Digital Skills To Boost Your Online Marketing

The best online marketing companies are able to employ a wide skillset that covers every form of advertising. Having a creative mind, being able to identify a target audience and having a lot of connections are all important criteria, but you can add to these by learning specific technical talents and demanded skills.

Here are a few that may be of interest.

Coding

Content management systems like WordPress have made building a website easier, but coding still has its need. Basic HTML is key to embedding videos and widgets, as well as creating custom website features. Meanwhile more advanced coding can help you to create computer programs and apps (mobile games, interactive menus and digital catalogues are all ways companies are using apps to market their products). Knowing some coding can even help you to create online ads. There are many programming courses available. Alternatively, you can self-teach yourself to code on Youtube, or learn through online learning service Codeacademy.

Digital Skills

Graphic design

PPC ads, flashy websites and professional social media banners all rely on having some graphic design skills. There are many courses you can take including InDesign training classes to get you learning the ropes quickly. It may also pay to play around on Photoshop and familiarise yourself with the basic.

Data science

Data science is the use of analytics to help improve business. In marketing, you may have come across various analytics programmes and tools such as Google analytics. Having more in depth knowledge can help you to create your own analytics, allowing you to more clearly pinpoint demographics and know your target market inside out. Data scientists must juggle large amounts of information, which they simplify into easy to comprehend graphs. There are many courses in data science, but be aware that it requires a head for figures.

Blogging

Blogging is becoming a popular marketing tactic, drawing in potential clientele through engaging posts. Anyone can start a blog, but having a professional knowledge behind you can help you to create consistently engaging content. There are courses that can help you to develop WordPress skills, as well as easily identifying trends to boost content. Keen writers should look into this.

SEO

Search engine optimisation (SEO) involves boosting the rankings of websites on search engines such as Google. Understanding SEO can help boost a business’s website from page 20 to page 1, and be a useful service to offer amongst other digital marketing tactics. SEO courses can help you understand the algorithms and techniques used to get certain websites higher up the rankings by triggering certain keywords.

Video marketing

One of the most modern marketing trends sweeping the industry is the use of videos. This could be anything from a vlog to a video advert. The internet has meant that no longer do you need to get on TV to market yourself with video. Having a knowledge of filmmaking, video editing or animation could help you to produce exciting and original marketing content.

Keep Your Business Secure With These Tech Solutions

If you own a business that holds and stores stock of a high priced nature, such as a car dealership, then you need to make sure they are secure. Each car will be worth a few thousand dollars, depending on what kinds of car you’re selling there. Keeping them secure is paramount, if you lose one or two cars then that is potentially a disaster that can see you go out of business. You need to be supremely diligent and take all the actions you possibly can to keep your operational capacity intact. The same applies to other high value kinds of business such as TV’s, laptops, etc. In these cases the ability to keep stock safe becomes mightily important.

Keep Your Business Secure

The first port of call for the defence against criminal activity is a stellar alarm system. You need to make sure it is a good system that won’t let you down, so make sure you check the reviews of all the alarms you consider, such as the dsc alarm. You need to make sure these alarm types are suitable for your premises before purchasing too. For example, if you own a car showroom, they will be great, but if your dealership is based outside, then they won’t work apart from on the entrance gates, people could still get in and damage the cars if they really wanted to, something that happens far too often.

To mitigate all kinds of damage on your property then you should install CCTV systems. There visible presence will act as a deterrent for potential trouble makers, but if anything bad does happen you’ll have evidence to take to the local police so you can help bring the perpetrators to justice. CCTV has of course been around for years, but now technology has allowed for it to be integrated into applications on your phone, meaning you can view anything going on in real time whenever you feel like it. Being able to do this gives you unprecedented access to your premises when you’re not even there. The tech is so advanced you can set it to notify you if you have motion sensors, so that you can check on whatever tripped the sensor.

If you feel like using a traditional key is too dangerous to people who could pick the lock or indeed steal said key, then you should consider biometric security measures. You’ll no longer need a key and you and other selected individuals can gain access to your premises through using a fingerprint. The technology is fairly new, but it uses a similar mechanism to the fingerprint recognition on your phone.

You should consider using gates too, but you can install an automatic gate opening system on your property to allow easy access as you approach on foot or in a car. Gates can keep out common troublemakers and vandals and act as a great preventative measure for thieves. They can be a pain, having to lock and unlock them every day, but with the automatic systems they’ll lock on there own once they have let you in.

Content Marketing Rules for Successfully Promoting Brands

When it comes to content strategy, businesses always make the mistake of focusing on just one aspect while ignoring the others. For a successful online campaign and brand building it is vital that every aspect of content marketing is equally taken care of.

Building conversion is important for moving your business forward; at the same time having an active engagement of the potential customers is again vital for keeping them in the loop. This together helps in building trust, which is again important for building a longtime business-customer relationship. Focusing on one aspect while ignoring the others may backfire and result in more loss than the gain.

Content Marketing Ruled for Brand Promotion

Creating a Clear Purpose of the Brand

Brands want to put too much effort on the engagement, but engagement alone will not drive your business unless you clearly define your brand or the purpose of your content marketing. Once you do that engagement will follow as your target audience will identify with the purpose. And, once that is established engagement becomes as easy as the pie.

Creating a Buzz

For any brand to become successful, it is vital that it creates engagement with the target audience. This keeps them informed, involved and interested. To keep them engaged it is vital to do a thorough research on what kind of content similar brands are creating and which one has maximum engagement. This will give you clear idea of how to create an engaging campaign. It is not stealing as long as you make the content better and more helpful for the target audience to find. Again engagement requires a clean vision without which you cannot pull your brand forward.

Trust Factors Builds Your Audience And Drives Your Brand

Brand trust is vital in today’s competition as your target audience have plenty of options out there. In the sea of content and brands floating every corner, viewers and customers are looking for brands that they can trust. You need to build a brand that your target audience can trust and see it is a reliable source. Again, the trust factor cannot be built without the others content marketing strategies – brand identity, conversion and active engagement.

Your viewers and potential customers will trust your brand when you create engaging content with the help of the valuable content. Engaging in a meaningful conversation on social media platforms and blogs and including contents from the non-competition brands as well will help expand your horizon.

Multi-dimensional Content Creation

Why restrict yourself to just blog and posts when you can do so much more. You can create podcast, Vblogs, answering queries and questions, doing a video tutorial or live streaming. These are some of the most exciting ways of creating content and engaging with the target audience. With so many websites craving for their attention, your target audience needs something new and fresh to go by.

Making your brand visible and to stay on top of the competition requires active participation from you as well as your niche audience. Brand loyalty will only come when you are loyal in your content. The trust factor comes not with just one aspect of content marketing– it requires involvement of all the factors.

Try These Tips to Streamline Your Web Design

Often the argument goes that website design is the most important factor in making it highly effective and user friendly. But, the truth is that the users cannot be satisfied with lucrative web designs alone. When they visit a website they expect more than just some pretty web designs and styles. That’s doesn’t mean a website design should not be attractive. It is vital to make users come to the webpage and stay there for a long time, but the design alone cannot achieve that.

web design tips

When it comes to designing highly effective websites, the needs and requirements of the users need to be put on high priority list. There are many instances where a website has better rankings in the search engine with not so attractive web design but with a quality and information rich content.

Want to bring back more traffic and make users stay longer on your website? Consider the following pointers.

Getting into the minds of your users

Before you get started with the web designing, understand the requirements of your users.

The famous saying “Don’t judge a book by its cover” stands true as far as the behavior of online users is concerned. A highly attractive website can get the users to arrive on your website, but unless you offer them usability and utility, they will be walking out on your website before you can blink twice.

So, what do the users value most?

  1. High Quality Content

Content is the reason why users come online and visit various websites. There are hundreds of websites with quality contents. And, that’s what they truly value the most. The page may not have a great design, but, if it gives the user information they are looking for, they will put up even with the most annoying advertisements.

There are so many tools that can prevent ads like the Ad Block Plus, so intrusive advertisements aren’t a big concern for them. What they are looking for is content that provides them with specific solution and tips and assistance.

  1. Scanable Content

With so many options available, you will hardly find a user that reads each and every line of the content. What they actually do is scan the whole content and look for specific line or words that instantly gratify their needs. They can find the information they need by just by scanning the content. So, what they value the most in a website is the high quality content that can be easily scanned for particular keywords or phrases.

  1. They Satisfice

Users are looking for information on your website and they will choose the way that is most likely to provide them with desired information. This means they make decisions on basis of what works best for them and they don’t go scan the webpage manually.

Pointers for Effective web design

Now that you know how the users think and act online, you can use these points to design the most effective website for them.

  • Make it obvious and self explanatory

You might have visited website that aren’t clear on what they do and pose questions to the users. This can backfire on you. Users want websites that make it easy for them to understand what a website is offering. It is like spoon feeding them the information. This saves them time figuring out what your website is all about. They are there for information, not to play detective.

Below is the example of poorly designed website that creates more jargon than what users can handle.

poorly designed website

Give them direct answer and let them find out about your product or services and features in the first instant itself.

  • Make the information easily accessible

Don’t make the users fill out long forms before they can tryout your features. This can be frustrating and off putting for many. If you really have to do it, then make the sign-up simple and short, just like the picture below:

simple sign up form

Let the users explore the website and forcing them to share their emails and private data can drive them away easily, no matter how attractive your landing page looks.

  • Make it even easier with Visual Texts

Visuals work wonders when you are trying to catch attention. It’s a no big secret. Everyone knows it. That’s why an advertisement no matter how intrusive or interfering that is, it manages to achieve its goals by grabbing your attention.

Likewise, when it comes to effective web design, making visually attractive text that highlights the key point of your feature will be more effective. The word FREE is quite powerful, no matter where you use it – on stores, online, mobile or banners. Free is the word that catches attention quite quickly, because it’s says what the user is going to get and when it is shown in visually attractive text, it immediately catches attention and provides user with the information they are looking for.

  • Creating Visual Hierarchy

Creating a visual hierarchy using the white space can make your web design more effective. If the website is too loaded with texts and visuals and colors with no visible space, it can make scanning the content difficult. So, it is important to use white space as a page break or separator to make it more easy for the users to read and scan the content.

visual hierarchy web design

  • Playing With the words

When it comes to writing for the web, different rules are applied. The writing needs to be more precise and it doesn’t have to follow the usual grammar rule.

For example: “25% Off” – While the line doesn’t necessarily follows a grammar rule, it is till effective as the user knows they are being offered 25% off on the product or services. It is short and yet informative and the users will get it instantly. That’s the kind of language you need to use that highlights the benefits, so that users can understand easily.

  • Usability Test

How do you know your web design was effective or not? Doing usability test can answer your question. It provides you with useful insights regarding your design and helps you eliminate the problems and issues that are making your users spend less time in your website. And, it is not a onetime thing. There are millions of other websites that are providing better usability. So, you need to test the usability of your website every so often to keep on improving.

Final Words:

Designing a great website requires you to make the website attractive in terms of user usability and utility because that’s what your visitors are looking for in the end.