The Simple Way To Write A Press Release That Demands Coverage

Are you keen to get your latest business announcement covered in the media? Maybe you’re launching a new product or starting a new campaign. Perhaps you have made a newsworthy breakthrough. There are all sorts of reasons the press might cover you and your business. The only hard part is figuring out how to get coverage.

The answer lies with a carefully crafted press release. A press release is a document sent out to all the relevant journalists to persuade them to write about you. You can either use a PR company or a press release distribution service to circulate your news. But remember, journalists get hundreds every single day. How do you make sure yours is professional and attention-grabbing?

Simple Way To Write A Press Release

The important details

Let’s start with all the professional details you need to include. At the top of your press release, you’ll inform journalists of the release date. i.e, it is for ‘immediate release’ or ‘embargoed’ until a certain date. Try to avoid embargoes unless you have something worth waiting for. Next, you’ll need a strong title to capture attention. Be sure to include links so that writers can link back to your website. At the end of the press release, finish with the word: ‘ENDS’, so journalists know that everything else is additional info. Lastly, include contact details for journalists to contact you.

The key facts

The next stage is writing the main body of the press release. The most important thing is including all the relevant details. Try to think like a journalist here. What would they need to know to write a story. Consider the who, what, where, why, and how. Try to keep this aspect short, simple, and to the point. Journalists want to know facts and details. It’s their job to turn it into news copy, so don’t flower your words. Make sure you distill the story, and relay all the important information.

What’s the angle?

So far, we’ve covered all the basics. But, we still need that one magic thing that makes the press release stand out. You need to convince the press to write about this, and not something else that also landed on their desk. That means finding the right hook. Finding the angle. What exactly makes this press release newsworthy? Does it directly relate to other recent news? Will it affect customers or consumers in a certain way? No-one can tell you what this ‘angle’ is, you must find it yourself. Make it intriguing, make it compelling.

Include a quote

The press like to cover a story from all sides of the angle. That means securing a good quote from the main people involved and the CEO. Use this opportunity to tell a quick story or provide a personal connection to the reader. It’s a chance to get behind the scenes, and explain a deeper reason for this news. Keep it short, and hint at what’s to come next. What will this news mean for the future of your company?

And that’s all there is to it! Now you know how to craft a killer press release that demands to be seen. All that’s left to do is send it out to relevant journalists.

E-commerce Product Reviews: Now More Important Than Ever

The Wall Street Journal reports that more than half the population (approximately 190 million US residents) will shop online this year. And according to a survey by, which polled more than 5,000 online shoppers, more than 51% of all purchases made are online.

Trillions of dollars now change hands through online merchants.Estimates vary, but the number of e-commerce stores is in the tens of millions.How then do consumers decide which e-commerce site to use?

Eighty-eight percent of all respondents to a recent poll said that online reviews “greatly influenced” their decision as to what to purchase and from whom. According to the Consumerist website, 70% of consumers rely on online reviews before making a purchase. Some experts estimate the percentage is much higher, closer to 90-95%.


E-commerce reviews are now more important than ever.

Online Reviews

If you want to remain ahead of the competition and build a loyal client base, you must pay attention to your product or service reviews. Online reviews are an essential feature of a website. Without strong online reviews, you cannot hope to succeed.

Website reviews provide consumers with a snapshot of your company as seen through the eyes of fellow shoppers. Good, believable reviews inspire trust and confidence in your product or service. Independent and unbiased reviews will make a potential client much more likely to buy from your site rather than a competitor’s online store.

Remember also that online reviews generate conversions that enhance your search engine rankings. Google can index product reviews, so an increase in reviews will increase your keyword ranking. You just want to make sure that those reviews are positive!

Here are some online review strategies to help you boost your e-commerce reputation.


If you want reviews of your products, you should ask for them. Reach out to your existing loyal customer base. Ask them to supply you with an honest appraisal of your product or service.

You can offer them a discount coupon or some other incentive to write the review, as that offering an incentive also encourages repeat sales. Once you do so, part of your strategy going forward should be to include a note or link to a review site with every sale to encourage your customers to write reviews.

Solicit Reviews from other Websites

It is easier to find people, even those who may not be current clients, to review your product than you think.

Find a similar product on Amazon or elsewhere online. Look at the poor reviews.

Sometimes reviews provide email addresses. Contact the reviewers and offer them a free product or a deep discount for your product in return for an honest review.


Chances are there are plenty of bloggers who write about products like yours. Use Google and search for appropriate bloggers, then reach out to them and ask them to review your item. Offer them a sample, so they can review your product honestly.

Third Party Reviewers

There are lots of third-party review sites that have reputations for generating reliable and authentic reviews. They use actual customers who have purchased and used the products.

Contact one of these websites to help boost your reviews. This will help build credibility for your online store.Be careful, however, as many sites offer fake reviews, which will ultimately hurt your reputation.

Contact Amazon Top Reviewers

Some people love to review products and many consider it a hobby. On Amazon, it is very easy to find and contact them. They would provide an excellent, in-depth review of your product.

Social Media

Facebook and Twitter are great places to find people willing to review your product. Use your company’s Facebook page to solicit reviews.

On Twitter, the advanced search function will let you find people reviewing products like yours. Simply search for your product name with a hashtag “productreviews” or “amazonreview.”

Email Marketing Software

Research and contact a good email marketing company, or purchase an email marketing software product. Compile a list of verified email addresses and target them with offers of some sort of incentive in return for a product review.


You can find potential product reviewers through LinkedIn. You can search for people, or companies, whoreview products. Use InMail on the site and get in touch with them, offering the same incentives you would to others for providing a review.

As with the third-party review sites, do your research and avoid the fake reviewers.

Engage Your Customers

The more you engage your customers, the more you increase their interaction. Maintain an active blog on your website. Post articles related to your product.

Make you and your site industry experts. Offer tips and advice related to your niche. Doing so will encourage your readers to comment and review your products.

All Reviews Don’t Need to be Positive

Due to the rise of fake online reviews, it is now harder than ever to gain a customer’s trust. Amazon does an excellent job of combating this problem by issuing a verified purchaser badge beside the reviewers who have purchased the merchandise.

Extremely positive and highly detailed reviews raise red flags, because no satisfied customer will take the time to gush so much about a product they bought online unless they were paid to do so. For every five-star review, you are bound to get some unsatisfied customers or four-star reviews for your merchandise. In fact, it is desirable to have these types of slightly negative reviews as they show your reviewers are real people.

You can use the negative review to your advantage. Some online retailers have even taken to displaying a “most helpful positive review” as well as a “most helpful negative review” side-by-side to prove their reviews are genuine.

Last Words

Focus on and implement a product review strategy to garner the most you can out of your online reviews. Make your reviews work for you. If you’re unsure about how your online review strategy will work with your website, contact your ecommerce web design agency. The right e-commerce review strategy is a powerful tool that can boost sales and enhance your online reputation.

How to Make Your Public Relations Campaign Successful

Public relations are needed by every organization. There is always a need to gain publicity and a good image. PR provides an interaction between the organization and the public, and helps in business promotion.  A PR campaign informs the public about change within the company. It builds awareness of your business to potential customers. The way this is being accomplished however, is rapidly changing. Press and news releases are still being used, but there is a much larger focus on social media. Today, many businesses in Rochester NY are looking for effective ways to make their public relations campaign more successful.


Here are few tips to make your PR campaign a hit.

Define Your Goals and Objectives

You should be aware of the reason for launching your PR campaigns before launching it. PR campaigns are launched for a number of purposes, like media publicity of your brand or product. It will make all of the other steps easier to complete, as you know where you are going by defining exactly what you want your PR campaign to achieve for you.

Develop Your Message

When creating a message for your PR campaign, ensure that it should contain what you want others to think about when they think about your company. It should contain phrases that you want repeated that describe your business and most importantly it must be newsworthy. Make your message concise, clear and make sure it should able to deliver the uniqueness of your business. Also, remember not to include any false data or information.

Decide On the Media Outlets

You can then think about which communication vehicles you will use to get your message out there once you have an idea of your objectives and goals, and who you would like to target your campaign towards. When it comes to a PR campaign, there are now many options available including press releases, articles and much more. Decide which ones you feel would be the most suited for you by doing research into the various media sources.

Be Sociable

The rise of social networking sites has been immense with everyone signing up for the social networking phenomena! The most popular social networking sites have over 200 million members with half of those members logging on at least once a day. A huge percentage of internet users have a membership to one or more social networking sites and they are proving a successful way to target potential customers. Creating a positive profile of your organization and keeping your followers up to date with promotions and new products is a tried and tested public relations technique.

If you find it difficult or you don’t have enough resources to launch a successful PR campaign, then there are many companies that can help you with your Public Relations Campaigns in Rochester NY. These companies effectively manage your PR campaign so that you can sit back, relax, and focus on other important aspects of your business.