Virtual Bridges: Creating Relationships with eCommerce Customers

One of the main principles – if not the principle – of business is that you have to have a good rapport with your customers. The customer is what drives your business, so an unhappy customer is going to lead to a very unhappy profit margin. You can have the absolute best products and services, but if your customers aren’t happy or simply aren’t impressed with your business, then all of the stellar products in the world aren’t going to make a difference.

Creating satisfaction takes more than just offering great products; it takes a certain level of involvement and devotion to the customer. Learning how to do this isn’t hard – you just have to know where to start.

Creating Relationships with eCommerce Customers


Consumers love to communicate: They rave about great businesses that provide reliable or downright cool products; they praise those that seem to be giving something back; and you can most certainly expect them to voice their complaints. When taking your business’s website into consideration, you have to avoid thinking of it as a static thing that doesn’t interact with people.

Your website is meant to do more than simply offer products and services, and then process orders. Think of your website as an intermediary that enables discourse between you and your customers – something that’s extremely important in eCommerce. It’s not like it is with a physical store; you can’t stand in front of someone and discuss what your business offers and answer their questions.

Even though they’ve opted for a different means of shopping, online consumers still crave this sort of interaction (we’re all still people after all), and you’ve got to provide a means of interaction for them.

One of the best ways of doing this is by setting up a customer support center online. You’ve likely seen plenty of examples through your own online forays, so you can be sure that there are many ways of making your business accessible to consumer needs and concerns.

The simplest thing to do is to set up an email account specifically for customer’s questions, but you can even go further than this. People like a sense of instant gratification, especially when it comes to shopping and other business endeavors. If you can provide a way for questions to be answered in real-time, such as through an instant messenger program, customer satisfaction is going to certainly increase.

The more time that you add to the equation when it comes to solving a customer’s issue, the more likely it is that they’re going to look elsewhere for their business. Not to mention the fact that this damages your business’s reputation. Not everyone can have a 24/7 customer service center available, but you could have one or two people set up to provide real-time online service during specific working hours.

Interacting Through Social Media

A business isn’t just about buying and selling; it’s also about creating a certain image for the company. Most business owners have a distinct idea of what they want their company to represent, the needs they wish to fulfill, and the way in which they want to viewed by the public.

This more intrinsic side of business can easily work side by side with efforts to increase a company’s visibility and reputation, thus resulting in greater sales. The best way to do this these days is through social media. We live in a very global, interconnected world, one where everyone shares anything and everything with everyone else.

Views and opinions pass from one person to the next very quickly, with people interacting on both individual and group levels. Businesses can get in on this interaction through social media in several ways.

Platforms to Use

Firstly, platforms like Twitter, Instagram, and even Tumblr allow businesses to interact culturally with their consumer demographics in real-time. Why is real-time so important?  Businesses – especially larger ones – can easily come off as very cold, inhuman entities, created an almost abstract impression with people.

If you’re able to interact with individual people, and they with you, then there’s a true sense that your company isn’t just some faceless giant, but is run by other people just like those who view and purchase your products.

Creating a cultural link between your business and consumers gives buyers the impression that your company and what it offers mirrors the beliefs and lifestyle types that they identify with, making them more likely to turn to your company when looking for the types of products or services you offer.

Branding for Social Media

This cultural connection also goes a long way in creating a very distinct brand image. Building a brand image is very important, no matter the size of your business or the sort of reach you’re trying to get. When someone sees your logo, slogan, or your product, you want them to immediately know that it’s your business it’s associated with and for them to have an immediate idea of what your business represents.

What you’re looking for is the ability to create instant reactions that leave a distinct, memorable impression on consumers. It’s this memorable impression that’s going to get them coming back to your company’s website as well as telling others about it.

More importantly, you have to keep in mind that the idea of brand image today is different than what it used to be. Consumers associate your brand with the sort of personality your company conveys. Since you’re trying to impress upon them the idea that they’re people interacting with other people, and not just a store, you have to be able to offer something that feels more personal.

Going One Step further

Blogs and videos are some other great options for interacting with your customers. Running a blog gives you the ability to get more information across to consumers, whether it’s content that’s just meant to be interesting and entertaining or is designed to be helpful in some way.

An appealing blog that is continually updated in a timely manner also gives people a reason for returning to your website. Once they’re viewed your blog, it’s far more likely that they’ll also check out your products to see what new merchandise may be in or what kinds of deals may be offered.


Even if you don’t have the budget for creating commercials that can be featured on television, you may have the budget to create content that can be uploaded to a site like YouTube. Creating a YouTube channel for your business allows you to expand your business’s visibility in a way that doesn’t have to feel like some kind of retail gimmick.

You can create content that helps consumers visualize what they can create with your products, or even offer up short films that are entertaining or thought-provoking. Put together, all of this will create the best customer experience you could possibly provide.

Your Guide to Successfully Selling Your Products Online

Running a business is all about the important decisions you make. One of the big ones is going to be looking at how you sell products online. The best way of doing this is to have a plan in place to help you with it.

Follow this guide, and use it to help you successfully sell things online.

Get the Right Products

Head over to and see what they suggest to help you do this. You need to identify what is popular, and what is in demand, and then make sure you focus on these things. You have to make sure you get the right products and then you should have no problem making the necessary sales.

Make Your Prices Competitive

There’s no use in trying to generate a lot of sales if you don’t have the right prices. You’ve got to make sure you price yourself in a competitive way. There are going to be a lot of other businesses out there doing the same thing. So, you come up with prices that will be attractive to customers and keep you competitive. Take a look at the market prices, and try to get yours to match what they are.

SEO – Search Engine Optimization

When it comes to marketing your business, you need to use lots of different techniques. One of the key ones to help you in selling your products is to make use of SEO. This can help customers to find your site when they go searching for it. You should visit to see how SEO can be used to help benefit your business. You need to drop as much as you can to try to secure online sales. This is one of the best things you can do to help you increase the number of sales you make.

online business

Online Store

These days, the best way of selling your products online is to create an online store. Now, there is a lot you can do to help you achieve this. You need to think about efficiency and ease, and that’s why you need to come up with the perfect store to help you out. This will allow customers to visit the store and make payments as soon as they develop an interest. It’s the best way of turning leads into quick sales.


It’s crucial that you do everything you can to ensure that your website is perfect. This is such an important part of business, and you’re going to be using it to promote your business. So, you have to work on it and make sure it’s okay. Hire web design experts to make sure you have the best designed website out there. This will help you to sell your products much better, particularly if you attach an online store as well.

Selling your products online is certainly the best way forward these days. But, you might like to think about the fact that you need to get it right. So many other people will be doing the same thing as well. And that means it’s going to be a very competitive market out there. So you need to give yourself the best possible chance of success by following the ideas on here.

Basic Tips For Starting An Ecommerce Business

So you’re ready to take the leap into the world of ecommerce? Congratulations! With the right tools and knowledge, an ecommerce business can thrive and make good profits.

However, it’s not an easy area to get into. There are thousands of others out there who are trying to do the same thing. You’re going to need to stand out above the rest of the competition, and that won’t happen overnight. There are loads of things to think about before you even get started, so let’s just discuss a few.

Although you may be tempted to get in there and sell anything and everything, it’s not a good idea. You aren’t going to compete with the big boys out there, so try and find a niche. If you can sell something better than anyone else, you’re going to be successful. Finding a niche area will make your chances of succeeding even greater. There won’t be as many businesses targeting that niche, and you’ll understand it better than others. Focus on something that you love already that you’ve gained a natural knowledge of throughout your life. This is a great way for you to get started.

From here, you need to start learning. Research is vital before you even bother trying to setup the business properly. Use guides like the one you’re reading now, buy books and listen to the experts. Learn more about the consumers you’re targeting, and the products you intend to sell. Do market research and talk to other professionals in the field about your new venture. They’ll be willing to help, and might even know someone who can get you off the ground. When you’re starting out, any business contacts you make are incredibly beneficial.

Starting An Ecommerce Business

Understanding the power of social media and the web is a key aspect of any successful ecommerce business. While you’re definitely going to want your own website, you need to look at other avenues too. You can start (and continue, if you want) by selling on eBay and Amazon marketplaces for example. You can also use social media to promote your brand. Twitter and Facebook are crucial tools for brand-awareness. If you neglect this, you do so at the detriment of your business. Once you’ve got all these things setup, you also need to know about good SEO practice. This will make sure your business and products rank highly on search engines. That means you’ll get more clicks to your page, and more sales in the long run.

Remember, starting a new business comes with a lot of advantages as well as disadvantages. While it’s great that you’ve packed in your old job for an exciting new venture, you need to be aware of a few things. You’re no longer going to get paid holidays or sick pay. That doesn’t mean you should be neglecting your happiness or health. Occupational health service providers will tell you whether you’re fit to work if you’re ill. You need to take their advice as you won’t be doing your best work if you’re rundown and suffering from illness.

However, you can now work at your own pace. There’s no 9-5 requirement unless you’re in constant contact with your customers. While it’s understandable to do a little more work than usual in the early days, don’t make it a habit. Your job is important, but getting the business off the ground is entirely possible without neglecting your home life. Working too much will affect you mentally and physically, and you might end up taking it out on those around you. Understand when it’s time to stop for the night, and your business will be in a better position because of it.

Finally, you need to understand that mistakes will happen. You’ll have good days and bad days, and you might even be tempted to pack it all in. Don’t give up unless you’re in a worrying position financially. Every ecommerce business has struggled from time to time, and selling patterns change constantly. Try new things, see what sticks and learn from this in the long term. Eventually, you’ll get a better grasp of how things work, and you’ll start working more efficiently. That’s just going to take time, so be patient and understand how the process works.

So, those are just a few basic things to understand about ecommerce. Just like any other business, it’s not an easy thing to get started with. Utilize any help around you that you can find, and you’ll gain important knowledge that will help you to succeed.