The key objective for bloggers is to get maximum visitors possible to read the blog post by ranking it high in Google SERP for the most relevant terms.
It’s natural for a blogger to follow all means to be noticed and acknowledged in the internet, however only a handful of people really comprehend the nuances and techniques that distinguish a blog post that ranks well with the one that doesn’t.
You don’t necessarily have to be an SEO wizard to be able to churn out blogs that could consistently rank high. All you need is to take care of a few key factors that would automatically get your blog to the top ranking.
Following are the pointers on how to write blog posts that rank well:
Focus on Long Tail Keywords
The first and the most important part of the blog post optimization strategy is optimizing the content for the most relevant, non-competitive yet again the keywords that would bring you right kind of traffic that you want to target.
If you have any idea about SEO, you may already be aware about the long tail keywords. In a nutshell, long tail keywords are a technique to target highly specific niche search terms that generally consists 3+ words. Basically they have a better chance to rank high than that of the generic broad keyword terms simply because of the less competition it involves.
Off course, you have to conduct some research on your targeted audience and the trend to find the right keywords before writing your content. It is a must to keep track of your keywords. There are many free and paid keywords research tools are available that you can use for this pupose.
When the customers use a specific search phrase, their purpose is to find the exact thing they look for. And by using the long tail keywords you can incorporate those three and four keyword phrases which are extremely specific about your product or business to be able to reach its targeted audience. This undoubtedly is an easier way to achieve a good ranking in the SERP. You must include your keywords in your blog title, meta description. Remember, you must keep the keyword density, proximity and prominence ideal for better visibility in the search rankings
The biggest mistake one could make with it is to stuff tons of keywords in the blog. It surely won’t do any good to your page; rather it would just be shunned by Google for practicing keyword spamming. Focussing on a few keywords can indeed help in winning points.
Latent Semantic Indexing (LSI) keywords are the words which help Google find the relevancy of your targeted keyword to you written content. This is how Google evaluates the quality and breadth of the content and rank it accordingly.
This infographic from HitTail explains the real impact of the long tail Keyword. Take a look!
Integrate links to influencers
While creating blog posts, do not shy away to link to other key sources. Linking to other relevant websites would not only offer your audience a wide range of material to read but give them the real impression about the involved research. The accumulation of right facts from different websites can surely help in building your credibility to a great level. But the links add should have potential to attract credibility, relevancy and value to your post.
It not only builds a better digital footprint for your post, it also builds the relationship and mutual beneficial connections. But the potential draw back here is to check regularly the links for the online status.
Add internal links
Internal links contribute a lot on the ranking of the blog posts. Internal links smooth the progress of crawling and let Google bots to generate a clear sitemap. This whole idea can prove to be beneficial in ranking the blog post and can also help other obscure posts to rank as well.
Linking relevant blog posts published in your blog (internal blog posts) make the site user-friendly and easy to navigate, provide an engagement to your readers and making website visitors come again and again to your blog.
Also interlinking the existing pages make your visitors stay for a while reducing the bounce rate of the site.
But you need to be wise while interlinking- link to relevant, and articles adding value to your post only and it should look natural than optimizing for anchor links.
Write longer, scannable posts
Given the fact that in today’s time, attention span doesn’t last longer, you would plainly assume that shorter posts would be making their presence felt in the search engines quite easily. But that’s certainly not the case.
Google still values longer posts, as 80% of the voice search results are more than 2K words. that can be determined from the many high-ranking articles which carry more words than the ones down on the ranking. You just need to make sure that the article is scannable and that you can successfully accomplish by using striking headers which suggest the gist of the story comprehensively. Try to be descriptive in your header so that the readers should know the summary of the article and do not get confused regarding the subject it is based on. Writing a simple blog post might be a cakewalk but getting into the technicalities and demands of search engine might just seem like a challenging task. However, you can perfectly create a blog that adheres to the search engine tactics, if you exactly know what you are trying to convey through your write-up. Following the tips outlined here can help you rank your blog posts high.