The Simple Way To Write A Press Release That Demands Coverage

Are you keen to get your latest business announcement covered in the media? Maybe you’re launching a new product or starting a new campaign. Perhaps you have made a newsworthy breakthrough. There are all sorts of reasons the press might cover you and your business. The only hard part is figuring out how to get coverage.

The answer lies with a carefully crafted press release. A press release is a document sent out to all the relevant journalists to persuade them to write about you. You can either use a PR company or a press release distribution service to circulate your news. But remember, journalists get hundreds every single day. How do you make sure yours is professional and attention-grabbing?

Simple Way To Write A Press Release

The important details

Let’s start with all the professional details you need to include. At the top of your press release, you’ll inform journalists of the release date. i.e, it is for ‘immediate release’ or ‘embargoed’ until a certain date. Try to avoid embargoes unless you have something worth waiting for. Next, you’ll need a strong title to capture attention. Be sure to include links so that writers can link back to your website. At the end of the press release, finish with the word: ‘ENDS’, so journalists know that everything else is additional info. Lastly, include contact details for journalists to contact you.

The key facts

The next stage is writing the main body of the press release. The most important thing is including all the relevant details. Try to think like a journalist here. What would they need to know to write a story. Consider the who, what, where, why, and how. Try to keep this aspect short, simple, and to the point. Journalists want to know facts and details. It’s their job to turn it into news copy, so don’t flower your words. Make sure you distill the story, and relay all the important information.

What’s the angle?

So far, we’ve covered all the basics. But, we still need that one magic thing that makes the press release stand out. You need to convince the press to write about this, and not something else that also landed on their desk. That means finding the right hook. Finding the angle. What exactly makes this press release newsworthy? Does it directly relate to other recent news? Will it affect customers or consumers in a certain way? No-one can tell you what this ‘angle’ is, you must find it yourself. Make it intriguing, make it compelling.

Include a quote

The press like to cover a story from all sides of the angle. That means securing a good quote from the main people involved and the CEO. Use this opportunity to tell a quick story or provide a personal connection to the reader. It’s a chance to get behind the scenes, and explain a deeper reason for this news. Keep it short, and hint at what’s to come next. What will this news mean for the future of your company?

And that’s all there is to it! Now you know how to craft a killer press release that demands to be seen. All that’s left to do is send it out to relevant journalists.

Online Reputation Management for Businesses

Online Reputation Management is an integral part of businesses today. People prefer online shopping more than ever now. In this scenario, maintaining a spotless business reputation and building a brand is paramount to your business and the success level. Most importantly for the local business, managing its online reputation includes monitoring, reviewing, and responding to what is said about your business online.

There is no doubt, if you are doing a business online, it is oblivious that you will be subjected to both good as well as bad ratings. We all strive for good ratings for our business, but let’s face it you have to be up against negative comments at some point of time. How you deal with both is going to have an impact on your success.

Monitoring your business’s online presence includes certain mechanisms to get alerted when anything is said about your business online. As you will find out, one bad review, or a negative blog comment about you, can ruin your brand’s reputation, and impact the sale of your product.

The first step to start with is to build your reputation is to get your business listed at the major reviewing sites such as Google, Yelp, Yahoo as well as Bing, and make sure you monitor them daily. Also make sure your business also have a presence on social networking giants like Facebook, Twitter, Google+ and all other social media sites.

The next part is to monitor the comments that you get on your page. Blogging will also help your business get recognition from people.

Reviewing to make your business better

When you receive these alerts, you can find out what is being said about your business online. You should know that every single alert doesn’t require a response from you. Blog regularly with rich content and you will get many loyal followers, make sure to participate in local blogs. Most of these don’t require any response from you. Just use your common sense and decide which reviews you should respond to.

Responding to reviews

All is well when people say good things about your business. There is absolutely no problem on responding to those good reviews. Just make sure you respond quickly to these good reviews and let them know you appreciate their opinion and value the fans. This will encourage them more to participate in word of mouth advertising for your business.

But the crucial part is to deal with the negative comments. There will be negative comments too. You cannot appease to everyone, there are going to be unsatisfied customers. In this case you need to be more careful. What you need is first place is to answer quickly with a personalized response. Just make sure you respond to their negative comments positively and solve their issues.

You can find instances when customers may not be right, but if you tell them they’re wrong, you will certainly lose their business. In such situation you need to be understanding and empathy without blaming the customer, and be apologetic about the less-than-ideal experience. If possible ask them for a second change and review about the final outcome.

Do not avoid negative reviews; respond to them as many potential customers read the reviews before making decisions. When a negative review remains unanswered it conveys that you don’t care about what people are saying about your business.

Responding to a negative review

If the customer is unsatisfied, don’t argue with them and explain briefly about what steps you have taken to make it right. If possible consider refunding that customer that will show you truly care about your customers and build a trust factor among your audience.

Again, don’t just post your review immediately, take a second opinion make sure that you don’t sound too defensive on your part. This will show that you are not confident and weak. Avoid argument or getting personal with your customers as far as possible, it is tempting, but it also makes you look unprofessional to say the least. Make your response brief and positive.

Online reputation management for a local business is becoming increasingly important as more and more businesses are reverting to Internet to do business. Invest in online reputation management for your business to have a proper system in place to handle both good and bad reviews of your business. This will be without a doubt, very crucial to your business’s success.

Thanks for your time here. If you have some different points, please feel free to use the comment section to share your thoughts.

Inspiring Your Clients & Earning A Positive Brand Image

Businesses these days employ a range of tactics to best present themselves to prospective customers. Not only are smart marketing tactics taken into account based off of exposure and demographic statistics, but the purchasing habits of the general public are often used to target advertisements to extract as much revenue as possible from them. This is part of operating a business, you find ways to best glean revenue from those you’re selling to and hopefully inspire a return purchase. But is this all a business can do to inspire a positive brand image?

what is a brand

Sometimes the answer can be a little more nuanced than you might think. For example, with the increasing trend toward digital-based communications, which are often able for distribution freely, it’s not wrong to consider utilizing client outreach to help your brand image, without the actual need to sell anything.

The world is a big place, and there are millions of companies all vying for the attention of the consumers you’re trying to gain for yourself. How do you stand out? How do you look different to the horde and actually provide something worthwhile?

There are many ways, but one of the most reliable ways is through inspirational, informative content based in the field you’re selling your product or service in. For example, taking the fitness industry. Companies that sell supplements will often step back, take the time to create an email newsletter that provides informative, useful information about taking supplements, dietary requirements, and what training programs might go in hand with them. This doesn’t necessarily mean they’re selling said diet plan, supplement or training program, but they are, on the surface, making an effort to educate those on their mailing list.

This can only be looked at positively from those reading the email. It makes them feel valued, even if the email has obviously been mass distributed. It makes them feel like their custom is worthy enough of being catered for through actual, real means. You see the point? Positive client outreach, in a way that serves them rather than serves your revenue needs, can have a lasting impact in encouraging brand loyalty.

Who knows, maybe some time down the line, the client remembers said diet plan and would like to implement it to reduce his bodyfat, while retaining his muscle. Perhaps he’d like to use a fat burner for that. Due to the effort you went to to communicate through the email newsletter, he’s already identified the diet plan he’s thinking of embarking on with your brand. He’s statistically more likely to search for the supplement on your website thanks to this associative effect you’ve implanted.

This doesn’t mean you need to have a ‘harvesting’ mentality like that to make use of this. Sometimes an outreach of goodwill in this regard is its own reward, as having a positive, healthy brand image can return dividends you wouldn’t expect, like a positive social media review, or word of mouth traveling about your business (a marketer’s dream.)

Ultimately though, it can help a client stay engaged and active with your communications, and in the modern world, that’s one of the more valuable resources you can hold.

The Small Business Hurdle of 24-7 Customer Support

When you realize the cost of acquiring a new customer is five times the cost of retaining an existing one, it makes sense to try to keep your loyal and paying customers. It is imperative for small businesses to have excellent customer service. You need to put yourself in your customer’s shoes. What expectations would you have?

When prospects and customers believe, they are remembered, that can be a massive boon to your business. Sure, it seems like common sense. Yet, in today’s hyper-connected world, small businesses face challenges that come with trying to offer 24/7 customer support. It requires behavior that differs from business situations. You need to adjust your attitude towards each customer.

To win over customers, you need to make them feel as if they have also won. To gain a distinct advantage over your competition, you need to demonstrate excellent customer service.

Customer Support Hurdle

What customers want?

When you’re a small business owner competing against companies as big as Amazon, Apple or Google, no one needs to remind you of the weeds and potential for pitfalls. This is where it is critical to understand your customers’ biggest hot buttons when it comes down to customer service. Here is a partial list of what customers want:

Knowledgeable Staff–Don’t you hate it when you ask a company employee for information, and they have no clue? It’s annoying and makes you want to run in the other direction. So, you need to ensure your staff can answer customer questions.

Reduced hold times–Customers don’t want to wait on the phone for over five minutes. They have lives and jobs too. You can help by using an automated system that leads them through a series of prompts before getting a customer service representative. This helps to specify their need, while keeping them busy if there is a bit of a wait time.

Resolve issues quickly–Problems will arise, but how do you handle them? Does the customer want to wait a month to get a refund? Probably not. If you can solve problems quickly, you will be far ahead of your competition.

Have normal business hours–Most customers would rather call customer service in the morning, when they have more energy and a better attention span. So, you should be available during normal business hours.

Several Customer Service outlets–People will still make phone calls, but an increasing number is starting to use email, web chat and social media to get help.

Ensuring your customer service team is on board

Consumers tend to flock to small businesses because they believe they are more accessible than enterprise businesses. They want to know that there is someone on the other side just like them. This is where a small business can certainly stand out. When your team members are excited about helping your customers, it only helps your business. Plus, since you have a small business, it can be much more flexible than a massive organization.

You will need the flexibility in instances where everyone needs to play a significant role. This starts through training employees. You want your staff to know that your company is devoted to making sure your customers are happy. This means that everyone must go the extra mile.

Share the benefits of being a customer-centric organization. It means more growth, which is better for everyone. Then, provide training on how to efficiently answer questions and manage complaints. You also need your employees to understand how to keep upset customers calm.

Another option is to offer incentives for team members who go above and beyond when it comes to helping customers. It can be a simple as a paid lunch with the boss or a gift card. Nonetheless, the recognition will make them feel more proud of their accomplishments.

After that, you must have a plan to ensure that phone calls aren’t left unanswered. For a small company, 24/7 availability can be difficult. Yet, there are answers. You can automate after hours calls with a virtual phone system. You can then route the calls based on your desired set up. You might configure your system to ring specific employees who have an after-hours schedule.

This way, you can offer 24/7 customer service without having to maintain full time staff overnight. A virtual system also comes with features such as call forwarding, a virtual receptionist and simultaneous ringing on several phones.

Hire seasonal staff

The holidays are usually the make or break time for many retail businesses. For some, it is the only profitable time of the year and provides the fuel to keep a business going. Understanding that customers save for holidays and special occasions helps you to become better prepared for an influx of purchases. You also want staff available at all hours of the day.

You might have full-time staff during the normal hours, and a few part-time staff overnight. The last thing you want is for orders to go unfulfilled or customers not getting responses. In addition, make sure your seasonal employees work alongside experienced staffers. Putting three new employees together equates to the blind leading the blind. Plus, your customers may question your commitment to quality.

Use the right technology

Now day, small businesses can compete on a larger scale thanks to the use of technology. Still, you must know your customer to deploy the right types of technologies. You don’t need to automate all your processes right away. Your phone system is a start, as you need to be responsive. Still, how responsive do you need to be? Are you aware of the top five reasons your customers call you?

How are you handling orders? You might need to automate your order taking process with a CRM system. Moreover, when there are changes in demand, you should have the facilities to support that. You can use a cloud communication solution that offers the ability to only pay for the storage and services you use. You might pay for more storage and services during the busy holiday season. This way, you are always there for your customer with no down time.

Don’t lose your customers. These guidelines are straightforward, but you must stand out. By following them, your small business can overcome the 24/7 customer service challenge.

How Brand Storytelling Can Help You Achieve Better Engagement with Consumers

It is difficult to define branding with the help of one or two words because branding refers to a context. A company’s backstory needs to be studied in order to comprehend its branding. As there are brands galore, so are brand backstories.

All brands have a backstory. Be it a big corporation or a small startup, if it’s a brand, it has a backstory. Susan has correctly pointed out branding is all about storytelling. Connections with audiences are made by people who are associated with brands. Such connections turn into relationships and brands get a chance to tell their stories to the customers.

Does that serve a brand’s purpose? It does. A brand story informs potential consumers what are the values and ethos that the company stands for. The difference between a brand and a mere business becomes clear when we tap on this aspect. A business tells its customers and prospective customers what it sells. A brand on the other hand, tells them what it is.

Social media can be best used to harness the power of brand storytelling. Social media has been regarded by experts as an indispensable tool that can be used to speak to people. Thus, social platforms should be used by brands to tell their stories to customers.

Brands therefore, need to appear as humble, gregarious, transparent and above all human to their audiences so audiences could reverberate these qualities. That’s the stepping stone to for a brand to carve out a loyal follower base.

Experts believe an apparently Innocent tone of voice does more good than a deliberately done strong trail of awareness. The innocence lets the customers to share their opinions and that in turns helps create a solid bonding between a brand and consumers.

Does that mean the surprise and delight modus operandi would fail to yield positive results for brands. Not really. But the problem with this approach is that it can’t be repeated over time. Also, audiences always take such approaches with a grain of salt. Thus, it’s better for brands to stick with storytelling strategy to win consumers.

Brand storytelling is not as easy as it might sound. As a brand you need to tell your audiences who you really are. When you write a story, you need a main character. In the same way, your brand is the main protagonist in the story that you want to tell your audiences. Brand storytelling could become a success if you could make people psychologically mingle with the brand.

You also need to define a number of things in order to capture people’s attention. This is highly important because if you don’t get enough visitors and enough number of shares to build a robust community, no engagement will be take place between the users and you. If there’s no engagement, there’s no point telling the brand’s story.

The second important tips to keep in mind in order to be successful with brand storytelling is explaining to your audiences why you are on social media. You can’t tell your audiences that you are on a social platform for marketing purpose. So you need to tell them some other reason.

Once you share with them why you are on social media, explain to them how that ties up with your business goals. A story should make sense. If there are so many loose ends, the story lacks coherence and readers won’t be interested to read it. So you need to convince your prospective customers that your being on social media is justified by your business goals and it’s something that audiences should show interest in.

A vital part in brand storytelling is identifying your audiences. Every writer thinks of his/her potential readers before writing a story. As a brand owner, you should think of communities and audiences who are most likely to become your customer.

Communities are normally more powerful than individuals. If one person is impressed with your brand value, he/she may spread it to others. So just as it is more fun to tell stories to a large group of people instead of one or two people, reach out to more people for brand storytelling.

If you keep the above discussed tips in mind, brand storytelling will be easy for you and you’ll be able to pull customers.

What do you think of our interpretation of brand storytelling? Do you want to add anything? Tell us in the comment.

Sure Signs of A Healthy Brand That Will Stand The Test of Time

In business, one of the most important factors of all is the branding. Having a strong brand image is hugely relevant to how well your sales are doing. For most modern businesses, you can easily chart a map between the two. The healthier the brand is, the higher sales are, and the more people are talking about the company. Once you are in the thick of it, however, and working in your business day in, day out, it can be all too easy to lose sight. You need to take a step back and look at your business from the outside.

Sure Signs of A Healthy Brand

Take a good look at the brand image and see if it appears to be working. Let’s have a look at a few signs that your business’ brand is going strong.

There Is Consistency In The Numbers

A business should never forget to trust the basic figures – these, after all, are what really prove how well or how poorly the company is doing. With that in mind, be sure to pay attention to sales figures in relation to your branding. If there is a mappable consistency in the numbers, then that is often a clear sign that the brand itself is consistently performing. Conversely, when sales are all over the place, up and down, that often means that you are somewhat out on a limb. Look for consistency, and trust that those figures means your brand is doing what it should.

The Customer Trusts The Business

One of the basic functions of a brand is to promote a positive image of the business to the general public. The brand is essentially the face with which your business faces the world. As long as it is promoting a positive feeling, it is doing its job. You can measure this by the way in which customers act towards you and your employees. If they appear to trust the business, then you know that your relationship with the customer is on the right track. If it looks as though your customer relationship might need work, consider using a decent CRM System to improve it.

The Positioning Is Compelling

The way in which you place your brand in the marketplace is known as its positioning. This positioning, and the way it is received, is a reliable indicator of how well your brand is likely to do over time. The best positioning is that which really compels people to investigate what the business is all about. Sometimes, this means placing your brand somewhere where it is slightly less expected to be seen. The surprise element here often effectively generates numerous lead sales. Whatever you decide on, make sure that it is as compelling to incoming customers as possible.

It Is Immediately Recognisable

Last but certainly not least, let’s not forget one of the main qualities of a strong and healthy brand. Above all, you need to ensure that it is immediately recognisable. Those brands which work are those which we know before we even know that we know them. It can take many years to get to this point, but this is a good place to aim for right from the start.

Do Online Reviews Really Affect Buyers?

It is commonly believed that words of mouth have a strong influence on the customers’ purchase decision. Is the scenario same online? Presumably so but then Google always needs proofs that can be collected from surveys and analysis. Let us see what they got from respondents’ answers during surveys.

In 2014, more than 1 trillion search queries were processed by Google search engine alone. With every passing day, the tech giant is making inroads in every aspect of our daily life with a view to understand our needs and scoop out information about anything you can imagine.

A simple example could explain it better how search results on Google are affecting the consumers’ purchase decision. With a view to shed more light on this subject, Goggle formed research study comprising 100 consumers as a part of their Consumer Surveys. The objective of such survey and analysis was to find out the ways of interaction between the consumers and Google as well as other sites on the eve of making their purchase decision.

Recommended Article: Guide to reputation management.

online review

Do they limit their search to only 1st page?

When you search for a particular product, hundreds of results come up. Do the visitors have time and patience to check all those? It is hardly possible. During survey, 36% of the participants revealed that they view the first two pages and hardly go beyond those. However, it was clear from the research that less than 2% of visitors take a look at the search results below the top five.

It also makes one thing more evident that there is a remarkable difference between real-life data and self-reported activity in regards to online search.

Are online reviews really impact?

The reviews conducted by Google are included in Google+ Local initiative and displayed atop the search results for businesses. The same also holds true for TripAdvisor and Yelp. These review sites are prevalent in Google search results. It was a priority for Google to understand how these reviews mould consumers’ decision.

The result of surveys revealed that online reviews have heavy impact on 67.7% of the participants’ purchase decision. 54.7% percent of the respondents admitted that they consider online reviews are authentic and have a influence over their decision as to whether to make a purchase of a particular thing or not.

So, negative reviews affect your business.  But how?

Want to know the impact of one single negative article on any businesses? Well, it faces the risk of losing 22% of customers. If the visitors stumble on three negative articles, a particular business can lose 59.2% of customers. The same will see 70% customers falling off if four or more negative articles are published on Google.

Are there some selected websites the buyers visit before shopping?

It is a fact that visitors prefer searching on Google before spending for a particular product or service. However, some of them also search on other popular reviews sites to gather as much information as they can about a product/service/brand. They want to be sure that the products they intend to buy is good and justifies their spending.

The research results expose the fact that most of the people cannot memorize the websites they visited for information prior to purchase. Google+ Local reviews got the maximum attention; at least it seems not to have faded from their extremely volatile memory! Amazon ranks second in terms of influencing customers’ decision and number of visitors it receives. The studies also show that more people have trust on Wikipedia to know about a brand or company than TripAvisor or Yelp.

So, what to conclude from online reviews?

It is clear from the survey reports that online reviews have a significant amount of impact on the consumers. Most of them rely on these reviews to make their purchase decision. However, it is also clear that the tech-savvy consumers will never put their patience through the paces and also don’t have time to scoop out details about any product, service or a brand from more than first two pages. In fact, most of them don’t like moving beyond the 1st page of Google search results.

It can be inferred from the survey reports that Google+ Local is the most visited site for information. If the consumes stumble on negative contents there, they feel disinterested in spending on the product or visiting your businesses.

We may conclude that reviews in Google search results will have a tremendous impact on how much profit one will be able to wrap up from his business. Marketing professionals, surveyors, researchers and business strategists should consider the feedbacks, negative reviews and any damaging response from the consumers as these have a very strong impact on sale of anything as well as branding of the company.

Guide to Online Reputation Management

Whether it is offline or online, we all need to pay attention to build reputation, but still there are a lot of misconception about online reputation management and many business have literally no idea on the impact of on online reputation on business and sales. Online Reputation Management for business is really a very complex thing to understand unless and until they are into such a situation that damages their reputation.

RecommendedHow Brand Storytelling Can Help You Achieve Better Engagement with Consumers 

One thing for sure, negative reputation have adverse effect on your company’s sales funnel. So to recover from a bad online reputation, it is important to tackle it without wasting any time at all. Otherwise you would be forced into a disagreeable and costly situation that will ruin everything you have. But with so much information available online, there are chances users will forget the bad news about your brand. However, you need to take quick and smart steps to ensure your negative image is replaced with a enhanced and positive one.

Online Reputation Management The Ultimate Guide Infographic

In this article here, I’m going to explain the most important and proven ways you can save your online reputation, especially when you need them immediately.

Find it early on the SERPs:

If any negative news is circulating, search engine result pages are the first place you will find them. And that is where you need to tackle them immediately. All you will need identify the keywords for which the negative posts are appearing. This will help in glossing over the negative with the much more positive news; you have to optimize the same keywords with a more positive post to help create a positive image of your brand.

Social Media Profiles the best Option:

Anyone who has been into digital marketing knows that Social media is one of the best as well shortest ways to build custom audience and followers. That also helps your website rankings high up in the SERPs out ranking the negative reviews/comments. Use the same keywords for which the negative post are appearing for creating positive social media posts in powerful social media profiles like the Facebook, LinkedIn, Google Plus and Twitter. To make the campaign even more effective, connect all the social profiles together.

Connect your Social profiles to Blogs and Articles:

Blogs and articles are powerful tools to reach out to your target audiences. When you share your articles or blogs in different domains, or when readers share them in their own blog site, you have the chance to widen the reach along with the social profiles that you have attached. This ways you can reach the target audience more easily and more effectively. Not to mention, this will also help you rank better in the SERPs.

Address the Negative News Head-On:

If there is some negative news circulation about your company or product (by a disgruntled customer who want revenge or just for 15 minute of fame), instead of trying to gloss over, address it as it is. If there was really a problem with a product or service, use your blogs and most importantly use your social media profiles to interact with your customers and explain the problem. This will help in restoring the faith back in your company. Tackle negative news with figures and facts to support your claim.

Online reputation is something that is not built over night, but a single negative post can ruin your efforts of years. The best way to tackle online reputation damage is to address it as quickly as possible with the best digital marketing tactics.

Top Five Online Reputation Management Tips for Businesses

Reputation is vital for every business. A business without a good reputation is like a job applicant without required skill. Just like employers will not give two hoots about his candidacy, customers won’t think twice about the business.

It’s a nightmare for a business to lose its repute. That’s the reason customer care executives behave so gently with customers; they don’t want to piss the customers off because a pissed customer can spread venom against the company on social media and it could go viral resulting the repute of the company getting seriously damaged.

Managing online reputation has become an essential part of marketing. Some powerful techniques that could be applied for managing reputation are;

You Must Read: Top Five Tips to Write Successful Corporate Blogs

Buying Domain Names

Internet is a public domain. You can have as many websites as you want. Online reputation management could take advantage of that. You can buy plenty of domains with your company name or your product name. For example if you have a automobile company that goes by the name of ‘Radiant Motors’, you can buy domain names like radiantmotor.com, radiant-motor.com, radiantmotoronline.net, radiantmotorhere.com, etc. Customers will find your company’s presence everywhere in the online domain. You could use those domains to reach out to customers and boast about your company.

Optimizing Your Brand’s Presence

Your brand is not the only one out there. There are plenty of other brands and they are spending tons of money on marketing. Quantifying your branding therefore won’t take you long. You need to increase the online reputation of your brand and for that you need to optimize its presence. Optimization means embellishment of your branding. Add some catchy lines to your company’s Facebook page. Give link to your brand’s achievements into your LinkedIn profile. This will help audiences to know more about your company your reputation will be solidified.

Google Search Result Crosscheck

You need to audit your Google search results once a week. That way you could make sure there’s no negative content on the top search results of Google. It’s pretty simple actually. Just type your company name or product name into Google’s search box and then go through the content of the first twenty results.

What would do if you come across negative remarks on your company/product? The first thing you need to do is contact the administrator of the site. If it’s a blog, contact the blogger. Ask him what you could do so he suppresses the negative comments. If it’s a review, try to change it to a positive one. If it’s a review aggregator site where customers have written negative reviews on your company, it’s a bit more troublesome. In that case, you’d have to apologize to individual customers and promise them to deliver good service in future.

Publicity Campaign

Gone are the days when beating your own drum was not recommended. These days, you need to publicize your brand to stay ahead in the competition. Publicity campaigns are a best way to make that happen. In fact, through such campaigns you can kill two birds by one stone. You can guarantee social outreach both online and offline and portray your company in positive shades.

If you don’t have enough number of in-house staffs, hire an event planning service. They have experienced people who can present your company in a positive light. This will not only help build your reputation but might also fetch you new sales.

Crisis Management Team

A crisis management team is necessary if you want to manage online reputation of your company. This is perhaps the most important of all because when managing your brand reputation is like damage repair and any black spot on your branding is a crisis situation for you.

The team must be highly savvy with web tools and social media. They need to conduct relentless search online using sophisticated tools to find derogatory comment/content against your product/service. It could be a product recall or frustrated customer spewing negativity, the crisis team should be able to handle it adeptly and with a professional approach.

Tools For Monitoring Your Online Reputation

Google Alerts: It’s very simple. You need to visit Google alerts and fill your brand name as the search query to find the links where you have your brand name mentioned.

Tweet Alarm: Tweet Alarm is the best online reputation management tool to create an automatic monitoring system.

Pin Alerts: Setup a quick and easy alert with Pin Alerts to notification via email in a matter of minutes as soon as a new pin comes up. 

Social Mention: Social Mention is the best toll to analyse data from various sources to understand what’s their sentiment and their origin.

If This Then That: You probably never heard about If This Then That, yup a new automation tool that allows you to “put the internet to work for you”.

Image Raider: Best toll for an automated reverse image search and discover websites talking about you, that is possible With Image Raider .

UberSuggest: UberSuggest.org is a tool that shows you many different variations of your Autocomplete values.

Topsy: Another fabulous tool, with Topsy you can scan the whole web looking for mentions of your interest.

KnowEm.com:  KnowEm.com has absolutely free to check if your name has been taken on more than 550 different types of social sites.

Lastly, reputation building is a never-ending process. As long as your brand exists, you need to manage your reputation. So never feel that you have taken sufficient measures to manage your reputation online, and there’s nothing more that you need to do. Instead, make online reputation management a key part of your branding strategy so reputation building and management never bother you.