So you finally came up with a great product idea and are anxious to sell online. After a few tries, it is obvious that creating a winning website is far out of your knowledge realm. The good news is that there are many sound web-building companies that can create a custom website that truly showcases your unique product. Internet sales are booming. Get in on the action by creating or improving your website today. These website creation companies can optimize your web design. To find success in Internet marketing, a website has to catch the attention of potential buyers.
Therefore, the text on your website needs a hook, followed by details.
A picture is worth a thousand words right? Add photos that capture the essence of your product or idea. Find out how to choose photographs that sell or draw in an audience. A web-building company can assist in making you website organized, pleasing to the eye and profitable. It is important to select the right colors that will work for your particular website. The color palette should be complimentary, blending seamlessly with your site. No-one wants to stare at a screen screaming with obnoxious color combinations, business overload or just unprofessional looking websites. Consult a professional to do the job right.
An important factor in web design is how the traffic flows. It is imperative to reach your targeted audience. A website company can offer suggestions that will improve the traffic to your site, which will therefore increase the sales. Even if your site is just for reading, you want to maximize the number of hits to your site. This builds your ranking within a search engine. There are countless tricks that experienced computer and marketing companies know. Glean some of that knowledge and watch your site hits take off. If you are selling something, every sit hit increases the chance for a sale.
An effective website reaches the intended audience. To draw interest in your site, it is critical to optimize the use of keywords that are placed where your prime audience will likely be. A site selling craft supplies would benefit from targeting other websites where similar products are found. Sewing supply stores or sites, popular crafting/hobby site and so forth. An experienced website marketer can pinpoint where to direct traffic. If a site is selling afghans, the owner should attempt to find people more likely to be interested. Women, often older ones, for example is a good start.
Technology related to the Internet is changing rapidly every day. What worked a year ago may be totally ineffective today. There are companies that deal solely with this subject. If is wise to utilize their expertise. These professionals are more likely to know the latest trends in Internet traffic and marketing. A competent company can assess your unique website needs, come up with effective marketing strategies and many offer website design. A good idea or product is just the start. To have a successful Internet business, your website must be well designed, easy-to-navigate and easy to find.
Which website companies are the best? Check the reference of any company that you intend to do business with. A great company will have a terrific reviews. Select one that offers the services that you need. It may seem to be a bother to devote so much time on a website. The results could be dramatic if the right elements are in cohesion. Instead of reaching 15 people, a website upgrade could bring you 50 and up. The Internet has encouraged many individuals to launch a product or different idea. With so many online businesses, the competition is tougher. It is important to utilize all the innovative technology available online.
Stop procrastinating about your website. Do some research now on the available Internet marketing companies out there. Apply their advice to increase the productivity of your special website. Another idea is to search for other websites similar to yours. Observe there website content. Take note of their overall design. Come up with a plan to make your website just as slick. Your website improvement could generate more visitors. What is there to lose?
Dealing with ethical companies is a big deal to some people. It can be difficult to find brands that meet their standards, especially when it comes to big business. In the corporate world, it can sometimes seem like a struggle to be completely ethical all the time. But any business, no matter its size, can make some effort to conduct themselves ethically. Marketing is one area to pay attention to because being ethical can mean different things. At a basic level, it means using ethical marketing methods and avoiding underhand tactics to beat competitors. But it can also involve brand identity and how values and ethics relate to that.
Know the Rules and Etiquette
To market your company ethically, you need to know the rules you should follow when carrying out your marketing activities. Some of these rules are expressly written, while others are unwritten guidelines that you nevertheless should follow. One example of where you need to pay attention is SEO. When you choose an SEO agency, make sure they only employ ethical methods. Google has certain rules about ethical behavior, and your website could be penalized if you break them. Following the rules is the smartest way to build a solid website and get long-term results.
Outline and Stick to Company Values
Building your brand identity is an important part of your marketing strategy. When you do this, you need to consider your company values. These might partly be influenced by your target market, but they’re likely to be largely based on what you feel is important. There needs to be passion behind your values, so you can’t choose them for a soulless, corporate reason. What matters to you? Is it important that your brand is inclusive of everyone? Do you want to make sure you minimize your impact on the environment?
Promote Social and Environmental Causes
Finding social and environmental causes to promote is a great way to demonstrate your company’s ethics and values. They can become part of your marketing strategy, clearly showing your customers what you care about. Some brands closely tie their identity to the causes they support. For example, they might put on all their product labels and advertisements that every purchase directly benefits a particular cause. You could form a partnership with a charity, sponsor charitable events, or raise awareness of particular issues with your marketing.
Have Respect for Your Audience
When you’re planning your ethical marketing, one of the best things you can do is treat your audience how they wish to be treated. Consider various social issues and how people want you to talk to them. If you want to create an inclusive brand with marketing that speaks to many, one thing that can help is to have a diverse marketing team. If all your marketing experts are from similar backgrounds, the input you receive won’t be as diverse as it could be. Diversify the voices you hear from if you want a message that speaks to more people.
Ethical marketing requires thinking about a few different issues. Try to approach it from different angles to cover all your bases.
Phishing email scams are among the common scams in circulation. Essentially, they’re created to trick you into believing they’re from a trustworthy source—a friend, perhaps, or a corporation. Their creation and designs are often sophisticated. In many cases, they look identical to legitimate emails from legitimate companies, and that’s how they trick you.
The point of a phishing scam is to trick you into believing you’ve received a legitimate email. The emails might offer incredible savings or warnings. They always include a link of some sorts. Tricking or persuading you into clicking the link is the point of the scam. Clicking the link can infect your computer or device with malware, which can put your personal information at risk. Collecting this information—often to perpetrate identity theft—is ultimately the point of a phishing scam.
The Impact of Phishing on Business
Since phishing scams are so effective, they’re on the rise. As a result, they affect millions of people. The Anti-Phishing Working Group, an organization dedicated to tracking scams and educating people, state that phishing scams increased by 65% between 2015 and 2016. In those years combined, phishing scams affected nearly 2 million people.
These scams cost millions, especially for American businesses. According to statistics, the average business with upwards of 10,000 employees spends more than three and a half million dollars a year combating phishing scams. Combined, businesses in America alone lost over 500 million dollars every year to or fighting phishing scams.
Most people are connected online in some way. Businesses these days rely on the internet for a variety of reasons. Since so many people are connected, scams of all varieties, including phishing scams are rising. Mega corporations such as Apple, Google, and Equifax are susceptible to them. No one is immune from them. Recently, news of the breach at Equifax have riled citizens and politicians alike.
Tips to Keep Yourself Safe from Phishers
This is a layered approach to security, one you’ve probably encountered. Essentially, a 2-step authorization adds a failsafe to websites holding your personal information. Many websites offer this approach, and you should take them up on their offer. Here’s how it works: you punch in your username and password. Then you’re directed to a screen asking you to input a security code. The most common means of receiving this code is via text messaging. A few seconds after you’re directed to this screen, you should receive a text with the security code. Entering the code verifies your identity. It’s a great added layer of security. Take advantage of it whenever a site or app offers it.
Check the Sender’s Address
As we mentioned in the opening section, phishing scams work because they replicate emails from legitimate sources—some even down to the HTML coding. As a result, many fraudulent emails are indistinguishable from legitimate ones. Sometimes, scanning the email alone might not alert you to the fact that it’s a scam. One way of discerning the legitimacy of the email is to check the sender’s address. Major corporations use addresses associated with their companies—and they use .com, .org, .co.uk, etc. Phishing scams use bogus email addresses that are easily detectable as fake. If you receive an email from Amazon warning that you’re account has been suspended, and the email was sent from email@example.com, then it’s safe to assume this is a phishing email. Mark it as junk and delete it promptly.
Be Wary of Urgent or Emergency Emails
Quick! Act! Don’t think! Something terrible has happened or is about to happen, to your account, and you must address it immediately. Don’t think! Click this link! This is the gist of many phishing emails. They use language to create a sense of urgency to manipulate you into lowering your guard and clicking a link. The point of emails with strong language is to prevent you from thinking and to convince you to click that link as quickly as possible. Whenever you receive an email that creates some sense of urgency, then you should raise your guard and scrutinize it.
Look for “HTTPS”
Websites these days incorporate a layer of cyber security into their designs and servers. The key to identifying which sites are operating on secure servers is to check the URL. All URLs begin with “HTTP” or “https.” You should only input personal information—including username and passwords—into websites with “https”—the “s” means the site is secure. Never put your personal information on sites with a URL beginning with “HTTP.” These sites are not secure. Entering your information might immediately compromise it.
Enroll Yourself in Security Training Classes
Businesses now exist to educate people in cybersecurity and identifying online scams such as phishing. These online cybersecurity classes are designed to educate and inform. They equip people with the knowledge to battle phishing scams. Many training classes are offered online. They’re great resources, and you should consider using them.
It’s easy to fall for a phishing scam. Millions of people do it. These scams are engineered and released by sophisticated scammers with one objective: to obtain your personal information, often for fraudulently accessing money in your name. Identifying phishing scams is key to avoiding them. Knowledge, as they say, is power.
Steve Orowitz is a recently retired small business operator and is now a consultant. He is passionate about entrepreneurship, travel, and technology. When he isn’t consulting, you can usually find him out on the river with his fly rod, or hiking in the hills near his home in Fort Collins Colorado.