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For quite some time, Google has been popular due to its strict algorithm updates. Google is back again with another algorithm update on April 21st i.e. “Mobile Friendly Ranking”.

Zineb Ait Bahajji from Google said that, “The forthcoming Mobile-Friendly Ranking Algorithm that will start on April 21st will have more of an impact on Google’s search results compared to the Google’s Penguin and the Panda update did”.

Google’s Upcoming Mobile Friendly Update

Google will be increasing its use of mobile responsiveness as a ranking signal effective on April 21. This change will have a major impact on search results, while it will only affect mobile searches (for the time being). Now mobile device users will get search results that are optimized and relevant for their devices. Consequently those websites that are optimized and relevant for mobile devices will get higher rankings.

Google stated that, this change will benefit both the mobile users as well as Google itself. This could give Google a boost in opposition to its rivals, such as Yahoo and Bing, in the search market by providing a better experience for mobile users.

Google suggests taking the following steps to make your website mobile-friendly.

  • In order to identify any issues with your website when viewed on a mobile device, use Webmaster Tools to generate a Mobile Usability Report.
  • To see how optimized your website is for mobile viewing, take Google’s Mobile-Friendly Test. Check out exactly how Google’s own Googlebot views the pages when determining search results by testing a single page on your site or by testing several web pages.
  • Visit Google’s guide to mobile-friendly sites. Here you will get all the vital information on how to make your website mobile friendly.

Also, when ranking search results, Google will factor content from mobile apps; which will be effective immediately. This new feature called App Indexing, indexes apps for content and after that displays those apps more notably in the search results. Note that this only works when users have the website’s mobile app installed on their devices and are signed in to Google.

However, Google does not automatically index app content. For app content to be scanned and to appear on search results, webmasters will need to manually activate App Indexing. Google offers this step-by-step guide to App Indexing to help you get started.

This news is not great for firms with websites that are not optimized for mobile devices. However, this is excellent news for companies with responsive websites. In order to have an advantage over competitors who have not optimized their sites for mobile yet this algorithm change presents an opportunity for mobile-optimized firms.

If you want to get a step ahead of the competition, be sure your website is responsive and optimized for all devices as mobile search traffic will only continue to increase.

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