If you have a business, one of the most effective things you can utilise is Facebook. Facebook isn’t just for people to stay in touch with their friends and families – it’s somewhere you can engage with your target audience and gain more customers.
But just how do you go about bossing Facebook? This guide will help you:
Make Sure You Are Social
The first thing you need to do may seem obvious, yet so many businesses fail to do it. They simply promote themselves with advertisements and things that aren’t very relatable, which loses them interest in the long run. You really need to make sure that you’re social when posting on Facebook, which means asking questions, staying on the topic of things going on in the world, and getting your audience involved. They don’t want to be bombarded with advertisements. You can do it from time to time, but sparingly is the best way. You need to be posting things your audience will genuinely be interested in, both original content from your own business and content from others.
Watch Your Reputation
Your reputation is so important, and you really need to watch it when you’re posting online. Wording something the wrong way could be the difference between creating a good reputation and a bad reputation for yourself. Don’t mention things that can cause arguments, such as politics and religion. Remember, everything you post can easily be recovered even if you delete it. People will screenshot things, tell others, and before you know it your reputation is tarnished. Make sure you’re careful and don’t post anything too hastily.
Always Be Responsive
When somebody mentions you on facebook, make sure you’re responsive. Being responsive is really important. If you don’t respond, both to negative and positive comments, you won’t get very far. You need to show that you’re there if your clients want to know something or give feedback. You need to be diplomatic when responding to negative comments, so bear that in mind too. You want everybody to feel like they’ve had a good experience with you after contacting you, so remember that. Reply in good time for the best results.
Always be authentic and true to your brand when using Facebook. You don’t want to steal content from other pages, try to be something you’re not, or even try to please everybody. You’ll never please everybody, so just be true to your company and target audience.
Competitions are a really good way to attract more likes and customers. It gives people an incentive to like your page and share your content. There are lots of different ways you can run competitions on Facebook, so make sure you do your research to find the best way to run them for your business. Bear in mind they need to be completely fair. Running lots of competitions when you’re just starting out could be a great way to attract more business.
Monitor What Works For You
Start monitoring what works for you on Facebook right away. What kind of posts get the most responses? Which posts just don’t seem to work for you? Monitor your analytics closely so you can replicate the posts that work and drop the ones that don’t. This will make your Facebook marketing campaign much more effective. Many businesses like to use a Facebook post template to ensure that their posts are as effective as possible.
Hire A Manager
Having enough time to run your Facebook page is absolutely essential if you want it to be a success. Hiring a manager will ensure that the job is done to a high standard, and you’ll have more time to focus on the things you’re best at. Some bosses snort at hiring a social media manager. Some wonder if it’s even a real job. But social media has become so important these days, hiring a manager to take care of your online reputation only makes sense. As long as you pick somebody who knows what they are doing, your online presence will go from strength to strength. You’ll gain customers, great reviews, and lots of other benefits from taking care of your online pages this way.
This guide will help you to boss Facebook, whether you’ve been on it for a while or you’re just joining now. It’s never too late to improve your strategy and start killing it online, so get started right away. Leave your thoughts and anything that has helped you below. See you again soon!