7 Keyword Research Tools You Need To Know For Incredible SEO Success

Smartly selected keywords are factors of a successful content marketing campaign and SEO strategy. Researching for keywords is not rocket science, and shouldn’t be chosen randomly.

Some big enterprises spend a lot of money every year just for keyword research, while some companies have devoted teams who conduct keyword research for them. It might seem too expensive and very baffling for small businesses and new start-ups, but the actual secret to a perfect keyword research is on the tools used.

High ranking and a successful content marketing should be the primary goal of every marketer, and choosing the right keywords should be the way to reach this. Focusing on keyword research can accommodate the quality of the content.

Keyword Research Tools

Here are seven keyword research tools that play a major role in content marketing related to trending topics and searches as well as user intent.

SEMRush

SEMRush is a must-have in all SEO and keyword research tool list. It might be a paid tool, but it is greatly recommended for content-rich sites, retailer sites, and e-commerce websites that are aiming for a spot on the first page of SERPs.

To open all data about a particular internet site, just input the website domain. The information includes keyword selection options, competitor ranking, and website ranking based on the ranking factors.

SEOCockpit

This tool is one of the most popular tools that content managers and SEO experts search for when they want reliable reports on traffic approximations, organic competition, and keyword trends. SEOCockpit often includes results by adding synonyms from Google Adwords, and Google suggests.

The outcome is a precise duplicate of Google’s Keyword Planner. However, you can get a comprehensive overview of all the competitions of the selected keyword just by clicking keyword. SEOCockpit is particularly recommended if they want their brand and product to be a success on eBay, Alibaba, Amazon, and other well-known e-commerce stores.

Google’s Keyword Planner

Google’s Keyword Planner is a must-have tool for a lot of reason. First, it is free which is enough reason to install and utilize it at least once before swearing of never using any other type of keyword tool ever again.

Secondly, it is modified to provide precise information on the choice of keywords. By inserting some few phrases including the selected keyword, Google’s Keyword Planner will provide a complete report on search volume and the comparative competition they might face while using them.

KeywordInspector

Through this tool, the repository of the day’s and week’s top trending keywords, and search on amazon.com for ideas about keyword can be searched. Anyone can check up on the search volume in one month, in the last seven days, or even an overall average.

KeywordInspector is room for some keyword research tools which can help the content get to the top of each SRL on all search engines.

Ubersuggest

It is a great keyword search tool because it doesn’t only help understand the standing of the selected keyword, but it also helps establish keyword ideas. Ubersuggest will actively engage in creating new phrases, providing new suggestions, and helping people understand the potential of the chosen keyword.

MozKeyword Explorer

Mozkeyword Explorer is like the younger sibling of Google Keyword Planner. It is an excellent keyword research tool because it can provide more detailed outcome with the rating of the competitor sites and keyword analysis.

Soovle

This tool is like a mashed up of Google’s Keyword Planner and Ubersuggest. It utilizes auto-suggest features of many known engines at a time. It includes Google, Wikipedia, Yahoo, Answers, Bing, Amazon, and Youtube. But the list of suggested keywords might not be as many as the results in Ubersuggest.

Nevertheless, from listing all products on eBay to opening an own Youtube channel, Soovle can be utilized to get to the top of any SRL within a couple of days.

Takeaway

The factors that control SEO and rankings are not given. It makes optimizing websites easier and confusing at the same time. That’s why it is much better to use keyword research tools since it can offer a bundle of new and low-competition keywords in just a few seconds.

Iman Bahrani is an expert when it comes to Digital Marketing and SEO. He is also the CEO of SearchicalSEO.com.au. During his leisure time, he loves to learn new things about this field and share his thought through writing.

To Win A Customer, You Must First Learn To Think Like One

As a business owner, winning customers should be your primary objective at all times. A large and loyal client base will enable you to gain the sales needed to turn a profit. Ultimately, that’s the only barometer that truly matters.

The competition for customers is fiercer than ever. So whether you’re looking to win new ones or gained repeat business from existing clients doesn’t matter. Going the extra mile to ensure that yours is the only company needed is the only way to guarantee success.

Win A Customer

So put yourself in their shoes with these simple tricks, and the future of the business will look brighter than ever.

Have Personality

Branding is one of the most crucial parts of any business operation. It gives your company its identity and forms the foundation of those emotional links that lead to sales. Unfortunately, many modern companies fall into the trap of being too bland.

There’s no denying the importance of professionalism too. However, modern marketing facilities allow for effective expression. Social media, videos, and blogging are all fantastic ways to build a stronger brand image. Moreover, it keeps the business fresh in the minds of existing clients and potential new ones.

A strong brand image can have a telling impact on the demand for products, especially if people spread the content. Given that the reputation of the company can also influence pricing, you’d be a fool to miss out.

Connect On A Personal Level

As a business, you are constantly trying to connect with as many people within the key demographic as possible. Having said that, it’s imperative to appreciate the consumer’s need to be treated as an individual. Show them that your services are tailored to their specific needs, and the response will be far more positive.

Interaction is vital. Once again, social media can be very useful while improved human communication can bring big rewards. Meanwhile, using newsletters can feel more personal than other ad campaigns.

Adding that sense of individualism is key. Apart from anything else, consumers are far more likely to deal with people that they actively trust. Create that friendly bond, and you can’t go far wrong.

Think Beyond The Product 

Marketing your products and brand in a winning manner is crucial. However, gaining interest alone isn’t enough. If you truly want to convert the sale, you need to think about the overall service.

Customers won’t use your business if they feel their details aren’t safe. This is why PCI DSS compliance is essential and should run alongside other security measures. Meanwhile, testimonials and customer reviews can go a long way to putting client fears to bed too.

If your business handles online sales or provides a delivery service of any kind, clients need to trust these elements too. The likelihood is that this aspect of the operation will be outsourced. Make sure that you choose a reliable service that suits your needs. Otherwise, those relations could be damaged through no real fault of your own.

Perfecting The Good Old Fashioned Newsletter

Sometimes traditional is best. You’ve already got a brilliant social media marketing campaign that is bringing in customers, but there are still some potential customers that you might be alienating. Almost everybody is on social media these days, but there are still a few people that aren’t. The older generation, in particular, will be more susceptible to less flashy, more traditional forms of marketing. A well-structured newsletter is still an effective way to attract customers if you do it right. Here are the key elements that every newsletter needs to have.

Old Fashioned Newsletter

Getting It Out There

The first thing to decide is how you are going to get your newsletter out there. Even if you are targeting the older generation, you need to remember that they aren’t dinosaurs. They might not be on social media but it is likely that they still have access to email. Using companies like America Int is the perfect way to target lots of potential customers with your newsletter. Depending on the nature and target demographic of your business, it might be better to go for the old fashioned paper newsletter. If you are going to consider that route, you need to be aware that it is going to cost a whole lot more than emailing it out.

A Good Title 

The title can make or break your newsletter. Potential customers will read the title, then decide whether they want to throw it in the bin or carry on reading. If you are distributing it by email, then the title will be in your subject line as well. If it isn’t catchy enough, the email might end up in the spam folder before it’s even been opened. 

Eye Catching Pictures 

You’re going to want to fill your newsletter with useful information about your business, but if you make it too wordy, then people will drift off. The picture is often what draws people’s eyes to your newsletter in the first place, so it needs to be right. Make sure that it is indicative of your company and its main selling points, as well as being interesting.

Relevant Information 

You can’t just write a newsletter about any old thing. It needs to be about your business and the things that make you stand out. You can also include other subjects that are related to your business, as this will still inspire interest. But be careful that you don’t end up promoting your competitors by accident.

Have A Point 

The newsletter will give general information about your business and your products, but you need to have some kind of focus at the end. Directing customers to your website is a brilliant way to build on the interest that you have created with the newsletter. Any upcoming events that your business is hosting can be advertised in your newsletter as well. Offering discounts is another good way of ensuring that the interest you create will be transferred into sales.

If you follow these steps, you can perfect one of the best traditional marketing strategies out there.

How to Make Your Small Business Succeed with Effective Content Marketing?

The right content marketing strategy for a small business can do wonders for them. The internet is just the right place to find the potential customers and grow the base without spending million on the marketing. The best way for any small business to make a mark in the ever competitive market is to create an image of a  reliable, trustworthy and expert source of information. Today, the audiences are trying to get past the heaps and heaps of ads and garbage content to find that one true content that matches their need. The information overload has made it difficult for the people to find the right information and with the help of an effective content marketing strategy you can quickly establish yourself as the expert.

Effective Content Marketing

Whether it is the social media post or blog or article, it is essential to create content strategy that focuses on communication, which is the ultimate goal of content marketing. Having a content marketing strategy is not enough, having the right one does. It is important to create content that matters and then place it in the precise location.

So, how can content marketing take your small business to the next level? Here are some interesting points:

Create brand awareness

Unless people know you exists, your business will never grow. Creating a brand awareness will put you on the map and let people know who you are, what you are offering and why it’s worth buying. Creating high quality, engaging and informative content will make the target audience come back for more equally quality content. No matter what trick you use to get to the top of SEO, unless you are offering something valuable, nothing will work. Create and share fresh contents and always stay on top of the mind of your audiences. Frequently remind them through your content why you are the best.

Show Off Your Expertise

Forget about hardcore marketing. Offer something valuable like DIY solution to carpet cleaning or anything that you are offering. This will help you create a unique brand identity for your business. People will remember you as an industry expert because of the helpful information you share and set you apart from your competition. Finding your niche is the ultimate goal you need to focus on because it will take your business to the next level.

Persuade People to Visit your website

Give people a reason to visit your website through sharing of high quality content on various medium like social media, blogging sites, your own website blogs and many other media. Sharing enables you to create even more popularity for your website. Tools like pay-per-click and digital banners cannot do much if you do not have content to promote. More visitors will flow in if you attract them through high quality content. This will greatly effect your search engine rankings and help you gain advantage over your competition. Rank well in the search engine and be the first one to be found by your target audience.

Keep your Website ready with fresh new contents

Once you have established a healthy following, it is important to keep them interested. This is only possible through fresh new contents. People often rely on the website for information. Be their ultimate source of information like the Wikipedia website and the traffic flow will never cease. Create and promote new content regularly and you will have even more opportunity to grow your business further.

Effective content marketing is the ultimate low cost tool for making any small business a success. It does everything from creating the buzz to providing the kind of service your customers are looking for. Create the right content marketing strategy and see the magic happen.