How to Write Blog Posts That Drive Traffic

There are thousands of blogs on the internet, but only a few of them get noticed or rank well in the search engine pages.

There is so much content overload on the internet and you have to use specific keywords to find the right content. And search engines are working hard to provide their users the best search results that they are looking for. They have a ranking system that separates a blog from a great blog. This is where you need to focus in order to write a blog post that easily ranks higher for the keywords.

While you have a great content to share with the world, you will still need to master the optimization techniques which make a blog more likable than the others.

How to Write Blog Posts

You might have the same content that is already there in the internet. So, it is the presentation that matters. Combine the great content with the optimization techniques and proper layout and you have a great blog post to share and rank higher.

Writing a great blog post requires a little efforts and talent. Here are some of the ways you can write a great blog post:

Using the right keywords

Keywords play a major role when it comes to writing a blog post. You don’t have to use the old ways of placing the keywords randomly in the blog post so that it can rank well. You need to be smart about it. One of the best ways to make your blog post efficient is through the use of long tail keywords. People who are familiar with basic SEO know what a long tail keyword is. It’s a variation of your core keywords with some extra words that is further empathizing the keyword..

The benefit of using the long tail keyword is that it has less competition and easily ranks well in the SERPs. With long tail keywords you don’t have to use many keywords. Instead you can focus on one or two long tail keywords and let the content flow easily. All looks natural and smooth and that is how you are going to rank well in the SERPs.

The power of internal links

When you use the internal links of your blog post you make things easier for the search engine crawlers. The bots can easily trace the links and create a clear map of your domain. This will help you rank well as well as help other blog post rank well too. Internal links can help the other blog post in your domain remain relevant and get better ranking as well.

Show your Research work

Nothing drives an audience than a thoroughly researched topic. One of the best ways to make the readers know you have done extensive research is through sharing of the external links. Showcase your research sources. This will make the readers stay longer on the page as they have more relevant materials to read. Readers will appreciate your effort and the amount of research you have done to create a blog post. This also established you as an authentic and reliable blogger. Good bloggers know the importance of external links and do add to their blog post. This is highly effective technique that will help your blog post rank well.

Longer posts are relevant

Unless you are on Facebook or Twitter you content should be longer and descriptive. Search engines love detailed information and so do people. If they are looking for a solution to their problem they need answers that are having all possible solutions. One line answer won’t do, you need to be more specific and detailed in your approach. These are the posts that get shared often in the social media platforms. One of the best ways to make the blog post work well is through effective headers. Let the readers get the gist of the blog post through the headers and the rest will be taken care of.

Conclusion

Writing a great blog post requires a bit of consideration and little bit of technicality. Combine these things together and you have a great blog post that will definitely get the best ranking and become popular among the readers.

The Negative Effects of a Clueless Programmer in Your Blog Staff

Many blog owners look forward to hiring a programmer into their workforce when they have the means for one and the role to suit them. For instance, you might want to hire a freelance programmer to help you design some software that will assist in growing your blog. Maybe you want to design a Java application to be used on your website, or perhaps you’ll look for an HTML5 programmer that can create some unique web-based applications to make the entire browsing experience more interesting for the reader. 

Unfortunately, most blog owners don’t understand the effects of a programmer and they don’t know how to make use of one, or even if they need one. At the end of the day, most of your content is written by you or fellow writers and that’s essentially what you “sell” to readers in order to build up your reputation. Knowing this, it doesn’t really make much sense to hire a programmer because they’re not exactly going to assist in creating content for you. There are, however, some fantastic uses for programmers in the world of blogging, and we’ll be going through some of them in this article. But first, let’s analyse the use of programming in blogging and why you should care.

blog staff

The link between programming and blogging 

One of the first things to mention is this: you DO NOT need programming skills in order to blog. This is probably already clear if you’ve written a couple of posts, but it’s important to state that before we dive into the more detailed options for bloggers that have an interest in programming.

First of all, programming will help you with web design. If you’re interested in creating a custom design for your blog instead of using the same WordPress template that a thousand other blogs use, then it’s important to have a brief understanding of programming in order to make the most of the options that the CSS language offers you. Programmers usually aren’t hired to make websites (that’s for web designers) but even the most stylish designers need some programming knowledge in order to make their designs stand out and more responsive.

Languages such as PHP are also fantastic if you want to fix issues related to WordPress (or whatever blogging platform you use) and it can also be used to enhance the features on your website. For instance, you can use PHP to create WordPress plugins and you can use it in conjunction with a database such as MySQL to create user profiles and other website enhancements that will improve the reader’s experience.

Now that we’ve listed some of the advantages that a programmer can bring to your blogging, here are some of the reasons why a clueless programming is a burden that needs to be removed as soon as possible.

They break more than they fix 

Programmers can easily break things they aren’t mean to. For example, this article titled How Memory Leaks Happen in a Java Application shows how easy it is for a memory leak to happen within a Java application. While Java isn’t used very often in blogging, it’s still a good example of how a clueless programmer can inflict more damage than they do good. If they create a program or plugin for your blogging website without understanding the effects it has on the user’s computer, then your website might turn into a complete mess that screws with the performance of the user’s browser and forces them to restart it every time they visit your website. This does nobody any good and can even give your website a reputation of being poorly optimised.

They make it hard for everyone else 

Programmers that are slow can cause delays and ultimately halt everyone else’s work. If you have a programmer working on widgets to be used on your blog and they fail to meet deadlines, then it can hold up the production of more content and it can set back your blog’s release schedule. To avoid this, you need an efficient programmer that can work in stressful situations, which is a quality that not many new programmers have until they’ve built up a sufficient amount of experience. If a programmer creates a terrible optimised piece of software and eventually leaves, then it’s up to you (or the next programmer you hire) to decipher their code and (assuming they haven’t commented it at all—a telltale sign of a clueless programmer). This can be incredibly frustrating if the software they designed has become an integral part of your workflow.

As you can see, hiring a clueless programmer does nobody any favours and you should have a good understanding of what a programmer can and can’t bring to your blogging before you hire one.

5 Steps to Develop a Successful Blogger Outreach Campaign

There are many strategies that can be used to improve a website’s visibility, and creating quality content in the form of blogs that are posted on independent blog sites, is one effective way to drive traffic to the company site.

Blogger Outreach Campaign

Blogger Outreach Campaign

In fact, although blogs can increase your traffic, they can also do a host of other useful things, and if you are thinking about including blogger outreach into your digital marketing plan, here is a guide on how to go about it.

  1. Source the Right SEO Provider – Unless you happen to be an SEO expert, this should be left to the experts, who will help you to define your goals from the outreach campaign. If you want the best blogger outreach agency, then take some time during the selection process, and after an initial online search, you should have a few SEO companies that offer such a service.
  1. Define your Goal – It might be a new training manual and you wish to give it maximum exposure, or perhaps you are about to launch a new product line and want to generate some interest. If you deal with the right SEO company, they will have the right influencers who will post your content on busy websites that guarantee maximum exposure. Other reasons why you might require outreach blogging is to create a level of authority on any particular topic, which can be achieved using guest blogs.
  1. Creating Quality Content – Unless you happen to have a team of established bloggers sitting around doing nothing, you will need the services of a digital marketing agency, and one that has experienced web content writers in their team. Once the topics have been decided upon, the nest step is to work out the keyword insertion and any links that are to be included, and the agency would be able to create high quality content on demand, which is ideal. If you would like some examples of how quality content can benefit an online business, read through informative articles that point out practical ways of presenting online content.
  1. Organise the Influencers – This is not something that the client would normally be involved in, as the content is really the only part that requires client input, and the digital marketing agency would already have an extensive network of high traffic blogging sites, which is where the content will be placed. This is a critical part of the process, as you really do want the content posted on a busy site that attracts your target audience.
  1. Post the Content – Once your SEO partner has published the content online, they would use special software to track the results, and with a steady supply of regular blogs on a range of topics, your company will receive a lot more than extra traffic, as this will develop your company’s image and add authority across a range of platforms. Social media sites play a big role in blogger outreach strategies, and this would all be handled by the SEO agency, who have a range of tools to promote their clients’ websites. Of course, one would need to track and report on the outreach campaign performance, and by using an established SEO company, you can instantly bring up data for analysis, which allows you to make necessary adjustments, should they be needed.

Outreach blogging can be a very effective way to promote a product or service, and with the right people at the helm, the right content placed in the right locations can literally transform a business. It is essential to seek out an established SEO provider, as only then can you be sure of getting the desired result.

A Complete Guide to the Career of a Freelancer

Pursuing the regular official job might not be your personal choice throughout your life. After having a bad day in the office while dealing with some unreasonable customers, attending pointless meetings you might want to shift your attention towards those attractive freelancing jobs.

But, the toughest challenge is to find the legitimate jobs for moving forward. In order to kick start your career as a freelancer, there is a need for you to become conscious about detecting the scams on the market. Sometimes even the most legitimate offers don’t pay you the amount you deserve.

Freelancing

Here is a list of legitimate works, which you can think about pursuing from your home as a freelance worker.

Work of a Writer and Editor:

Working as a freelance writer can actually be a good option for you. Working with a wide variety of clients would definitely let you know many unknown things about the field. Although how much you are going to earn from the job depends essentially upon your way of working and speed. Sometimes a college degree is essential for getting the job of a online content writer, but as long as you can write well, the degrees will not create any difference.

Graphic Designer:

Just like the content writers, graphic designers have a lot of scope for working as a freelancer. According to the expert reviews, a freelance graphic designer can earn more than $890 per week.

Photography:

A freelance photographer who has a specialization over a particular genre of photography can definitely think about conducting his or her business. Think about choosing the field of wedding photography or portrait makings due to the chances of a high income.

Social Game Development:

Social gaming will stay in fad as long as the social networking sites will be there. Thus, for the freelance game developers this can be a golden opportunity. Opt for the online programming courses for becoming a master of this field.

Online Tutoring:

Unlike the old fashioned tutors, who generally give lessons to their students in their homes, online tutors are more in demand. Thus, if you have a college degree, you can think about providing online tuition to the students. This is one of the best financial career, which you can pick.

Advantages of Becoming a Freelancer:

There are a number of benefits, which has the capacity of leading you towards pursuing the career of a freelancer.

  • Working as a freelancer can definitely let you be your own boss as you can do whatever you want in the given time.
  • Freelancing would let you choose the field you like. Working on your favorite topic can easily bring you the success.
  • You would be able to charge your fees according to the effort you have to put in a particular project.
  • No matter how large the project you are handling as a freelancer, you can have the full profit of your hard work.
  • As you are not going to work as a regular employee, the chances getting yourself involved in office politics are quite less.

Disadvantages of Working as a Freelancer:

In spite of the above mentioned benefits of working as a freelancer, there are some disadvantages too. So, have a look at the other side too.

  • As a freelancer there is no guarantee of receiving a regular paycheck. So, you need to get yourself used to the uncertainty of freelancing.
  • It can become hard for you to plan for the holidays as you never know when they will call you for work.
  • When you work all by yourself without taking the help of an employer then, you need to take all the responsibility of the job.
  • As you are not working under an employer, the chances of getting some benefits like- dinner or lunch treat, a free laptop, bonuses, etc are quite low.
  • There is a chance of getting isolated due to your freelancing job as the chance of having a regular conversation with your fellow workers is not there.

How Can you Become a Successful Freelancer?

It takes a lot for one to plan their career as a freelancer. The success depends mainly upon the level of your hard-work and the imaginative power, which you are going to use.

Here are some of the qualities, which a good freelancer needs to posses.

Skills: At first try to build the required skills and knowledge in the specific field of freelancing. Thus, you need to practice your gathered knowledge for honing the skills.

Make Some Connections: It is essential for you to make a strong connection with your fellow freelancers for getting the support. The professional association in your field will enable you to shine as a well known freelance worker.

Learn the Art of Denying: If you don’t have any specialization in a particular field, then avoid making any commitment regarding that project. Disappointing someone with a wrong process of working might create a permanent patch on your career as a freelancer.

Know your Worth: Conduct a research before fixing the rate of your work. Generally the cost of hiring a freelancer is much higher than hiring an employee. Wrong detection of your work might lead you towards facing some huge loss.

Important Tools for the Freelancers:

Along with the above mentioned qualities, there are some essential tools too, which are used by the successful freelancers.

  • The most preferred tool of the freelance writer is the OpenOffice tool. This really effective writing platform allows the users to finish their work promptly.
  • Freelancers should use some communication tools like Skype for maintaining a connection with their audience.
  • In order to fill the annual tax returns, the freelancers generally use tools like TaxACT. This tool can make the whole process more easier.

Working as a freelancer can provide you with a number of opportunities like leading a trouble-free life. In spite of the uncertainties of the field, you will definitely enjoy the diversity of this work. Most of all, it will provide you with the power of working individually.

How to Write Blog Posts That Rank Well with Search Engines

The blogging world is a place where information persists and everything else, not so much.

Isn’t it?

In such a competitive environment, it’s important that people find your content in different search engines for relevant search queries.

As the old joke goes, “The best place to hide a dead body is the second page of Google”, the aim is to rank your blog well as well as passing on the information in the best possible manner.

The question, here, is, “how to write a blog post that rank well?”

While most think that writing a good post and writing a post which is SEO friendly are two different ball games. But it is not entirely right. It is, de facto, possible to take both the aspects ahead together.

Here are a few tips that might come in handy when writing a blog post for your audience as well as the search engines rank them.

Find the Best Keywords for Your Niche …

ideal keyword

“Keyword” is the driving factor in any search. Choosing the right keywords is half the battle won. Keyword research is the first and one of the most important steps in writing a blog that ranks well.

Ranking for the right keywords can decide the fate of your blog. A keyword research not only helps you get a context on what to write but also allows you to know what your audience likes to search.

There are 2 variations of the keywords, such as – Broad keywords & Long Tail keywords.

Broad keywords are short and combination for 2-3 words maximum and high competitive in nature.

long tail keyword research for SEO

Long-tail keywords are variants of the broad keywords with some extra words added to them and are good ones to target for a blog post.

Firstly, these keywords are highly targeted and hence, have a chance to rank better.

Secondly, you might find less competition for long-tail keywords.

It is better to understand that search engines don’t like overstuffed keywords. The ideal density of keywords is around 2-3% and you should write keeping that in mind. Using semantics and LSI keywords along with the regular keywords is encouraged by search engines.

The trick is to let the content flow naturally without spamming it with keywords. Tools such as MOZ Keyword Explorer and Google AdWords Keyword Tool can come in handy while looking for the right keywords.

Build Proper Blog Visual Structure

When it comes to represent the content, the visual layout is one of the most important aspects that should never be ignored. Before starting to write, you need to have a clear structure of the post you are about to write.

Blog post Structure

One can easily break down a post into 3 important parts namely the introduction, the body, and the conclusion.

With the structure in hand, you can stay on the line to write the post. Once you are done with finding the right keywords, there will be several stray ideas in your mind. Writing down a clear structure before starting the blog is a good way to streamline the content.

Headings are an effective way to give your readers an idea of what they are about to read. While writing paragraphs, try to make paragraphs which make sense. Each paragraph should have a main subject or idea which is conveyed. Headings are the best thing you can do to improve your keyword positions and visibility. They give a structure to your writing and make it easier for the reader to grasp the topic. If you are still not convinced, keep in mind that headings are important for SEO as well.

Outbound Link Improves Your Blog Authority

A blog is deemed to be an informative piece of writing on the internet. If you believe the same, then why shy away from sharing proven facts from credible sources.

Stats can improve the readability of your blog by a huge margin and also keep the search engine gods happy. When you link your posts to other respectable material on the internet, it gives your audience much more to read from.

From an SEO point of view, having outbound links is a big plus. If you are planning to write blogs that are popular with your target audience as well as the search engines, try giving some statistics and outbound links to authentic & reputable sources.

Since we are at the importance of links, we must keep in mind the importance of internal links. Internal links are also an essential part of ranking the blog well. Also, having proper internal links helps the cause of creating a clearer sitemap and improving the visibility of related posts.

Optimize the Blog Word Count:

Length matters when it comes to blog posts to rank well. The debate on the ideal length is a never-ending one. Some prefer writing short blogs which are clear and concise while some go for lengthy posts. It will take some time to figure out what works for you. But, it is noticed that lengthy posts are assumed to have more information and the search engines might also assume the same. Not just that, various search engines get the chance to crawl the keyword several times and in various combinations. Shorter blogs are easy to read and share, but longer ones are good for a thorough understanding.

Try and find your ideal length. Though it might take some time, it can be achieved with a little trial and error. With the right length, you can easily keep the other aspects like structure and keyword density in place.

Place Relevant Images:

Much like any other thing on the internet, blogs also work on the aesthetic value. With relevant images, you can create a colorful world shrouded with important information in texts. While writing long posts, there is a high chance of your reader getting bored. Images give your blog the room to breathe. Not just that, images also offer you another area to place appropriate links for the search engines to look at.

Though the use of images is appreciated by one and all, those images must be relevant to the blog. You can find several high-res images on the internet. All that you need to do is search using the right keyword. While we are at it, it is important that you verify if the images are free to use unless you want yourself in the middle of a soup.

Proofread The Posts:

No matter if it is a short or a long blog post. Irrespective of the number of images it has and the aesthetic beauty of the post, typos and basic grammatical errors can ruin it all. Without proofreading the blog you have just finished, you are doing a great injustice to everyone associated with it. From the readers to the search engines to you, everyone deserves a mistake-free blog post which addresses real issues. There are online tools which can help you proofread.

Conclusion

The times of cheap SEO tricks are over. Content was, is and always will be the king. Good content will lead you to a better rank and bad content will drag your blog down. However, you can use our tips that will help you create quality content with the potential to rank well in search engine results.

 

The Changes That Can Unleash The Creativity Of Your Workforce

There are a lot of business owners who have difficulty in marrying the ideas of business and individual creativity together. They fear that empowering creative employees is a risk to the uniform management of the business. However, particularly in creative industries, others realize that employees are not just resources to be mine for labor. They are assets that can contribute value in all sorts of ways. But they need the freedom to do that. If you think your business could use some creativity, here’s how you make sure your people are in the best position to give it.

Creativity

Take care of their environment

Look at the physical surroundings of the team to begin with. Drab, conventional office spaces aren’t going to be the most inspiring. There are a few factors that need to come into place. To engage them emotionally and to give them the safe space where they can think creatively. Color and furniture plays a huge role. Besides using paints to maintain the place and improve fire safety, providers like Paints4Trade also have a lot of brands that can help you add more color to the place. Allowing as much natural light and supplementing it with desk light is important, too. Finally, allow as much personalization to desk spaces as you team wants, providing it’s not disruptive.

Get flexible

Personalization and allowing people to do things in their own style is important to promoting more creative and comfortable thinking in your people. That goes beyond their own office desk, however. It should go into their working day, too. If you can, take the time to look over their workload with them. Help them shape a role that better fits their skills, while ensuring all the necessary duties are taken care of. Consider allowing more flexible working conditions, too. Some might be able to go as far as remote working for some days or flexible hours. It’s not only good for morale. If people don’t have to think about waiting out the clock or sticking to rigid schedules, its offers them the freedom to think a little more out of the box.

Encouraging engagement

The right environment and work life will free up your team to get engaged and creative. But you can go a step further and engage it. A good way to do that is give them a little bit of structured time to talk as a team. It’s vital that people have a sense of teamwork within their organization. Not only so they can value the work that they do together, but so that they can bounce ideas off of one another and get feedback they can trust. Without fostering that team attitude, you might be left with something more competitive, instead. People might try tear one another down or think that any criticism to their work, constructive or otherwise, is motivated by spite or competition.

Without striving to create a workplace that allows for and inspires more creativity, you’ll not only have an intellectually bankrupt business. You’ll have a demotivated team with very little reason to be engaged in the business. Make sure you don’t let that happen.

7 Guaranteed Ways from Where New Bloggers Can Earn Income

Do not give up on blogging. Even if you are a new blogger still you can make money with it.

In this article we tell you 7 guaranteed ways with which a new blogger can earn an income.

The first 3 ways in the list is for the newcomers, as bloggers gain experience with blogging they can move on to next 4 ways of making money.

All the 7 points in the article are unique and not being repeated again and again.

So set up a new blog, create good content and bring some traffic to it. After that you can implement following 7 ways.

Bloggers Can Earn Income

1.     Joining Advertising Networks

I think everyone knows this. The first thing a blogger can do is monetize his or her blog for contextual ads.

You must keep in mind that there are hundreds of ad networks out there. However the best one to start is Google Adsense.

Millions of bloggers around the world use Google Adsense because they trust the network and it always pays you on time.

 You can also try other ad networks if you like them, but Google Adsense is the best.

For other ads like Text links, RSS advertising, video advertising etc you can try other ad networks too.

This is very basic.

2.     Affiliate Marketing

Next you graduate to affiliate marketing. Affiliate marketing is bit different than earning revenue from contextual ads.

Here you make money by selling products rather getting clicks. Now selling a product is very difficult as compared to clicks.

Hence you must know how to sell products through your blog.

You can start selling on behalf of an affiliate network like Clickbank, Commission Junction etc or sell products of a particular company.

The revenue that you generate through affiliate marketing is 4 to 5 times higher than contextual ads.

So choose a right product that is relevant to your blog and start selling.

3.     Create Your Own Product and Sell it

This would not be difficult for you once you have mastered the art of affiliate marketing.

This is also like affiliate marketing but the only difference is here you sell your own product instead of selling on other’s behalf.

You may be surprised to know how you are going to create a product. Well! Creating a product is very easy.

When I say product, it means an eBook or software which are downloadable and not a physical item like book.

You can create a “How To Guide” or some other tutorials without spending a dime. You can easily sell that product through affiliate marketing.

You make a lot of money.

4.     Direct Ad Sales and Charging for Guest Posts

As I said earlier first 3 ways of generating revenue from blogging is very primitive. However, ways from 4 through 7 is for bloggers with some experience.

You can sell space on your blog for showing ads. You can let other companies or bloggers to advertise their products on your blog and in return you charge a fee.

How much you get paid depends upon the traffic your blog receives.

If the traffic is more and targeted then you can charge over $100 – $500 a week for just showing a thumbnail size ad.

You can also allow other bloggers to post their blogs on your website after charging a fee.

For example you can charge $250 to $500 for publishing a blog post of a blogger.

5.     Consultancy and Offering Services

Once you have established yourself as a blogger you can start consulting others.

You consult other wannabe bloggers via Skype and for each session you charge a fee. For example, for an hour long session you charge up to $500 depending upon how big of a blogger you are.

You can also provide other services related to blogging. For instance SEO is very hot right now.

If you know SEO then you can offer your services and make a lot of money.

There are few other services like designing, copywriting, coaching etc you can offer and charge a fee.

6.     Various Offline Methods

You may be surprised to know that there are various offline methods you can make money with.

You can organize a workshop or a seminar or meet ups where other bloggers come together to learn new things about blogging.

You can charge a fee for the membership. You can also start your own blogging institute or a school where you teach blogging and other ways to make money online.

Just for speaking on the stage you can charge a fee.

Usually bloggers neglect offline methods of making money. You shouldn’t.

However you must have to be famous enough to get attention.

7.     Other Revenue Streams

Finally there are many other revenue streams you can capitalize on.

If the content of your blog is very good then you can charge a fee for premium content.

You allow paid members only to read the premium content.

You also make money through syndications and donations.

If you like then you can also sell your blog to a company if they are offering a handsome amount of money.

So these were 7 guaranteed ways to generate an income for a new blogger. You can start with first 3 ways at least.

Pritam Nagrale is one of the Passionate Bloggers from Mumbai. He runs a blog MoneyConnexion. He utilized these methods and earns a lot from his blogs.

Pro Design Tips You’ll Love

When you’re designing a business of your own, you of course need to make sure that it looks professional in order to draw the customers in and give off the right impression. This doesn’t mean it has to be boring. It just means you need to take your time designing to get the right sort of look.

business designing

These pro design tips are going to help you to do that:

Come Up With A Concept

To design your business, you really need to come up with your concept. For example, will you have a Spanish restaurant that serves popular dishes from a certain area? You can really get creative here to come up with a suitable concept that you think will be acceptable.

Consider Your Layout Carefully

The layout of your business is going to be make or break. You not only need your customers to feel comfortable and want to stay a while, you need your staff to be able to operate properly. It does depend on the business you have. Using the restaurant idea as an example again, will your staff be able to make their way around effectively? Will your customers be able to make themselves at home? Make sure it all makes sense and looks good. Businesses like http://debretton.com.au/ know what to do when it comes to layouts.

Decorating

Decorating your business comes hand in hand with your concept and layout. What sort of techniques and design elements will you use to help you get the right effect across? Maybe you’ll use a special kind of artwork on the walls, or you’ll make use of a particular kind of material. Take your time here. It’s definitely a good idea to get professional help. A professional service with experience is going to know exactly the kind of thing you need to reach your goals and achieve the look you want.

Feng Shui

Feng Shui isn’t a necessity, but it can be a nice thing to include if you want to make an impact on people. It’ll help you to get that layout as discussed earlier, and it’ll look great visually. The ancient practice also claims that you can promote more energy and money this way, so it might not be a bad idea to try to include it in some way!

Colors

Colors play a big part in how well your business is going to do. They can either give off an expensive or inexpensive feel. They can make people excited or relaxed. This is why things like color therapy can be so successful. Make sure you consider them carefully, and don’t confuse people by using too many.

These pro design tips will help you to achieve a look you really love in your business. Of course you’re not going to be an expert in everything, so there’s no shame in getting a little help. Professional help will be one of the best investments you make, and it’ll mean you get the expertise you need to achieve your goals. It isn’t a necessity, if you really feel you can do these things yourself. Leave your tips below!

$10 for Writing Guest Posts for Us

We have some exciting news for all! We are asking any of our readers to submit a unique and high quality article to us detailing anything related to digital marketing.

We will read through the best content and publish that into our blog with the credit to the writer. At the same time the best article will win $10.00 as prize. So don’t delay and get those creative juices flowing.

seo guest post

Don’t miss out on this amazing opportunity, build a personal brand and reach the major players in Search Marketing and Digital industry with a style with your writing creativity.

How can you enter?

1. Follow us Facebook(https://www.facebook.com/DigitalVani).
2. Comment the title of your blog post with the hashtag #DigitalVani.
3. Send your blog post to us at arun@digitalvani.com for approval.

It can be on anything SEO, Social Media, Blogging, Technology, WordPress, Social, Online Marketing, PR related, as long as you’re passionate about the subject! And the word count should be 800 plus words

The competition will close midnight (GMT) Sunday 20th Aug. Send me your entry at arun[@]digitalvani.com with the subject line Guest Post Entry

Good luck!

Keeping Your Business Safe Both Online and Offline

When you’re a business owner, you will usually work both online and offline. This ensures you reach your target market more effectively.

However, having a business can put you at risk from thieves and other disasters. Whether you work online, offline, or both, there’s something here to help you. Take a look:

Keeping Your Business Safe Online[divider]

Use Software to Safeguard Information

If you work with sensitive information, then it’s a good idea to use software to encrypt that information and stop untrustworthy sources getting to it. You can never be too careful when you have client’s information on your system.

Be Careful of the Language You Use

You must be careful of the language you use when speaking with clients. Over email, blogging, social media – it can all affect your reputation. Make sure anybody who controls those channels knows how to speak to customers and the brand voice you’d like to project. You should be consistent.

business safety

Protect Your PCs

Protect your PCs from viruses, spyware, and anything else that could jeopardize your business.

Use Strong Passwords

Having strong passwords that must be changed regularly will help to keep everything safe. You shouldn’t take any chances when conducting your business online.

Backup Your Work

Make sure you have your work backed up in multiple places, for example, on the cloud. This will ensure that whatever happens to your physical PCs, the work still remains.

Keeping Your Business Safe Offline[divider]

Choose Your Business Premises Carefully

Choose your business premises carefully. Make sure it’s safe and sturdy. Does the area have a high number of vandals, break ins, or floods? This could affect your business if you’re not careful.

Do Background Checks on All Staff

Before hiring anybody, make sure you’re willing to do background checks on them. It might seem unnecessary, but it’ll protect you. You don’t truly know somebody even if they come across as a nice person, so make sure you’re careful.

Have Equipment Tested and Maintained

Make sure that you test and maintain any equipment used in your business to a safe standard. Appliance testing and tagging will ensure that everything you’re using is as safe as can be.

Have Alarms

Have alarms installed on your business premises to alert you of any dangers. Make sure you also have alarms to deter burglars and other criminals. They will be worth the investment. Even if nothing ever sets them off, you’ll have peace of mind.

Get Insurance

Having insurance is an essential part of keeping your business safe. If you have a fire and your equipment is destroyed, you could end up losing a lot of money. If your things are stolen, or even if an employee gets injured, insurance can help you. Don’t risk it!

Keeping your business safe both online and offline is so important. If you’re careless, your sensitive information could be stolen. You could have a fire or break in. You could end up with a lawsuit on your hands. Just about anything could happen. Take precautions and there will be no need to worry.