How Online Copywriting can Change the SEO of the Future

The best thing about Search engine optimization is the worst thing about it. SEO is always changing, the changes are sometimes drastic, and take place overnight while other times they are predictable.

It’s 2015 now with 4 major Google algorithm updates being panda 4.2 is one of the most important among them. So what all we need to know that content marketing is the most pervasive among all SEO trends. SEO may not be 100% content driven yet, but content is the only determining factor attributing its success and failure.

Well, we know for sure that in 2015, online copywriting is

Consumer Centric

Copywriting has always had the upper-hand for being succinct and to-the-point. Other writing techniques and content presentation formats such as blogs, press releases, and white papers have historically lacked this competitive edge.

Copywriting, however, has always enjoyed it for getting down to the business quickly. Consumers appreciate that. They don’t like harangues masquerading as product pitches. They like brief information on a product, presented in a concise and engaging manner.

Copywriting can give them what they want

The whole purpose of SEO is winning the end-consumers, and online copywriting does have the potential to stand up to it.

Beyond Google

That’s the best thing about online copywriting (at least I find it so). Digital marketers cannot think beyond SEO, for them search terms and SERPs are all that matter. But being so overly reliant on Google’s algorithms (we don’t know how they work) can prove to be counter-productive.

The cart is behind the bull, not the other way round. Similarly, a top ranking on Google is to be followed by a whopping sale of the product being promoted. The latter should be on a marketer’s focal point, not the former. But considering a top rank on Google as the ticket to heaven might cause the marketer’s focus to digress.

Online copywriting involves fewer technicalities, which keeps the focus on product promotion and ensuing sale intact. A copywriter’s priority is to create quality content without giving two hoots to keywords and stuff. At the end of the day, he finds his content is getting viral and acknowledged by the search engine giant.

Building Trust

Unless a trust is built, a brand cannot project itself to his audiences. In terms of online copywriting, a brand can build trust. It all depends on a copywriter’s lingo, his persuasive skills, and his command over a language. Loud promotion doesn’t help. Tranquil narratives and slow introduction of a product/service do.

An experienced copywriter can pull such a style. His real intention is to get a product sold, but he won’t insist his readers. His ability to persuade others can overcome this dilemma. Unless he has such ability, he’s not a successful copywriter.

On the technical front, the following factors are obtrusive to trust building:

  • The site being laden with banner ads or call-to-action buttons.
  • Images that are either irrelevant or have a wrong placement.
  • Broken links or links to unrelated sites.

It’s the copywriter’s responsibility to keep the content on the site free from those obtrusive elements.

A holistic domain strategy

Domain strategy is a content strategy based on a site’s overall domain authority. Here’s how it works:

For over last two years, you have been posting on your site all the happenings in the automobile industry. Suddenly, you want it to rank against keywords related to freelance writing. You’ll find it incredibly difficult. Pouring money into the paid marketing stove won’t help. Organic efforts such as publishing some stunning blogs won’t be of help either.

The reason it’s difficult is freelance writing doesn’t come close to the overall theme of the domain. Because the domain authority relies on automobile related keywords, the sudden move to freelance writing is not going to fit well with it.

Hence, a copywriter needs to create content taking in stride the domain authority of the website that he’s promoting. Pretty simple, isn’t it?

Involve yourself

While all the tips discussed above are important, nothing’s more important to a copywriter than involving himself in the process. As he and the content produced by him become one, the readers begin to get influenced. Hence, he succeeds in his endeavor as a copywriter.

Google Panda Ranking Factors, Recovery and Other Implications

Google Panda is no longer a separate algorithm to decide content quality. It is now a part of Google’s core ranking algorithm. In case you haven’t gotten the news, here’s the link to the update.

It’s been a few days since Google announced it, and SEOs are confused already.

The confusion is nothing new; it’s been in the industry for long because of Google Panda ranking factors being undisclosed. The latest announcement takes it to a new level. Two things that we know for sure about Panda are it scales content in terms of quality, and it’s

Not real time

Back in July, when the news of the refresh broke out, some speculated it to be a real time update, chiefly because of its extremely slow nature. Webmasters failed to reach to a consensus over whether the update is real time.

But Google’s Gary Illyes has recently made clear that Panda is not real time.

What this means is neither Google will check anything, nor will the webmasters receive any update in real time. Beyond these two things, we don’t know much. Some webmasters are insisting us to expect

Silence from Google

Google has always been tight-lipped about its core ranking algorithm. Does that mean we won’t get to hear anything about Google Panda ranking factors in the future? If it’s indeed the case, then webmasters, especially the ones, whose sites have been hit by Panda have reasons to worry.

That’s because Google Panda recovery has hitherto been easy thanks to information provided by Google. For instance, Google’s representative Pierre Far spoke a volume when Panda 4.1 update was released in September, 2014. But in future, Google may not disclose anything, making Google Panda recovery hard.

Panda will be regular

It’s not an anticipation, it’s been confirmed by Google’s John Mueller. The following is what he said from a Google Hangout session:

It’s something where we we we try to look at the quality of the website and understand which ones are higher quality, which ones in general are lower quality and take that into account when ranking the site. This is essentially just a way of kind of making those updates a little [bit] faster, a little bit more regular.”

Even though he added that it’s his anticipation, and he’s not 100% sure, given how all the tips from him turned true in the past, we should believe him.

What differences will it make?

More penalties

After speeding up and becoming regular, Panda may hit more sites than it did in the past. Webmasters fear Google Panda ranking factors because they don’t fully understand those factors. Those, who got hit, did their best to recover, and those who didn’t get hit became afraid to play the game without the rules. They resorted to using and safe and industry approved techniques.

If Panda becomes regular, this fear may cement and become permanent. The subservient marketers may feel scared to venture out from the outdated SEO frame, and the daredevils may get penalized. And the regularity of the update might make a Google Panda recovery difficult because webmasters may not get enough time to recover from the hit.

Search query percentage

All the hitherto released Panda updates have affected some specific percentages of search queries in English language. Whenever Google officially admitted the release of a Panda version, it articulated what percentage of search queries would be affected by the update.

On a technical level, the information didn’t help webmasters much. But it helped them understand the expansion of a particular update. For example, many webmasters had a sigh of relief in July knowing Panda 4.2 will affect only 2-3% of search queries.

If this info remains undisclosed, they’d have a difficult time picking from the pool of search queries.

Quality guidelines

We know Panda deals with content quality. But Google doesn’t seem to be satisfied with Panda alone. In May 2015, Google released an update, and later confirmed it as the sequel of 2013 Phantom update, focused on quality. What this indicates is after making Panda classified, Google in future, may lay down quality instructions via Phantom.

Details on how Phantom assessees quality are not available. The industry is busy speculating. Among some of the popular opinions, one is “How-to” type posts are given better quality score than other posts.

My suggestion to content marketers is keep following the content marketing tips that you are following now until these start to hurt you. There’s no harm in writing “How-to” posts. In fact, it’s recommended because such posts are read by many, and trigger scores shares. Alongside, work on your site’s layout, and make it mobile-friendly. Gauging the Google Panda ranking factors could save you from possible hits, and make Google Panda recovery measures unnecessary.

What do you think of the article? Do you agree with our analysis? Do you want to differ with us? Why? Let us know what you think in the comment section below

What Is SEO?

Abbreviated as SEO, SEARCH ENGINE OPTIMIZATION is a process that uses technology and marketing tactics side by side to promote websites online to improve sales and ROI.

In other words it can be described as the way of marketing through internet where the aim is to make websites more suitable for search engines in a manner that search engines will not have a hard time to rank the website.

SEO helps in optimizing a website and “paints it green” for the search engine, so that search engines are attracted towards it and reward in search engine ranking pages.

SEO involves the process to know “what to do” and “what not to do” for your websites so the website will rank higher for the terms people search in the internet. But ironically it is not easy and knowing all the tricks in SEO does not necessarily mean that you will always rank higher.

Search engines changes their algorithms every now and them to offer better and most relevant results for the search terms so the process is absolutely volatile and you need to keep yourself update for the changes.

what is seo

Following the right guidelines as the search engines suggests for SEO helps your website to reach more and more internet users relevant to your website. SEO is not about ranking high or pay for ranking high, but to be relevant for what your visitors search in the internet.

SEO is a never ending process and you have to always tweak your website as per the changes in the algorithm of the search engines that regulates the search results for the queries people search.

Also search engine optimization can’t be evaluated in a stipulated time period, but it needs a lot of time and effort before you see the result. All you need to know how search engine works to accomplish SEO as you plan it.

The Process 

Ranking high in any search engine is a treat – it is the best advertising space in the word for free.

The process for digital marketing is successfully practiced in work place or in a place anywhere with a computer and internet connection. All you have to know the diverse dimensions website architecture and marketing technologies that includes the below but not limited to:

Website Development Related Knowledge.

[checklist]

  • Web design
  • Web development
  • Php, Html, css etc
  • Domain management
  • Domain hosting
  • Server management
  • Web site information architecture
  • Web usability
  • Web accessibility

[/checklist]

Marketing Techniques:

[checklist]

  • Social media promotion
  • Back link building
  • Keyword research
  • Content and copy writing
  • Data analysis and visitor analytics

[/checklist]

And many more……

It takes a lot to rank a website for a search query and 2016 is going to see the tremendous changes in digital marketing. If you want to rank higher in the coming days and strike your competitor, all you will need to focus on USER EXPERIENCE for your website. The old school methods and any manipulation will not work.

Beware of the MANUAL QUALITY RATERS and PANDA algorithm which are looking for the sites to penalize those offering poor user experience to its visitors and publish duplicate or low quality content. While PENGUIN catches those who try to manipulate the search ranking by building unnatural links.

How to Improve the Layout of Your Article Content?

There are a hundreds of web content writers or bloggers out there in the internet, who hardly believes in the formula for a perfect blog post layout design, but believe me it is out there and the posts which are published in a easy-to-read and eye-catching format gets much appreciations form the readers and better engagement in terms of bounce rate.

The formula for the perfect blog layout design exists and you do not need to be a genius to find it out. In this article I will explain you the step by step guide that will help you format your dry and unformatted article into something more engaging, attractive and readable text design which will just take your 10 minutes to learn. Are you ready?

Well prior to that let me explain you an example of badly formatted article.

The wrong way to format an article:

In the below image you can find an article without any proper format which looks pretty odd and difficult to read. You would probably close this page – and for good as soon as you landed on such a page.

How To Format Article

Steps toward formatting your article….

The simplest thing you can do here just format the article and break it down into small paragraphs. If you will compare the first example with the second example, you could notice a huge difference and any other visitor will surely find the same.

How To Format Articles content

Basic Text Formatting is very much necessary for engaging your visitors with your content. The text formatting involves highlighting the key phrases, using heading and sub heading, using underlines and italic options at the desire places – therefore improving the readability and overall look of the article.

How To Format Articles 3

Inserting Images and Tabs

An image is worth a thousand words. This is so true. Adding an image that is closely relevant to your content will improve the credibility of the content design. But invest in professional photography.

Though there is no certain theory to describe the appropriate length of content in terms of word count that fits for readers’ best, but excessively long articles should usually be avoided.

Short paragraphs and tabbed content are the best ways to keep the content streamlined. A single paragraph in the article should not be more than 7 lines. Similarly to make the visitors understand the content easily, you can use tabs and bullet points in the content.

How To Format Articles 4

But do not overload the content with visual content to the point where the visitor’s brain stops processing the information. Too many images, gifs and other visual contents draw the visitor eye away for the most important things you want to show your visitors in the content.

Give visitors a room to breathe in between the paragraphs and images, so the viewer would be able to absorb all of the features of your content and the offer.

Fonts & Color Strategically

Using a matching font colors to your website or background can help your content look elegant and clean appearance. Using colors in your heading titles or key phrases make them look unique and makes if distinguished from the rest of the words in the content.

Like choosing colors, you need to choose fonts that are easy to read across the devices and browsers. So while selecting a font family for your article layout, keep in mind that a laptop or a desktop is not the only device people will be looking your content but there are other mobile devices too. So it is always recommended that you should go for universal fonts.

Also you need to go for responsive web design for your content. So the site will fit to all devises irrespective of its size and shape.

Embedding links

The final step in your content is to place relevant links at right places so that it will not disturb the readers anyways. You have to find an appropriate place to position your links, where anchor text should relate closely to link, they point up.

Recommended Note:

Insert ALT tags for images relating to your keywords.

Make your text large enough so everybody can easily read it.

Add your own ideas and twists and think outside the box!

Final Words

If you article is informative and unique enough, that will surely generate interest among your reader to stay and read your content. Every design decision is just a hypothesis. So you need to keep experimenting with the layout of your content and how that engage your readers.

If you have any other solutions that have helped you gain better engagement with your reader, feel free to share in comments.

5 Content Marketing Tips You Need to Follow in 2016

Digital marketers hail content as the king. It seems the king’s empire will expand in 2016. SEO best practices are endorsing quality content. In 2015, it was recommended, but in 2016, it’ll be necessary.

Assuming you are a digital marketer, who doesn’t want his site to end up as a boilerplate, you need to take in what quality content means.

The changing definition

It’s the outset of 2016, and the definition of quality content has changed. To help your site rank better than competitor sites, you need to understand the change. Quality content no longer means lengthy and reader-friendly content, triggering scores of shares. Visits and shares do matter, but these are not the only factors as some new factors have also crept in.

The new factors include

Graphic and multimedia

Content no longer means written content. In fact, purely written content scores far below in the performance chart than graphic and audio-visual content. Multimedia content quickly draws the attention of site visitors, thereby increasing the retention rate and the level of interaction.

A recent survey done by Moz in collaboration with BuzzSumo reveals that videos and infographics leave positive impacts on link building. While infographic doesn’t generate too many shares, videos generate millions of them pushing a site to a better search engine ranking. Explainer videos with 3D animated characters on them provide information, and entertain the viewers.

#Takeaway: Upload videos on your site. Use the top video sharing sites like YouTube, Vimeo and DailyMotion for link building. Embed images and custom graphics to make written content more quality focused.

Are they reading it?

Readers ignore the majority of online content. You might have a hard time believing it, but all the efforts you’ve been putting up to create content may be going all the way down to the drain.

content Marketing Tips You Need to Follow in 2016

Nevertheless, you can change this. All you need to do is apply some simple hacks. Start with the title; is the title catchy enough? If not, then work on it. Does it give new information? If it doesn’t, then rephrase it, so it looks like it has something new to add. Consider the two titles below:

  1. Plane crash in Alabama claimed two lives.
  2. Plane crash in Alabama does unspeakable damages.

The first title tells us the consequences of the plane crash, whereas the second title cleverly stokes our curiosity, so we read the first paragraph, at least, the first line. Apply similar tricks to keep users glued to their screens at the time of going through your content. Work out newer strategies, and apply them to get your content read.

If you are posting a video, make the title and description as attractive as you could, so that viewers don’t skip it to the next video.

Opinionated content

The survey mentioned above brings something very insightful into notice. Opinionated content is shared and linked more than non-opinionated content. When the author expresses his opinions instead of putting few facts together, the acceptability of the content increases to the readers.

Consider the below-mentioned findings. You’ll see these are coherent to each other:

  • Research-backed content fares better in terms of linking and sharing than other content types.
  • Internal linking fetches a content more share than external linking.

Research helps you form an opinion, which you implant in the content. When you link a post to a previous one, published earlier on the site, previously mentioned data and analysis back your opinion.

Hence, your takeaway is having a take in whatever you are writing on, do sound research to back your claim, and then putting it on the site in a readable manner.

Content length

According to some marketers, the lengthier the content is the better; that’s only partially true. Readers are unlikely to enjoy and share content, which are less than 1000 words long. All latest data, obtained from surveys indicate this.

Surveys didn’t bring out the reason behind a reader’s preference for lengthy content. The readers may feel content length equals to the amount of information. They’d be wrong in thinking this as an uninformative and unimpressive content, regardless of how lengthy it is, won’t get shared much.

Other than being lengthy, content should contain valuable information, entertain readers, and conclude only after satisfying them. Readers now have reduced attention span, which means it all depends on the details that you are stuffing, and how you are presenting them. When you add detailed information, the content becomes lengthy.

The takeaway here is, try to write 1000+ content, but don’t blabber. Rather, put relevant information into the content, so that readers find value in it.

What about keywords?

I don’t agree to those, who think keywords have died a silent death. I’ve explained the reason in one of my previous articles. It’s true that the importance of keywords has been eroding ever since the last few updates by Google, but to say they are no longer important is an exaggerated statement.

As long as the existing search interface is functional, keywords are important. The outdated practices such as keyword stuffing and using one or two fixed campaign keywords can put your site in the harm’s way. I suggest you to generate LSI keywords ideas, so the content vocabulary appears extended to the readers, and also to search engine bots.

No penalty

Google is no longer going gentle on those, who don’t follow the recommended practices. Want to save your site from Google’s penalties? Then follow the tips given above. At the onset of 2016, resort to the safest techniques, discussed above.

What do you think of the five tips given here? Do you want to add any of your tips? Let us know in the comment section.