2016 is unfolding itself under the SEO industry’s watch. The digital marketing pundits have predicted a slew of trends for this year. It’s too early for us to have our say, but there’s no harm in speculating.
Here are some of the trends that we, at Digitalvani, think might end up being the best practices for this year.
Blogs with podcasts
Content marketers have been whining for long that large piles of texts, produced by them go unread. We’ve earlier explained that a reader’s indifference owes to the fact that he didn’t find any value in a post. That’s hard to digest, but the truth.
Adding podcasts to blog posts might change this as it might draw the interest of visitors. Make the podcasts informative by adding something new that the post is not covering. Don’t forget to add an introduction and a closing note.
Since podcasts are episodic, you are indirectly informing your readers that you’ll share more information with them in the future. They may come back and increase your site’s repeat visitor count.
Scale your content
Imagine there’s a scale of 1 to 10, how much will you assign to your post?
What do you say? You let readers decide that?
Well, in 2016, you need to decide it yourself. Last year, it was all about quality content. But in 2016, Google might change the very definition of quality.
Google may bring a metric system this year, to weigh up the content quality using unknown variables. The algorithms will not be disclosed to you, meaning you’d have to gauge the content quality yourself. Think of the parameters, which may prompt Google to elevate or demean your content. Is it informativeness? Is it the style? The lingo? Or the phrasing? Or all these factors combined?
This copywriting secret is no longer a secret. There’s a saying in cricket, “catches win matches”. Replace “catches” with “titles” and “matches” with “articles,” and it’ll still be meaningful. In short, titles get articles read. A title that has numbers in it further increases the possibility of an article getting read.
Akin to ordinary readers, search engines also seem to prefer numbered titles. I searched on Google with “how to burn belly fat,” and the following was what Google displayed:
As you can see, not only the organic result, but among the paid results too, numbered titles were given preference.
Perhaps this bias is because of such titles giving readers a clear indication of the content that the articles contain. When you frame your titles this way, make sure the content is in sync with the titles. Put numbered sub-headings and discuss the motifs under those sub-headings.
UI is real
And not restricted to design, front end development and stuff. Content has a lot to do with user interface, chiefly because user experience has lately become a decisive element in determining a site’s ranking.
It’s a bit tricky to fathom how user experience revolves around content, more so, how Google gets hints of what experience a user receives by reading which content. None of us has the answer, but the old school comment and share thing along with some new techniques might yield a favorable outcome for you.
The workaround, therefore, are creating content that triggers enough comments and shares. Besides, work on the site’s loading speed, the font family, the platform independence (all too easy courtesy to responsive design) and natural looking organic links.
Careful with linking
The outdated link building strategies are on their deathbeds. Digital marketers have been following other strategies, which are comparatively safe. In 2016, they might have to do away with some of them. One of them is the you-scratch-my-back-I-scratch-your-back-esque consensual link building.
In February 2015, Google’s John Mueller defined unnatural links by saying, “If you’re making it easy for other people to link to your site, then that’s absolutely fine. On the other hand, if you’re trying to trick people into linking to your site or doing some kind of link scheme like, ‘You link to me and I’ll link to you,’ then that’s something that we treat as an unnatural link.” So link up only when it’s essential and looks natural all the way.
If you are inserting a link in your post, make sure the landing page matches your site’s theme. Hyperlink an LSI keyword instead of a campaign keyword. By doing this, you inform Google you are not soliciting your site; this is in tune with what the new-age marketers hold – the less you promote your site, the better.
Follow these strategies for now, until we get new leads from industry experts or the search engine giant proactively shares something new with us. Then we’ll devise new sets of content strategies.
What do you think of the 5 tips shared here? Would you follow these tips? Do you have any tip of your own? Share with us by posting a comment below.