Smartly selected keywords are factors of a successful content marketing campaign and SEO strategy. Researching for keywords is not rocket science, and shouldn’t be chosen randomly.
Some big enterprises spend a lot of money every year just for keyword research, while some companies have devoted teams who conduct keyword research for them. It might seem too expensive and very baffling for small businesses and new start-ups, but the actual secret to a perfect keyword research is on the tools used.
High ranking and a successful content marketing should be the primary goal of every marketer, and choosing the right keywords should be the way to reach this. Focusing on keyword research can accommodate the quality of the content.
Here are seven keyword research tools that play a major role in content marketing related to trending topics and searches as well as user intent.
SEMRush is a must-have in all SEO and keyword research tool list. It might be a paid tool, but it is greatly recommended for content-rich sites, retailer sites, and e-commerce websites that are aiming for a spot on the first page of SERPs.
To open all data about a particular internet site, just input the website domain. The information includes keyword selection options, competitor ranking, and website ranking based on the ranking factors.
This tool is one of the most popular tools that content managers and SEO experts search for when they want reliable reports on traffic approximations, organic competition, and keyword trends. SEOCockpit often includes results by adding synonyms from Google Adwords, and Google suggests.
The outcome is a precise duplicate of Google’s Keyword Planner. However, you can get a comprehensive overview of all the competitions of the selected keyword just by clicking keyword. SEOCockpit is particularly recommended if they want their brand and product to be a success on eBay, Alibaba, Amazon, and other well-known e-commerce stores.
Google’s Keyword Planner
Google’s Keyword Planner is a must-have tool for a lot of reason. First, it is free which is enough reason to install and utilize it at least once before swearing of never using any other type of keyword tool ever again.
Secondly, it is modified to provide precise information on the choice of keywords. By inserting some few phrases including the selected keyword, Google’s Keyword Planner will provide a complete report on search volume and the comparative competition they might face while using them.
Through this tool, the repository of the day’s and week’s top trending keywords, and search on amazon.com for ideas about keyword can be searched. Anyone can check up on the search volume in one month, in the last seven days, or even an overall average.
KeywordInspector is room for some keyword research tools which can help the content get to the top of each SRL on all search engines.
It is a great keyword search tool because it doesn’t only help understand the standing of the selected keyword, but it also helps establish keyword ideas. Ubersuggest will actively engage in creating new phrases, providing new suggestions, and helping people understand the potential of the chosen keyword.
Mozkeyword Explorer is like the younger sibling of Google Keyword Planner. It is an excellent keyword research tool because it can provide more detailed outcome with the rating of the competitor sites and keyword analysis.
This tool is like a mashed up of Google’s Keyword Planner and Ubersuggest. It utilizes auto-suggest features of many known engines at a time. It includes Google, Wikipedia, Yahoo, Answers, Bing, Amazon, and Youtube. But the list of suggested keywords might not be as many as the results in Ubersuggest.
Nevertheless, from listing all products on eBay to opening an own Youtube channel, Soovle can be utilized to get to the top of any SRL within a couple of days.
The factors that control SEO and rankings are not given. It makes optimizing websites easier and confusing at the same time. That’s why it is much better to use keyword research tools since it can offer a bundle of new and low-competition keywords in just a few seconds.
Iman Bahrani is an expert when it comes to Digital Marketing and SEO. He is also the CEO of SearchicalSEO.com.au. During his leisure time, he loves to learn new things about this field and share his thought through writing.