Growing up I didn’t have a clearly defined career choice. I guess, being an SEO or a Pay Per Click specialist is not something you think about when you’re a kid. However, I did enjoy all things digital from an early age, everything from computer games to dabbling into graphic design. I can still remember the joys of slow internet back then. Fast forward a decade and I’ve ended up studying computer science and working in digital marketing full time.
I love my career and I wouldn’t change it for anything else. In this post, I’m going to tell you why.
1) It helped me to meet a lot of new people.
I’m a bit of an introvert by nature but working in digital marketing opened up a lot of opportunities to meet new interesting people. Every year, I attend a number of events, including SEO conferences. I have met many interesting people and good friends there. We keep in touch and share our experiences working in digital marketing.
2) My career taught me how to become a problem solver.
As you probably know, a lot of Search Engine Optimisation involves problem solving. It could be anything from fixing that page speed issues to figuring out why you can’t get the conversions you need. You will find this particular skill, problem solving, very useful. What’s best about it is that it can be applied in other jobs and situations as well. Personally, I believe that problem solving is one of the best things a person can learn.
3) I am more confident.
A lot of it to do with what I’ve mentioned above about problem solving. Having this ability made me much more confident, not just at work but in life in general. Confidence is very important, both in business as well as in personal life. It helps me when I meet with new people; I used to be a bit nervous during these kind of meetings in the past but not anymore.
4) I am a very competitive person.
I have always enjoyed being competitive and I can’t think of any other industry being more competitive than digital marketing and Search Engine Optimisation in particular. Agencies compete for clients, websites compete for higher rankings and I love it.
My favourite part is monitoring my rankings vs my competitors.
I usually check these daily and seeing big ranking improvements always makes me smile.
5) It never gets boring.
There is always something new to do when you work in digital marketing. I work with a number of different clients from different industries. Some of my projects can be in the fashion other in the manufacturing niche. I really enjoy learning about all these different industries. And then there are all the different websites I discover every day when I work on outreach or when doing competitive research and analysing my competitor’s link profile. Finally, the search engines themselves constantly change and evolve. Just look at the history of algorithm changes, it’s pretty fascinating. There are around 200 different ranking factors and it seems like Google is tweaking these all the time. I find it fascinating, especially the effect it can have on the ranking of the websites I’m working on. Another pretty interesting thing is monitoring fluctuations on Mozcast and Algoroo.
6) It’s a career with a future.
Looking at the job market and the supply and demand factors. I think being in the digital marketing is a very good place to be.
The market is growing and there is very little supply of new professionals. I think there are very good times ahead of us. With so much business happening online and the number of people finding products via search, I never worry about being without a job. On top of that you have a whole new areas of future growth, take App Store Optimisation for example.
7) I learn something new every day.
Personally this is one of the main reasons I love my career. By working with so many different clients on many different projects I have learned a great deal of new skills. The competition and ever changing search landscape requires of me to always read and test all the new techniques and tools.
8) Social Media
I love social media. I know it can be a massive time waster but I guess we all know it yet we keep coming for more. Thanks to my work I can spend a lot of time on social media and get paid for it. What’s not to like.
So there you have it. All the reasons I love my career so much. I hope you have enjoyed this post and that you are enjoying your work as much as I do. I’d love to know what makes you love your job ( I hope you do) let me know in the comments below.
So do you love yourself as a digital marketer? Share your thoughts in the comments.