Choosing the Right Colour Schemes: How It Can Affect a Website

Believe it or not when it comes to web designing, choosing the appropriate colour combination plays a vital role. Unfortunately, this element is often overlooked upon during web designing. According to psychologists, humans are susceptible on a subconscious level to colour impressions and around 60% of the approval or rejection of a website is connected to this fact.

Choosing the Right Colour Schemes: How It Can Affect a Website

That only implies that choosing the colour scheme of a website could either have a positive or negative impact. If done properly, it can encourage the customers to stay longer. The longer a visitor stays on the website, the more chances that he will be influenced into making a purchase or meeting the desired goal behind the website.

The Importance of Colour to the Human Mind

Another reason that the colour scheme of a website is important is because it’s connected to the human mind; in a sense that colour expresses messages, creates ideas, generate certain emotions, and spark interest.

Likewise, certain colours also have a universal significance, such as the colour red for warning and the colour green for go. If these colours are combined, then another impression would be made– that is, it’s the colour of Christmas. On the other hand, bright colours are usually connected with happiness, and dark colours for sadness.

Choosing the Right Colours for a Website

Any Manchester website design company will tell you that choosing colours for a website is more than picking your favourite colours. Basically, one should select the colours that could potentially strengthen the website and branding of the business.

It’s also important to note that there are some colours that look attractive as is, but otherwise when combined with another colour.

Colour combination is not as easy as it may sound because it’s a combination of both science and determining how colours work when combined. As an art, you should be able to depict what the colour symbolizes and how it is assessed emotionally, and internally. Through this, achieving the correct colour combination for a website becomes possible.

It Affects the Visitors’ Mood

Another reason why proper colour scheme is important for a website is because, aside from delivering the message, it can also affect the visitors’ mood that it can influence him with the decisions he’s going to make while browsing the page.

Usual Colour Scheme for a Website

  • Yellow: It’s a colour that makes a web page appear brighter, but it shouldn’t be overused either.
  • White: A great background for a business website as it makes the page appear professional.
  • Red: It’s one of the colours that’s quite tricky to use for a website, because if not properly designed, it could be irritating to look at.
  • Black: Just like grey, when black is used with other colours, it blends smoothly, making the page look attractive.
  • Pink: For those whose main target are the younger females, then pink is the perfect choice of colour.
  • Orange: Food and nature websites often use this colour because it makes the food look more palatable and it also gives a better view of the environment or nature.

Choosing the right colour scheme is very important for a website. Wherein, consistency of colours should be practised often, but it shouldn’t be limited to that. In order to ensure that you’re using the right colour, do some research and know your target audience.

Get Your Business Off The Ground With These Fabulous Marketing Ideas

Running a business is not an easy thing for anyone to take on. But there is just something about being your own boss that motivates many people to start up a venture themselves. But how do you turn that idea into something successful? Of course, there is a lot of hardwork and dedication that is essential to getting a business off the ground. But there are some other things you can do in the background to give your business a lift. With that in mind, here are some fabulous marketing ideas that should help your business take off on the right track.

Marketing Bottom Lines For High-Risk Industries

Consider your local community

Being part of the community is a great way to market your business and advertise. There is a certain trend making a comeback where many people to shop local or use local services. It’s about investing in their own community which is why you should make it apparent within your marketing that you are a local. A great way to to do this is to use local events for advertising or even sponsoring an event to take place. Another brand boosting way you can do this is to be more involved with local charities. This is a great way for you to help put a good cause, while they can help you through advertising. Be the expert on the doorstep, and you have a great stepping stone to jump from.

Think about your brand

Your brand, be that your logo and website is often the first impression your business gets to ame. So it’s important for it to stand the test of time and be bold while providing the message you want it to deliver. This is why it can be so important for any business to invest in their logo and brand being created by professionals. This esnures that image and quality are high resolution and they will work towards your brief. You can often find cheap logo design by just heading to the internet and seeing what is out there.

Look at your online presence

A lot of business and advertising these days is conducted online. One of the most popular ways is through social media. So it’s important that you get your online presence right the first time. Remain professional through your profiles and social media updates. Engage with potential and existing customers and use it as a platform to humanise your business. Many businesses are successful just by how they conduct their social media marketing. Get a slice of the pie and make it work for you.

Create brand ambassadors

Finally, there is nothing quite like using the power of word of mouth to get your business heard. One way you can do that is to become a brand ambassador yourself and get anyone who works for you to shout about your product. Brand ambassadors will advertise your business without the need for any investment. They will just believe in how good your business is.

I hope these marketing ideas help you get your business off the ground.

Marketing Bottom Lines For High-Risk Industries

It doesn’t take much to work out why high-risk industries and businesses are so appealing for entrepreneurs. The simple fact is they can earn you a barrel load of cash. But they can also destroy you – as many high-risk business owners will tell you.

There are several keys to protecting your business, of course, one of which is the way you market yourself. I’ve put together a few ideas for you to chew on if you decide to focus your entrepreneurial attention in a high-risk business.

Marketing Bottom Lines For High-Risk Industries

Understand your industry

We can all reel off high-risk businesses from the top of our heads. Gambling, the adult industry, tobacco – the list is endless. But it also includes some surprises. Health products, for example, are seen as high risk by lenders and merchant providers as the consequences of mistakes can be drastic. With this in mind, it’s important to understand why your business might be seen as risky. You will soon find out, of course. But knowing the potential issues will help you form a better marketing plan right from the off.

Brainstorm all possibilities

There are a lot of things that can go wrong in a high-risk business. Fraud can be common if you don’t have vigorous security. Theft will happen if you don’t lock down your premises. And unless you comply with regulations, you could be open to enormous fines – and lawsuits. Before drawing up your marketing plan, ensure you understand that what can go wrong often does. Thinking about crises before they occur will help you limit the damage they cause.

See security as part of your marketing

The nature of high-risk industries is such that people don’t trust them. There is a lot to do if you want to convince your customers to buy. So, never see your security credentials as separate to your marketing. It is something you will need to shout about to underline your honesty and reliability. Make your customers aware you use a high risk credit card processing system. Tell them you use top-of-the-range encryption. And always make them confident in your integrity by telling the truth and fulfilling every order.

Honesty is the best policy

It will only take a few mistakes on your part to lose an enormous volume of customers. It’s the nature of the beast, unfortunately. The media will be on top of you the moment you slip up. The law will be after you the moment you cross the line. And your customers will ditch you if they suspect you are hawking inferior quality products. It’s always best, to be honest in everything you do, and make sure you are complying with regulations where needed. Yes, you might make a decent amount of money in a short time. But for a long-lasting, serious business, you need to hold yourselves to account.

As you can see, there are plenty of issues with marketing a high-risk business. But with the right attention to detail  – and brutal honesty – you can make a success of your business idea.

Must-do Tasks to Make Your Marketing and Business More Mobile

Making your business mobile doesn’t just mean ensuring your website works on smartphones and tablets. It can mean ensuring that you can go to your customers and that your customers can come to you. It can mean being able to do your work and access your business from anywhere in the world. There are some great benefits to making your business more mobile.

If you can go wherever you want, you can go where your customers are. If you’re available online and on mobile devices, they can find you whenever you can’t go to them. Here’s how you can become a more mobile, accessible business.

mobile-friendly-business

Get a Setup for Fairs, Shows and Markets

Getting out and about with your business can mean finding new places to sell and market your products. There are lots of places where you can set up a stall, podium or stand to reach new customers. For example, you might choose to go to a trade show or fair. If you provide products or services for weddings, you might sell at a wedding fair. You could also market your products in places like shopping malls. You could have a cart or stand from which you could sell items. A restaurant or cafe could have a mobile cart to sell some of their products.

Take Payments Wherever You Are

If you want to get out and about with your business, you need to be able to take payments. You won’t always be selling your products on the spot. Sometimes, you’ll be taking names and contact information. However, many businesses have physical products they can sell wherever they go. For this, you need to have reliable payment processing that comes with mobile options. You might have a mobile card reading machine or even an attachment for your smartphone or tablet.

Make Your Website Mobile

Responsive website design is now vital for any business that’s online – and every business should be online. Your website needs to be optimized for use on smartphones and tablets so that anyone can access it. The design needs to work on devices of all sizes and makes. Your SEO needs to be mobile-friendly too, of course. Also, you should consider creating mobile ads that lead to your responsive website. If you sell products on your site, make sure the purchasing process is smooth on a range of devices too. People from around the world will be able to access your products or services.

Use Mobile Business Tools

Having a more mobile business also involves being able to take your work wherever you go. If you can do your work from anywhere, it doesn’t matter where your business is based. This is easier to do for a business offering digital services. However, it’s not impossible if you sell physical products. You can still use various mobile business tools to access your essential data. You can do anything from accounting to social media while you’re on the move.

Making your business mobile can mean going beyond smartphones. You can get out there and spread your brand’s message in a variety of ways.

The Website: Your Best Weapon In Battling Bad Event Turnouts

We’ve all had that experience or at least seen it up close. We’re talking about the event that doesn’t go quite to plan. The content and set-up might be great, but the attendance brings it down. Rather than being something to remember, it goes out with a whimper. Visibility and impact are what can make any kind of event a success or a failure. In giving your event the impact that it needs, your website is one of your most useful tools. We’ll look at how, here.

Be your own herald

Spreading the news is important. As is networking and getting others to help signal boost your event. The centre of it all, however, should be right in your own home. If your site doesn’t already have a press page, it’s time to create one. That way, when the news of your event is being spread, you can host it all for people to see. All the coverage in one place will not only present the facts they need to know but display it from a variety of sources. The more respectable sources you can put together, the bigger the buzz around the event will seem.

website

Divert that traffic

A big part of that buzz comes down to how well you’re able to convince the average visitor of your site. You need to have them under the belief that attending your event is something they need to sign up to right now. Hosting something worthwhile is important, but the right use of site design can be just as convincing. A call-to-action can be a powerful thing if used right. Inbound marketing tools are all about nailing down the science of getting people to click where you want them to. Getting CRO experts on your side can make more people more likely to take that all-important step.

Shiny success

The hype of an event shouldn’t die when said event comes to a close. Instead, you should be riding on its success long after. Following up with individuals is naturally important. That’s how you build networking links. So, too, is following up with your public impact. Your site should host photos, videos and news from the day. Share your thoughts on the event, on the impact you made on the people you talked to and the impact they had on you. Gather testimonials from those who have attended. Demonstrate the real and perceived value that the event brought to everyone there. You want to make anyone who didn’t attend regret the fact that they didn’t. Thus building the hype for when the next event comes around.

Leading up an event, your website should serve as a hub of excitement. Keep it updated with news that builds your brand and what you’re going to have to offer. Draw everyone who visits into attending. Then make sure you’re showing your event in the best possible light after the event is done. With the right spin, you can highlight the successes of any kind of event.

Virtual Bridges: Creating Relationships with eCommerce Customers

One of the main principles – if not the principle – of business is that you have to have a good rapport with your customers. The customer is what drives your business, so an unhappy customer is going to lead to a very unhappy profit margin. You can have the absolute best products and services, but if your customers aren’t happy or simply aren’t impressed with your business, then all of the stellar products in the world aren’t going to make a difference.

Creating satisfaction takes more than just offering great products; it takes a certain level of involvement and devotion to the customer. Learning how to do this isn’t hard – you just have to know where to start.

Creating Relationships with eCommerce Customers

Communication

Consumers love to communicate: They rave about great businesses that provide reliable or downright cool products; they praise those that seem to be giving something back; and you can most certainly expect them to voice their complaints. When taking your business’s website into consideration, you have to avoid thinking of it as a static thing that doesn’t interact with people.

Your website is meant to do more than simply offer products and services, and then process orders. Think of your website as an intermediary that enables discourse between you and your customers – something that’s extremely important in eCommerce. It’s not like it is with a physical store; you can’t stand in front of someone and discuss what your business offers and answer their questions.

Even though they’ve opted for a different means of shopping, online consumers still crave this sort of interaction (we’re all still people after all), and you’ve got to provide a means of interaction for them.

One of the best ways of doing this is by setting up a customer support center online. You’ve likely seen plenty of examples through your own online forays, so you can be sure that there are many ways of making your business accessible to consumer needs and concerns.

The simplest thing to do is to set up an email account specifically for customer’s questions, but you can even go further than this. People like a sense of instant gratification, especially when it comes to shopping and other business endeavors. If you can provide a way for questions to be answered in real-time, such as through an instant messenger program, customer satisfaction is going to certainly increase.

The more time that you add to the equation when it comes to solving a customer’s issue, the more likely it is that they’re going to look elsewhere for their business. Not to mention the fact that this damages your business’s reputation. Not everyone can have a 24/7 customer service center available, but you could have one or two people set up to provide real-time online service during specific working hours.

Interacting Through Social Media

A business isn’t just about buying and selling; it’s also about creating a certain image for the company. Most business owners have a distinct idea of what they want their company to represent, the needs they wish to fulfill, and the way in which they want to viewed by the public.

This more intrinsic side of business can easily work side by side with efforts to increase a company’s visibility and reputation, thus resulting in greater sales. The best way to do this these days is through social media. We live in a very global, interconnected world, one where everyone shares anything and everything with everyone else.

Views and opinions pass from one person to the next very quickly, with people interacting on both individual and group levels. Businesses can get in on this interaction through social media in several ways.

Platforms to Use

Firstly, platforms like Twitter, Instagram, and even Tumblr allow businesses to interact culturally with their consumer demographics in real-time. Why is real-time so important?  Businesses – especially larger ones – can easily come off as very cold, inhuman entities, created an almost abstract impression with people.

If you’re able to interact with individual people, and they with you, then there’s a true sense that your company isn’t just some faceless giant, but is run by other people just like those who view and purchase your products.

Creating a cultural link between your business and consumers gives buyers the impression that your company and what it offers mirrors the beliefs and lifestyle types that they identify with, making them more likely to turn to your company when looking for the types of products or services you offer.

Branding for Social Media

This cultural connection also goes a long way in creating a very distinct brand image. Building a brand image is very important, no matter the size of your business or the sort of reach you’re trying to get. When someone sees your logo, slogan, or your product, you want them to immediately know that it’s your business it’s associated with and for them to have an immediate idea of what your business represents.

What you’re looking for is the ability to create instant reactions that leave a distinct, memorable impression on consumers. It’s this memorable impression that’s going to get them coming back to your company’s website as well as telling others about it.

More importantly, you have to keep in mind that the idea of brand image today is different than what it used to be. Consumers associate your brand with the sort of personality your company conveys. Since you’re trying to impress upon them the idea that they’re people interacting with other people, and not just a store, you have to be able to offer something that feels more personal.

Going One Step further

Blogs and videos are some other great options for interacting with your customers. Running a blog gives you the ability to get more information across to consumers, whether it’s content that’s just meant to be interesting and entertaining or is designed to be helpful in some way.

An appealing blog that is continually updated in a timely manner also gives people a reason for returning to your website. Once they’re viewed your blog, it’s far more likely that they’ll also check out your products to see what new merchandise may be in or what kinds of deals may be offered.

Conclusion

Even if you don’t have the budget for creating commercials that can be featured on television, you may have the budget to create content that can be uploaded to a site like YouTube. Creating a YouTube channel for your business allows you to expand your business’s visibility in a way that doesn’t have to feel like some kind of retail gimmick.

You can create content that helps consumers visualize what they can create with your products, or even offer up short films that are entertaining or thought-provoking. Put together, all of this will create the best customer experience you could possibly provide.