Effective Website Custom Audience Strategies – Facebook Remarketing

The Website Custom Audience in Facebook advertisement is extremely resourceful when it comes to retarget your website audience with custom Facebook messages. That not only helps to build a fan base but at the same time drives website traffic, build a email list and improves the sales. This powerful remarketing tool is just powerful enough for any size of business and not a disappointment at all.

If you are not using this awesome tool for your digital marketing purpose, you should start it now otherwise you are surely fall behind your competitors.

website custom audience

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In this post, I will cover the possible remarketing strategies for website custom audience in Facebook advertisement. 

Re-engage the website visitors: 

One of the most feasible ways to use Website custom audience is to retarget those users who have visited your websites before and yet have refrained from being your consumer. At times users spring back from the website because they prefer to research about the products a little more or for that matter the products fails to appeal them. In such a scenario, custom audience retargeting on Facebook can certainly act as a great support in order to give those consumers a reason to reconsider your brand of products.

Aim at the website visitors on Mobile: 

A great way to avail benefit from CWA is to retarget the users who have visited your website via a desktop device with an ad targeted for mobile. For instance, a marketer has the option to create a custom audience of the website visitors through desktop enabled devices especially for the people who have ditched the last leg of the shopping process. Furthermore, advertisers can put an effort to target those users whilst they are “at work “on their mobile instrument and thereby drive them to convert into your consumer.

Develop leads and connect consumers:

Of course there is not a shred of doubt in the fact that email still is touted to be the most doable platform as far as lead nurturing and customer connect is concerned. However custom audiences provide another lucid alternative like Facebook campaign which can certainly come handy to develop leads and engage customers. Basically, if a Facebook campaign is formed with a clear cut idea to exceed the reach of leads and furthermore if the KPIs are designed precisely, marketers can surely be greatly benefited by this.

Opt for cross-selling to the existing consumers:

One of the most imperative ways that the advertisers can avail to bring enhancement in sales is custom audiences. Basically, with the help of custom audiences, marketers can have it quite easy to retarget their top level existing customers. Moreover, by re-engaging the existing customers, advertisers can enjoy a great flow of repeat sales which indeed is a good sign in business perspective. Furthermore, with the support of custom audiences, marketers can generate some new segments consists specifically the converting visitors. And thereby re-target those visitors to Facebook with the same kind of products or for that matter with the products on similar lines.

When you create a WCA, the default duration to track the visitors is 30 days which can be extended upto 180 days. So you can reach anyone who visited specific pages or your website in the past 30-180days.

Have you ever used WCA? Feel free to share your success story in comments.

Benefits Of Using Website Custom Audience

In my previous article I wrote about how to create a Facebook website custom audiences to reach the visitors visited a website/particular page of a website. In this article let us discuss the benefits of using website custom audience in Facebook.

Custom Audiences from your website is the most interesting tool in Facebook advertisement, which makes it easy for you to deliver the right and custom message to the visited your website in Facebook.

The Custom Audiences from your website is the Custom Audience pixel in Facebook, which is a small piece of javascript code placed on every page of a website which tracks the visitors to your page/pages.

By using Custom Audiences in Facebook, you can reach the prospective customers or the visitors in Facebook and show your ads to them, who really expressed interest in the products of your website.

Benefits of using website custom audience

For example, you could run a ad campaign to reach out to those visitors who visited the site and viewed a specific webpage of Red Jackets but have not made a purchase from the website.

Here goes the best 3 Benefits of using Website Custom Audience in Facebook

  • Get back the probable consumers to complete a purchase: There cannot be a bigger perk for an advertiser than the fact that the visitor who had turned his face away from your products would convert into your customer eventually.  And this can only be facilitated by custom audience targeting. Thus, in the nutshell it can be stated that using website custom audiences can bring a lot of growth in your business if utilized in a proper strategized manner.
  • Discover the customers similar to your website visitors: This is certainly quite a great thing considering the fact that you can even find and target some of the new probable customers and moreover can even be able to engage to convert them into your consumers with your offerings. Undoubtedly, a good traffic of new customers can definitely prove to be instrumental in the growth of revenue and business as a whole.  
  • Helps to augment email and direct marketing operation: One of the biggest perks of custom audience lies in the fact that it can be a great help in enhancing your direct marketing along with emails. For instance, if you are into direct campaigning, it’s quite likely that you might have had to put effort in collecting the email address and contact numbers. But if you opt for Facebook custom audience, the whole process can come handy for you by simply uploading the email addresses in the drip campaign and thereby target the same people with a series of same kind of contents through Facebook ads. Certainly there can’t be an easier way than this to invoke an interest among the users about your brand and product.  Thus, in every which way website custom audience can turn out to be a feasible tool to execute.

Your Turn:

Have you evered used facebook custom audinece pixcel for your facebook ad  camapings. Share inomment how that benefited your business growth.

How to Create Facebook Website Custom Audiences?

With a massive 1.44 billion monthly active users (March 31, 2015), FACEBOOK is the largest social platform to reach and commute with your customers in real-time. As per its latest update (February 2015), Facebook has more than 2M active (the advertisers, who use facebook to promote their website and active for last 28 days) advertisers.

Website Custom Audiences facebook

Google may be synonymous with web traffic, but Facebook refers more traffic to news sites, according to recent data from traffic analytics firm Parse.ly. So if you’re selling any products or services through your website, there is a very good chance that you can reach and retarget your website visitors through Facebook Website Custom Audiences. Successful Facebook advertisers know this strategy really works for the most of the websites.

It’s been almost more than 2 years since Facebook has introduced website custom audiences (WCA). Indeed, the tool has proved to be a path-breaking initiative which continues to thrive in a great way for advertisers.

If utilized properly, no tool can come at par as this. So, before you wonder about the effectiveness of website custom audience, this article brings some relevant and intricate details about it. Read on!!!

What is Website Custom Audiences?


What Facebook says – “Custom Audiences from your website makes it easy to reach people who visit your website and deliver the right message to them on Facebook.”

Basically, website custom audiences help the marketers to create their Facebook ads and thereby help them aim at those users who have visited their website previously or purchased anything from their site.  To put it in brief, this particular tool offers a great support to the advertisers in order to stretch their reach further than the existing fans and email subscribers. The key aspects of it lie in the fact that it is greatly instrumental in building rampant fan base and to drive traffic. At the outset, WCA does seem to be quite similar with Facebook exchange (FBX) which also works on the same realms of retargeting users on Facebook who have already visited the site. However, there is a stark difference between both the tools as FBX basically use an approved third party in order to create domains ad which helps to drive traffic to the websites. Whereas, when it comes to WCA, it is created and furthermore utilized on Facebook within power Editor or Ads tool. Thereby it clearly means that marketers can create any kind of ad that they naturally would on Facebook in order to target the visitors towards the website.

Moreover, one of the greatest advantage that the marketers can enjoy if they avail WCA is no third party can take the cut as clearly there is no third party tool involvement in it. Thus, website custom audiences surely have far more perks to offer the marketers than that of the FBX.

How Custom Audiences from Your Website Works

Many people visit your website but only a few of them may purchase, others simply express interest and left the site for any reason. As they browse or make purchases from your website they are automatically added to Custom Audiences that you define.

Later use these Custom Audiences from your website to create more focused ads on Facebook or to re-market to people who have already expressed interest in your product.

How to create Website Custom Audiences in Facebook?

  • Visit your Facebook Ads Manager
  • Select Audiences from the Tool menu drop down
  • Click on create Audiences and select custom audience form drop down
  • Click on web traffic from Your Website
  • Agree to the Terms of Service beforehand
  • You will be asked for Audience Name and Visited URLs. Here you can input any page, keywords, or URLs where the pixel will be executed on your site
  • Set the retention window where you can input a few as 1 and as many as 180 days for people to remain in this Website Custom Audience.

Once completed, you need click on the View Custom Audience pixel link that will provide the a javascript to be uploaded to the every page of your website. Make sure you have copied the whole code and implemented in the write place of the website. There is a facebook pixel helper chrome extension that can help you review the site if the code has been installed properly.

You turn:

Have you ever used Facebook website custom audiences to reach your existing customers or those who visit your website? Have you tried Facebook’s custom audience options? If so share your story in comments.