Creative Green Initiatives Your Business Can Really Get Behind

One of the most important things to bear in mind when running a business is what kind of effect it has on the wider world. Entrepreneurs who want to make a difference can use their own businesses as examples for everyone else.

If you want your business to be such an example, that means knowing how to be environmentally friendly. It is true that going green can take a great deal of effort and patience. However, it is worthwhile if it means that your business has less impact on the world.

Creative Green Initiatives

What’s more, it is likely that there are certain initiatives which you haven’t even considered. And some of them are surprisingly straightforward to enact.

Let’s take a look at some of the easiest ways you can expect to go green with your business – starting today.

Switch To PCW

Largely, becoming more environmentally friendly is a matter of reducing your waste. There are many different kinds of waste, and it pays to learn about their differences so that you can reduce them more effectively. One of the best things you can do as a business is to switch to Post-Consumer Waste. This means choosing paper products and packaging which has been made out of recycled goods.

This eco-friendly alternative to normal paper can make a huge difference to what kind of an impact you are having on the plant. If you switch to PCW today, you should find that much less of your waste is actually going to landfill. This is one of the biggest challenges for businesses wanting to go green, so this is vital to get right.

Support Renewable Energies

Part of the problem is that many businesses inadvertently support the wrong energy supplies. As long as we are using non-renewable fuels, the whole system is unsustainable. It is much better to switch to renewable energy, as this is much more environmentally friendly. Options such as those discussed at Turkey’s Renewable Energy Conference are often a much better way of getting the energy we need. If, as a business, you can support those options, then the impact you have on the planet will be greatly reduced.

If you are serious about wanting to go green, then you need to think outside of the box a little. There are so many ways in which you accidentally cause damage to the planet. To stop doing this, first you need to be able to spot when you are doing it.

One of the common ways in which businesses accidentally waste energy is by forcing people to come into the office who don’t really need to. This is usually the result of simply following tradition more than anything else. Take a look at the people in your office, and see whether any of them could just as easily work from home. If that is the case, then you will save a lot in terms of travel and energy usage in the office.

Telecommuting might be the solution of the future.

Sure Signs of A Healthy Brand That Will Stand The Test of Time

In business, one of the most important factors of all is the branding. Having a strong brand image is hugely relevant to how well your sales are doing. For most modern businesses, you can easily chart a map between the two. The healthier the brand is, the higher sales are, and the more people are talking about the company. Once you are in the thick of it, however, and working in your business day in, day out, it can be all too easy to lose sight. You need to take a step back and look at your business from the outside.

Sure Signs of A Healthy Brand

Take a good look at the brand image and see if it appears to be working. Let’s have a look at a few signs that your business’ brand is going strong.

There Is Consistency In The Numbers

A business should never forget to trust the basic figures – these, after all, are what really prove how well or how poorly the company is doing. With that in mind, be sure to pay attention to sales figures in relation to your branding. If there is a mappable consistency in the numbers, then that is often a clear sign that the brand itself is consistently performing. Conversely, when sales are all over the place, up and down, that often means that you are somewhat out on a limb. Look for consistency, and trust that those figures means your brand is doing what it should.

The Customer Trusts The Business

One of the basic functions of a brand is to promote a positive image of the business to the general public. The brand is essentially the face with which your business faces the world. As long as it is promoting a positive feeling, it is doing its job. You can measure this by the way in which customers act towards you and your employees. If they appear to trust the business, then you know that your relationship with the customer is on the right track. If it looks as though your customer relationship might need work, consider using a decent CRM System to improve it.

The Positioning Is Compelling

The way in which you place your brand in the marketplace is known as its positioning. This positioning, and the way it is received, is a reliable indicator of how well your brand is likely to do over time. The best positioning is that which really compels people to investigate what the business is all about. Sometimes, this means placing your brand somewhere where it is slightly less expected to be seen. The surprise element here often effectively generates numerous lead sales. Whatever you decide on, make sure that it is as compelling to incoming customers as possible.

It Is Immediately Recognisable

Last but certainly not least, let’s not forget one of the main qualities of a strong and healthy brand. Above all, you need to ensure that it is immediately recognisable. Those brands which work are those which we know before we even know that we know them. It can take many years to get to this point, but this is a good place to aim for right from the start.

7 Guaranteed Ways from Where New Bloggers Can Earn Income

Do not give up on blogging. Even if you are a new blogger still you can make money with it.

In this article we tell you 7 guaranteed ways with which a new blogger can earn an income.

The first 3 ways in the list is for the newcomers, as bloggers gain experience with blogging they can move on to next 4 ways of making money.

All the 7 points in the article are unique and not being repeated again and again.

So set up a new blog, create good content and bring some traffic to it. After that you can implement following 7 ways.

Bloggers Can Earn Income

1.     Joining Advertising Networks

I think everyone knows this. The first thing a blogger can do is monetize his or her blog for contextual ads.

You must keep in mind that there are hundreds of ad networks out there. However the best one to start is Google Adsense.

Millions of bloggers around the world use Google Adsense because they trust the network and it always pays you on time.

 You can also try other ad networks if you like them, but Google Adsense is the best.

For other ads like Text links, RSS advertising, video advertising etc you can try other ad networks too.

This is very basic.

2.     Affiliate Marketing

Next you graduate to affiliate marketing. Affiliate marketing is bit different than earning revenue from contextual ads.

Here you make money by selling products rather getting clicks. Now selling a product is very difficult as compared to clicks.

Hence you must know how to sell products through your blog.

You can start selling on behalf of an affiliate network like Clickbank, Commission Junction etc or sell products of a particular company.

The revenue that you generate through affiliate marketing is 4 to 5 times higher than contextual ads.

So choose a right product that is relevant to your blog and start selling.

3.     Create Your Own Product and Sell it

This would not be difficult for you once you have mastered the art of affiliate marketing.

This is also like affiliate marketing but the only difference is here you sell your own product instead of selling on other’s behalf.

You may be surprised to know how you are going to create a product. Well! Creating a product is very easy.

When I say product, it means an eBook or software which are downloadable and not a physical item like book.

You can create a “How To Guide” or some other tutorials without spending a dime. You can easily sell that product through affiliate marketing.

You make a lot of money.

4.     Direct Ad Sales and Charging for Guest Posts

As I said earlier first 3 ways of generating revenue from blogging is very primitive. However, ways from 4 through 7 is for bloggers with some experience.

You can sell space on your blog for showing ads. You can let other companies or bloggers to advertise their products on your blog and in return you charge a fee.

How much you get paid depends upon the traffic your blog receives.

If the traffic is more and targeted then you can charge over $100 – $500 a week for just showing a thumbnail size ad.

You can also allow other bloggers to post their blogs on your website after charging a fee.

For example you can charge $250 to $500 for publishing a blog post of a blogger.

5.     Consultancy and Offering Services

Once you have established yourself as a blogger you can start consulting others.

You consult other wannabe bloggers via Skype and for each session you charge a fee. For example, for an hour long session you charge up to $500 depending upon how big of a blogger you are.

You can also provide other services related to blogging. For instance SEO is very hot right now.

If you know SEO then you can offer your services and make a lot of money.

There are few other services like designing, copywriting, coaching etc you can offer and charge a fee.

6.     Various Offline Methods

You may be surprised to know that there are various offline methods you can make money with.

You can organize a workshop or a seminar or meet ups where other bloggers come together to learn new things about blogging.

You can charge a fee for the membership. You can also start your own blogging institute or a school where you teach blogging and other ways to make money online.

Just for speaking on the stage you can charge a fee.

Usually bloggers neglect offline methods of making money. You shouldn’t.

However you must have to be famous enough to get attention.

7.     Other Revenue Streams

Finally there are many other revenue streams you can capitalize on.

If the content of your blog is very good then you can charge a fee for premium content.

You allow paid members only to read the premium content.

You also make money through syndications and donations.

If you like then you can also sell your blog to a company if they are offering a handsome amount of money.

So these were 7 guaranteed ways to generate an income for a new blogger. You can start with first 3 ways at least.

Pritam Nagrale is one of the Passionate Bloggers from Mumbai. He runs a blog MoneyConnexion. He utilized these methods and earns a lot from his blogs.

Using a Sales Funnel to Improve Your Email Marketing Campaigns

As an online entrepreneur and marketer you need an audience to market your product or service to.  But more than just an audience, you need a captive audience… people who want to hear what you have to say… people who want to receive your offers.

Email Marketing Campaigns

So where do you start? How do you acquire your audience?

The short answer is you need to build a list of subscribers and communicate with them through your email marketing efforts. Sounds easy, no? Let’s take a closer look at what needs to be done.

What Do You Need to Build a List?

Before you can begin building a list, you need an auto responder service that will allow you to create opt-in forms in order to collect names and email addresses.

You will also need a hosting service to host your squeeze pages. Or you could look into the many services now available that will let you create your squeeze pages and host them for you as a courtesy.

Step 1: Capture names and email addresses

  • Squeeze Page

The first step in your list building is to create a squeeze page, also called a lead capture page. The squeeze page needs to be simple and must include a form to capture the name and email address of your subscriber.

You don’t need to over complicate your squeeze page. In fact, you risk losing the prospect by doing so. Just give them a compelling headline and a brief “sub-headline” to grab attention and to pique curiosity about your incentive or “lead magnet.”

  • Lead Magnet

Your lead magnet is the product which you offer for free to entice the prospect to enter their name and email address into the opt-in form. Generally, the lead magnet is going to be some kind of digital product that can be easily delivered by email or download.

The lead magnet needs to be valuable to the prospect and relevant to your product. Ideally, a 1–3 page report, a cheat sheet, an infographic, a short video, a list, or anything else that is going to solve a need.

Step 2: Drive traffic to your squeeze page

The next step is to drive traffic to your squeeze page in order to present your lead magnet to your prospects.

If you don’t have traffic, you don’t have any prospects to eventually enter your sales funnel, and that is your goal. There are a number of ways, including free and paid methods, to drive traffic to your squeeze page.

But you’re not done yet. Once on your mailing list you need to interact with your subscribers. You need to prepare email messages welcoming them and letting them know what to expect in the future.

Since these are messages you upload to your auto responder, you only need to do this once and all subsequent subscribers to your list will receive the same messages.

What Do You Do With Your List?

You have a growing list of subscribers, you’ve “introduced” yourself through your welcome message and a few follow up messages, providing even more information related to your product.

You are now in a unique position to engage with your subscribers and offer them your products and/or services. You’ve taken the time to establish your credibility so they begin to trust you.

The Sales Funnel

This is where you begin your email marketing campaigns in earnest. This is where you help the folks on your list by introducing them to your sales funnel. They’ve already indicated their interest by requesting your incentive, now you need to follow through with your products.

  • The Introductory Offer

At this stage your subscribers know who you are and it’s time to take the next step by making them an offer to a valuable and relevant product they can’t refuse… offering them the product at a deep discount so they feel comfortable making that first purchase from you.

This step is very important because this is where you turn a subscriber into a customer and they begin the journey down your sales funnel. This offer is not designed to make a profit, so don’t get hung up on offering a product with real value at a low price.

This offer should further cement your credibility and establish you as an authority.

  • The Main Offer

The main offer is your product or service; what you built your business around. This is the reason you created this funnel. The traffic, the lead magnet, and the low-cost offer have all been leading the subscriber to this offer.

Because your customers purchased your first product, followed your instructions and saw results, they are inclined to purchase your main product. They now have confidence in you and believe they will benefit even more from this new offer.

  • The Upsell

Once the subscriber has purchased your main offer, you’ve sent additional informative and valuable information via your email series and now you’re ready to introduce your customers to an even more valuable product, be it an eCourse or software, or whatever pertains to your main product and your business.

Whether you have just one additional product to offer or more, you send the appropriate offers and your customers continue down the sales funnel until they reach the end for that product or service and exit the funnel.

Anatomy of a Sales Funnel in Action

Let’s look at an example.

Suppose Maryann comes across your free report on how to make money writing short reports and she subscribes to your list. She reads the report and decides she wants to give this a shot.

Your follow-up email offers Maryann another guide on “How to Write Articles in 10 Minutes.” Maryann feels this additional information will help her and is comfortable with the $7.00 price tag.

She purchases the introductory offer.

Maryann followed your advice and becomes a prolific writer. She soon discovers she can make money writing blog posts and articles for others and is thrilled that her dream of starting her own business is becoming a reality.

When she reads your email offering your eBook, “Making Megabucks Writing Sales Letters” she doesn’t even hesitate, and the $27.00 is well worth it.

She purchases the main offer.

Now Maryann is on a roll! She continues to write blog posts, articles and sales letters, and her income grows. She discovers she has a passion for copywriting, something she never even considered before.

Again, in a follow-up email you offer your eCourse, “Copywriting from A to Z.” She’s a little hesitant at the price of $97.00 but is convinced the system will work for her as your other products had not failed her.

She purchases the upsell. That’s how your sales funnel works.

Conclusion

Hopefully you can see how important it is to first build a list of subscribers, then to integrate a sales funnel into each email marketing campaign you set up. That’s the best way to turn subscribers into customers. If done properly, it could be a relationship that lasts for many years.

Are you tired of working hard and not seeing any results? You’re not alone! Poppie teaches new online entrepreneurs what they need to know before starting their business. Visit her blog at Your Business Builder and Join the Group!