Pro Design Tips You’ll Love

When you’re designing a business of your own, you of course need to make sure that it looks professional in order to draw the customers in and give off the right impression. This doesn’t mean it has to be boring. It just means you need to take your time designing to get the right sort of look.

business designing

These pro design tips are going to help you to do that:

Come Up With A Concept

To design your business, you really need to come up with your concept. For example, will you have a Spanish restaurant that serves popular dishes from a certain area? You can really get creative here to come up with a suitable concept that you think will be acceptable.

Consider Your Layout Carefully

The layout of your business is going to be make or break. You not only need your customers to feel comfortable and want to stay a while, you need your staff to be able to operate properly. It does depend on the business you have. Using the restaurant idea as an example again, will your staff be able to make their way around effectively? Will your customers be able to make themselves at home? Make sure it all makes sense and looks good. Businesses like http://debretton.com.au/ know what to do when it comes to layouts.

Decorating

Decorating your business comes hand in hand with your concept and layout. What sort of techniques and design elements will you use to help you get the right effect across? Maybe you’ll use a special kind of artwork on the walls, or you’ll make use of a particular kind of material. Take your time here. It’s definitely a good idea to get professional help. A professional service with experience is going to know exactly the kind of thing you need to reach your goals and achieve the look you want.

Feng Shui

Feng Shui isn’t a necessity, but it can be a nice thing to include if you want to make an impact on people. It’ll help you to get that layout as discussed earlier, and it’ll look great visually. The ancient practice also claims that you can promote more energy and money this way, so it might not be a bad idea to try to include it in some way!

Colors

Colors play a big part in how well your business is going to do. They can either give off an expensive or inexpensive feel. They can make people excited or relaxed. This is why things like color therapy can be so successful. Make sure you consider them carefully, and don’t confuse people by using too many.

These pro design tips will help you to achieve a look you really love in your business. Of course you’re not going to be an expert in everything, so there’s no shame in getting a little help. Professional help will be one of the best investments you make, and it’ll mean you get the expertise you need to achieve your goals. It isn’t a necessity, if you really feel you can do these things yourself. Leave your tips below!

Social Media Metrics You Should Analyze On Google Analytics

As we live in a world that’s highly dependent on internet, digitalization has become more and more significant in every business, especially in the aspect of digital marketing. Social media is one of the many platforms that let people stay connected with one another. It is also an avenue to exchange opinions and various types of content.

New communities and networks are being formed, which leads to user participation and engagement. With that said, social media platforms play a big role in marketing and letting everyone know about a certain story or information.

Along with the right and timely promotions, it has the power to send and build traffic to your site. It’s up to marketers to take advantage of, and engage with people to let them know more about their company, products, or services. 

Social media metrics in Google Analytics

Most of the social media platforms have their own analytics features that allow you to monitor the engagements, not to mention the many tools available out there that can do the same for you. But Google Analytics (GA) is one of the most used and reliable tool for business owners and marketers in tracking activities as it makes it a lot easier to analyze everything in a single place.

Register for an account (it’s free!) and set up your website to start tracking. Once that’s done, you can start focusing on tracking the metrics from your social media marketing efforts. 

Acquisition > Social

This part gives you an overview of the traffic that comes from all of your social media platforms and determines which channels are doing well. It includes the content you link to in social media, as well as the content others are sharing from your site.

overview of the social traffic

  1. Sessions

Determines how many visits you are getting from social media networks. GA displays the number of new visitors and returning visitors, as well as the social media sites your content drives more traffic from.

By looking at this, it will help you rethink your strategies when it comes to promoting on social media. If, say, Facebook is driving the most clicks to your website, you might want to shift more time and energy to this network.

  1. Bounce Rate

Bounce rate is a good number to keep in mind, as it tells you how engaged your audience is while accessing your content. If they bounce almost immediately, the copy of the social media post might be at fault.

To keep a user interested and engaged, make sure that your content has links that would lead them to more content within your site. Always stay relevant as well and don’t carry away with clickbait type of posts.

  1. Pages/Sessions

This is the average number of pages viewed per session. It lets you know how many pages a user clicks into. You can easily see which pages receives more views and is most likely popular for users. Through here, you can drill down to the individual pages.

Look for the pages that have the best results and the worst. Compare both and see how you can improve the latter.

  1. Average Session Duration

Google Analytics gives you the average amount of time a visitor spends on your site. If they spend a couple of minutes on the page, it could mean that they are genuinely interested.

Here you can track which social media audience is engaged longer with your content, and adjust your strategy accordingly. 

Network Referrals

By navigating to Network Referrals, you will see the list of all social media networks as well as engagement and traffic metrics from each social network. This view is ideal for evaluating which social network has had the highest quality traffic. 

Landing Pages

Landing pages are, essentially, any page on your site that users visit. This section in GA lists pages that get the most attention with social media traffic. By carefully examining this page, you will see which pages your audience is visiting the most. This will give you an idea of what kind of content you may want to create more of in the future.

Conversion

This page shows the total number of conversions and the monetary value that occurred as a result of referrals from each network. Keep in mind that this will only be tracked if you have set up your GA correctly. Toggle from Conversions to Assisted vs. Last Interaction Analysis, to see how each network contributed to conversions and revenue. 

Social Media Plugins

Users are much more likely to share content if it’s easy to do so. Taken you already have social media sharing buttons on your site (you really should), GA will track the data. No setup is required to see Google+ +1 interactions in the report, but the additional technical setup is required to track other social plugins. In this section, you can track which pages your visitors like and on which social media networks they decide to share them.

Users Flow

It shows the initial paths that users from social networks took through your site. This view is useful, as it shows the whole user journey – from social to your site. See which social media network users come from, their starting pages, and the amount of interactions they have had on your site.

When you follow the report and see how people begin and end their journey, you can draw some conclusions on page quality. This is an excellent way to see what content users tend to navigate to.

Remember that as much as these reports are important and have impacts in monitoring and analyzing the traffic that social media platforms drive into your website, focus only on the necessary reports and data that is aligned to the goals you set and need to achieve.

The data you obtain from Google Analytics can definitely help you improve, maintain, or even shift your social media strategy.  If you are new to GA, spend more time researching or take some Google Analytics training to take your knowledge to next level and truly get the most of it.

$10 for Writing Guest Posts for Us

We have some exciting news for all! We are asking any of our readers to submit a unique and high quality article to us detailing anything related to digital marketing.

We will read through the best content and publish that into our blog with the credit to the writer. At the same time the best article will win $10.00 as prize. So don’t delay and get those creative juices flowing.

seo guest post

Don’t miss out on this amazing opportunity, build a personal brand and reach the major players in Search Marketing and Digital industry with a style with your writing creativity.

How can you enter?

1. Follow us Facebook(https://www.facebook.com/DigitalVani).
2. Comment the title of your blog post with the hashtag #DigitalVani.
3. Send your blog post to us at arun@digitalvani.com for approval.

It can be on anything SEO, Social Media, Blogging, Technology, WordPress, Social, Online Marketing, PR related, as long as you’re passionate about the subject! And the word count should be 800 plus words

The competition will close midnight (GMT) Sunday 20th Aug. Send me your entry at arun[@]digitalvani.com with the subject line Guest Post Entry

Good luck!

5 Types of Comments in 2016 that will Dominate in Link Building Strategy

If you are contemplating the use of blog comments as a part of your 2016 link building strategy, here are some points you must consider.

Blog comments provide a simple and natural portion of a healthy backlink profile. If you want to really build your presence on the Internet, you need to build your natural link profile first. Though some people may say that link building is no longer relevant and there is no need to invest in it, this is actually not true.  There are plenty of reasons to use the strategy, and one of them is that Google uses link building as a part of its rankings.

When you are searching for links, make it a priority to focus on fresh links first, alongside the natural fitting. Here are some of the right comments you must focus on:

# 1 Good neighborhood Comments

You certainly don’t want your link to live in a bad neighborhood environment. But, first, you should know what bad neighborhood comments may be.

Some of the elements of bad link-building include the following:

▪ Too many links – You need to have a higher ratio of content to links on any page of your website, therefore you must avoid a situation like 10% content and 90% links or even no content at all. Check out this comment:

Too many links

▪ The bad links – If you discover a bad link, or what is referred to as negative PPC, especially those from porn and casino websites, then you must get out of such environment as soon as possible.

▪ Bad content- This can be difficult for most people to detect, but you need to ensure that you don’t place your content next to a poorly written article on a website. Badly written content on a site means the site is probably using lots of spun content which mean the use of software for content generation.

▪ There may be lots of links on some web pages but the site may contain much spam on its pages. The site may look innocent but the moderators don’t seem to moderate the spam they get, so try and watch out for these because bad links may be the next problem.

Too many ads – Google distributes too many ads through its AdSense system, and at the same time it cracks down on sites that have more ads than content. Make sure your pages are not 90% ads just like links.

Try to maintain a clean website in order to create a good neighborhood, secondly, you need to ensure that the neighborhoods you maintain add similar to your website. Make sure there are very few random links in them, and they must not have links to irrelevant contents. Make sure the sites are clean and they have content similar to yours. If you can do all these, then your SEO strategies will be more effective and your sites will gain more traffic.

#2 Niche Relevant Comments

Many SEO strategies often skip out the niche-relevant comments, and that can mean that you may not get any followers.

It is important that you don’t ignore the relevant comments, and you must use the proper blog comments to achieve the following:

  • Create an atmosphere of relevancy around your site,
  • Improve your website’s do-follow and no-follow backlinks,
  • Diversify your website anchors in a more meaningful way,
  • You need to get some amounts of referral traffic, and
  • Establish a relationship with other bloggers that you could leverage for backlinks, presently and in the nearest future.

Take note of the fourth point in order not to mess up your SEO, you must not go to a top blogger’s comment page and write something general or two words like “me neither”. You need to provide a valuable comment but not a page of the essay. Experts recommend that you focus on the main point and leave a concise, valuable comment to build high-quality backlinks.

#3 Comments with signatures

Have you noticed that many people who leave comments on some blogs also leave some signatures, such as links to their own blogs? These are links within comments and they are relevant to the topics being discussed. This habit is good because the comments are genuine and they are from regular readers. It will also give you the opportunity to leave your blog’s URL in the comment field.

Most bloggers have no-follow tags; this is a bad strategy.  When you examine the comments in posts, you see people using pseudo names, but that is not right. Use your real name, this can be your signature and one of the best ways to promote yourself. Or it can be also your position:Comments with signatures

Having a blog without mistakes is important, so avoid using the silly and meaningless pseudo names that can give you a bad reputation. A link in a comment section may not be necessary since your name has been mentioned already.

#4 Comments with heads and tails

Comments with heads and tails look more like emails and bloggers prefer them because they seem more personal. These comments have a head (such as a greeting), and a tail (more like a signature or closing). Greetings can make your comments more natural and personal.

The closing part will have more effect on the final results of your comment- it means a blogger may likely reply to it.  There are two possible forms of closing:

Closings may be of different kinds, but there are two main types I have detached:

informal closings:

  • Yours
  • Cheers
  • Hugs, etc.

religious closings:

  • Because He lives
  • In Christ
  • Blessings
  • In the name of God

From my experience, I should say that religious closings are more likely to win your bloggers over.

#5 Long comments

Sometimes, the size of your comment matters on a blog, but you don’t have to make them as long as a whole page. Focus on thorough comments with a little bit of research. If you make relevant points and facts in your comment, then they will be approved by moderators. Try as much as possible to attract attention through your long comments but don’t make them too long and boring.

One of the comments I met contained 1044 words! Pretty much of an article, don’t you think?

Which types of comments do you use? Share your experience.

Raymond Stokes is a digital marketing and a social media addict. He’s crazy about new ideas and start-ups, implementing them into his new project on Essay Dune. Follow Raymond on Twitter to get to know him better.

 

5 Common Search Engine Optimisation Mistakes to Avoid

The truth is, regardless of how much you run SEO activities, SEO’s best practices are essential to improving the visibility of your website, and ultimately your traffic and conversion rates. It is important to refrain from thinking of SEO as just one bothersome task you have to perform in order to maintain your site.

The first important thing you can do is to learn about some common mistakes made in search engine optimisation that you need to avoid.

SEO mistakes

# 1 – Using Cheap SEO Schemes & Black Hat Techniques 

One of the common mistakes in SEO marketing is falling for cheap SEO tricks and black hat strategies. It is important to note that most of the “quick SEO solutions” often have some things to do with black hat SEO tactics. If the deal sounds too good to be true, then you need to think again about that approach!

Sincerely speaking, getting links to a certain page might be easy, but the really hard thing is getting rank boosting links. For instance, before you can get some links on authoritative sites, you have to work pretty hard. In most cases, you have two options. If you have the skill, you can pitch a high-value guest post on a topic of interest or pay somebody with the necessary skill and influence to do the job.

Unfortunately, linking with influencers is not always successful, particularly if your main aim is to get features on a popular site in order to get links. Real success will come when your focus shifts to your immediate needs (e.g. links, social shares and traffic) to delivering high-value content. That is what the users want.

Black hat SEO tactics might sound fast, promising and rosy, but don’t be fooled into trying them out. With the recent release of updated algorithms for SEO ranking by major search engines, you will easily and quickly be penalised for using black hat SEO tricks. The main aim of search engines is to reward trustworthy sites while penalising sites that use inappropriate and illegitimate techniques to manipulate search engine results.

#2 – Failure to Update your Site 

After spending months developing an attractive, user-friendly site and writing helpful blogs as well as optimising their website using well-researched keywords, many SEO newbies and experts alike will relax, watch traffic flow, and wait for visitors to convert into leads and ultimately into customers. With all this hard work, most people expect that after a few months they should at least start to see some payoffs from their SEO marketing efforts. However, this is a big mistake. SEO should be a constant effort, and it often necessitates that you always keep your site active. Rather than just publishing a couple of blogs and sitting back, you need to create a schedule for regularly posting new blogs with helpful information and make it a habit. Failure to constantly update content on your site often leads to failure for search engines to notice your website.

#3 – Failure to Identify and Remove Toxic Backlinks 

Unnatural links that have an adverse effect on the search engine rankings of a website are known as toxic backlinks. Nowadays, major search engines use SEO tools that focus on penalising websites that contain bad or toxic backlink profiles. You need to avoid using or accumulating a huge number of toxic backlinks profile. In many cases, the SEO agency you had contracted or are currently working with might be responsible for creating a huge profile of toxic backlinks. Some SEO companies will collect spammy links in order to give a client’s website a sudden boost in rankings, and this can be very detrimental in the long-term. The only way to avoid this is to ensure that the SEO expert in charge of running your SEO campaign adheres to webmasters guidelines.

Some of the most common backlinks to identify include:

  • Sites that carry viruses and malware
  • Link networks
  • Spam sites and other sites that are developed solely for link building
  • Sites that are not indexed by Google

You should also learn how to remove toxic links. And, make sure to gather more information on backlink analysis, audit, and toxic backlinks removal services.

#4 Failure to Optimise for the Appropriate Keywords 

At times, it is the small things that people will fail to notice, yet they make a significant difference in the prosperity of their business. Although it is common knowledge within the SEO marketing arena that not all keywords will help to grow a business, many people fail to realise and acknowledge this fact. If you don’t realise that some keywords might actually harm your conversion rates then the success of your SEO campaign will not yield the expected return on investment. It is important to understand that while head keywords like making money online or politics tend to have greater search volumes, long-tail keywords like “how to make money on site X from home” will generate approximately 70% of all the search traffic – and it is the traffic that genuinely brings conversions.

#5 – Lack of Distinct Title Tags & Unique Description 

Failure to include unique title tags and distinct descriptions is probably the worst SEO mistake and regardless of the emphasis given by major search engines, some websites do not have a unique title for each page.

Some of the most common mistakes include:

  • Having all the pages in the website under one title
  • Making the title longer than 65 characters
  • Including the name of the website in the page title (it is okay to include the website name for the home page, but it is not necessary for other pages)

Additionally, descriptions must be unique. It is usually recommended that a description should be between 150 and 160 characters. Descriptions should also not be stuffed with keywords and they should be attractive to the users. It is important to have good descriptions because they have a great potential to boost your click-through-rate (CTR), and if the content truly delivers what the description is promising, you are more likely to register high conversion rates as well.

Overall, there are numerous mistakes that SEO professionals and amateurs make during search engine optimisation, and these often harm the prospects for success in any SEO program. However, the five points discussed in this article have been found to be especially harmful and they have an adverse effect on the business. Avoid doing these mistakes and you’re sure to get the most out of your SEO marketing campaigns.

8 Reasons I Wouldn’t Trade My Career in Digital Marketing for Anything Else

Growing up I didn’t have a clearly defined career choice. I guess, being an SEO or a Pay Per Click specialist is not something you think about when you’re a kid. However, I did enjoy all things digital from an early age, everything from computer games to dabbling into graphic design. I can still remember the joys of slow internet back then. Fast forward a decade and I’ve ended up studying computer science and working in digital marketing full time.

career in digital marketing

I love my career and I wouldn’t change it for anything else. In this post, I’m going to tell you why.

1) It helped me to meet a lot of new people.

I’m a bit of an introvert by nature but working in digital marketing opened up a lot of opportunities to meet new interesting people. Every year, I attend a number of events, including SEO conferences. I have met many interesting people and good friends there. We keep in touch and share our experiences working in digital marketing.

2) My career taught me how to become a problem solver.

As you probably know, a lot of Search Engine Optimisation involves problem solving. It could be anything from fixing that page speed issues to figuring out why you can’t get the conversions you need. You will find this particular skill, problem solving, very useful. What’s best about it is that it can be applied in other jobs and situations as well. Personally, I believe that problem solving is one of the best things a person can learn.

3) I am more confident.

A lot of it to do with what I’ve mentioned above about problem solving. Having this ability made me much more confident, not just at work but in life in general. Confidence is very important, both in business as well as in personal life. It helps me when I meet with new people; I used to be a bit nervous during these kind of meetings in the past but not anymore.

4) I am a very competitive person.

I have always enjoyed being competitive and I can’t think of any other industry being more competitive than digital marketing and Search Engine Optimisation in particular. Agencies compete for clients, websites compete for higher rankings and I love it.

My favourite part is monitoring my rankings vs my competitors.

I usually check these daily and seeing big ranking improvements always makes me smile.

5) It never gets boring.

There is always something new to do when you work in digital marketing. I work with a number of different clients from different industries. Some of my projects can be in the fashion other in the manufacturing niche. I really enjoy learning about all these different industries. And then there are all the different websites I discover every day when I work on outreach or when doing competitive research and analysing my competitor’s link profile. Finally, the search engines themselves constantly change and evolve. Just look at the history of algorithm changes, it’s pretty fascinating. There are around 200 different ranking factors and it seems like Google is tweaking these all the time. I find it fascinating, especially the effect it can have on the ranking of the websites I’m working on. Another pretty interesting thing is monitoring fluctuations on Mozcast and Algoroo.

6) It’s a career with a future.

Looking at the job market and the supply and demand factors. I think being in the digital marketing is a very good place to be.

The market is growing and there is very little supply of new professionals. I think there are very good times ahead of us. With so much business happening online and the number of people finding products via search, I never worry about being without a job. On top of that you have a whole new areas of future growth, take App Store Optimisation for example.

7) I learn something new every day.

Personally this is one of the main reasons I love my career. By working with so many different clients on many different projects I have learned a great deal of new skills. The competition and ever changing search landscape requires of me to always read and test all the new techniques and tools.

8) Social Media

I love social media. I know it can be a massive time waster but I guess we all know it yet we keep coming for more. Thanks to my work I can spend a lot of time on social media and get paid for it. What’s not to like.

So there you have it. All the reasons I love my career so much. I hope you have enjoyed this post and that you are enjoying your work as much as I do. I’d love to know what makes you love your job ( I hope you do) let me know in the comments below.

So do you love yourself as a digital marketer? Share your thoughts in the comments.