The Simple Way To Write A Press Release That Demands Coverage

Are you keen to get your latest business announcement covered in the media? Maybe you’re launching a new product or starting a new campaign. Perhaps you have made a newsworthy breakthrough. There are all sorts of reasons the press might cover you and your business. The only hard part is figuring out how to get coverage.

The answer lies with a carefully crafted press release. A press release is a document sent out to all the relevant journalists to persuade them to write about you. You can either use a PR company or a press release distribution service to circulate your news. But remember, journalists get hundreds every single day. How do you make sure yours is professional and attention-grabbing?

Simple Way To Write A Press Release

The important details

Let’s start with all the professional details you need to include. At the top of your press release, you’ll inform journalists of the release date. i.e, it is for ‘immediate release’ or ‘embargoed’ until a certain date. Try to avoid embargoes unless you have something worth waiting for. Next, you’ll need a strong title to capture attention. Be sure to include links so that writers can link back to your website. At the end of the press release, finish with the word: ‘ENDS’, so journalists know that everything else is additional info. Lastly, include contact details for journalists to contact you.

The key facts

The next stage is writing the main body of the press release. The most important thing is including all the relevant details. Try to think like a journalist here. What would they need to know to write a story. Consider the who, what, where, why, and how. Try to keep this aspect short, simple, and to the point. Journalists want to know facts and details. It’s their job to turn it into news copy, so don’t flower your words. Make sure you distill the story, and relay all the important information.

What’s the angle?

So far, we’ve covered all the basics. But, we still need that one magic thing that makes the press release stand out. You need to convince the press to write about this, and not something else that also landed on their desk. That means finding the right hook. Finding the angle. What exactly makes this press release newsworthy? Does it directly relate to other recent news? Will it affect customers or consumers in a certain way? No-one can tell you what this ‘angle’ is, you must find it yourself. Make it intriguing, make it compelling.

Include a quote

The press like to cover a story from all sides of the angle. That means securing a good quote from the main people involved and the CEO. Use this opportunity to tell a quick story or provide a personal connection to the reader. It’s a chance to get behind the scenes, and explain a deeper reason for this news. Keep it short, and hint at what’s to come next. What will this news mean for the future of your company?

And that’s all there is to it! Now you know how to craft a killer press release that demands to be seen. All that’s left to do is send it out to relevant journalists.

Web Design and Development: Systems, Strategies, And Solutions

Once a business owner makes the connection between maintaining an excellent website and attaining exceptional conversion rates, it’s time to step into the world of web design and development.

Web Design and Development

Below you’ll find a few systems, strategies, and solutions you can implement to make your website a masterpiece:

1. Do Your Research First.

Your first step to efficacy with the web design and development process is doing substantive research. This step is crucial because it will provide you with the background information necessary to know what types of things your audience is interested in as well as the ideological perspective that may be informing the way they view the world and approach the shopping process. Note that your target market research efforts will typically involve attaining information that falls within four categories.

The first is demographic, and it involves things like ethnicity, education, income, family size, gender, and age. The second is geographic, and it includes neighbourhood, region, and city. The third is psychographic, and it involves things like life stage, personality, social class, values, and lifestyle. The fourth is behaviouristic, and it includes things like buying patterns, attitudes, and consumption.

2. Create Compelling Content.

After you’ve done your background research on the target audience, it’s time to begin creating compelling content. This process will help ensure that your website is always populated with informative, engaging, and/or entertaining content that will appeal to the psyche of your target audience.

There are multiple strategies that you can implement to make your content compelling, and one of them is the inclusion of infographics. The infographics can bring a dynamic aesthetic to your content, and they are an effective brand-building strategy because they oftentimes indicate your ability to provide the audience with valuable information in an easily digestible format.

Also note that infographics appeal to the audience’s will to look at aesthetically appealing or otherwise interesting visuals.

Another strategy you can implement to make your content appealing is the use of Q & A style questions. These questions are going to empower you to get your audience engaged with your brand by enabling them to pose questions that they deem important. The beauty of this strategy is that in addition to keeping you engaged with your audience, it keeps the focus centered on your brand.

The optimized brand awareness is thus coupled with a relationship-building process, and these two factors work together in steady continuity to increase the likelihood that members of your target audience will make a purchase, share your product line with friends and family members, and take other courses of action that will benefit your company in a profound way.

3. Focus On Shoppability.

One final strategy you should implement to make your website an exceptional entity is focusing on shoppability. Shoppability is important because it ensures that your prospects and current clients won’t experience a slew of complications and inconveniences when they log on to your website to make a purchase.

One strategy you can implement to optimize shoppability is the use of online store builder products and services provided by companies such as 1shoppingcart.com. This software will typically include features which ensure that clients can select the items they want quickly and then move to the checkout region of your site.

Conclusion

If you’re serious about maintaining the type of excellent website that draws internet audiences in and encourages them to invest in your brand over and over again, you should start implementing web optimization strategies now. Three techniques that can work wonders for your organization are outlined above!

Rules for SEO to Dominate in 2018

Are the SEO rules changing all that much in 2018? Kind of, but the fundamentals will obviously remain. It will still be impossible to game the system. Taking shortcuts and cutting corners is definitely off the table. Hard work is critical if you would like to be successful with SEO in 2018.

Know the truth. Realize that understanding search engine optimization and knowing how to use it effectively takes time. Google’s algorithm has rules that number in the hundreds, which is why it is hardly surprising that it can all get quite confusing. If you wish to stay ahead of the SEO curve in 2018, you have to put in a lot of time and effort to deliver any real value.

Rules for SEO to Dominate in 2018

If you plan to dominate SEO in 2018, you need to be aware of many rules, but 7 stand out. Ensure that you pay special attention to the following rules if youwould like to dominate the SERPs in 2018.

Produce Quality Content That Offers Value

You must always generate quality content and not take any shortcuts when doing it.Google is getting increasingly better at finding and recognizing the quality content.When it comes to content, you should not try to game the system. Instead, you shouldmake an effort to produce great content. If you do this, your website with be rewardedwith a higher volume of traffic. Excellent content is that which engages visitors andmakes them motivated to want to share it.

You should focus on the following elements when creating your content:

  • – Always write content at least 2,000 words in length whenever possible
  • – Create a healthy link profile inclusive of both relevant internal links and out bound links
  • – Use keywords, but avoid overusing or stuffing them
  • – Ensure that your content is easily readably by dividing it into sections
  • – Back up any facts with statistics and studies and don’t forget to cite sources
  • – Ensure that the primary photo is relevant and high-quality
  • – Provide informative content that provides solutions to people’s problems

Write the content in a natural and organic way for humans while still paying attention to the requirements of the search engines.

Test the Page Speed and Make Any Necessary Improvements

Google’s free PageSpeed Insight can help you determine what areas of the websiteneed improving. If you substantially increase the page speed of your website, you willbe able to improve your visibility significantly. You can also use tools like Pingdom,GTMetrix, and Varvy.

Any kind of page speed enhancement done should try to improve the following areas:

  • – Enable compressions like GZip
  • – Reduce your usage of JavaScript, CSS, and HTML wherever possible
  • – Use image optimizers such as Compressor.io to ensure that all images areoptimized
  • – To ensure that page elements are served faster, make use of browser caching
  • – Get rid of any render-block CSS and any JavaScript above the fold of your website
  • – Reduce the response time of your server to requests

Use CDN for your domain and DNS whenever possible to ensure that your content is served quickly

Using content delivery networks (CDNs) like Cloudfront by Amazon is critical to serve your content to users quickly no matter where they are located. CDNs are capable of distributing content across various servers situated all over the world by mirroring it and then serve the content from the server closest to the user.

Speeding up the DNS propagation times is another reason why you need to consider getting your DNS moved to CloudFlare or a configuration of similar type. DNS propagation tends to lag depending on your registration as well as server location versus where the DNS request originates from.

Ensure Responsiveness & Usability Across Mobile Devices

Mobile searchers outpace desktop searches these days. It is thus important to focus on responsiveness and usability across mobile devices. According to a report by Search Engine Land, mobile searchers comprised close to 60 percent of the total number of searches in 2016. You should take the time to ensure that your website is properly optimized for all mobile devices and that it ca be easily used across different platforms by implementing a CSS library such as Bootstrap. You can even decide to build your own too.

Top Tip: Look at this guide publishes by Google about how to optimize your mobile sites better.

Focus on Providing a User Experience That’s Enhanced

It is important to ensure that you offer an excellent user experience. Offering a great user experience means making sure that the website is easy to use which will also help with conversion optimization of your website. The website should also be easy to navigate. It should be easy for users to search for and discover the content that they are searching for.

Here are a few tips for doing this:

  • – Make sure that you use breadcrumbs in your navigation
  • – Make sure that you implement fast site search
  • – Make sure that the main menu is easy to use
  • – Make sure that the website is not too rich in graphics
  • – Categorize your content using tags or categories
  • – Make sure that you don’t use too many pop-ups

Ensure Keyword Diversity By Using Latent Semantic Indexing

Latent Semantic Indexing (LSI) refers to the technology used by Google in its Hummingbird search. It is the current iteration of the semantic-style searching the search engine uses. LSI allows Google to display the relevant content by understanding what users are looking for rather than attempting to return content based especially on a keyword. LSI is simply a fancy way of something in a different way.

For instance, it is possible to say “make money online” in several different ways like“generate income on the internet” or “earn cash on the Internet”, and so forth. Google is capable of recognizing that all these phrases refer to the same thing. You need to start using this in all the content you create. It will help you create organic and natural-sounding prose without it appearing to be stuffed with keywords.

Market Your Content by Leveraging Trusted Domains

When creating content, even when posting it on a trust domain, it is important to ensure that you use other authority websites to market it. Irrespective of where the content is published, marketing is one of the keys to effective SEO in 2018. Create other quality,useful content on authority sites like Quora, LinkedIn Publishing, or Medium and then have a link pointing back to the original anchor content.

Anurag Pareek is a Toronto based SEO & Digital Marketing Consultant. He is a creative link builder and conversion rate optimization specialist. When he is not obsessing over how to build better backlinks, Anurag likes to travel and play guitar.

Online Reputation Management for Businesses

Online Reputation Management is an integral part of businesses today. People prefer online shopping more than ever now. In this scenario, maintaining a spotless business reputation and building a brand is paramount to your business and the success level. Most importantly for the local business, managing its online reputation includes monitoring, reviewing, and responding to what is said about your business online.

There is no doubt, if you are doing a business online, it is oblivious that you will be subjected to both good as well as bad ratings. We all strive for good ratings for our business, but let’s face it you have to be up against negative comments at some point of time. How you deal with both is going to have an impact on your success.

Monitoring your business’s online presence includes certain mechanisms to get alerted when anything is said about your business online. As you will find out, one bad review, or a negative blog comment about you, can ruin your brand’s reputation, and impact the sale of your product.

The first step to start with is to build your reputation is to get your business listed at the major reviewing sites such as Google, Yelp, Yahoo as well as Bing, and make sure you monitor them daily. Also make sure your business also have a presence on social networking giants like Facebook, Twitter, Google+ and all other social media sites.

The next part is to monitor the comments that you get on your page. Blogging will also help your business get recognition from people.

Reviewing to make your business better

When you receive these alerts, you can find out what is being said about your business online. You should know that every single alert doesn’t require a response from you. Blog regularly with rich content and you will get many loyal followers, make sure to participate in local blogs. Most of these don’t require any response from you. Just use your common sense and decide which reviews you should respond to.

Responding to reviews

All is well when people say good things about your business. There is absolutely no problem on responding to those good reviews. Just make sure you respond quickly to these good reviews and let them know you appreciate their opinion and value the fans. This will encourage them more to participate in word of mouth advertising for your business.

But the crucial part is to deal with the negative comments. There will be negative comments too. You cannot appease to everyone, there are going to be unsatisfied customers. In this case you need to be more careful. What you need is first place is to answer quickly with a personalized response. Just make sure you respond to their negative comments positively and solve their issues.

You can find instances when customers may not be right, but if you tell them they’re wrong, you will certainly lose their business. In such situation you need to be understanding and empathy without blaming the customer, and be apologetic about the less-than-ideal experience. If possible ask them for a second change and review about the final outcome.

Do not avoid negative reviews; respond to them as many potential customers read the reviews before making decisions. When a negative review remains unanswered it conveys that you don’t care about what people are saying about your business.

Responding to a negative review

If the customer is unsatisfied, don’t argue with them and explain briefly about what steps you have taken to make it right. If possible consider refunding that customer that will show you truly care about your customers and build a trust factor among your audience.

Again, don’t just post your review immediately, take a second opinion make sure that you don’t sound too defensive on your part. This will show that you are not confident and weak. Avoid argument or getting personal with your customers as far as possible, it is tempting, but it also makes you look unprofessional to say the least. Make your response brief and positive.

Online reputation management for a local business is becoming increasingly important as more and more businesses are reverting to Internet to do business. Invest in online reputation management for your business to have a proper system in place to handle both good and bad reviews of your business. This will be without a doubt, very crucial to your business’s success.

Thanks for your time here. If you have some different points, please feel free to use the comment section to share your thoughts.