Create Professional and Mobile Responsive Newsletters with SendPulse

Have you ever wanted to create beautifully designed mobile responsive newsletters for your email marketing campaigns?

I mean, personally I always wanted to create one but wasn’t able to because I don’t know how to code HTML or CSS which unfortunately are required to create any responsive template.

I also know the fact that there are various premium and freely available email templates on Internet but again you cannot customize them or better to say you cannot add personalizations unless you know how to code.

So now the only solution which I had in front of me was to join any email marketing platform and then use their template builder but again there was a small problem.

Unless I subscribe to any of their paid monthly subscription plans I couldn’t get access to hundred percent features of their newsletter builder but that was until I found SendPulse. 

What is SendPulse?

SendPulse is an all in one marketing platform which offers super impressive free subscription plan, as well as feature, loaded paid plans.

If you want to get access to advanced features such as marketing automation, artificial intelligence, A/B testing, segmentation, etc you should definitely subscribe to one of the SendPulse’s monthly paid plan which starts at just $9.85. 

A Bit About Email Marketing

Email marketing is the act of sending information or a pre-sell to either current customers, or those whom businesses hope to potentially acquire.  The primary goal of each email is to establish a brand and trust, so those who are reached have the incentive to be interested and want to place their time and financial resources behind them.  Any email that is for the purpose of marketing typically aims to either educate, inform or to sell.

Email marketing is a tool for selling, and this is accomplished through facts, persuasion, and skill.  In most instances emails deliver a soft sell, meaning it is direct in its message but not resorting to pressure tactics to close a customer.

Furthermore, email marketing is a way where consumers can give their permission to be solicited an innumerable amount of times by opting in and agreeing to be emailed at the company’s discretion. In simple terms, you are getting unlimited exposure to your existing customers by spending literally nothing.

How To Use SendPulse To Create Professional Newsletter Templates

In this article, I’m going to guide you through six important steps which will ultimately allow you to create a personalized mobile responsive email template within just a few minutes.

  1. Sign up at SendPulse

You can either join the free plan or any of the paid plan in case you are willing to explore advanced features such as Automation 360, Artificial Intelligence, etc.

  1. How would you like to start?

Once you are subscribed all you need to do is to log in to SendPulse account. Once you are inside the dashboard you should be able to locate “email templates” on the left-hand side menu panel.

Click on it and then you will be presented with hundreds of professionally designed, pre-built templates.

email templates

If you like any of the design, click on it and you are all set to go but if you want to create your own template then you need to click on “Add a template” button.

3. How would you like to proceed?

Once you click on “add a template” button the page will reload and you will be offered with three different options.

Option 1: Use the inbuilt layout template editor

This option comes with 4 more options.

  1. Basic
  2. News
  3. Commerce
  4. Text

These sub-options allows you to choose the starter template for your newsletter.

Let’s say you are an e-commerce website, in that case, you should choose commerce starter template. If you are a personal blogging website then I will suggest you choose either news or basic as you started layout.

For the sake of this tutorial, I’m going to use this option that is “Layout Template Editor” and I’m going to use “Basic” as my default layout.

 

Option 2: HTML editor

This might be a good option for those who are familiar with coding and want to get complete control over the design and content structure.

For me personally it’s simply useless because I don’t know how to code.

Option 3: Upload your template

In case you have already purchased any premium email template or if you already have a prebuilt layout then you can just upload it and use it in your marketing campaign.

 

  1. Let’s explore the template builder interface

template email

Template builder uses sections and blocks to define the structure and the content of the template respectively.

On the left-hand side of the screen, you will find section and block options.

Sections: Sections are basically the divisions which define the boundaries of the content which are added to them.

You can add as many sections as you like in your design. By default, there are seven possible section styles which you can add to your design. Furthermore, you can also drag-and-drop the inbuilt section examples in your design.

Blocks: Blocks are nothing more than the actual content which will be shown to your subscribers when they open your emails. Blocks can be text, picture, video, table, buttons, social media icons, address, etc.

On the right-hand side of the screen, you will find the advanced control settings for each and every individual block you add in your section.

These advanced settings allow you to define custom background colors, paddings, height, divisions, line height, fonts and every single possible setting related to that specific block.

 

  1. Add your customizations

Let’s say you need to change the logo.

email

In order to do that you will first click on the logo and then you will get detailed information about it (image block) under the “current element” section on the right-hand side of the screen.

template email

Now you will have to click on the “change” button and then on the “Upload” button. Now you have simply drag and drop your logo from your computer and then click on “return to files list” button.

Now all you need to do is to click on the image which you have just uploaded and done.

To preview the changes which you have just made in your template you will have click on the “preview” button with which you should be able to find on the top of the screen.

template email

Above is a screenshot of how your email template will look on both mobile and other devices.

 

  1. Save your design

Once you have achieved your final design you need to save your template so that you can use it later on in your email marketing campaigns.

To save your design, all you have to do is to click on the “Save” button.

template email

A popup will appear asking to give your template a name, so enter the name and then click on “save template” button.

Conclusion

Congratulations, you have successfully created your first mobile responsive newsletter template without touching a single of code.

Because I wanted to keep this guide short and to the point, I haven’t discussed much about the Blocks and Advanced customization settings but trust me you can achieve far more than just custom colors and logos with SendPulse template builder.

In case you are looking for a more detailed guide you can check this video tutorial.

 

EMail Marketing Is On The Way Out, But Get A Load Of What’s In…

The times they are a-changing’. For years now, businesses have been reliant on email communication to grow their brand, alert customers to special offers and promotions and deliver targeted ads to loyal customers to bring content and offers that are tailored to suit them direct to their digital doorstep. But due to a recent change in data handling legislation all across Europe, the way in which email marketing works is about to change forever. This new legislation works much the same as the Canadian spam laws that came into effect last year. As of May 25th companies will no longer be able to send marketing content via email unless it is to a customer who has willingly subscribed to it. While this will make for cleaner inboxes all across Europe, it could mean a sharp decline in exposure if you market to customers within the EU (including the UK).

Email marketing isn’t dead… but…. 

This legislation isn’t necessarily a death knell for email marketing, but it’s certainly a wakeup call. While most US states have some kind of anti spam laws in place, the fact that unsolicited emails are no longer legally allowed does not necessarily mean a death knell for email marketing. It does, however, mean that more thought needs to go into targeted email copy that is of benefit to the small core of customers who choose to keep in touch. While email can be made to work, it may not be the most efficient way to reach customers as we head into the 2020s. 

Let’s talk about texts 

Even before these legislative changes, email marketing suffered from a lack of immediacy. Few people check their email as regularly as they check other forms of communication and most people apply robust spam filters to block out unsolicited content. Text messaging, on the other hand, has far more immediacy for customers, which is why many companies are reaching out to SMS service providers like Text Better. While an email can languish for days in an inbox, text messages are picked up within 15 minutes 97% of the time.

Banner and social media advertising

In an era where most of us keep up with friends, make our essential purchases and keep abreast of what’s going on in the world through our smartphones, taking your marketing efforts into the realms of social media or banner advertising is an obvious solution. Sure, you have to put in the effort to build creative and well designed copy, but advertising on other people’s websites or launching an effective Pay Per Click campaign are both great ways of facilitating exposure to your brand.

Viral marketing

If you want to create a genuine sense of buzz and excitement for your brand, there’s no substitute for viral marketing. Viral marketing enables you to grow your reach organically and create genuine quantifiable interest but it can be an extremely tough nut to crack. It’s worth remembering that there is no magic formula for success, but companies can make efforts to hedge their bets. A good campaign that’s creative and engaging, timely and disseminated across multiple channels can gain serious traction with your target markets. Video content is particularly useful in this.

Focus your marketing efforts away from email and join your target market in the 2010s!

Spam Trigger Words You Shouldn’t Use In Your Email

The spam folder is like hell for emails – the final destination where no email marketer wants to land up. That’s why we need to think about how we craft our emails, starting right from the Subject line to the very last word.

Here is a list of trigger words you should start avoiding right now to avoid landing up in that spam folder!

Spam Trigger Words

SPAM TRIGGER WORDS TO STAY WELL AWAY FROM

Commerce Words

  • Orders shipped by
  • Buy direct
  • Order
  • As seen on
  • Order status

Employment Words

  • Double your income
  • Earn extra cash
  • Additional income
  • Home based
  • Make money
  • Earn per week
  • Work from home

Financial Words

When you’re sending out an email about money and other finance related stuff, make sure that you avoid using any of the following wordsas some of these words will automatically land your emails in the receiver’s spam folder.

  • Cash bonus
  • Best price
  • Incredible deal
  • Beneficiary
  • No cost
  • Easy terms
  • Compare rates
  • Bargain
  • Discount
  • Stock alert
  • No investment
  • Consolidate your debt
  • Big bucks
  • Lower your mortgage rate
  • Get out of debt
  • Stock pick
  • Save big money

Marketing Spam Words to Avoid

If you’re sending emails to promote your products and/or services, take note of the following words to avoid. Refrain from using these words in the Subject of your email and, as much as possible, as a part of the body of your email. Try using a different word to convey your message.

  • Bulk email
  • Ad
  • Click below
  • Auto email removal
  • Click here
  • Direct email
  • Click to remove
  • Increase sales
  • Notspam
  • This isn’t junk
  • One-time mailing
  • Mass email
  • This is not spam
  • Unsubscribe

Numbers to Avoid

Believe it or not, numbers can land your marketing emails in the spam folder, too. Remember that email signature templates from Zippysig and similar signature generators are a great way to ensure you get things right. Aside from that, using the following words and phrases should be avoided:

  • 100% free
  • Billion
  • 100% satisfied
  • Join millions
  • 50% off
  • Million
  • One hundred percent guaranteed

Calls-to-Action You Should Not Use

  • Give it away
  • Cancel at any time
  • Copy accurately
  • Print out and fax
  • See for yourself

Offer Words to Avoid

  • Being a member
  • Confidentiality on all orders
  • If only it were that easy
  • Have you been turned down?
  • Important information regarding
  • Mail in order form
  • No age restrictions
  • No experience
  • No catch
  • Obligation
  • No purchase necessary
  • No middleman
  • Per day/week
  • What are you waiting for?
  • You’re a winner!

Adjectives or Descriptive Words Seen as Spam

  • For free
  • It’s effective
  • All new
  • Amazing
  • All natural
  • Promise you
  • Outstanding values
  • Congratulations
  • Drastically reduced
  • Risk free
  • Real thing
  • Promise you

Poor Sense of Urgency Words

You may want to entice the receiver to either sign up, purchase your product, or contact you as soon as possible but you also do not want your email to land up on the SPAM folder. As much as possible, avoid these words that indicate a sense of urgency.

  • Apply online
  • Get it now
  • Call now
  • Act now
  • Great offer
  • Limited time
  • New customers only
  • Get started now
  • Urgent
  • Special promotion

Take note of the words we’ve listed above. Refrain from using those words in your emails so you can ensure that your emails would be read by the recipient and not just land in their spam folder.

Using a Sales Funnel to Improve Your Email Marketing Campaigns

As an online entrepreneur and marketer you need an audience to market your product or service to.  But more than just an audience, you need a captive audience… people who want to hear what you have to say… people who want to receive your offers.

Email Marketing Campaigns

So where do you start? How do you acquire your audience?

The short answer is you need to build a list of subscribers and communicate with them through your email marketing efforts. Sounds easy, no? Let’s take a closer look at what needs to be done.

What Do You Need to Build a List?

Before you can begin building a list, you need an auto responder service that will allow you to create opt-in forms in order to collect names and email addresses.

You will also need a hosting service to host your squeeze pages. Or you could look into the many services now available that will let you create your squeeze pages and host them for you as a courtesy.

Step 1: Capture names and email addresses

  • Squeeze Page

The first step in your list building is to create a squeeze page, also called a lead capture page. The squeeze page needs to be simple and must include a form to capture the name and email address of your subscriber.

You don’t need to over complicate your squeeze page. In fact, you risk losing the prospect by doing so. Just give them a compelling headline and a brief “sub-headline” to grab attention and to pique curiosity about your incentive or “lead magnet.”

  • Lead Magnet

Your lead magnet is the product which you offer for free to entice the prospect to enter their name and email address into the opt-in form. Generally, the lead magnet is going to be some kind of digital product that can be easily delivered by email or download.

The lead magnet needs to be valuable to the prospect and relevant to your product. Ideally, a 1–3 page report, a cheat sheet, an infographic, a short video, a list, or anything else that is going to solve a need.

Step 2: Drive traffic to your squeeze page

The next step is to drive traffic to your squeeze page in order to present your lead magnet to your prospects.

If you don’t have traffic, you don’t have any prospects to eventually enter your sales funnel, and that is your goal. There are a number of ways, including free and paid methods, to drive traffic to your squeeze page.

But you’re not done yet. Once on your mailing list you need to interact with your subscribers. You need to prepare email messages welcoming them and letting them know what to expect in the future.

Since these are messages you upload to your auto responder, you only need to do this once and all subsequent subscribers to your list will receive the same messages.

What Do You Do With Your List?

You have a growing list of subscribers, you’ve “introduced” yourself through your welcome message and a few follow up messages, providing even more information related to your product.

You are now in a unique position to engage with your subscribers and offer them your products and/or services. You’ve taken the time to establish your credibility so they begin to trust you.

The Sales Funnel

This is where you begin your email marketing campaigns in earnest. This is where you help the folks on your list by introducing them to your sales funnel. They’ve already indicated their interest by requesting your incentive, now you need to follow through with your products.

  • The Introductory Offer

At this stage your subscribers know who you are and it’s time to take the next step by making them an offer to a valuable and relevant product they can’t refuse… offering them the product at a deep discount so they feel comfortable making that first purchase from you.

This step is very important because this is where you turn a subscriber into a customer and they begin the journey down your sales funnel. This offer is not designed to make a profit, so don’t get hung up on offering a product with real value at a low price.

This offer should further cement your credibility and establish you as an authority.

  • The Main Offer

The main offer is your product or service; what you built your business around. This is the reason you created this funnel. The traffic, the lead magnet, and the low-cost offer have all been leading the subscriber to this offer.

Because your customers purchased your first product, followed your instructions and saw results, they are inclined to purchase your main product. They now have confidence in you and believe they will benefit even more from this new offer.

  • The Upsell

Once the subscriber has purchased your main offer, you’ve sent additional informative and valuable information via your email series and now you’re ready to introduce your customers to an even more valuable product, be it an eCourse or software, or whatever pertains to your main product and your business.

Whether you have just one additional product to offer or more, you send the appropriate offers and your customers continue down the sales funnel until they reach the end for that product or service and exit the funnel.

Anatomy of a Sales Funnel in Action

Let’s look at an example.

Suppose Maryann comes across your free report on how to make money writing short reports and she subscribes to your list. She reads the report and decides she wants to give this a shot.

Your follow-up email offers Maryann another guide on “How to Write Articles in 10 Minutes.” Maryann feels this additional information will help her and is comfortable with the $7.00 price tag.

She purchases the introductory offer.

Maryann followed your advice and becomes a prolific writer. She soon discovers she can make money writing blog posts and articles for others and is thrilled that her dream of starting her own business is becoming a reality.

When she reads your email offering your eBook, “Making Megabucks Writing Sales Letters” she doesn’t even hesitate, and the $27.00 is well worth it.

She purchases the main offer.

Now Maryann is on a roll! She continues to write blog posts, articles and sales letters, and her income grows. She discovers she has a passion for copywriting, something she never even considered before.

Again, in a follow-up email you offer your eCourse, “Copywriting from A to Z.” She’s a little hesitant at the price of $97.00 but is convinced the system will work for her as your other products had not failed her.

She purchases the upsell. That’s how your sales funnel works.

Conclusion

Hopefully you can see how important it is to first build a list of subscribers, then to integrate a sales funnel into each email marketing campaign you set up. That’s the best way to turn subscribers into customers. If done properly, it could be a relationship that lasts for many years.

Are you tired of working hard and not seeing any results? You’re not alone! Poppie teaches new online entrepreneurs what they need to know before starting their business. Visit her blog at Your Business Builder and Join the Group!