5 Steps in Creating Your Successful Content Marketing Campaign

Content Marketing” is a buzzword all over the web these days. Content comprises a variety of things. It can be blog posts, videos, webinars, and social network shares, among the many. Is sounds like a great idea doesn’t it? If you get to do it right, you can yield considerable benefits from a well-executed content marketing campaign. Businesses and entrepreneurs can surely take advantage of this. With this kind of strategy, businesses can have the power to position themselves as a topical authority, making the owners and executives as the experts.

Just like what we always hear, “the devil is in the details.” We can say that it is also true for such a campaign. Just because it’s a digital campaign doesn’t mean it’s as easy as clicking a button, no. It will take a bit more effort than that. The time you will need in aligning your company to its online persona and with your customers’ needs will highly depend on your business goals.

Successful Content Marketing Campaign

But once you post your content, the shares you need to get still needs interactions from your end. Here, you should directly interact with your community. Say something that’s meaningful, useful, and interesting. Continually stimulate an engaging conversation with them.  In this article, we will look at some of the steps that can help boost your content marketing campaign.

Get to Know You Audience and Keep Your Content Relevant

Every social network has its unique audience and identity. Part of the research you should do must be the demographics of the social media platforms you will be using. No site is the same. For example, more men use Google+ while more women use Pinterest. You can check these kinds of information on the sites so that you will get to know on which social media platform is the best one to share your content and get the best possible effect.

Maybe you market to consumers or businesses, either way, you ought to have a grasp of their interests. To build an engaged community with your brand and interests in mind, blogs can still do wonders. One example of a blog that is successful in using content marketing is SavvySeller.co. With its community site, it offers very helpful advice for other online sellers while also displaying advertisements for its parent company, World Lister.

You can also check what your customers are sharing in their social media. When you make your blog posts relevant to your readers, you make it possible for them to pass your content among their friends and possible. It will in turn award you with free and valuable marketing.

Be Cautious of Constant Self-reference

One thing that will surely kill engagement is constant self-reference. The days of broadcast advertising are long gone. These days, you have to give your message a twist. Simply broadcasting will just discourage your readers. What you can do is to use stories so you can illustrate what the benefits will be if they engage in your business and what it has to offer.

Get personal with your message to the reader, be direct and use the pronoun “you.” It is in this way that your posts can directly address your community and spike their interests. When it comes to promotional content, remember the 1-to-7 ration and nothing more. In this way, you can stop talking about yourself and instead talk as yourself.

Share Something of Value

Consider your time and your talents when it comes to creating your contents for your business. You may not be comfortable in sitting down and writing, or you may not have the time and resources to produce them. What you can do is consider the format you are more comfortable with when it comes to communicating your messages. You may experiment with the following:

  • Short-form articles such as this one
  • Infographics or small sharable graphics that can easily be produced on a platform such as Canva
  • Photographs of products in action that you can instantly share on Instagram
  • Short product demonstrations or instructional videos (It is best to keep them under two minutes)
  • And other related business content

Remember to share content that you are passionate about. Post ideas and subjects that are relevant to you as the business owner. It is in this way that your company can project your humanity through the influence you gain online.

Consider Curating

These days, a growing trend is content aggregation. It is deriving content straight from others’ RSS feeds and then turning them into shares automatically. However, aggregating is not curating. It is quite different. Curating content requires that a human being able to find, read, and qualify the digital contents relevant to their audience. It may sound like quite a lot of work, but it can take just thirty minutes a day. If you have a team to work with you, they can regularly read digital content that is relevant to your business. They can find articles with simple propositions that they can share.

Owners of niche businesses can also find articles that their audiences can relate to. Curating and sharing content from others will allow you to become the reliable source of your audience for information on a specific topic. Another benefit of sharing third-party contents is that you can build relationships by widening the conversations with other people within your industry.

Measure and Analyze Once and Then Again

For your contents, always track the comments and responses. When sharing your links on social media platforms, use some of the free metrics tools so you can analyze which of the posts are on track. Posts that are on track are those that are read, shared, and acted upon. Remember that if a platform or content seems like it isn’t working for you, focus more and put more effort in the ones that are doing good.

Takeaway

Two more factors you ought to consider in building your content marketing is time and continuity. So you have to be patient with it. Remember that social content may not necessarily and immediately translate into sales. With this in mind, you have to set up a plan for the future and have reasonable expectations about your campaign. Your content marketing campaign is your way of building your brand for the long haul.

Is This SEO Agency The Right Choice? Tips to Hire a Right SEO Company

Anyone who deals with search engine optimisation knows that they need help. Sorry to dent your ego, but it isn’t embarrassing to admit that you aren’t an expert. What is shameful is pretending you are and running your business into the ground.

Companies outsource marketing for a reason: it’s a specialist subject. If you’re not an expert, you shouldn’t be in charge, and it’s that simple. But, you should choose a partner that can fulfil your needs and take the strategy to the next level.

Tips For Hiring The Right SEO Firm

To make sure you pick wisely, here are the questions you must ask and what they reveal.

Can You Guarantee Results?

There isn’t a company on the planet that doesn’t want to back a sure thing for obvious reasons. But, no matter what a firm says, there is no way to guarantee anything. They can, of course, show you a plan of action which will increase the chances of a higher ROI. And, they might use the term ‘guarantee’ as a means to show off their confidence. However, you should always take it with a pinch of salt. Instead of empty words, a business like yours needs to look for a deal that provides results through their actions.

How Long For Results?

Now, this is a tricky question because you want to hear something along the lines of immediately. After all, everyone is impatient and wants results as soon as possible. The thing is that SEO is a long-term game. To win the game, you need to be patient and wait for your strategy to gain traction. Otherwise, your short-term plan will burn out and you’ll be up a particular creek without a paddle. Quality agencies know this, so they should look to the future instead of the present. It might seem like they are stalling, but they’re just pragmatic.

Does One Size Fit All?

The answer is a firm no. It doesn’t take a rocket scientist to understand that businesses have certain unique requirements. And, the agency has to meet these needs for guaranteed SEO results. Although it sounds simple, it’s amazing how many organizations use the same tactics over and over again. They can use excuses like they are going with what they know, but it’s just lazy. Any SEO company worth their salt knows that they need to tailor a strategy to the individual firm. If they can’t show evidence of this, they shouldn’t be in your considerations.

How Is SEO Different In 2017?

Nope, this isn’t a trick question. In fact, it’s a very real and important one that requires a detailed answer. Simply put SEO changes and evolves every year. So, what was successful in the past isn’t as effective any longer. An ‘expert’ should know this because it’s their job to provide a platform for success. By testing their knowledge, you can gather whether they are faking it or if they indeed know their stuff. It goes without saying that you also need to know how SEO has changed in the past decade.

These questions aren’t exhaustive, but they are four of the most important and revealing.

How to Write Blog Posts That Drive Traffic

There are thousands of blogs on the internet, but only a few of them get noticed or rank well in the search engine pages.

There is so much content overload on the internet and you have to use specific keywords to find the right content. And search engines are working hard to provide their users the best search results that they are looking for. They have a ranking system that separates a blog from a great blog. This is where you need to focus in order to write a blog post that easily ranks higher for the keywords.

While you have a great content to share with the world, you will still need to master the optimization techniques which make a blog more likable than the others.

How to Write Blog Posts

You might have the same content that is already there in the internet. So, it is the presentation that matters. Combine the great content with the optimization techniques and proper layout and you have a great blog post to share and rank higher.

Writing a great blog post requires a little efforts and talent. Here are some of the ways you can write a great blog post:

Using the right keywords

Keywords play a major role when it comes to writing a blog post. You don’t have to use the old ways of placing the keywords randomly in the blog post so that it can rank well. You need to be smart about it. One of the best ways to make your blog post efficient is through the use of long tail keywords. People who are familiar with basic SEO know what a long tail keyword is. It’s a variation of your core keywords with some extra words that is further empathizing the keyword..

The benefit of using the long tail keyword is that it has less competition and easily ranks well in the SERPs. With long tail keywords you don’t have to use many keywords. Instead you can focus on one or two long tail keywords and let the content flow easily. All looks natural and smooth and that is how you are going to rank well in the SERPs.

The power of internal links

When you use the internal links of your blog post you make things easier for the search engine crawlers. The bots can easily trace the links and create a clear map of your domain. This will help you rank well as well as help other blog post rank well too. Internal links can help the other blog post in your domain remain relevant and get better ranking as well.

Show your Research work

Nothing drives an audience than a thoroughly researched topic. One of the best ways to make the readers know you have done extensive research is through sharing of the external links. Showcase your research sources. This will make the readers stay longer on the page as they have more relevant materials to read. Readers will appreciate your effort and the amount of research you have done to create a blog post. This also established you as an authentic and reliable blogger. Good bloggers know the importance of external links and do add to their blog post. This is highly effective technique that will help your blog post rank well.

Longer posts are relevant

Unless you are on Facebook or Twitter you content should be longer and descriptive. Search engines love detailed information and so do people. If they are looking for a solution to their problem they need answers that are having all possible solutions. One line answer won’t do, you need to be more specific and detailed in your approach. These are the posts that get shared often in the social media platforms. One of the best ways to make the blog post work well is through effective headers. Let the readers get the gist of the blog post through the headers and the rest will be taken care of.

Conclusion

Writing a great blog post requires a bit of consideration and little bit of technicality. Combine these things together and you have a great blog post that will definitely get the best ranking and become popular among the readers.

Spam Trigger Words You Shouldn’t Use In Your Email

The spam folder is like hell for emails – the final destination where no email marketer wants to land up. That’s why we need to think about how we craft our emails, starting right from the Subject line to the very last word.

Here is a list of trigger words you should start avoiding right now to avoid landing up in that spam folder!

Spam Trigger Words

SPAM TRIGGER WORDS TO STAY WELL AWAY FROM

Commerce Words

  • Orders shipped by
  • Buy direct
  • Order
  • As seen on
  • Order status

Employment Words

  • Double your income
  • Earn extra cash
  • Additional income
  • Home based
  • Make money
  • Earn per week
  • Work from home

Financial Words

When you’re sending out an email about money and other finance related stuff, make sure that you avoid using any of the following wordsas some of these words will automatically land your emails in the receiver’s spam folder.

  • Cash bonus
  • Best price
  • Incredible deal
  • Beneficiary
  • No cost
  • Easy terms
  • Compare rates
  • Bargain
  • Discount
  • Stock alert
  • No investment
  • Consolidate your debt
  • Big bucks
  • Lower your mortgage rate
  • Get out of debt
  • Stock pick
  • Save big money

Marketing Spam Words to Avoid

If you’re sending emails to promote your products and/or services, take note of the following words to avoid. Refrain from using these words in the Subject of your email and, as much as possible, as a part of the body of your email. Try using a different word to convey your message.

  • Bulk email
  • Ad
  • Click below
  • Auto email removal
  • Click here
  • Direct email
  • Click to remove
  • Increase sales
  • Notspam
  • This isn’t junk
  • One-time mailing
  • Mass email
  • This is not spam
  • Unsubscribe

Numbers to Avoid

Believe it or not, numbers can land your marketing emails in the spam folder, too. Remember that email signature templates from Zippysig and similar signature generators are a great way to ensure you get things right. Aside from that, using the following words and phrases should be avoided:

  • 100% free
  • Billion
  • 100% satisfied
  • Join millions
  • 50% off
  • Million
  • One hundred percent guaranteed

Calls-to-Action You Should Not Use

  • Give it away
  • Cancel at any time
  • Copy accurately
  • Print out and fax
  • See for yourself

Offer Words to Avoid

  • Being a member
  • Confidentiality on all orders
  • If only it were that easy
  • Have you been turned down?
  • Important information regarding
  • Mail in order form
  • No age restrictions
  • No experience
  • No catch
  • Obligation
  • No purchase necessary
  • No middleman
  • Per day/week
  • What are you waiting for?
  • You’re a winner!

Adjectives or Descriptive Words Seen as Spam

  • For free
  • It’s effective
  • All new
  • Amazing
  • All natural
  • Promise you
  • Outstanding values
  • Congratulations
  • Drastically reduced
  • Risk free
  • Real thing
  • Promise you

Poor Sense of Urgency Words

You may want to entice the receiver to either sign up, purchase your product, or contact you as soon as possible but you also do not want your email to land up on the SPAM folder. As much as possible, avoid these words that indicate a sense of urgency.

  • Apply online
  • Get it now
  • Call now
  • Act now
  • Great offer
  • Limited time
  • New customers only
  • Get started now
  • Urgent
  • Special promotion

Take note of the words we’ve listed above. Refrain from using those words in your emails so you can ensure that your emails would be read by the recipient and not just land in their spam folder.

The Negative Effects of a Clueless Programmer in Your Blog Staff

Many blog owners look forward to hiring a programmer into their workforce when they have the means for one and the role to suit them. For instance, you might want to hire a freelance programmer to help you design some software that will assist in growing your blog. Maybe you want to design a Java application to be used on your website, or perhaps you’ll look for an HTML5 programmer that can create some unique web-based applications to make the entire browsing experience more interesting for the reader. 

Unfortunately, most blog owners don’t understand the effects of a programmer and they don’t know how to make use of one, or even if they need one. At the end of the day, most of your content is written by you or fellow writers and that’s essentially what you “sell” to readers in order to build up your reputation. Knowing this, it doesn’t really make much sense to hire a programmer because they’re not exactly going to assist in creating content for you. There are, however, some fantastic uses for programmers in the world of blogging, and we’ll be going through some of them in this article. But first, let’s analyse the use of programming in blogging and why you should care.

blog staff

The link between programming and blogging 

One of the first things to mention is this: you DO NOT need programming skills in order to blog. This is probably already clear if you’ve written a couple of posts, but it’s important to state that before we dive into the more detailed options for bloggers that have an interest in programming.

First of all, programming will help you with web design. If you’re interested in creating a custom design for your blog instead of using the same WordPress template that a thousand other blogs use, then it’s important to have a brief understanding of programming in order to make the most of the options that the CSS language offers you. Programmers usually aren’t hired to make websites (that’s for web designers) but even the most stylish designers need some programming knowledge in order to make their designs stand out and more responsive.

Languages such as PHP are also fantastic if you want to fix issues related to WordPress (or whatever blogging platform you use) and it can also be used to enhance the features on your website. For instance, you can use PHP to create WordPress plugins and you can use it in conjunction with a database such as MySQL to create user profiles and other website enhancements that will improve the reader’s experience.

Now that we’ve listed some of the advantages that a programmer can bring to your blogging, here are some of the reasons why a clueless programming is a burden that needs to be removed as soon as possible.

They break more than they fix 

Programmers can easily break things they aren’t mean to. For example, this article titled How Memory Leaks Happen in a Java Application shows how easy it is for a memory leak to happen within a Java application. While Java isn’t used very often in blogging, it’s still a good example of how a clueless programmer can inflict more damage than they do good. If they create a program or plugin for your blogging website without understanding the effects it has on the user’s computer, then your website might turn into a complete mess that screws with the performance of the user’s browser and forces them to restart it every time they visit your website. This does nobody any good and can even give your website a reputation of being poorly optimised.

They make it hard for everyone else 

Programmers that are slow can cause delays and ultimately halt everyone else’s work. If you have a programmer working on widgets to be used on your blog and they fail to meet deadlines, then it can hold up the production of more content and it can set back your blog’s release schedule. To avoid this, you need an efficient programmer that can work in stressful situations, which is a quality that not many new programmers have until they’ve built up a sufficient amount of experience. If a programmer creates a terrible optimised piece of software and eventually leaves, then it’s up to you (or the next programmer you hire) to decipher their code and (assuming they haven’t commented it at all—a telltale sign of a clueless programmer). This can be incredibly frustrating if the software they designed has become an integral part of your workflow.

As you can see, hiring a clueless programmer does nobody any favours and you should have a good understanding of what a programmer can and can’t bring to your blogging before you hire one.