pitfalls smash great business plans and end up showing disastrous results. Looking for new ways to drive web traffic is a good methodology but without effective implantation there is no way of success.

This article will give a detailed overview to business owners on how to effectively manage their digital marketing strategies for getting targeted website traffic. These will surely help start-up companies looking forward to building a better traffic.

Digital Marketing for Your Website

The basic behind the whole map is to track the path of online users and pave a smooth way for them to your website. Though there are many ways to build such a factor, it’s not always feasible to calculate productivity.

But certain ways reflect highest output as they are proven and don’t come up with extra add-ons. The more the exposure, more is the incoming traffic. Keeping such significant aspects in mind, following are the 3 Proven Ways to Optimize and Increase Website Traffic.

#1 Understanding Your Audience

Visitors come searching for their needs and requirements which always redirect them to a website or the other. Users generally don’t like website that are having too much flashy but there is no information. You need to design web-pages having both visual and textual content to reduce the bounce rate.

So if you can cater to the exact needs of the users with very relevant information then they won’t step back. Here, the major step is to strategize keywords in accordance to trends and recent market changes. Well written content and visual content do help your website recurring visits.

#2 Accurate Search Engine Optimization (SEO) Tactics

With many search engines available on the online platform, it is always seen that users strike for some of the most famous ones like Google, Yahoo, and Bing.

With so much competition, SEO is not a small game these days. Optimized content acts as the face of website for most search engines. Proper use of SEO theory can help a business flourish online.

For example, sticking to the idea of article and accordingly formulating the title gives you a bigger ratio of online visitors as they get sophisticated information. Relevant information and authentic content may even strike for a better website ranking on the search engines. The biggest challenge is effective and strategized usage of SEO tools and tactics.

#3 Targeting the Most Accurate Market

It is not just about the maximum number of visitors coming in to your website. If there is a very good number of traffic then it’s much better, but what if the required visitors specific to business needs don’t land in? Now the talk is about target audience. Many businesses have failed in building a proper strategy to drive in the required audience for their specific business products or service. Audience can be targeted based upon some variables like age, region, sex, personal choices, and even economic class too. So to get the most of it, the target audience is to be identified first, and then targeted. In-depth research, analysis, and strategy building produces best results in developing content based on the target audience.

When there is ample traffic relevant to business needs, liberal customization of the website is also important as it is very important in the field of optimization for returning customers. Logically, most of the traffic can be built very easily, but the above factors keep them engaged and with the course of time, those leads turn out to be loyal customers.

How to Make Your Business A Success In The Digital Age

Believe it or not, there are still dinosaurs on the market. There are still companies that are not using the full power of the digital age. Why that is, would be anyone’s guess. Business owners may think switching to a digital platform is too expensive or too much effort. Or, it could be that some business owners don’t understand how the modern market works. Either way, it’s true to say that there are lots of companies that are unable to handle the challenges. If your business is one of these companies, you need to start make some changes.

You have to do everything you can to bring your business forward into the modern age. Here are some of the best ways on how to do this.

Use A Data Centre

use a data center

A data centre allows you store information, files and software for your business in an online digital world. A data centre build for bigger businesses can be arranged online. This will allow you access to private servers that will specifically be for your company. Since these are not shared, the processing power and amount of space at your fingertips will be tremendous. You’ll be able to store all the information about your company that you need safely and securely. That’s one of the biggest advantages of the data centre. They won’t just allow you to receive and transmit information in your business faster than ever. A data centre will also allow you store your business info in the most secure way possible. This is incredibly important, as it will ensure that your business reputation isn’t damaged by info getting lost or stolen.

Get Active On Social Media

social media

You do need to make sure you’re using social media to promote your business as well. The best part about this is that, aside from hiring the team, it won’t cost you any money. It’s easy to get your business set up on different forms of social media and to start using it as a marketing tool. In fact, it will only take you a couple of hours to get set up on every social media platform that might be of value. This year, you may also want to look into using social media buy buttons. Buy buttons on social media is a fast way to orchestrate a sale for a client or customer. However, to do this, you need to understand how to use social networks as an effective form of marketing.

Use Digital Services

There are a number of services that should be digitalized in your company. As you may have guessed using our website, marketing should certainly be one of them. There are numerous reasons why you should be using digital forms of marketing. First, it’s certainly cheaper and second; it allows you to reach the widest audience possible. You won’t have to worry that your business isn’t reaching its full potential. With an online marketing push, it’s just a matter of time before your business reaches its optimum number of sales. Assuming you have a great marketing team on your side, of course.

If you take these tips on board, you will have certainly strengthened the position of your business on the modern market.

Social Media Marketing vs. Traditional Marketing

For a long time, marketing was…well what you might expect: poster adverts, flyers, then TV advertisements and email marketing. Now Social Media is growing as a competitive new way of marketing directly with consumers. So between Traditional Marketing and Social Media, is one of them better than the other?

Types of Marketing

Is it easier for your business to use one type of marketing over the other?

Traditional: Traditional Marketing is seen to be structured and generally clear cut, with classic examples being print advertising campaigns, door to door marketing (cold calling) & telesales.

Social Media: Social Media, however, can be viewed as rather dissected, as it is split across a lot of different aspects. Things like status updates, blog articles, comments and shares are all separate statistics even though they come under the same heading.

#Direction of Communication

How direct is your company’s message to your consumers?

Social Media vs Traditional Marketing

Traditional: It’s been around longer, but Traditional Marketing has sometimes been called flawed by having undirected advertising. For example, one advert is sent out to many with few ways of specifically targeting audiences. Trying to find the right audience and place for your advert can be time consuming using traditional methods. However, it does reach a mass audience.

Social Media: Social Media is one of the key players in advancing technology, mostly by how it can be multi-directional. This essentially means both the consumers of your product, and your company can both be actively communicating with the use of comments, mentions and re-tweets.

Scheduling of Marketing

What kind of range to do you want for your scheduled marketing?

Scheduling Strategy for Advertisements

Traditional: Long ranged scheduling goes with Traditional Marketing. Most adverts and campaigns will be planned and discussed over and for long periods of time. This can make a more considered advert in the long run.

Social Media: Social Media is a lot more spontaneous and short term with its scheduling. Whilst this can sometimes be more obvious looking advertising, it does allow your company to remain up to date with rapidly changing trends.

Communications

How does your company’s communication change depending on the type of marketing you use?

Communications

Traditional: Traditional Marketing is known for considered or well-reviewed communication; essentially, it’s reviewed by a lot of people before it goes public. The forms too will usually be by phone, email or letter.

Social Media: By contrast, Social Media is quite fast and always public. Reactions and comments are instantly available to your consumers, and anyone can have access to read and comment on it. Being on a screen, it is in one form but available to many.

Availability 

How available are you to your consumers?

marketing availability

Traditional: While the advice is known to be well considered, the marketing behind traditional advertising is usually restricted to the working hours. The advert keeps doing what it’s there to do – make an impression – but direct support will be unavailable outside the hours of 8-5.

Social Media: In theory Social Media remains available 24/7. Reactions to comments and post are fairly instantaneous; however the employees in charge of the social media side will also go home at the end of the day. However tweets and posts can be pre-scheduled to go out outside working hours.

Scope

Can you specify a target audience with your marketing?

Traditional: Traditional Marketing can develop specific audiences to aim their advertising at. However, classical poster adverts are simply available to anyone to look at and traditional flyers or emails can seem impersonal. Huge events like ‘Buy British Day’ are usually designed with a large scope in mind – and to have a global impact.

Social Media: Social Media’s niche in marketing is being able to identify target audiences with relative ease. Being in direct contact with consumers and using computer search tools can identify relative audiences by larger criteria such as age, location and even interests.

Language

Does your company’s language change depending on your type of marketing?

Traditional: In Traditional Marketing the language is generally formal and legally ‘safe’. Because of the time it take to plan campaigns and the mass audience things like poster adverts are shown to, the language in the small print of marketing will have a lot of ready-made sentences.

Social Media: Due its appearance of spontaneous interaction with the public, Social Media marketing can have a ‘genuine’ or more of the moment feel to its language. Branding can also be included in Social Media language; for example by championing hashtagsrelated to your campaign or business.

Cost

How does your type of marketing affect costs?

Social Media Marketing

Traditional: Usually more money will go into Traditional Marketing; such things such as printing and distribution can take a portion of your company’s money. However this can also be seen as an investment in good quality for your advertising.

Social Media: It’s generally agreed that Social Media is low costing depending on which area you want to take advantage of. Simple things such as creating accounts and postings are free, but adverts on social media platforms do cost. However it appears to be significantly cheaper than classic printing.

Building Data

How effectively can you build data?

Traditional: Attracting consumers can take longer with Traditional Marketing due to having the classic one advert to a mass audience. However, having built a loyal base, feedback and details can be given more willingly by consumers who know your brand.

Social Media: Due to having instant access to consumers by using Social Media, it can be quicker to throw out a call for feedback online. However, being a public platform, few consumers will have good quality information on their public profiles so traditional feedback techniques might also be needed.

Conclusion

It’s clear that there are both pros and cons to both Traditional and Social Media marketing. Whilst both techniques have different methods, they are essentially aiming to do the same things. Which means it comes down it each individual business to decide which marketing technique, or even both of them, can best serve their company’s interests.

Mark works in the PR & Marketing industry and enjoys reading such topics as branding and social media marketing.