Simple Ways to Optimize Your PPC Landing Page

The pay per click (PPC) is a quick and the most effective paid internet marketing campaign that can make your website reach to the targeted audience in no time.

This model of advertisement needs you to pay a fee every time someone clicks your ads. This sends the targeted users to the website thus increasing the traffic to the website. This is how you can effectively promote your web online through different search engines.

In orders to get visitors with high quality content the advertiser have to spend a lot of time in building a brand. This may take some time, which is why marketers use the PPC method which is fast and efficient as well.

You can place your ads in the search engine pages and affiliate websites where it will be displayed as sponsored advertisements based on the keyword you bid on.

Each time a visitor clicks on the link you need to pay. This may sound expensive but if you drive targeted visitors to your site the profit you earn will me more than what you spend.

The perfect local ppc landing page

But, it is not that easy as it looks.

A perfect landing page is what converts a visitor to a customer. So, developing an effective pay per click landing page is essential if you want to maximize your conversions and a right strategy will give you the better and faster result.

Landing page optimization is one of the important things that make or break your conversion. So you will need to create great landing pages if you want to succeed.

PPC Landing Page features 

For creating an effective PPC landing page you need to place the implement the most important elements in the right orders. Placing them in the right order makes the visitors take quick decisions and convert faster. This eases their decision making process and they don’t have to spend much time to convert.

So what is the right order of elements?

Here it is:

  • Content & Keywords
  • Heading & Sub-headline
  • Visual Graphics – Image &Video
  • Call to Action
  • Trust Signals
  • Explanation of the product or service,
  • Benefits of the product or service & Testimonials,
  • More CTA…

Here are some of the best PPC landing page best practices:

Match the keywords and the landing page

The relevancy ratio between the targeted keywords and the respective landing page content are very important. People come to search for information and if you misdirect them or offer incomplete information, you are wasting their time.

Make sure your PPC landing pages are highly relevant on the keyword you bid on.

Don’t just make a PPC landing page for the sake of it. Design the page with placing the keywords at the important places with a pleasant layout. So, the visitors can find the right information easily.

Using the keywords in the landing pages is more than just advertisement. The keywords can actually enhance the content and help the visitors find the information they are looking for. When they spot the keywords in the pages they can better relate to the information on the page and react accordingly.

The idea here is to use the keywords wisely and more strategically so that it has the desired effect.

Optimize PPC Landing Content 

You cannot please everyone, not every single person can become your target audience. You need to decide first who your target audiences are.

There are so many questions you need to ask yourself when you are creating the content for the PPC page. Make the message clear and loud so that your audience can recognize it the instant they see it. Optimize the content to trigger an action with the audience instantly.

A Strong Headline and sub-heading 

Content don’t catch attention, the headlines do.

So, create a strong headline that has an impact on the audience. Make the headline so strong and compelling that the visitors cannot help convert.

There are some basic rules for creating headlines. The headline should be short and to the point. If you confuse your audience you will lose them. Make sure to create a headline that offers the information right away without wasting any time of your visitor.

Images that connects 

One of the best things about the images is that they can connect and communicate with people and you don’t have to use words at all.

Use the right kind of images that immediately connects with the audiences and tells them the uniqueness about your offer. This can make the audiences click and convert. This is how you create an effective landing page.

Use visuals that are immediately compelling and effective in helping you convert your traffic.

Call-to-Action Formulas 

The CTA is the action you want your visitor to take while visiting you page. It doesn’t matter if want to build a simple email list, or promote your product or sale your services or developing customer relationships, we all want more conversions!

call to action

You can offer something additional beyond what the key phrases represent for your traffic. Keep the text to a minimum to increase your conversions. You can use one or multiple CAT based on your requirement on your landing page.

Increase your credibility 

It is important that your PPC landing pages have content that suggest that you are authentic.  You need to offer some kind of assurance that would offer the visitors a sense of credibility & trust factor.

For creating such trust you need to put elements like the testimonials & reviews, physical contact information, accreditations, payment assurance and performance figures.

These elements in the landing page will help the visitors see that you are authentic source. This is an emotional bonding that helps the visitors convert.

Show you are social presence

People want to know how popular you are. How many like you? How many of your content are shared by the people?

These are the things that will make the visitors want to work with you. Show your credentials and proof so that they know you have done a good job.

Let people see what others are saying about you. This will help them establish you and authentic and trustworthy and help you grow.

Match the Length with the goals

If you are thinking how long should be your landing page then all you have to do is see your goals. The length of the landing page should be in proportion to your goals. Make sure the content in your PPC landing page covers everything you need to cover.

Too short or too long is not important.  If you can cover your goals in short PPC page go for it. Include all the essential information you need on the page without worrying about the length.

You can look for the PPC landing page examples to figure out how you are going to design your page. A call to action element is important for any page so make sure you have it in the end no matter how long or short your landing page is.

The above mentioned suggestions are the best PPC landing page optimization best practices that will help you make more conversion. You got any feedback or want to add any suggestion you want to add, please post it in the comment section.

7 Steps to Double Your Instagram Following

In today’s world where the internet has become a necessity for human beings, and social media is overtaking every media, people are consistently engaging themselves in new social networking websites to get connected with friends, family, and new people. Social media has changed the way we communicate with each other. Before social media things were very basics and simple, but now with so many social websites like Facebook, Twitter and Tumblr we tend to use a specific website for specific sharing. We even got a separate platform for sharing our images when Instagram was founded in 2010.

Instagram Following

Instagram, when it started, was seen only as a picture sharing community which had no potential for social media marketing.  But if we look at Instagram now, we can see how it has changed and we can also see that Instagram is now one of the biggest social media networking platforms that offers an excellent way of social media marketing. If you are using Instagram and you are using it to establish your brand, then you have chosen the right platform. But if you want to run a successful social media campaign on Instagram you will need a big number of audiences following you.

Here in this article we will tell you seven steps that will help you boost your Instagram following in no time.

Establish a clear profile

The first step towards gaining followers on Instagram is to make a clear profile. While creating a profile and sharing photos or adding a description to your bio, make sure that you are being very clear and neat. Do not be all over the place, pick a suitable profile picture that is related to your Instagram account and that defines it. Then make sure that the description you are going to write in the bio is very specific and tells well about your Instagram account, also add a website link in the bio if you have any. In last make sure that you share related photos only use nice descriptions on them and you post consistently.

Make your own style pattern in your profile

If you want to gain followers you have to be different, you need to show why you are different and you will need to add creativity to your posts. You can establish your identity by choosing your own style pattern. You need to develop a theme to your account that will make you interesting and different from other Instagram accounts. For example, when you posts your pictures you add motivational quotes to it and that becomes your signature and people will sense your posts easily or you can create a similar theme for your images which could be a photo filter maybe or a photo frame. These kinds of things show that you have your own pattern of Instagram posting you are original and you are unique.

Use the right hashtags

If you are posting consistently on Instagram and your posts are not reaching as many people as you want or are not getting the response you wanted then you might not be using hashtags at all or maybe not using it properly. Hashtags are very important when you are posting on a social networking site like Instagram. In order to make your post successful and your hashtags work, you would have to be very precise about your hashtags. Pick the best or the hashtags that are most related to your Instagram account. Also, make sure that the hashtags you are using are trending well. So, if you choose the right hashtags it is guaranteed that your post will show better response and you will get a significant increase in your followers.

Use Instagram Video feature

As we know when Instagram was started it was just a picture sharing website and nothing more. But within the time the site has developed a lot and has improved so much that it is among the top social networking websites now. Within the introduction of Instagram stories and Video feature, it has attracted many followers. You can always use Instagram’s video feature to entertain your audience with creative videos. You can use videos for giving an insight on your Instagram or whatever business or personality you are promoting through it. And now Instagram has even introduced the live video feature as well, which is an excellent feature and you can address your followers live. So keep using Instagram video feature in creative ways and that will get you a lot of followers.

Be consistent with your posting

While using an Instagram account, which you want to have more following, you need to make sure that you are posting consistently. It does not matter if you are using Instagram for a personality or for business if you want to gain followers you need to be posting regularly. An Instagram account which only posts once in awhile or is not consistent at all will never gain a big number of followers. So you need to be very regular with your posting. Plan your posting before, you should be aware of how many times you are going to post in one day and at what time you are going to post also make sure you follow your theme. So, if you are an active user of Instagram and are posting consistently you will gain followers quickly.

Use Instagram stories to attract audience

The most recent feature that was added to Instagram last year was Instagram stories. The feature has changed and improved the application so much that it has now 600 million active users on it. The idea of Instagram stories was not much different than the idea of famous picture stories sharing website Snapchat. But with the exception of other features that Snapchat lacks, Instagram has beaten it and is now covering its markets shares as well. You can create interesting and creative Instagram stories for your Instagram account that will catch the eye of the audience. If you create interesting stories and the audience starts to like it, you will gain a lot of followers. So, use this new feature of Instagram to gain more followers and make sure that you are creating the best Instagram stories that are out there.

Use Vibbi to Grow Your Audience

Instagram followers are hard to gain and in order to get more audience, you have to work really hard as mentioned above and be very careful. All these ways are not easy and are time-consuming as well. But there is a way that is easy and does not take your time.

Vibbi is a website that allows Instagram users to buy Instagram likes and followers. You can buy as many followers as you like using Vibbi and you can settle it easily. Vibbi provides a very excellent service and it has proved effective for various Instagram users. Also, Vibbi not only allows you to buy Instagram followers but it also lets you buy Instagram likes and Instagram views. So, make your Instagram marketing easier by using Vibbi.

6 Reasons Your Business Brand Should Pop

Every single business on the market has a brand. When you think of big names like McDonald’s, you probably think of the golden arches. This is a perfect example of the importance of a strong brand. Your business needs to pop and if you’re just starting out, your brand is even more important for you to be memorable in your field.

So, what is a brand? It’s so much more than just a kooky logo and it’s important to know this as early as possible. The brand you have is going to represent the way the customer perceives your business.

what is a brand

The logo, your presence online with your website and social media, and how your customer experiences all of this is what encompasses your brand. The brand experience goes beyond great graphic design; your company should be living and breathing it! Let’s take a look at the reasons your company brand should be elevated:

  1. Recognition: Familiarity is important for customers. We always go back to the companies we are comfortable with that offer us a great experience. It’s rare to find a company that you are comfortable with using over and over, and your brand can make people feel at ease.
  2. Competition: Burger King vs McDonald’s. Pepsi vs Coke. All of these are huge brands, but people always have a preference. Your brand and how you run it can set you apart from the competition in your field. You need to be able to stand away from the crowd and be independent from all the other companies that are like yours.
  3. Story: Your brand tells your company’s story. You need your customers to be able to have an experience that they can rave about but that also tells your story as a business. This includes everything, from the way you answer the phones to the visual elements of your company.
  4. Motivation: A great company brand gives employees and company staff motivation to work harder. A brand strategy has to be clear and organised and should help your staff to have direction in their roles so they can meet the goals of the company.
  5. Referrals: Strong brand identities generate referrals. People will always recommend a good company and with most brands being worn, eaten and drunk, it’s easy to tell people about the brand they wear. Think about the power of Instagram and other social media sites: Coca-Cola gave their bottles names, and everyone was clamouring for one! That’s great branding that sells itself.
  6. Value: A brand that is strong will give your business value that’s beyond the logo. Your company needs to be worth more than what you can handle physically, it’s about the experience you can give your customers that they can rave about.

Your company brand should be built on your idea and it should be something that your staff can work on and drive for. You have to believe in your brand and know that you can deliver on your brand promises. Don’t be fooled by a simple logo – it’s so much more than that.