How to Improve the Layout of Your Article Content?

There are a hundreds of web content writers or bloggers out there in the internet, who hardly believes in the formula for a perfect blog post layout design, but believe me it is out there and the posts which are published in a easy-to-read and eye-catching format gets much appreciations form the readers and better engagement in terms of bounce rate.

The formula for the perfect blog layout design exists and you do not need to be a genius to find it out. In this article I will explain you the step by step guide that will help you format your dry and unformatted article into something more engaging, attractive and readable text design which will just take your 10 minutes to learn. Are you ready?

Well prior to that let me explain you an example of badly formatted article.

The wrong way to format an article:

In the below image you can find an article without any proper format which looks pretty odd and difficult to read. You would probably close this page – and for good as soon as you landed on such a page.

How To Format Article

Steps toward formatting your article….

The simplest thing you can do here just format the article and break it down into small paragraphs. If you will compare the first example with the second example, you could notice a huge difference and any other visitor will surely find the same.

How To Format Articles content

Basic Text Formatting is very much necessary for engaging your visitors with your content. The text formatting involves highlighting the key phrases, using heading and sub heading, using underlines and italic options at the desire places – therefore improving the readability and overall look of the article.

How To Format Articles 3

Inserting Images and Tabs

An image is worth a thousand words. This is so true. Adding an image that is closely relevant to your content will improve the credibility of the content design. But invest in professional photography.

Though there is no certain theory to describe the appropriate length of content in terms of word count that fits for readers’ best, but excessively long articles should usually be avoided.

Short paragraphs and tabbed content are the best ways to keep the content streamlined. A single paragraph in the article should not be more than 7 lines. Similarly to make the visitors understand the content easily, you can use tabs and bullet points in the content.

How To Format Articles 4

But do not overload the content with visual content to the point where the visitor’s brain stops processing the information. Too many images, gifs and other visual contents draw the visitor eye away for the most important things you want to show your visitors in the content.

Give visitors a room to breathe in between the paragraphs and images, so the viewer would be able to absorb all of the features of your content and the offer.

Fonts & Color Strategically

Using a matching font colors to your website or background can help your content look elegant and clean appearance. Using colors in your heading titles or key phrases make them look unique and makes if distinguished from the rest of the words in the content.

Like choosing colors, you need to choose fonts that are easy to read across the devices and browsers. So while selecting a font family for your article layout, keep in mind that a laptop or a desktop is not the only device people will be looking your content but there are other mobile devices too. So it is always recommended that you should go for universal fonts.

Also you need to go for responsive web design for your content. So the site will fit to all devises irrespective of its size and shape.

Embedding links

The final step in your content is to place relevant links at right places so that it will not disturb the readers anyways. You have to find an appropriate place to position your links, where anchor text should relate closely to link, they point up.

Recommended Note:

Insert ALT tags for images relating to your keywords.

Make your text large enough so everybody can easily read it.

Add your own ideas and twists and think outside the box!

Final Words

If you article is informative and unique enough, that will surely generate interest among your reader to stay and read your content. Every design decision is just a hypothesis. So you need to keep experimenting with the layout of your content and how that engage your readers.

If you have any other solutions that have helped you gain better engagement with your reader, feel free to share in comments.

How to Write Content to Keep Your Visitors Coming Back for More

When marketing your business, be it online or brick and mortar, your marketing efforts require a great deal of content at all times, and it’s your job to make sure it is the best it can be. Knowing how to create engaging and compelling content is an important step toward achieving your desired success.

Blog posts and articles are the most common types of content used by businesses to communicate with their customers, subscribers, and visitors. This is how they build trust in the business and in the brand, and you can too.

how to Write Content

Let’s take a look at the different kinds of content available to you.

#1 Reports & eBooks

Releasing reports and eBooks every now and then is a good way to supplement your blog posts and articles.

Reports are generally 7 to 20 pages long, and providing more content this way will enhance your authority and let your readers know that you know your stuff. Since you want to make the most of your efforts, you could also use these reports in your list building campaigns.

If you’re pressed for time, you can gather several related articles and create a short report. Additionally, you can create eBooks to sell from your website adding yet another revenue source.

However you mix and match the content, whether free or paid, reports and eBooks help to cement your status as an expert in your niche.

#2 Videos

Videos have become the darling of marketers and business entrepreneurs all over the world. Videos are a terrific way of delivering content for those who prefer more visual media. You don’t need to create new content… you can repurpose previously published articles and blog posts to create these videos and present them in this additional format.

If you want to show your readers and visitors how to do something, video is certainly an excellent option. If you’re camera shy, you can go to Fiverr or any other reputable freelance website and hire someone to make the video for you. Videos are not out of your reach, nor are they only for the “big boys.”

And if videos are a bit too daunting and elaborate for you in the beginning, do not despair.  PowerPoint presentations are just as effective a way to deliver your message.

#3 Infographics & Images

Infographics have gained momentum over the past few years and are quite popular. Infographics show with pictures and limited words what would otherwise be boring statistics in a written document. And with a bit of creativity, you can produce stunning infographics.

You can showcase your research in a visual way that is easily understood, and it’s well established that infographics are avidly shared via social media!

But don’t stop there. Try to use images in the content you publish. Images help to separate long blocks of text to make it easier for people to read what you have to say. Just don’t go overboard.

Images should be used in context, not solely for the sake of inserting any old image. If your article or post flows smoothly, you don’t want to break that flow with an image that isn’t necessary.

And, like infographics, people love to share images on social media websites.

#4 Product Reviews

Another great way to utilize a different type of content is to write reviews for products you use.

When you take into consideration that there are products and services in just about every niche that make running your business more smoothly, it only makes sense to share your knowledge and experience with your readers through product reviews.

Product reviews are great for building credibility and authority. For example, if you teach website building and design, you could review the tools and themes you use to create your websites.

Keep in mind your reputation is on the line when you review products. You should make it a practice to review only items you actually use and be completely honest about the product. Do this and product reviews will serve you well.

#5 Tutorials

Tutorials are always popular, no matter the niche. If you perform a task routinely, create a simple step-by-step guide or video so your readers can follow along.

By creating tutorials for your readers they will get the sense that you genuinely want to help them, and that is a good thing. If you have some tips on how to quickly and easily complete a task, for example, chances are your readers would want to know that and would probably appreciate the fact that you took the time to share your knowledge.

If you create tutorials or even “cheat sheets” teaching them how to make the best use of the products they purchase from you, it will certainly be more likely that they will purchase products from you again in the future!

A solid, well-stocked library of tutorials will only enhance your status as an authority in your niche and ensure your credibility in the eyes of your subscribers and visitors. They will continue to keep coming back to your website to learn more from you.


So there you have it. But this is by no means a complete list of the various types of content you can use. It’s your website, your blog, your business. You can do whatever you like, whatever it takes to keep your visitors coming back for more. Mix it up and get those creative juices flowing!

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How to Hire a Good Content Writer?

The mammoth growth of content marketing in the recent years have brought along the demand of content writers and this spurt in demand makes the job of a content writer quite significant for any online business.

hire content writer

So you are ready to hire a content writer for you company!! Well it is not that easy as it looks. Surely it is a big challenge to find a writer who is able generate materials that’s not engaging to your customers and unique but at the same time spreading the core values of your organization.

Prior to hiring a content writer companies need to be extremely cautious of the fact who they hire. The quality of content composed by the content writer plays a pivotal role, which would leave an impact on your business.

Recently I got a chance to interview candidates for generating content materials for one of my friend’s newly lunched ecommerce website. Surprisingly it took me to interview 40 odd candidates to find one that was worthy for the position.

Here in this blog post I’M going to share with you my personal experiences on how to hire a content writer. Let’s begin…….

Mass Communication Or Advertising Degree Holder Is A Perfect Choice:

A thorough check on the educational background of the candidate is highly required.  I personally prefer candidates with a mass communication degree can be a better apt for content writer position simply for the very reason that the course trains them to craft creative and effective writing material. A mass communication background candidate can easily grasp the nuances of internet marketing, Search engine optimization and can prove to be an asset for the company.

NOTE: Hire a good fit for your company—not just a good writer. Experienced or fresher, but only good on paper isn’t enough. Make sure the candidate meets your basic requirements, understand your business and is a culture fit.

Experience Counts: A Writer of Its Own Niche:

While hiring a writer, make sure to consider the relevant experience of the candidate in the field of content writing. Do remember, you are hiring for digital marketing and the candidate must have an adequate amount of knowledge on the internet marketing tricks and content optimization. Make sure the candidate has deep understanding on the rules of search engine optimization and social media marketing.

NOTE: Nothing can beat EXPERIENCE. An experienced content writing has better writing, editing and proof reading abilities. But experience is not the only criteria to focus.

Power of Thinking Innovative Ideas:  

A content writer should have the knowledge of crafting an original piece of work. Make sure the content writer you hire is not a plagiarist.  In the fierce competition of digital marketing, the slight mistake of your content writer can cost you a lot. The blotch of plagiarism can make you lose your business as well as reputation.

Note: A writer having methodical approach in examining customers can only offer clear propositions in his/her writings. The power of innovative thinking can lead your content to success.

Proofreading Skills:

The content writer you choose for your company must be a good proofreader along with an efficient writer.  The one who can detect and correct grammatical mistakes of his own proves to be a productive content writer for the company. A competent content writer would never send an error filled draft.

NOTE: As the saying goes, if you look for trouble, you’re likely to find it. If time allows, give your writer some time to check his/her writing in a fresh eye.

An Open-Minded Individual:

It is extremely important for the company to hire an unprejudiced individual for the position of a content writer.  The content writer should be open to suggestions and instructions accorded by the company. He/she needs to know the demands of your clients and deliver the content accordingly. Obliviously it is you who can explain to the writer about the demands of the clients.

NOTE:  An open-minded person is someone who is always willing to listen and consider ideas, opinions & arguments purely on their merit.

Worthy of the Amount You Pay:

The content writer you choose for your company must prove his/her worth through his work. You might come across many such writers who would demand a great deal of money. But that does not prove that they are all good fit for your position. There is nothing wrong in bargaining but ensure your bargaining does not let you go off an effective content writer.

NOTE: One thing is for sure – if you pay peanuts, you’ll get monkeys!

What tips can you offer on hiring a new writer? Tell us your views in the comments below.

How to Drive Traffic to Your Blog?

A winner never quits and a quitter never wins. So in this article, I’ll try to discuss few point on how to increase the traffic to your blog. If you’re also an amateur blogger, hoping to join the rank of a pro, read on…… 

All it takes to write a blog is a creative mind and of course a computer. Many wannabe bloggers have both but still fail to drive traffic to their blogs. They wonder why they are not successful in blogging. Unable to find answer, many of them quit blogging.

Drive Traffic to Your Blog

How to Drive Traffic to Your Blog? Let’s being… 

You’ve written a stunning piece of content and you are sharing the link to your blog post on social networks. You expect a flow of traffic to your blog just on account of the quality of your post. But have you ever asked yourself the following questions?

  • Will readers find value in the content?
  • Are you posting unique content?
  • Is the content for any specific type of readers?
  • Can they take help of the content while performing something?

Content on your blog could be engaging but if it lacks unique value or doesn’t cater to the needs of a specific set of readers, there’s hardly any point writing it. Most bloggers don’t understand this and end up ignoring the qualitative part of the content. They do it unknowingly as they often fail to define quality.

Quality of web content, particularly blogs has little to do with craftiness of style and ornamentation of language. Quality should instead be defined in terms of crispiness, clarity and informative. The information, presented on the blog should be of value to readers.

So now you know what makes a valuable blog content. If your blog posts are of such value, you’ll have a smooth time attracting readers. But what if they are not? What techniques should you then apply to add value to your content, to make it unique and to make it more appealing to the visitors?

You need to make a “To-do” list. The list should include all the gridlocks that are hindering you from writing quality content. Some common obstacles are failure to identify readers, improper communication with readers, etc. To get rid of them, you need first to

Identify the readers

Not everyone is your reader. Technically they are, but not in reality. An example could help you understand this better. Suppose your blog is on plumbing. You could carve out a reader base from those, who want to buy plumbing materials, those who want to fix plumbing problems at their homes and those who want to know expenses to hire a professional plumber. But to people with automobile checklist, your blog is hardly of any importance. The term reader therefore shouldn’t refer to a generic group but to a very specific group.

You need to identify such a group of real readers and provide them with the information that they are seeking for. This is a blogging basic but unfortunately, many start-up bloggers aren’t clued up.

Retaining readers

Once you identify your readers and start writing for them, next thing you need to do is to retain them. Don’t let them depart from your blog. Retaining your readers is as important as finding them. You can’t gouge out a reader base if you don’t retain your existing readers. For that you need to make your blog interactive. Allow your readers to interact with you via posting comments or by mailing you or even by connecting with you through Google Hangout.

Must Read: Engage Your Audience with Emotions to Your Content

Think of yourself as a CEO of a company. You’ll do whatever it takes to retain your clients, won’t you? Take the same approach while addressing the readers on your blog. They are like your regular clients. If they leave your blog, you’ll lose potential readers, your branding will stumble and you’ll lose advertising revenue.


The meaning of uniqueness should be properly understood. A unique piece of content is not something that is just copyscape approved. A truly unique content is something that no one else, but you are providing only. It’s very difficult to write such content because all topics are covered by someone or the other. What you could do is to write tutorial or how to type blogs and provide readers new insight. You can also acquire hands on knowledge and share it with readers on your blog. If you are discussing a state of affair, have a perspective that nobody else has.

Applying the rules will give you return. You will see a dedicated user base for your blog and the blog getting recommended by existing users to new users. In fact, this is how bloggers can build reputation. They start with difficulties, then identify them and overcome them; meanwhile they keep honing their blogging skills. At the end they find their blog has managed to earn a name for itself and readers from all corners are frequenting the website.

Now it is your turn. You have any unique method that has helped you increase the traffic for your blog, please share in comments.

Content Writing Tips – How to Write Killer Content?

Content marketers often come across a problem. The problem is producing volumes of content without compromising the quality. That’s hard. After scribbling down 1000+ words, your brain would probably lose all the creativity and you would only be able to come up with repetitive and monotonous content.

But hard doesn’t mean impossible. You could overcome this problem by following some simple steps. It’s better to call them secret techniques as successful writers employ them and assure quality in their writing. Hence by learning these techniques, you could also join their rank.

Content Writing Tips


Quality content requires idea and execution. A brilliant idea cannot be fathomed if it is not executed properly. Sometimes experienced writers find themselves unable to produce good content only because they lack idea. In the absence of ideas, stuffs they write, appear mundane and insignificant to readers.

Ideas won’t pop up into your head if you don’t research. That’s right! A little bit of research can help you with ideas. Research includes;

  • Jotting down the idea as soon as you get it – We tend to ignore this, but memory plays a big role in ideation. If present ideas are not connected to past ideas, the big picture couldn’t be looked at. To memorize ideas therefore, it’s best to jot them down.
  •  Bookmark webpages for reference – There’s a difference between browsing the web and researching the web. We hardly do the latter. To research the web, you shouldn’t skim through web pages in the speed of light. Focus on them instead and read between the lines. If you find a particular webpage useful, bookmark it for future usage. In other words, save web pages as reference materials.
  •  Use social networks – Social networks are not only for pastime activities. You can reach out to a number of people over social networks and share ideas with them; inputs from them may help you reform your existing ideas. Social networks can be used for another purpose.


As a content writer, you are liable to explain to your audiences where you stand different from other writers. So, never ever copy others. Keep in mind you are not just any content writer but a brand. As each brand is different from the other, you need to build a customized branding which would rely on a highly individualized style of writing, which should be able to introduce you to the reader even when your byline is not explicitly mentioned.

To bring uniqueness of this level, you need to;

  • Make a list of top 5 writers, whom you admire.
  • Select one piece from each of their works, which represent their style of writing.
  • Read out the piece slowly so you could get an idea of how sentences were formed, how the whole article was structured, etc.
  • Now write on the same topic and see if your article comes close to the one, written by your favourite author.
  • Keep doing this for all 5 writers, review your own articles and compare them with theirs.


If you jump from one point to another point, your readers might have difficulty following you. Besides, it will be tough for you to link one part of your article to another part. This in turn will add less value to your content. So stick to only one point.

Now since the whole article would consist of just one point, make sure you’re discussing a bottom-line point. Editing is really essential here. Unless you weed out paragraphs and sentences that refer to irrelevant points, you cannot stick to the ‘one-point’ rule.


A well thought out article must always have a balanced ratio between depth and length. If the ratio is unbalanced, readers will either get a sketchy coverage without sufficient detail or too much detail for the space allotted. Both are bad selling points for the content.

To maintain an appropriate ratio, you need to first decide whether the article’s depth would fit its length. There’s no need to stretch the volume of the article unnecessarily if you are writing on a cursory topic. Likewise a long article must consist of in-depth and high-level discussion.


Every piece of content needs a subject of discussion, a major idea and a specific angle. This is a surefire way to make your article unique because even if the topic of discussion and the idea are unoriginal, the point of view could be totally original.

If you follow this principle and always bring a fresh point of view, you can cover the trendy topics which thousand others are covering and yet guarantee your readers they’ll get something from you which nobody else could provide.


Forget ‘Romeo and Juliet’. A lot depends on the name, i.e. on the title of the article. Imagine the article as a lady. You haven’t met her but you know her name. If the name is interesting, you’ll be eager to meet her. In the same way, you haven’t read the article but the title looks captivating. You will be interested to read the article.

Studies have shown there are 8 types of titles that could instantly draw reader’s attention. These 8 types are;

  1. Top # list
  2. How to (so and so)
  3. Best of (so and so)
  4. Why (such and such)
  5. Secrets of
  6. Newsjacking
  7. Breaking news
  8. Interview with (celeb or a popular figure)


First impression is the last impression. So the first sentence of the article is your best bet. Form the sentence in such a way that it makes an impact on the reader so the reader may get curious to read the rest of the article or may form an opinion and read through the article to validate the opinion. Make sure the first sentence is not misleading because readers are unlikely to pay attention to the rest of the article if they are mislead in the beginning.


It’s a prevalent misconception that by creating hype, you could make readers attentive. Authors who write hyped articles are manipulative; they refer to unnamed sources and never reveal the source of their information. No matter how persuasive they are, they fail to convince readers because readers are always sceptic about their claims. So avoid hype and keep it realistic.


Content marketers are different from classical writers. They don’t write for amusing or educating readers. They write because they want to sell something and expect the content to be compelling enough to make readers enquire about the product/service in question.

What if a reader is curious but not sure how to contact the service provider? The only way to make sure it doesn’t happen is to add call to action buttons and contact forms on the page which displays the article.


PLAIN WRITING IS THE BEST. Plain writing means avoiding bombastic words and choosing a simplistic style over a complicated or a literary style. You may have great admiration for T.S.Eliot or Albert Camus, but sales pages are not where you should flaunt your level of esoteric knowledge or mastery over the language. Instead, go for short paragraphs, short sentences and easy words so readers don’t feel lost in the middle of a sentence. Always keep in mind you are not trying to win a writing award, you are trying to sell something. Another important thing to bear in mind is web content is essentially different from academic content. So rinse your mind from whatever you were taught in your university’s English class.


Closing an article is as important as starting it (if not more). If you’ve discussed who, what, where, why and when all through the article, at the close you should tell readers “so what.” For that, you need to summarize your key points and inform readers clearly how they could benefit from the information provided in the article. If the article ends abruptly, it may fail to convince the readers. This would be disastrous for your campaign as after putting all the effort, you’d end up missing out on a prospective lead.

By following the tips mentioned above, you could write enthralling content, which would be informative, crispy and give readers all the information they are looking for.