How to Choose Right Keywords for SEO?

SEO and keywords go hand in hand. Is not it?

If you want to succeed in search engine optimization for your website and want to promote your website online via SEO tactics, you simply cannot ignore the keyword research.

No matter what the experts are saying about, having the knowledge of keywords and how they work is essential to rank your webpages.

Keyword is a single or a set of words that users type on the search engine to fetch relevant information. Based on the keywords put, search engines result pages show the most relevant sites that are optimized for the search term.

This article is for you to understand the most fundamental concept of SEO – keywords.

Why keywords are so important?

Keywords play an important role in the success of any SEO campaign. Whether you want to promote your website or sell your products (in case of e-commerce websites), using the right keywords can help you bring targeted traffic to your website. When you rank well for relevant keywords, it becomes easier for your audiences to find you online. So, to find and direct your target audiences to your website, having the knowledge of keyword research is very important.

Now that you know why you need the right keywords, it is time to know how to use the right set of keyword for your benefits.

Profit Making Keywords

When doing keyword research, it is important to know what kind of keywords you want to target. Profit making keywords are as the name suggest help you make profit.  This is beneficial for e-commerce websites and websites that want to directly sell their products and services. You need to find out what kind of keywords the customers are using like “cheap”, “affordable”, “discounts” and “free shipping” and other things.  You will need to create contents that include these keywords.  When you rank well for these keywords, your website will be shown at the top of SERPs every time a potential customer types the keywords.

Keywords that attract Traffic

While the profit making keywords help bring traffic to the website, it is not the same for everyone.  If you are looking to build strong customer base, following and establish yourself as the industry leader then, you need to aggressively pursue keywords that attract the right people. These people are not just your customers, but people who are looking for information. This is one of the best ways to increase the traffic to your website without spending a fortune on tactics like PPC (Pay per Click).

Pay per Click is very effective but only when you have tons of money to spend. Compared to that the organic method of using the relevant keywords in the content to attract the right crowd is much more sustainable, effective and most importantly cost effective option for small scale businesses. While this method may not bring immediate profit, in the long run it will help in establishing your authenticity.

The right Length of the keywords

The length of the keyword matters in the SEO. It matters a lot actually. There are basically three types of keyword structures:

  • Short-tail keywords (1 to 2 words)
  • Medium-tail keywords (3 to 4 words)
  • Long-tail keywords (longer than 4)

Short-tail keywords are more common, have lot of volume and are easier to rank. The only problem with such keywords is that there is a lot of competition. To win in this game you need content that can drive the traffic home and make your link popular.

The medium-tail keywords are of three to four words and have less volume than the short-tail keywords. The good news is that ranking for the medium size keyword is fairly easy. Even without the volume they have the capability of ranking well in the search engine pages.

The long-tail keywords are ever so easy to rank. But, the biggest problem with the long tail keyword is that not many people use it. But, you can use them to rank well anyway.

The trick here is to find keywords somewhere between the short-tail and medium-tail keywords and you are good to go.

Tools to find the right keywords

Finding the right set of keywords for your website is easy thanks to some of the amazing tools that help find them. The first tool is the Google search itself. Make use of the auto-suggestion of the keywords. This can help you find the keywords that are being frequently used. Likewise, Google has other tools too that help find the right keywords like the Google Keywords Planner, Google Correlate and Google Trends.

The user forums like Quora, Reddit ad Yahoo can help you find the keywords. The website generally answers the questions of the people looking for something and the keywords used by the users is most likely to the keywords used in the search engines. These are some of the useful tools to help you find the right keywords.

Keywords research is an important step to achieving your SEO goals. When you make the best use of it you can achieve your goals in very less time.  Whether you are selling product or services or simply want to share ideas, make keyword research your number one strategy to reach your goals.

7 Keyword Research Tools You Need To Know For Incredible SEO Success

Smartly selected keywords are factors of a successful content marketing campaign and SEO strategy. Researching for keywords is not rocket science, and shouldn’t be chosen randomly.

Some big enterprises spend a lot of money every year just for keyword research, while some companies have devoted teams who conduct keyword research for them. It might seem too expensive and very baffling for small businesses and new start-ups, but the actual secret to a perfect keyword research is on the tools used.

High ranking and a successful content marketing should be the primary goal of every marketer, and choosing the right keywords should be the way to reach this. Focusing on keyword research can accommodate the quality of the content.

Keyword Research Tools

Here are seven keyword research tools that play a major role in content marketing related to trending topics and searches as well as user intent.


SEMRush is a must-have in all SEO and keyword research tool list. It might be a paid tool, but it is greatly recommended for content-rich sites, retailer sites, and e-commerce websites that are aiming for a spot on the first page of SERPs.

To open all data about a particular internet site, just input the website domain. The information includes keyword selection options, competitor ranking, and website ranking based on the ranking factors.


This tool is one of the most popular tools that content managers and SEO experts search for when they want reliable reports on traffic approximations, organic competition, and keyword trends. SEOCockpit often includes results by adding synonyms from Google Adwords, and Google suggests.

The outcome is a precise duplicate of Google’s Keyword Planner. However, you can get a comprehensive overview of all the competitions of the selected keyword just by clicking keyword. SEOCockpit is particularly recommended if they want their brand and product to be a success on eBay, Alibaba, Amazon, and other well-known e-commerce stores.

Google’s Keyword Planner

Google’s Keyword Planner is a must-have tool for a lot of reason. First, it is free which is enough reason to install and utilize it at least once before swearing of never using any other type of keyword tool ever again.

Secondly, it is modified to provide precise information on the choice of keywords. By inserting some few phrases including the selected keyword, Google’s Keyword Planner will provide a complete report on search volume and the comparative competition they might face while using them.


Through this tool, the repository of the day’s and week’s top trending keywords, and search on for ideas about keyword can be searched. Anyone can check up on the search volume in one month, in the last seven days, or even an overall average.

KeywordInspector is room for some keyword research tools which can help the content get to the top of each SRL on all search engines.


It is a great keyword search tool because it doesn’t only help understand the standing of the selected keyword, but it also helps establish keyword ideas. Ubersuggest will actively engage in creating new phrases, providing new suggestions, and helping people understand the potential of the chosen keyword.

MozKeyword Explorer

Mozkeyword Explorer is like the younger sibling of Google Keyword Planner. It is an excellent keyword research tool because it can provide more detailed outcome with the rating of the competitor sites and keyword analysis.


This tool is like a mashed up of Google’s Keyword Planner and Ubersuggest. It utilizes auto-suggest features of many known engines at a time. It includes Google, Wikipedia, Yahoo, Answers, Bing, Amazon, and Youtube. But the list of suggested keywords might not be as many as the results in Ubersuggest.

Nevertheless, from listing all products on eBay to opening an own Youtube channel, Soovle can be utilized to get to the top of any SRL within a couple of days.


The factors that control SEO and rankings are not given. It makes optimizing websites easier and confusing at the same time. That’s why it is much better to use keyword research tools since it can offer a bundle of new and low-competition keywords in just a few seconds.

Iman Bahrani is an expert when it comes to Digital Marketing and SEO. He is also the CEO of During his leisure time, he loves to learn new things about this field and share his thought through writing.

The Relevance of Long Tail Keywords Amid the Changing SEO Practices

Keyword research was, is and will continue to be an integral part of SEO. Though some marketers believe keywords are no longer essential for SEO, the majority still include keyword research in their optimization checklist.

Selecting campaign keywords

Anyone with a shred of knowledge in SEO would agree that ranking a site against top keywords is incredibly difficult (if not impossible). Because of the cut-throat competition, many companies pick from medium and low competition keywords.

They inform their clients well in advance the number and nature of the campaign keywords. If clients are okay with the list, they beckon the SEO firm to go ahead. Or else, tell them to include new keywords. The campaign budget goes up and down depending on how competitive the keywords are.


The actual calculation of ROI is different from the way most SEOs calculate it. If a site comes in the top ranking against a selected keyword, they shout hooray and insist the clients to increase the duration of the contract. And the clients, being naive, equate first page ranking with winning a lottery.

A top ranking is not an indicator of a handsome ROI.

Let me explain why.

Keyword conversion rate

Imagine a site has ranked against keyword A and keyword B. Keyword A brings traffic, 20% of which turn into sales, whereas keyword B brings traffic, of which only 2% turn into sales. Outwardly, the two keywords may look same according to monthly searches and level of competition, but when someone weighs them according to conversion rate percentage, keyword A outperforms keyword B.

You might wonder how to estimate a keyword’s conversion rate before using it. Well, estimating it is not possible. But Google gives you hints, which you can use to serve your clients better.

Competitive keyword shortcomings

It’s a myth that ranking against competitive keywords is enough for a site. Most generic keywords are highly competitive. For example, the keyword “web design” is very competitive with average monthly searches clocking at 165000. So is the keyword “life insurance.”

You need to put a lot of money and effort to rank your site against these keywords. Even if you manage to get your site coming in top ranking, what will you get in return? Plenty of non-targeted users with no intention to buy web design services or life insurance policies.

Competitive keywords amount to poor conversion rates.

Specific keywords benefit

Specific keywords, on the other hand, account for better conversion rate. The keyword “toner cartridge” is a generic keyword; “laser toner cartridge” is a specific keyword. The keyword “cheap laser toner cartridge” is even more specific. You can see the search volumes of each of them below:


                                                                         Figure 1



                                                                      Figure 2



                                                                      Figure 3

People searching with the third keyword are most likely to buy laser toner cartridges at an affordable rate whereas those searching with first two keywords may be seeking some quick information. If you sell laser toner cartridges, the third keyword (the most specific one) is the most likely to get you some business.

Long tail keywords

The specific key-phrases with three or four words to them are called long tail keywords. Among a slew of benefits that they bring with them, one is they help to identify niche-specific audiences. The audiences visit a site with the purpose of buying or, at least, inquiring about a product. Identifying them can reduce the volume of landing page optimization efforts. Another benefit of long tail keywords is they are not as costly as generic keywords are. As a matter of fact, it won’t be an understatement that long tail keywords have leveled the playing field for SEOs.


Most geo-targeted keywords are long tail. A geo-targeted keyword is like any other keyword in the absence of location-specific references. For example, “rental apartments” is a standard keyword. But “rental apartments in Milwaukee” is a geo-targeted and long tail keyword.

Restaurants, car repair services, floral shops, etc operate from fixed locations. Long tail keywords are essential to promote such businesses. Sometimes, more than one place have the same name. For example Wisconsin and New Jersey all have places called Sussex. Sussex is also a county in South East England. Google’s Keyword Planner prevents confusions from arising by allowing the marketers to specify the location.

Anchor text proxy

The Hummingbird update was the beginning of Google’s ongoing efforts to frame content based on questions from users instead of campaign keywords. The update showcased the importance of long tail keywords. As long as marketers followed the former method, the campaign keywords were the anchor texts. In Google’s eyes, it was an outright promotion. But the long tail keywords were the proxy for anchor texts. In other words, there was no anchor text. The hyperlinked part looked perfectly natural.

Death of keywords

Those who believe the death is real point at the handheld interface, and how its search interface differs from the desktop based search interface. They claim features like voice search will replace the traditional way of searching. Such claims are not convincing.

Mobile and desktop


It’s true that voice-based searching has its uniqueness, but there’s no structural difference. Users utter search queries instead of scribbling them down. Voice-based searching appears to be more interactive because personal digital assistants like Siri and Cortana have a human-like persona.

To put it simply, there are differences between the mobile web and the desktop web. Such differences owe to the mobile screen being small and low-resolution, difficulties to type relentlessly in the mobile search-box, etc. We can observe the presence of keywords in both web types.

Summing up

Keywords, more specifically, long tail keywords will continue to be relevant. Through its updates, Google is paving the streets for a web where search engines will interact with users.

Long tail keywords are the building blocks of interaction and in the future, anchor text-esque campaign keywords may vanish altogether, and long tail keywords may become the norm.

How to Use Keywords in SEO?

Keywords undoubtedly are the back bone of a Search engine optimization campaign. The selection of right keywords can only help you reach potential customers and conversion. Hence it becomes highly imperative to choose the right keywords for your website.  There is plethora of ways to ascertain the keyword for optimization and the most pragmatic way is a vigilant study on the keywords that are mostly searched by the people who look for the services or products you offer through your website. With a careful analysis, you can also research about the keywords that your competitors use to determine a right kind of keyword for your website. It is the conversion ability of the keyword, which basically matters rather than the quantity.

How to use keywords in SEO

The right placement of Keyword:  The properly positioned keyword is extremely essential for its optimization. You need to be fully aware of this aspect as negligence could hinder its opportunity of high ranking in SEO. Be it the URL or the file name or be it the page title or for that matter in the heading, the presence of keyword is certainly required in these locations. Make sure to craft a comprehensive and relevant content with the right use of keyword.

  • Heading: The headline of the content is the very first part which a searcher takes notice of and it is for this reason, the existence of keyword in the heading holds all the more significance. The presence of keyword in the heading also opens the avenues for a higher ranking in the search engine optimization.
  • Body text: Body text of the content is one of the key aspects in SEO and hence the role of the keyword in this segment of the content is extremely relevant. Make sure to use the keywords in an appropriate and comprehensive manner without over optimizing it.
  • URL: From the perspective of Search engine optimization, the use of keyword in the urls makes the site quite credible for obtaining a high rank. It is advisable to keep the URL of the site descriptive, compelling and precise to give a clear view to the visitors.

Determine the keyword density:   Keyword density is all about the ratio of the keyword, which needs to be optimized for reaching its target audience. Basically keyword density helps to give an indication to the search engines about the subject matter that your content deals with and hence it should be treated carefully. And furthermore, you have to be careful about the overuse of the keywords. Make sure, the keywords are placed in a natural and organic manner rather than you stuffing it in the content. Stuffing keyword does not ensure of a high ranking in SEO rather it is perceived as over-optimizing.  Lot of times, the writer fails to realize it and end up squeezing the keyword in each and every sentence. It is wise to go through the content thoroughly before the post to make the content engaging with the perfect use of keyword.

Keyword Proximity: The keyword proximity refers to the distance between the search term’s individual keywords. The proximity of the keywords higher the search terms are close to each other and lower when the distance between the words in is higher.

For example: for search the term “seo service California”, the proximity is 1 when we compare it with the key phrase “seo services in California and proximity is 3 when we take the key phrase professional seo and social media services California.

The smaller the distance between a search term’s individual keywords, the more relevant it will be from a search engine’s point of view.

The next time you write content, make sure to optimize your keyword with organically

The Importance of Keyword Research in Search Engine Optimization

Your strategy for an effective online marketing campaign lies exactly what your customers really search in the web to reach your service or product. Though this Google centric digital marketing world has seen a lot of changes (humming bird, penguin, panda, EMD) in the last couple of years, but the core concept is still the same. Search Terms are still the keystone for any search campaign which can make or break your web business.

So it is very essential for you to brainstorm what words or phrases your customers exactly use in the internet to reach you. Finding the right keywords for your website is like 50% of your SEO job is done. You can easily cover the mass chunk of your potential customers online through the right keyword research.

This article will help you understand the importance of the keyword research and how to find the best keywords for your website….

keyword research

What is a keyword?

In the context of search engine optimization, keywords can be defined as the particular words or phrases that describe a website best for its services, which helps search engines to map the search query with a relevant webpage.

Keywords are the center of online business. Thus the use of the right keywords on the website landing pages is very essential first step of search engine optimization.

All the search engines love quality content, but can’t send you traffic unless you optimize your content for specific terms that people are searching for.

What is keyword research?

Keyword research is the process to find the best search terms that can be used to improve the search engine optimization (SEO) and develop a strong inbound marketing strategy for a website. Keyword Research is a very important tool for developing an effective online marketing strategy. This process is challenging and may consume time depending on your website, service industry and competition.

Keyword Research Tools

Once known as Google Adwords Keyword Tool, has drastically changed and renovated which is one of the top keyword research tools in the internet is now known as Google AdWords Keyword planner. It is free and easy tool to use for keyword analysis.

Apart from Google Keyword Planner there is available many other paid and free sources which offer interactive keyword research platform. I have listed couple of the sources as below.

A list of Keyword Research Tools

  • Google Insights for Search (free)
  • Keyword Discovery
  • Microsoft Advertising Intelligence(free)
  • Google Trends Prediction(free)
  • Wordtracker
  • Ubersuggest
  • SEOBook Keyword Generator(paid)
  • Hittail(paid)
  • Soovle(free-not exactly a typical keyword research tool)
  • Raven Tools Research Central (paid)
  • Advanced Web Ranking (paid)
  • Keyword Spy (paid)
  • SEO Book Keyword Tool (free)

How to Choose Keywords for your website?

Your keywords should be the phrases that your potential customers would search often to find your website in the internet. The first step to generate a list of keywords is to understand your audience. Again at the same time you need to understand the popularity and competitiveness of the keywords.

The best keywords for a website are phrases having 2-4 words that exactly describe your website in a common language that generally the searchers use in the internet. If you have a unique business, it is very easy to rank for your potential keywords where as the generic keywords for competitive industries takes lots of time to rank.

Let’s discuss the attributes for a Good Keyword


Competition on a keyword can be defined as the number of other WebPages using or optimized for the same term. So more the number of WebPages target the keyword, the higher the competition is.

It is always advised to avoid such competitive keywords. The basic principle of selecting a keyword is: high search volume and low competition. But again you need to be clever on it as too generic keywords do not offer the targeted traffic and less competitive keywords are not searched often.

Your selection of the keywords should be a list of keywords that are having a higher conversion rate rather than a high search volume. In other words, you need to select a keyword that is more about the group of the core keyword itself.

Avoid Single-Word search phrases:

Single-word search terms are usually too generic and competitive to choose for any new website. Also single word keywords do not send quality traffic whereas keywords having 2-3 phrases have a higher proximity of sending the quality & relevant traffic. And at the same time long tail keywords are easy to optimize and rank.

The keywords having more than 2 words is a long-tail keyword and the different parts of the long tail keywords can be defined as HEAD, MIDDLE, and TAIL. Having targeting the right long tail keywords can go a long way for your business.

But interestingly most experts miss this because this is usually not conventional. I’ve worked with many websites targeting dozens of long-tails keywords and the result was awesome. It not only improved the quality of the visitors but also reduced the bounce rate and the overall ranking of the website. With the long tail keywords I even doubled the ROI for the client.

Keep Eyes on Trends

Often our SEO campaigns eyes for future. We start with a new site or a site with keywords that is nowhere in ranking. Then we put the on-page issues in place; build links and start getting ranking and traffic.

Here the question comes into existence; Are the keywords we are ranking going to be worthwhile over time? Is the search volume of the keywords going to increase in future? And so on…

At this given scenario, you need to pay attention about the keyword trend well ahead of time. Spotting the trend for the keywords is easier with trend spotting tools (Google Trends) which give us an insight about the future growth of the keywords.

So the takeaway point is to be extra cautious while selecting the keywords  and go for the keywords that show constant level of search volume and the emerging terms that have a rapidly growing trend.

It is your turn. If you got any suggestion please share in the comments.