Marketing has evolved at a massive pace and especially in the last years with the wave of technology and innovation. Today most of the companies which are online and even offline depends on Digital marketing mostly. Multiple numbers of startups are out there completely relying on Digital marketing strategies instead of traditional marketing strategies.
Many well-funded startups with unique ideas fail due to a lack of innovation, marketing, weak strategizing, and poor operational skills. Great ideas alone will not do the job standing in 2019. You need to boost it with the help of different marketing channels and come up with unbeatable strategies. You need to learn the science of startup marketing and spend your money wisely. It definitely will give you good returns.
With the evolution of smartphones and the internet, marketing has turned massively digital and it astonishingly improved global reach. Digital marketing is all about reaching your targeted audience and convincing them with your products or services. You first need to figure out who are your targeted audiences and then you need to create marketing channels and strategize how to reach most of your potential customers.
Experience marketers and people who already are in this field must know that there are multiple digital marketing channels. And those who are just starting up should first know how digital marketing strategies would help your start-ups and help you make revenue channels.
Digital marketing in simple terms is the marketing of products or services of businesses via various digital mediums on the internet especially. Mainly the sources through which digital marketing is done are display advertising, mobile phones, computers, and any other digital mediums.
Digital Marketing Strategies for Start-Ups
Now when you know why digital marketing is important, you need to have a deeper insight into how digital marketing strategies could help start-ups. After days of research, we have accumulated a few important strategies that could positively help your startup take off as fast as possible.
1. Social Media Marketing
Social Media has been one of the most powerful channels of marketing for the last few years. It is completely reliable and is one of the best ways to get exposure. Social media marketing can have the potential to turn your start-up into a profitable establishment. It takes fewer resources yet is very efficient. According to the social media examiner report, 89 percent of marketers agreed that social media campaigning and other marketing initiatives have increased exposure for their business.
Few benefits from Social Media Marketing
- Social media helps increase exposure
- It improves ranking in search engine results
- Social media marketing creates a loyal customer base
- It generates lead and drives traffic
- Keeps you constant touch with your audience
- Increase conversions and sales
The go full social, you have to create active profiles on different major and potential social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, Tumblr, Pinterest, and the list goes on. Just make sure the content you create is shareable with everybody, informative and useful to your audience.
2. Search Engine Optimization
Building an incredible site with great website builders and with awesome design and service pages would not the job alone if you don’t keep SEO in the loop. If your website doesn’t rank in the search engine and is not visible to the audience then all the hard work creating the website would not pay off at all. It is very essential to reach your target audience and only SEO can help you boost your rank and draw traffic to your site.
SEO is one of the most cost-effective channels that help in greater returns on investment compared to other marketing channels. Every startup should prioritize SEO because only it has the potential to skyrocket your website rank in search engines. You can optimize your landing pages, the home page, service pages to get organic traffic from search engines.
Few Benefits of Search Engine Optimization
- Helps in increasing your reach organically
- Cost-effective but higher return on investment
- Helps to become reputable
- Results last for months and years if maintained properly.
3. Email Marketing
More or less every big brand still uses email listings as one of their basic tools to target the proper audience. Email marketing is one of the most crucial and cost-effective methods for start-ups. A study states, email marketing delivers Return On Investment of 122 % which is four times the other marketing channels. It is a very responsive tool used by more or less every marketing organization.
Another study says that at least 44 % of customers purchase a product through email listings.
Startups focus on other marketing channels instead of prioritizing email marketing. But it is one of the steps that will help grow your startup.
Few Benefits of Email Marketing
- You can build better brand recognition
- Targeted and personalized content
- A strong bond with customers
- Very cost-effective
- Increase traffic to your site.
4. Content Marketing
Make sure the content that you publish on your website should be dynamic, useful and smart. Unique or fresh content is a crucial factor for the successful establishment of your brand status in the market. And the entire marketplace is being regulated by content marketing now. More than 82 percent of consumer feels more positive about a company after going through the custom content.
Content marketing can generate 3 times more lead than paid search and is a reasonable and effective strategy for your business. It also guides SEO and SMO to boost up site ranking in different ways.
Few Benefits of Content Marketing :
- Long-lasting results
- Highly efficient
- Very Cost-friendly
- It helps build authority and trust for your brand.
5. Pay-Per-Click Marketing [Google Ads]
PPC marketing is a way to use search engine advertising to draw visitors to your website. PPC has always been a powerful and efficient marketing tool for start-ups. It is a paid ad that will appear on the top of Google and above the organic search results. If used in the right way PPC can get massive traffic and sales-ready leads. You have to write compelling content so that it draws customers’ attention and they end up landing on your site.
Few Advantages of PPC
- Reaching your audience with the right ads
- You don’t have to wait long for results
- Only pay when an interested person clicks your PPC ad
- Higher return on investment
6. Influencer Marketing
According to a study, it shows that more than 84 % of marketers expect to launch at least one influencer marketing campaign a year and 94 % believe that influencer marketing is very effective for existing businesses and especially startups. In simple terms, strategizing the method of making the audience follow a big brand or leader who influences them to purchase a particular product.
A popular person becomes the face of your business, that is influence marketing. It is extremely effective for start-ups and is less expensive compared to traditional methods of marketing. You always don’t have to look for big brands, because they could be working with many other startups and medium scale businesses, so targeting small brands which have popular face would also help you initially.
Few features of Influencer marketing are:
- It is very easy to implement
- Very Cost-friendly
- A big brand or face can help build the trust factor for your business.
- Customer engagement will increase exponentially
7. Youtube Marketing
YouTube, as you all know, is the second most popular search engine in the globe. And most surprisingly it has reached over 1.8 billion users every month. Many small and medium scale startups do use Youtube as a marketing channel and it is believed to be very productive. Many brands today are using it to reach out to their customers in a smart way.
You can achieve impressive results if you start using Youtube for startup marketing. Many big brands use Youtube Marketing for business growth like Hyundai, Pepsi, Gillette, Redbull, Playstation, Walmart and it goes on. It is one of the most dominating video platforms in the world.
8. Viral Marketing
Viral marketing is one of the most useful methods for Startup marketing. If you wish to generate impressive traffic and sales then nothing is better than viral marketing to create a buzz in the market. Creating content that can go viral within no time can make your business successful.
You need to create useful content including articles, explainer videos, informative blogs and have a unique perception while creating it. And you have to keep a strong marketing plan to successfully promote it. There are many good examples who have earned in million using viral content or videos.
You might have to act weird and do something very funny or out of the box to get the attention of millions. Social media is definitely a good option to make your content viral because it has over billions of people and millions of active users.
9. Guest Blogging
Well, guest blogging is a cost-effective and powerful marketing method when it comes to startups. It is said to be the most potential traffic generation and link building method for businesses. It is quite simple yet productive. You just have to reach out to proper blogging forums and write useful content for them and instead, they will give a link to your site if they find the content useful and unique.
Promotion of brands for drawing users to your site and connecting to the audience through different blogs is the perfect way to use Guest blogging. Just find the best medium according to your business, where you could post your blog and reach millions of audience and tell them about your product or service.
Now it is your turn
There are a lot of channels and strategies that could help your startup grow but you need to understand which are the channels that will go right with your business. Most importantly you need to research your audience, their behavior and how to market your product or service to them.
A successful startup is what you wish for and in order to make that happen, you need to stick to the best digital marketing strategies. Choosing the right marketing channels is of utmost importance, so choose it wisely.
Hope the discussion about 9 Best Digital Marketing Strategies Start-Ups should know has helped you to better understand how the digital marketing channels work and can be useful for your startup. If you have already started up then this is the best time to utilize the knowledge you gained.