Optimize PPC Campaigns Without Touching AdWords

For a lot of marketers, Pay-Per-Click campaigns are the preferred strategy to generate conversions on a new product or offering from a brand still requires a competitive edge. Ultimately, even for newcomers to the marketing world, the concept of AdWords, the Google dashboard solution for PPC and other paid-for advertising campaigns, seems appealing. AdWords promises that you’re in charge of your budget at all times. While this is true and you’re never going to spend one cent more than you’ve agreed to, it doesn’t mean that you’ll get the best performance from your campaign. There is indeed a big difference between using AdWords for budget management and using it for PPC optimization. Here are tips to improve your campaigns outside of the AdWords interface.

ppc campaing

Why improving your PPC campaigns within AdWords is risky

If you’re not an AdWords expert, it’s best to leave the tool to professionals. Indeed, despite its easy-to-learn certification, AdWords remains a tool dedicated to experienced marketers. A wrong setup can cost you a lot of money and conversions. Most common errors from newcomers related to keyword segmentation – should you group by theme? By targeting? Both? – the wrong use of extensions, the absence of negative keywords, wrong conversion tracking setup, and the lack of multiple ads testing. 

The secrets of user experience

Before you consider improving your campaigns in AdWords, you might want to focus your attention on developing all other factors external to the dashboard tool first. First of all, the creation of the right landing page can increase conversion rate dramatically. A user-friendly landing page that is designed to take the visitor through the discovery of your offer to the conversion step is key to maximize each visit. Most marketers consider the presence or relevant keywords and a definite offer, but they forget indispensable convincing elements, namely a location map, social proof, team presentation, product features, CTA and an engaging headline.

Improve your brand awareness

Users are more likely to click on ads they recognize, aka from a brand they are familiar with. Consequently, you can’t create a compelling campaign if you haven’t established a promotional strategy to increase brand awareness first. That’s where agencies such as HelloWorld can help you to become more visible to your potential clients. From social media engagement to exciting emailing campaigns, becoming a known name can increase your CTR significantly.

Maximize your SEO performance

For a lot of marketers, PPC strategies appear as a replacement for SEO where organic results were not enough to gain a competitive edge. However, Google AdWords consider the SEO quality and relevance of your website in order to rank your ads in each bid auction. Your SEO performance will also impact on how much you need to spend for a click. In other words, SEO and PPC need to work hand in hand and not as a replacement for each other. Search Engine Land provides a clear guideline to detail the positive outcomes of a good SEO performance on your PPC, from lower CPC to improved CTR.

Consequently, if you’re looking to improve your PPC performance, you don’t need to become an AdWords expert who actively thinks like a programmer. You can make the most of your marketing skills to improve the impact of UX, SEO and brand on your campaigns, before hiring the services of a PPC expert.

Tools to Advance Your SEO Efforts

Whoever told you search engine optimization was going to be easy was either lying or completely delusional. While it’s not as mind-numbingly difficult as let’s say, brain surgery, it does require knowledge, expertise, and access to the best tools to stay on top of everything.

And speaking of tools…

We want you to not only be on the cutting edge as far as SEO is concerned, we also want you to get to know about some of the top search engine optimization tools available. Because let’s face it. Unless you live and breathe SEO, you’ve probably missed a few of the newer tools to hit the marketplace over the last few years and you could be missing out on a vital piece of the puzzle.

Tools to Advance Your SEO Efforts

Let’s now take a look at the best SEO tools for 2018 and beyond.


After you’ve built the right team to manage your website SEO, you’ll want to know what everybody is doing at different times during the day. This will help guarantee your efforts stay on track, and it will prevent certain team members from straying too far off course so that everyone stays on the same page.

We recommend using Clockspot because this online time tracking tool makes it simple to guarantee the team is working on all aspects of the project they are supposed to. By tracking your staff at this level, you’ll be able to know precisely what your employees – virtual or in-house – did throughout the day. It will help you discover how much time it took to work on a particular aspect of your search engine optimization efforts, and you’ll be able to use this information to delegate resources appropriately in the future.

Plus, when you track your team members at this level, you’ll see where certain team members excel and where other members of the team might falter. This makes it easy to delegate jobs because you’ll know who the best at certain aspects of SEO is and who suffers in certain areas, so you can delegate responsibilities based on strengths and weaknesses.


The most important aspect of search engine optimization is link building. Other SEO specialists might try to convince you otherwise, but they’d be steering you in the wrong direction. Gaining high quality backlinks from relevant websites is the only way you’ll ever gain serious traction in the search engine results. Without these relevant links, your website will have a tough time ranking for the highest trafficked yet hardest to rank keywords in your niche.

What if there was a way to instantly discover the easiest and best way to link back to your website and webpages? With Linkio, you have the opportunity to take advantage of an automated backlink building management tool.

This tool is so powerful because it can take each webpage on your site and tell you the exact link building game plan needed to reach the top of Google and other search engines. You’ll discover the exact percentages of backlink anchor text needed to rank for certain keywords, your current link profile and how it compares to the norm – plus it will give you tips on how to fix them, and you’ll even discover the exact anchor text phrases to begin working on next in order to reach the top of the search engine results.

Best of all, this software is capable of managing the entire process for you, so you don’t have to personally do any of the heavy lifting. The reporting and progress tracking is simple when using this software, you can give permission to your entire team, create custom templates and workflows, and even integrate Ahrefs API to automatically track backlinks.

If you aren’t using this inexpensive, easy to set-up software, you are truly missing the boat. It’s time to begin automating your link building with confidence and the best way to do it is to start using Linkio.


There’s a reason SEO experts can’t sing the praises of Ahrefs enough. This incredible tool should be in every search engine optimization arsenal because it’s going to help you increase your search traffic, see the full picture of everything going on in your niche, and make it easier than ever to research your biggest competitors.

Have you ever wondered why your competitors rank so high for keyword phrases that you can’t seem to touch? You’ll never have to wonder again once you sign up to Ahrefs, because you’ll learn the exact steps you need to take to outrank them, and you’ll do it by following the game plan that they laid out for you.

The other thing about Ahrefs is they seem to add new features and tools to their suite of products all the time. Currently, you could take full advantage of their keyword explorer, site explorer tool, organic search reports, content explorer, backlink data, rank tracker, and more. This software suite provides fresh, usable data and their platform seems to keep expanding, which is great because it means you’ll have access to the best SEO tools that money can buy once you become a member.


Here is another powerful search engine optimization tool that so many specialists and experts are singing the praises of. It has many useful features including daily keyword rank checking, competition analysis, and website audit tools.

We find this tool very effective because it’s really accurate, which is obviously something you need when competing against other powerhouse websites and attempting to master SEO. Another great thing about this tool is it has a friendly user interface, which makes it easier than ever to begin using right away. When a user interface is difficult to master, people have a tendency to give up on tools that are hard to understand, so you’ll never run into that problem with AccuRanker.

Last but certainly not least, we really like the comprehensive dashboard that you get with this tool. It makes it really easy to get an overview of your overall website performance, which comes in very handy for anyone trying to rank their own website or websites for clients. You’ll be able to look at your overall performance, and you can even export a performance report in CSV, XLS, or PDF format, which is very convenient if you need to share this information with your clients.


SEMRush is all about helping SEO experts learn from the competition so they can do everything necessary to crush them in the search engine rankings. This tool is incredibly powerful because it helps you get an overall view of your competitors’ SEO strategies, so you can develop a plan to outrank them consistently as long as you’re willing to put in the work and effort required to do so.

We really like this tool because it helps you perform organic research very quickly and efficiently, and it gives you an overall view of competitor websites. When you use this tool, you’ll be able to thoroughly look over the best keywords that your competitors are ranking for, you’ll discover new competitors that are beginning to creep up in the rankings organically, you can observe domain position changes, plus a whole lot more.

When you sign up for this suite of tools, you’ll have access to analytic reports like organic research, advertising research, display advertising, backlinks, keyword research, and product listing ads. The tools you’ll be able to use include domain vs. domain, keyword difficulty, charts, keyword magic tool, and my reports.

For real, you definitely have to give this suite of tools a try. Once you have access to this information, the competition isn’t going to stand a chance of outranking you ever again. That’s obviously going to turn into more traffic, more leads, and ultimately more money for you and your clients in the future.


When you fully decide to take SEO to the next level, and want to do everything in your power to improve your online marketing, you’ll have to start building relationships with major influencers in your niche. It may seem nearly impossible to pull this off because it can become such an overwhelming project, but it doesn’t have to be too tough if you use the right tools to succeed.

That’s where BuzzStream comes into the picture. This tool helps agencies and brands create the relationships required to achieve high levels of success. After you start using this to your advantage, you’ll have the ability to browse lists of potential prospects, add contacts, and quickly and easily find contact info and other important metrics needed to know everything about potential influencers you plan to approach.

By having this information, you’ll be able to build profiles of influencers in your niche. You can then quickly access this information as you begin reaching out to them for potential collaborations, guest posting opportunities, or if you just want to do them a favor to get on their radar. The information provided through this tool is invaluable to any agency or brand looking to expand their overall reach.


SEO doesn’t need to be a major headache holding you back any longer. If you step up your game and start using the best tools to achieve success, you’ll have no trouble improving search engine rankings, connecting with influencers in your market, and ultimately building your brand and expanding your reach. So take advantage of the tools shared here today and watch your rankings soar.