Need To Optimise Your Site’s Conversion Rates? Read This!

Do you manage a website? If so, you will no doubt be looking for ways to increase conversion rates on it. Sure, you might have read about some tried and tested methods online. But, how do you know which ones do what they claim?

As you can imagine, it can sometimes be a nightmare as you could end up making the wrong changes to your site. The good news is that today’s helpful article will show you how to optimise your site’s CRO rates. Ready? Good. Let’s get started!

Stop asking your visitors for lots of information

It’s likely your site will have forms on it. Examples may include contact pages or newsletter subscriptions. Did you know that many site owners ask for too much information from their visitors?

Let’s face it; many of us are busy people. We don’t have the time to spend filling out scores of form fields on a Web page. Only ask for information that you NEED, not what you THINK you should ask.

For a newsletter subscription, all you need is an email address. E-commerce sites only need a name, address, contact number and email address for customers. And contact forms only need three fields: name, email address and message.

Conversion Rates

Use contrasting colours for call to action buttons

So your website has an attractive theme and layout. But what happens when you want people to click on “that” button? You know, the one where they sign up to something or add a product to their online cart?

If your visitors seldom hit that button, the colour for it might not be grabbing their attention. All conversion rate optimization services providers state that is the main problem on websites. Make sure it’s not an issue on yours!

Stop using image sliders

You might assume that it’s the norm to use image sliders for above the fold content on your pages. Yes, they may look pretty. But, you need to stop using them. Here’s why:

  • They stop visitors from exploring your site at their own pace;
  • They distract those people from the rest of the page content;
  • And they can slow down the loading of your pages, especially on slow connections.

Get rid of the cheese factor

I’ve lost count of the sites I’ve come across that are just oozing with cheese (not the edible stuff)! How many sites have you seen with stock photos of people shaking hands, for example? Quite a lot, I’m willing to bet!

Are you guilty of having a cheesy website? If so, hang your head in shame! Once you’ve done that, remove said cheese. Stock photos are fine in some cases but don’t use them for all your content.

If you have a bricks and mortar shop, take photos of it and your employees serving customers. Don’t use a stock image of someone behind a till, for instance. People want to see that you are a “normal” business!

Make your content relevant

Last, but not least, it’s crucial your page content is relevant to the topic. So many people make that mistake, and they get punished by search engines for having “spam”!

I hope you’ve found this guide useful today. See you again soon!

How to Choose Right Keywords for SEO?

SEO and keywords go hand in hand. Is not it?

If you want to succeed in search engine optimization for your website and want to promote your website online via SEO tactics, you simply cannot ignore the keyword research.

No matter what the experts are saying about, having the knowledge of keywords and how they work is essential to rank your webpages.

Keyword is a single or a set of words that users type on the search engine to fetch relevant information. Based on the keywords put, search engines result pages show the most relevant sites that are optimized for the search term.

This article is for you to understand the most fundamental concept of SEO – keywords.

Why keywords are so important?

Keywords play an important role in the success of any SEO campaign. Whether you want to promote your website or sell your products (in case of e-commerce websites), using the right keywords can help you bring targeted traffic to your website. When you rank well for relevant keywords, it becomes easier for your audiences to find you online. So, to find and direct your target audiences to your website, having the knowledge of keyword research is very important.

Now that you know why you need the right keywords, it is time to know how to use the right set of keyword for your benefits.

Profit Making Keywords

When doing keyword research, it is important to know what kind of keywords you want to target. Profit making keywords are as the name suggest help you make profit.  This is beneficial for e-commerce websites and websites that want to directly sell their products and services. You need to find out what kind of keywords the customers are using like “cheap”, “affordable”, “discounts” and “free shipping” and other things.  You will need to create contents that include these keywords.  When you rank well for these keywords, your website will be shown at the top of SERPs every time a potential customer types the keywords.

Keywords that attract Traffic

While the profit making keywords help bring traffic to the website, it is not the same for everyone.  If you are looking to build strong customer base, following and establish yourself as the industry leader then, you need to aggressively pursue keywords that attract the right people. These people are not just your customers, but people who are looking for information. This is one of the best ways to increase the traffic to your website without spending a fortune on tactics like PPC (Pay per Click).

Pay per Click is very effective but only when you have tons of money to spend. Compared to that the organic method of using the relevant keywords in the content to attract the right crowd is much more sustainable, effective and most importantly cost effective option for small scale businesses. While this method may not bring immediate profit, in the long run it will help in establishing your authenticity.

The right Length of the keywords

The length of the keyword matters in the SEO. It matters a lot actually. There are basically three types of keyword structures:

  • Short-tail keywords (1 to 2 words)
  • Medium-tail keywords (3 to 4 words)
  • Long-tail keywords (longer than 4)

Short-tail keywords are more common, have lot of volume and are easier to rank. The only problem with such keywords is that there is a lot of competition. To win in this game you need content that can drive the traffic home and make your link popular.

The medium-tail keywords are of three to four words and have less volume than the short-tail keywords. The good news is that ranking for the medium size keyword is fairly easy. Even without the volume they have the capability of ranking well in the search engine pages.

The long-tail keywords are ever so easy to rank. But, the biggest problem with the long tail keyword is that not many people use it. But, you can use them to rank well anyway.

The trick here is to find keywords somewhere between the short-tail and medium-tail keywords and you are good to go.

Tools to find the right keywords

Finding the right set of keywords for your website is easy thanks to some of the amazing tools that help find them. The first tool is the Google search itself. Make use of the auto-suggestion of the keywords. This can help you find the keywords that are being frequently used. Likewise, Google has other tools too that help find the right keywords like the Google Keywords Planner, Google Correlate and Google Trends.

The user forums like Quora, Reddit ad Yahoo can help you find the keywords. The website generally answers the questions of the people looking for something and the keywords used by the users is most likely to the keywords used in the search engines. These are some of the useful tools to help you find the right keywords.

Keywords research is an important step to achieving your SEO goals. When you make the best use of it you can achieve your goals in very less time.  Whether you are selling product or services or simply want to share ideas, make keyword research your number one strategy to reach your goals.

5 Steps to Develop a Successful Blogger Outreach Campaign

There are many strategies that can be used to improve a website’s visibility, and creating quality content in the form of blogs that are posted on independent blog sites, is one effective way to drive traffic to the company site.

Blogger Outreach Campaign

Blogger Outreach Campaign

In fact, although blogs can increase your traffic, they can also do a host of other useful things, and if you are thinking about including blogger outreach into your digital marketing plan, here is a guide on how to go about it.

  1. Source the Right SEO Provider – Unless you happen to be an SEO expert, this should be left to the experts, who will help you to define your goals from the outreach campaign. If you want the best blogger outreach agency, then take some time during the selection process, and after an initial online search, you should have a few SEO companies that offer such a service.
  1. Define your Goal – It might be a new training manual and you wish to give it maximum exposure, or perhaps you are about to launch a new product line and want to generate some interest. If you deal with the right SEO company, they will have the right influencers who will post your content on busy websites that guarantee maximum exposure. Other reasons why you might require outreach blogging is to create a level of authority on any particular topic, which can be achieved using guest blogs.
  1. Creating Quality Content – Unless you happen to have a team of established bloggers sitting around doing nothing, you will need the services of a digital marketing agency, and one that has experienced web content writers in their team. Once the topics have been decided upon, the nest step is to work out the keyword insertion and any links that are to be included, and the agency would be able to create high quality content on demand, which is ideal. If you would like some examples of how quality content can benefit an online business, read through informative articles that point out practical ways of presenting online content.
  1. Organise the Influencers – This is not something that the client would normally be involved in, as the content is really the only part that requires client input, and the digital marketing agency would already have an extensive network of high traffic blogging sites, which is where the content will be placed. This is a critical part of the process, as you really do want the content posted on a busy site that attracts your target audience.
  1. Post the Content – Once your SEO partner has published the content online, they would use special software to track the results, and with a steady supply of regular blogs on a range of topics, your company will receive a lot more than extra traffic, as this will develop your company’s image and add authority across a range of platforms. Social media sites play a big role in blogger outreach strategies, and this would all be handled by the SEO agency, who have a range of tools to promote their clients’ websites. Of course, one would need to track and report on the outreach campaign performance, and by using an established SEO company, you can instantly bring up data for analysis, which allows you to make necessary adjustments, should they be needed.

Outreach blogging can be a very effective way to promote a product or service, and with the right people at the helm, the right content placed in the right locations can literally transform a business. It is essential to seek out an established SEO provider, as only then can you be sure of getting the desired result.

What Is A Successful Digital Marketing Strategy?

Things have changed a lot since I started my career in digital marketing in late 2009.

Based on my 6 years of experience in the digital marketing industry on how to rank websites in Google and other search engines, this article will help a beginner to create, optimize and rank a website easily.

What you will read here is the fundamentals of the search engine optimization. I deliberately have inclined the article for the beginners as I want it simple and to-the-point for those who are in the starting of their career in search engine optimization.

What Is A Successful Digital Marketing Strategy

Introduction

The digital marketing is no longer just about manipulation of the search results. But it’s about adding high quality, highly relevant and often effective content to your website which meets a PURPOSE that delivers better USER SATISFACTION. At the same time high relevant and contextual links are pivotal for a successful SEO CAMPAIGN.

If you are serious about getting better ROI and drive relevant but free traffic from different search engines, get ready to invest enough time and effort into your website and online marketing.

All search engine that includes Google, regularly tweak their algorithm to rank only QUALITY websites  in their search results, so forcing all webmaster to invest the effort in great content and great service that attracts real customers and editorial links from other reputable websites naturally.

The Rule

The rule is very simple, if you’re willing to create a buzz about your company, you have to add a lot of great content to your website along with social promotion and link building. But if you try to manipulate, you may ranking quicker but never last in a long run race. The penalty is sure, and often until you fix the issues – which I know can LAST YEARS or even you may have to start it form the zero again. PANDA & PENGUINE updates are such examples which even forced highly popular websites to change their strategy and make the website more SEO friendly.

BLACK HAT SEO is the easiest way to rank a site, still today. But it is not permanent. If you are a real business who intends to build a brand online – you can’t use blackhat SEO methods at all.

Opportunity 

The science of ONLINE MARKETING aka SEARCH ENGINE OPTIMIZATION, is to understand how the people use the search engines, and how the search engines process the search terms to display the results to the users. So in can be described as the process of putting a lot of tools in your basket together and look for the better opportunity. At the same time the relevancy plays a vital role in search engine optimization. 

Search Engine Optimizer

When we talk about a good search engine optimizer, he needs to be smart enough to understand how search engine comprehend websites and how they process & generate the ORGANIC SERP to actually satisfy the user. Different the search engines have their own guidelines to rank websites and show them in SERP. They do not work same. An optimizer needs to understand the short term and long term risks involved in different types of optimization processed.

There are rules to be followed or ignored, risks to be taken, and battles to be won or lost. The very first goal of any digital marketing campaign is to increase the traffic to the website and get better visibility but not in the cost of penalty and violation of guidelines.

[box type=”shadow” align=”aligncenter” width=”90%” ][highlight]All search engines are raising the “QUALITY BAR” of their ranking factors to offer high quality and high relevant results to users. So the success of the SEO campaign highly involves HEAVY INVESTMENT in QUALITY CONTENT, ON-PAGE OPTIMIZATION, NATURAL LINKS, EASY NAVIGATION SET UP, MOBIL RESPONSIVENESS, CONVERSION OTOMIZATION….. If you don’t follow the guidelines, better you re-evaluate your campaign today. Otherwise you will find yourself in a war with search engines in the coming year.[/highlight][/box]

Constant Ever-Flux in Ranking 

Search engines, at its center the ranking algorithm is about CONTENT, KEYWORDS and BACKLINKS. Then come RELEVANCE, TRUST and REPUTATION. At the end comes the GOOD USER EXPERIENCE. All these mixed together perform in the algorithm to offer a SERP for the search engine users.

A search engine’s job is to make it hard to manipulate the results they show in SERP. So the algorithm goes under regular updates to improve and close the loop-holes in it, which closes the doors for the spammers to invade search results.

The END

I hope you have found it interesting while walking with me through the basics of SEO. Now it is time for you to share your thoughts and suggestions. Your comments will be highly appreciated.

If you need someone to help you with your search engine optimization, feel free to contact me.

Good Luck!!