Tools to Advance Your SEO Efforts

Whoever told you search engine optimization was going to be easy was either lying or completely delusional. While it’s not as mind-numbingly difficult as let’s say, brain surgery, it does require knowledge, expertise, and access to the best tools to stay on top of everything.

And speaking of tools…

We want you to not only be on the cutting edge as far as SEO is concerned, we also want you to get to know about some of the top search engine optimization tools available. Because let’s face it. Unless you live and breathe SEO, you’ve probably missed a few of the newer tools to hit the marketplace over the last few years and you could be missing out on a vital piece of the puzzle.

Tools to Advance Your SEO Efforts

Let’s now take a look at the best SEO tools for 2018 and beyond.

Clockspot

After you’ve built the right team to manage your website SEO, you’ll want to know what everybody is doing at different times during the day. This will help guarantee your efforts stay on track, and it will prevent certain team members from straying too far off course so that everyone stays on the same page.

We recommend using Clockspot because this online time tracking tool makes it simple to guarantee the team is working on all aspects of the project they are supposed to. By tracking your staff at this level, you’ll be able to know precisely what your employees – virtual or in-house – did throughout the day. It will help you discover how much time it took to work on a particular aspect of your search engine optimization efforts, and you’ll be able to use this information to delegate resources appropriately in the future.

Plus, when you track your team members at this level, you’ll see where certain team members excel and where other members of the team might falter. This makes it easy to delegate jobs because you’ll know who the best at certain aspects of SEO is and who suffers in certain areas, so you can delegate responsibilities based on strengths and weaknesses.

Linkio 

The most important aspect of search engine optimization is link building. Other SEO specialists might try to convince you otherwise, but they’d be steering you in the wrong direction. Gaining high quality backlinks from relevant websites is the only way you’ll ever gain serious traction in the search engine results. Without these relevant links, your website will have a tough time ranking for the highest trafficked yet hardest to rank keywords in your niche.

What if there was a way to instantly discover the easiest and best way to link back to your website and webpages? With Linkio, you have the opportunity to take advantage of an automated backlink building management tool.

This tool is so powerful because it can take each webpage on your site and tell you the exact link building game plan needed to reach the top of Google and other search engines. You’ll discover the exact percentages of backlink anchor text needed to rank for certain keywords, your current link profile and how it compares to the norm – plus it will give you tips on how to fix them, and you’ll even discover the exact anchor text phrases to begin working on next in order to reach the top of the search engine results.

Best of all, this software is capable of managing the entire process for you, so you don’t have to personally do any of the heavy lifting. The reporting and progress tracking is simple when using this software, you can give permission to your entire team, create custom templates and workflows, and even integrate Ahrefs API to automatically track backlinks.

If you aren’t using this inexpensive, easy to set-up software, you are truly missing the boat. It’s time to begin automating your link building with confidence and the best way to do it is to start using Linkio.

Ahrefs

There’s a reason SEO experts can’t sing the praises of Ahrefs enough. This incredible tool should be in every search engine optimization arsenal because it’s going to help you increase your search traffic, see the full picture of everything going on in your niche, and make it easier than ever to research your biggest competitors.

Have you ever wondered why your competitors rank so high for keyword phrases that you can’t seem to touch? You’ll never have to wonder again once you sign up to Ahrefs, because you’ll learn the exact steps you need to take to outrank them, and you’ll do it by following the game plan that they laid out for you.

The other thing about Ahrefs is they seem to add new features and tools to their suite of products all the time. Currently, you could take full advantage of their keyword explorer, site explorer tool, organic search reports, content explorer, backlink data, rank tracker, and more. This software suite provides fresh, usable data and their platform seems to keep expanding, which is great because it means you’ll have access to the best SEO tools that money can buy once you become a member.

AccuRanker

Here is another powerful search engine optimization tool that so many specialists and experts are singing the praises of. It has many useful features including daily keyword rank checking, competition analysis, and website audit tools.

We find this tool very effective because it’s really accurate, which is obviously something you need when competing against other powerhouse websites and attempting to master SEO. Another great thing about this tool is it has a friendly user interface, which makes it easier than ever to begin using right away. When a user interface is difficult to master, people have a tendency to give up on tools that are hard to understand, so you’ll never run into that problem with AccuRanker.

Last but certainly not least, we really like the comprehensive dashboard that you get with this tool. It makes it really easy to get an overview of your overall website performance, which comes in very handy for anyone trying to rank their own website or websites for clients. You’ll be able to look at your overall performance, and you can even export a performance report in CSV, XLS, or PDF format, which is very convenient if you need to share this information with your clients.

SEMRush

SEMRush is all about helping SEO experts learn from the competition so they can do everything necessary to crush them in the search engine rankings. This tool is incredibly powerful because it helps you get an overall view of your competitors’ SEO strategies, so you can develop a plan to outrank them consistently as long as you’re willing to put in the work and effort required to do so.

We really like this tool because it helps you perform organic research very quickly and efficiently, and it gives you an overall view of competitor websites. When you use this tool, you’ll be able to thoroughly look over the best keywords that your competitors are ranking for, you’ll discover new competitors that are beginning to creep up in the rankings organically, you can observe domain position changes, plus a whole lot more.

When you sign up for this suite of tools, you’ll have access to analytic reports like organic research, advertising research, display advertising, backlinks, keyword research, and product listing ads. The tools you’ll be able to use include domain vs. domain, keyword difficulty, charts, keyword magic tool, and my reports.

For real, you definitely have to give this suite of tools a try. Once you have access to this information, the competition isn’t going to stand a chance of outranking you ever again. That’s obviously going to turn into more traffic, more leads, and ultimately more money for you and your clients in the future.

BuzzStream

When you fully decide to take SEO to the next level, and want to do everything in your power to improve your online marketing, you’ll have to start building relationships with major influencers in your niche. It may seem nearly impossible to pull this off because it can become such an overwhelming project, but it doesn’t have to be too tough if you use the right tools to succeed.

That’s where BuzzStream comes into the picture. This tool helps agencies and brands create the relationships required to achieve high levels of success. After you start using this to your advantage, you’ll have the ability to browse lists of potential prospects, add contacts, and quickly and easily find contact info and other important metrics needed to know everything about potential influencers you plan to approach.

By having this information, you’ll be able to build profiles of influencers in your niche. You can then quickly access this information as you begin reaching out to them for potential collaborations, guest posting opportunities, or if you just want to do them a favor to get on their radar. The information provided through this tool is invaluable to any agency or brand looking to expand their overall reach.

Conclusion

SEO doesn’t need to be a major headache holding you back any longer. If you step up your game and start using the best tools to achieve success, you’ll have no trouble improving search engine rankings, connecting with influencers in your market, and ultimately building your brand and expanding your reach. So take advantage of the tools shared here today and watch your rankings soar.

Simple Ways to Optimize Your PPC Landing Page

The pay per click (PPC) is a quick and the most effective paid internet marketing campaign that can make your website reach to the targeted audience in no time.

This model of advertisement needs you to pay a fee every time someone clicks your ads. This sends the targeted users to the website thus increasing the traffic to the website. This is how you can effectively promote your web online through different search engines.

In orders to get visitors with high quality content the advertiser have to spend a lot of time in building a brand. This may take some time, which is why marketers use the PPC method which is fast and efficient as well.

You can place your ads in the search engine pages and affiliate websites where it will be displayed as sponsored advertisements based on the keyword you bid on.

Each time a visitor clicks on the link you need to pay. This may sound expensive but if you drive targeted visitors to your site the profit you earn will me more than what you spend.

The perfect local ppc landing page

But, it is not that easy as it looks.

A perfect landing page is what converts a visitor to a customer. So, developing an effective pay per click landing page is essential if you want to maximize your conversions and a right strategy will give you the better and faster result.

Landing page optimization is one of the important things that make or break your conversion. So you will need to create great landing pages if you want to succeed.

PPC Landing Page features 

For creating an effective PPC landing page you need to place the implement the most important elements in the right orders. Placing them in the right order makes the visitors take quick decisions and convert faster. This eases their decision making process and they don’t have to spend much time to convert.

So what is the right order of elements?

Here it is:

  • Content & Keywords
  • Heading & Sub-headline
  • Visual Graphics – Image &Video
  • Call to Action
  • Trust Signals
  • Explanation of the product or service,
  • Benefits of the product or service & Testimonials,
  • More CTA…

Here are some of the best PPC landing page best practices:

Match the keywords and the landing page

The relevancy ratio between the targeted keywords and the respective landing page content are very important. People come to search for information and if you misdirect them or offer incomplete information, you are wasting their time.

Make sure your PPC landing pages are highly relevant on the keyword you bid on.

Don’t just make a PPC landing page for the sake of it. Design the page with placing the keywords at the important places with a pleasant layout. So, the visitors can find the right information easily.

Using the keywords in the landing pages is more than just advertisement. The keywords can actually enhance the content and help the visitors find the information they are looking for. When they spot the keywords in the pages they can better relate to the information on the page and react accordingly.

The idea here is to use the keywords wisely and more strategically so that it has the desired effect.

Optimize PPC Landing Content 

You cannot please everyone, not every single person can become your target audience. You need to decide first who your target audiences are.

There are so many questions you need to ask yourself when you are creating the content for the PPC page. Make the message clear and loud so that your audience can recognize it the instant they see it. Optimize the content to trigger an action with the audience instantly.

A Strong Headline and sub-heading 

Content don’t catch attention, the headlines do.

So, create a strong headline that has an impact on the audience. Make the headline so strong and compelling that the visitors cannot help convert.

There are some basic rules for creating headlines. The headline should be short and to the point. If you confuse your audience you will lose them. Make sure to create a headline that offers the information right away without wasting any time of your visitor.

Images that connects 

One of the best things about the images is that they can connect and communicate with people and you don’t have to use words at all.

Use the right kind of images that immediately connects with the audiences and tells them the uniqueness about your offer. This can make the audiences click and convert. This is how you create an effective landing page.

Use visuals that are immediately compelling and effective in helping you convert your traffic.

Call-to-Action Formulas 

The CTA is the action you want your visitor to take while visiting you page. It doesn’t matter if want to build a simple email list, or promote your product or sale your services or developing customer relationships, we all want more conversions!

call to action

You can offer something additional beyond what the key phrases represent for your traffic. Keep the text to a minimum to increase your conversions. You can use one or multiple CAT based on your requirement on your landing page.

Increase your credibility 

It is important that your PPC landing pages have content that suggest that you are authentic.  You need to offer some kind of assurance that would offer the visitors a sense of credibility & trust factor.

For creating such trust you need to put elements like the testimonials & reviews, physical contact information, accreditations, payment assurance and performance figures.

These elements in the landing page will help the visitors see that you are authentic source. This is an emotional bonding that helps the visitors convert.

Show you are social presence

People want to know how popular you are. How many like you? How many of your content are shared by the people?

These are the things that will make the visitors want to work with you. Show your credentials and proof so that they know you have done a good job.

Let people see what others are saying about you. This will help them establish you and authentic and trustworthy and help you grow.

Match the Length with the goals

If you are thinking how long should be your landing page then all you have to do is see your goals. The length of the landing page should be in proportion to your goals. Make sure the content in your PPC landing page covers everything you need to cover.

Too short or too long is not important.  If you can cover your goals in short PPC page go for it. Include all the essential information you need on the page without worrying about the length.

You can look for the PPC landing page examples to figure out how you are going to design your page. A call to action element is important for any page so make sure you have it in the end no matter how long or short your landing page is.

The above mentioned suggestions are the best PPC landing page optimization best practices that will help you make more conversion. You got any feedback or want to add any suggestion you want to add, please post it in the comment section.

Rules for SEO to Dominate in 2018

Are the SEO rules changing all that much in 2018? Kind of, but the fundamentals will obviously remain. It will still be impossible to game the system. Taking shortcuts and cutting corners is definitely off the table. Hard work is critical if you would like to be successful with SEO in 2018.

Know the truth. Realize that understanding search engine optimization and knowing how to use it effectively takes time. Google’s algorithm has rules that number in the hundreds, which is why it is hardly surprising that it can all get quite confusing. If you wish to stay ahead of the SEO curve in 2018, you have to put in a lot of time and effort to deliver any real value.

Rules for SEO to Dominate in 2018

If you plan to dominate SEO in 2018, you need to be aware of many rules, but 7 stand out. Ensure that you pay special attention to the following rules if youwould like to dominate the SERPs in 2018.

Produce Quality Content That Offers Value

You must always generate quality content and not take any shortcuts when doing it.Google is getting increasingly better at finding and recognizing the quality content.When it comes to content, you should not try to game the system. Instead, you shouldmake an effort to produce great content. If you do this, your website with be rewardedwith a higher volume of traffic. Excellent content is that which engages visitors andmakes them motivated to want to share it.

You should focus on the following elements when creating your content:

  • – Always write content at least 2,000 words in length whenever possible
  • – Create a healthy link profile inclusive of both relevant internal links and out bound links
  • – Use keywords, but avoid overusing or stuffing them
  • – Ensure that your content is easily readably by dividing it into sections
  • – Back up any facts with statistics and studies and don’t forget to cite sources
  • – Ensure that the primary photo is relevant and high-quality
  • – Provide informative content that provides solutions to people’s problems

Write the content in a natural and organic way for humans while still paying attention to the requirements of the search engines.

Test the Page Speed and Make Any Necessary Improvements

Google’s free PageSpeed Insight can help you determine what areas of the websiteneed improving. If you substantially increase the page speed of your website, you willbe able to improve your visibility significantly. You can also use tools like Pingdom,GTMetrix, and Varvy.

Any kind of page speed enhancement done should try to improve the following areas:

  • – Enable compressions like GZip
  • – Reduce your usage of JavaScript, CSS, and HTML wherever possible
  • – Use image optimizers such as Compressor.io to ensure that all images areoptimized
  • – To ensure that page elements are served faster, make use of browser caching
  • – Get rid of any render-block CSS and any JavaScript above the fold of your website
  • – Reduce the response time of your server to requests

Use CDN for your domain and DNS whenever possible to ensure that your content is served quickly

Using content delivery networks (CDNs) like Cloudfront by Amazon is critical to serve your content to users quickly no matter where they are located. CDNs are capable of distributing content across various servers situated all over the world by mirroring it and then serve the content from the server closest to the user.

Speeding up the DNS propagation times is another reason why you need to consider getting your DNS moved to CloudFlare or a configuration of similar type. DNS propagation tends to lag depending on your registration as well as server location versus where the DNS request originates from.

Ensure Responsiveness & Usability Across Mobile Devices

Mobile searchers outpace desktop searches these days. It is thus important to focus on responsiveness and usability across mobile devices. According to a report by Search Engine Land, mobile searchers comprised close to 60 percent of the total number of searches in 2016. You should take the time to ensure that your website is properly optimized for all mobile devices and that it ca be easily used across different platforms by implementing a CSS library such as Bootstrap. You can even decide to build your own too.

Top Tip: Look at this guide publishes by Google about how to optimize your mobile sites better.

Focus on Providing a User Experience That’s Enhanced

It is important to ensure that you offer an excellent user experience. Offering a great user experience means making sure that the website is easy to use which will also help with conversion optimization of your website. The website should also be easy to navigate. It should be easy for users to search for and discover the content that they are searching for.

Here are a few tips for doing this:

  • – Make sure that you use breadcrumbs in your navigation
  • – Make sure that you implement fast site search
  • – Make sure that the main menu is easy to use
  • – Make sure that the website is not too rich in graphics
  • – Categorize your content using tags or categories
  • – Make sure that you don’t use too many pop-ups

Ensure Keyword Diversity By Using Latent Semantic Indexing

Latent Semantic Indexing (LSI) refers to the technology used by Google in its Hummingbird search. It is the current iteration of the semantic-style searching the search engine uses. LSI allows Google to display the relevant content by understanding what users are looking for rather than attempting to return content based especially on a keyword. LSI is simply a fancy way of something in a different way.

For instance, it is possible to say “make money online” in several different ways like“generate income on the internet” or “earn cash on the Internet”, and so forth. Google is capable of recognizing that all these phrases refer to the same thing. You need to start using this in all the content you create. It will help you create organic and natural-sounding prose without it appearing to be stuffed with keywords.

Market Your Content by Leveraging Trusted Domains

When creating content, even when posting it on a trust domain, it is important to ensure that you use other authority websites to market it. Irrespective of where the content is published, marketing is one of the keys to effective SEO in 2018. Create other quality,useful content on authority sites like Quora, LinkedIn Publishing, or Medium and then have a link pointing back to the original anchor content.

Anurag Pareek is a Toronto based SEO & Digital Marketing Consultant. He is a creative link builder and conversion rate optimization specialist. When he is not obsessing over how to build better backlinks, Anurag likes to travel and play guitar.

Google Panda Ranking Factors, Recovery and Other Implications

Google Panda is no longer a separate algorithm to decide content quality. It is now a part of Google’s core ranking algorithm. In case you haven’t gotten the news, here’s the link to the update.

It’s been a few days since Google announced it, and SEOs are confused already.

The confusion is nothing new; it’s been in the industry for long because of Google Panda ranking factors being undisclosed. The latest announcement takes it to a new level. Two things that we know for sure about Panda are it scales content in terms of quality, and it’s

Not real time

Back in July, when the news of the refresh broke out, some speculated it to be a real time update, chiefly because of its extremely slow nature. Webmasters failed to reach to a consensus over whether the update is real time.

But Google’s Gary Illyes has recently made clear that Panda is not real time.

What this means is neither Google will check anything, nor will the webmasters receive any update in real time. Beyond these two things, we don’t know much. Some webmasters are insisting us to expect

Silence from Google

Google has always been tight-lipped about its core ranking algorithm. Does that mean we won’t get to hear anything about Google Panda ranking factors in the future? If it’s indeed the case, then webmasters, especially the ones, whose sites have been hit by Panda have reasons to worry.

That’s because Google Panda recovery has hitherto been easy thanks to information provided by Google. For instance, Google’s representative Pierre Far spoke a volume when Panda 4.1 update was released in September, 2014. But in future, Google may not disclose anything, making Google Panda recovery hard.

Panda will be regular

It’s not an anticipation, it’s been confirmed by Google’s John Mueller. The following is what he said from a Google Hangout session:

It’s something where we we we try to look at the quality of the website and understand which ones are higher quality, which ones in general are lower quality and take that into account when ranking the site. This is essentially just a way of kind of making those updates a little [bit] faster, a little bit more regular.”

Even though he added that it’s his anticipation, and he’s not 100% sure, given how all the tips from him turned true in the past, we should believe him.

What differences will it make?

More penalties

After speeding up and becoming regular, Panda may hit more sites than it did in the past. Webmasters fear Google Panda ranking factors because they don’t fully understand those factors. Those, who got hit, did their best to recover, and those who didn’t get hit became afraid to play the game without the rules. They resorted to using and safe and industry approved techniques.

If Panda becomes regular, this fear may cement and become permanent. The subservient marketers may feel scared to venture out from the outdated SEO frame, and the daredevils may get penalized. And the regularity of the update might make a Google Panda recovery difficult because webmasters may not get enough time to recover from the hit.

Search query percentage

All the hitherto released Panda updates have affected some specific percentages of search queries in English language. Whenever Google officially admitted the release of a Panda version, it articulated what percentage of search queries would be affected by the update.

On a technical level, the information didn’t help webmasters much. But it helped them understand the expansion of a particular update. For example, many webmasters had a sigh of relief in July knowing Panda 4.2 will affect only 2-3% of search queries.

If this info remains undisclosed, they’d have a difficult time picking from the pool of search queries.

Quality guidelines

We know Panda deals with content quality. But Google doesn’t seem to be satisfied with Panda alone. In May 2015, Google released an update, and later confirmed it as the sequel of 2013 Phantom update, focused on quality. What this indicates is after making Panda classified, Google in future, may lay down quality instructions via Phantom.

Details on how Phantom assessees quality are not available. The industry is busy speculating. Among some of the popular opinions, one is “How-to” type posts are given better quality score than other posts.

My suggestion to content marketers is keep following the content marketing tips that you are following now until these start to hurt you. There’s no harm in writing “How-to” posts. In fact, it’s recommended because such posts are read by many, and trigger scores shares. Alongside, work on your site’s layout, and make it mobile-friendly. Gauging the Google Panda ranking factors could save you from possible hits, and make Google Panda recovery measures unnecessary.

What do you think of the article? Do you agree with our analysis? Do you want to differ with us? Why? Let us know what you think in the comment section below

What Is SEO?

Abbreviated as SEO, SEARCH ENGINE OPTIMIZATION is a process that uses technology and marketing tactics side by side to promote websites online to improve sales and ROI.

In other words it can be described as the way of marketing through internet where the aim is to make websites more suitable for search engines in a manner that search engines will not have a hard time to rank the website.

SEO helps in optimizing a website and “paints it green” for the search engine, so that search engines are attracted towards it and reward in search engine ranking pages.

SEO involves the process to know “what to do” and “what not to do” for your websites so the website will rank higher for the terms people search in the internet. But ironically it is not easy and knowing all the tricks in SEO does not necessarily mean that you will always rank higher.

Search engines changes their algorithms every now and them to offer better and most relevant results for the search terms so the process is absolutely volatile and you need to keep yourself update for the changes.

what is seo

Following the right guidelines as the search engines suggests for SEO helps your website to reach more and more internet users relevant to your website. SEO is not about ranking high or pay for ranking high, but to be relevant for what your visitors search in the internet.

SEO is a never ending process and you have to always tweak your website as per the changes in the algorithm of the search engines that regulates the search results for the queries people search.

Also search engine optimization can’t be evaluated in a stipulated time period, but it needs a lot of time and effort before you see the result. All you need to know how search engine works to accomplish SEO as you plan it.

The Process 

Ranking high in any search engine is a treat – it is the best advertising space in the word for free.

The process for digital marketing is successfully practiced in work place or in a place anywhere with a computer and internet connection. All you have to know the diverse dimensions website architecture and marketing technologies that includes the below but not limited to:

Website Development Related Knowledge.

[checklist]

  • Web design
  • Web development
  • Php, Html, css etc
  • Domain management
  • Domain hosting
  • Server management
  • Web site information architecture
  • Web usability
  • Web accessibility

[/checklist]

Marketing Techniques:

[checklist]

  • Social media promotion
  • Back link building
  • Keyword research
  • Content and copy writing
  • Data analysis and visitor analytics

[/checklist]

And many more……

It takes a lot to rank a website for a search query and 2016 is going to see the tremendous changes in digital marketing. If you want to rank higher in the coming days and strike your competitor, all you will need to focus on USER EXPERIENCE for your website. The old school methods and any manipulation will not work.

Beware of the MANUAL QUALITY RATERS and PANDA algorithm which are looking for the sites to penalize those offering poor user experience to its visitors and publish duplicate or low quality content. While PENGUIN catches those who try to manipulate the search ranking by building unnatural links.

Need To Optimise Your Site’s Conversion Rates? Read This!

Do you manage a website? If so, you will no doubt be looking for ways to increase conversion rates on it. Sure, you might have read about some tried and tested methods online. But, how do you know which ones do what they claim?

As you can imagine, it can sometimes be a nightmare as you could end up making the wrong changes to your site. The good news is that today’s helpful article will show you how to optimise your site’s CRO rates. Ready? Good. Let’s get started!

Stop asking your visitors for lots of information

It’s likely your site will have forms on it. Examples may include contact pages or newsletter subscriptions. Did you know that many site owners ask for too much information from their visitors?

Let’s face it; many of us are busy people. We don’t have the time to spend filling out scores of form fields on a Web page. Only ask for information that you NEED, not what you THINK you should ask.

For a newsletter subscription, all you need is an email address. E-commerce sites only need a name, address, contact number and email address for customers. And contact forms only need three fields: name, email address and message.

Conversion Rates

Use contrasting colours for call to action buttons

So your website has an attractive theme and layout. But what happens when you want people to click on “that” button? You know, the one where they sign up to something or add a product to their online cart?

If your visitors seldom hit that button, the colour for it might not be grabbing their attention. All conversion rate optimization services providers state that is the main problem on websites. Make sure it’s not an issue on yours!

Stop using image sliders

You might assume that it’s the norm to use image sliders for above the fold content on your pages. Yes, they may look pretty. But, you need to stop using them. Here’s why:

  • They stop visitors from exploring your site at their own pace;
  • They distract those people from the rest of the page content;
  • And they can slow down the loading of your pages, especially on slow connections.

Get rid of the cheese factor

I’ve lost count of the sites I’ve come across that are just oozing with cheese (not the edible stuff)! How many sites have you seen with stock photos of people shaking hands, for example? Quite a lot, I’m willing to bet!

Are you guilty of having a cheesy website? If so, hang your head in shame! Once you’ve done that, remove said cheese. Stock photos are fine in some cases but don’t use them for all your content.

If you have a bricks and mortar shop, take photos of it and your employees serving customers. Don’t use a stock image of someone behind a till, for instance. People want to see that you are a “normal” business!

Make your content relevant

Last, but not least, it’s crucial your page content is relevant to the topic. So many people make that mistake, and they get punished by search engines for having “spam”!

I hope you’ve found this guide useful today. See you again soon!

The Do’s And Dont’s Of Modern Internet Marketing

We wanted to set the record straight today by highlighting some great and terrible online marketing strategies. With a bit of luck, people just starting out in the business world will benefit from the information in this post. Thousands of dollars are wasted every single year by people who don’t select the best methods and ideas. So, you need to pay attention if you want your new company to go from strength to strength. At the end of the day, we all want to make a fortune and retire early, right?

Modern Internet Marketing

Here are just some of the do’s and don’t you need to consider:

Do

  • Invest in social media advertising

Social networks like Facebook and Twitter are perfect for promoting your business operation. You don’t have to pay anything to open an account, but there are some great advertising tools for those who want to invest. If you spend time working on nothing else this year, social media promotion is essential.

  • Focus on SEO

There is no getting away from the fact that SEO could help your business significantly. Millions of people search for companies like yours every single day. Making sure you’re at the top of relevant search results will boost traffic. That should mean you get more conversions and more sales. Just look for local SEO tips to boost your rankings in your chosen areas. Of course, you could also outsource the task to professionals who work in that industry.

  • Seek media attention

Getting media attention for your brand is much easier in the modern world. That is because there are thousands of popular news websites you could target. You might find it hard to get mentioned in national newspapers, but that doesn’t mean you can’t create a buzz online. Just create a mailing list that contains all your media contacts and send messages when you have some news.

Don’t

  • Forget the importance of content marketing

Content marketing is a new concept no business owner should ignore. The process involves mentioning your business naturally within well-written articles. There are companies you can use to deal with the process one your behalf. However, people who are just starting out could get started without outside help.

  • Put all your eggs in one basket

When you find an internet marketing concept that works, it’s tempting to put all your eggs in one basket. Even so, you need to spread your efforts over a wider area. You never know when a certain idea might stop producing positive results. You would be stuck if that happened and you had everything invested in the strategy.

As you can see, there is a lot to learn when it comes to modern internet marketing. The basic rule of thumb is that you should only invest when you find a winning process. Always research the methods used by your competitors to ensure you are not overlooking something important. You will have to spend a lot of money to ensure your brand becomes a household name. However, it’s worth the expense and effort if your business succeeds.

How to Implement Schema Properly for Better Ranking

Search Engine Optimization is one of the faster-growing online marketing trends, and more businesses are spending a large chunk of their marketing budget on SEO, to boost their online presence. According to Hubspot, 80% of a website’s traffic begins with a search query into Google and other search engines like Bing.

Its usefulness consistently proves itself in the digital age, though a lot of professional SEO’s often overlook the value of some advanced techniques. One of the most powerful yet least-utilized forms of SEO techniques and ranking factor is the schema markup.

Schema seo

What Is Schema Markup?

Schema is a code that you inject into your website to make it easier for search engines to display useful information for users. Basically, it is a type of microdata that helps search engines interpret the information on your web pages more accurately. Inputting Schema defines what the content of a page is exactly and how it should be used and treated.

It is very easy for users to understand the meaning and the content of web pages but search engines have a limited understanding of what is being discussed on those web pages. Adding schema markup is like saying, “Hey Google, Yahoo or Bing, this content describes a specific person, TV show, video, etc.” This, in turn, helps search engines better understand your content and display it in a more accurate and relevant way.

How to Input Schema Markup?

Schema components can be applied directly to the HTML code of a web page. No need to learn new coding skills since web pages still use HTML. You will just have to add bits of schema.org semantic vocabulary to HTML microdata. You can also use a tool like Google’s Structured Data Markup Helper which will generate an HTML that you can simply copy/paste into your site’s source code.

When using schema markup, the goal is to rank and look better on search engine results pages (SERPs) and in front of users. It is vital to understand that there are data markups for all kinds of content types.

These are:

  • Restaurants
  • Local Businesses
  • TV episodes
  • Book Reviews
  • Articles
  • Movies
  • Events
  • Products
  • Software Applications

The first step is to go to Google’s Structured Data Markup Helper. You will need to select a data type and then paste the URL or HTML source of the page you want to mark up. Once that is done, click on “Start Tagging.” Your page will load on the left side while the data items appear on the right side.

Highlight the piece of the content associated with the markups. If the content you wish to markup is an article, highlight the name of the article and select “name” on the right-hand data panel. Continue adding markup items for your content. It is important to add markups to everything in your content that can help better define what your web page is all about. When done, click on create HTML.

The HTML of your page will appear with the microdata inserted in their respective spots. You can download the generated HTML file and copy/paste it into your source code or CMS.

Testing

Now, you would have to find out what your page will look like after adding the markup. This is to ensure that everything is done right and that you will rank better in SERPs. Use the Structured Data Testing Tool to analyse your web page.

You will have to copy/paste your HTML code into the tool and click preview. The tool will show you how your content will be presented in SERPs. Inspecting every markup element added is vital. If you still need to make changes with your added markups, you can do it directly to the HTML code you pasted to the Structured Data Testing Tool. You can also go back to the last page and add more markups.

Once you’re done, do a quick search on your chosen search engine and see if the information displayed about your content is helping users understand what your web page is all about.

Make sure to also use Google’s Automatic Item Update tool if you’re using Schema markup for your business. This enables you to update your product ads directly. No need to create a new HTML code if you’re thinking of adding new products to your business.

A Few Tips

Adding Schema markup to your pages will definitely help you rank better, though there are a few things you have to be mindful of when using this method.

More more and More!

If your web page has a lot of content on it, it is best to mark up every bit of content that you can. Just make sure that you mark up the content that is visible to users who visit your web page and not content hidden in other page elements. Remember, the goal of using Schema markup is to help search engines understand your content better so that they can present your page in SERPs in a more helpful way, which means a better user experience and better SERPs.

Elena is a marketing manager at Keen. She is also a life coach and helps young adults reach their full potential on and off their jobs. Elena is often hired by small local organisations to boost morale and improve team productivity.

9 Basic Components for a Strong SEO Strategy

SEO isn’t something concrete, something that can be defined. No doubt an outline of what it encompasses can be made out, but what it actually consists of constantly keeps changing.

That’s the reason no matter who you are or how much experience you have with SEO, it’s never enough.

digital-marketing-strategy

But then again, even if you’ve got a basic idea of the outline, you can pretty much fill in the circle one way or another. So here are the 9 basic components of a strong SEO strategy.

  1. Backlinks

Backlinks have been the most important and stable part of the SEO game for as long as SEO has been existing.

No doubt their importance has somewhat diminished over the years, but it has never been completely wiped out.

The methods to procure backlinks, the types of backlinks to acquire and frequency of acquiring them has considerably changed over the last decade.

Right now, “Quality” and “Relevance” are placed above “quantity”. So make sure the links pointing back to you are from sites in the same niche. The narrower the gap, the better are your chances for ranking.

Guest posts on sites with similar content is one of the best ways to do so.

  1. Keyword Density and Placement

A tricky one this is, do too much and you’ll be penalized, too less and no one would notice your blog exists.

Keywords are what let Google know what your content is about. So you need to make sure that you let it know, without emphasizing your desperateness to rank for that particular keyword.

The best strategy is to:-

  • Start the article/paragraph with the primary keyword.
  • Headlines can be optimized by embedding the primary keywords in them. They gain a slight preference based on their header tags.
  • Use LSIs:- Keywords with similar meaning, but not exactly the same words/alphabets. For eg. if “SEO Strategy” is your primary keyword, you can use “Strategies for SEO” and other related keywords.

As far as keyword density goes, a density of 0.6-1% is ideal. (It’s not fixed, so keep experimenting!)

  1. Content Length

The longer the content, the better you rank, simple as that. Obviously there are other factors at work like Domain authority, backlinks etc.

But if two websites having the exact same domain profile (no. of backlinks, domain age, DA, PA,TF) post content, one shorter and the other comparatively longer, the longer website is more likely to outrank the shorter content.

The best examples can be seen on Neil Patel’s blogs, where 99% of his posts are around 6-8000 words!

  1. OutBound Links

Outbound links tell Google that you’ve got a credible source for your content and it’s not just heresy.

If you’re talking about SEO Strategies, it’s a good idea to link to the #1 result for the phrase on Google, and if you don’t wish to give them a free link (because obviously that’s your competition), you can always link to Wikipedia, Forbes etc.

These are some of the most respected sites on the web, hence when you link to them it passes some kind of “respect” onto your content as well.

  1. Internal Links

Internal links are one of the most under-utilized SEO strategies. Even though they look like “self promotion”, they work miracles for the Search Engines.

Simply because they help the bots jump from one page to another seamlessly, the same ease of navigation can be said about your visitors as well, and they also add as “backlinks”.

So overall internal linking to your other pages is a great way to tell Google what those other pages are about, as well as enhance the user-friendliness of your blogs.

  1. Image Optimization

A lot of SEOs focus only on the “content”, and they miss out the fact that images are just an as important part of your SEO strategy as the textual content.

The best ways to ensure image optimization are:-

  • Use Alt tags consisting of your primary keywords for your images.
  • Rename the images according to your primary keyword. It’s important because then they’ll be reflected in the image URL as well:- e.g. mysite.com/wp/blog/seostrategy.png .
  1. URL Optimization

Short and Keyword rich.

That’s exactly how your URLs should be.

If your article is about SEO strategies, make sure it’s something like www.yoursite.com/seostrategy or www.yoursite.com/wp/seostrategy works fine as well.

But something like www.yoursite.com/article/93121 won’t do. And again, www.yoursite.com/wp/content/article/blog/seostrategy won’t work either.

Because Google only focuses on the first few words of your URL and the value of the keywords is inversely proportional to their distance from the starting point of the URL.

  1. Website Speed

It matters more than most people think it does.

A slow site not only has a direct effect on your site’s SERP, but also an indirect effect in the form of “”pogosticking”.

Meaning, if your site is slow, most people would hit the back button even before it completely loads, which is called pogosticking and this would push your further down the SERP.

So make sure your site is as fast as it can be. Use a CDN, use GtMatrix and other freely available tools on the internet to find and counter the problems.

  1. Social Signals

Social signals tell Google how “socially popular” the content is. The more shares you have for your URL, the better your chances of getting ranked above your competitors.

You can use plugins like SumoMe to embed a “Share” button on your website easily and insist your visitors on sharing them.

Infact some researchers believe that soon enough, Social Signals would take over Backlinks in terms of SEO importance, hence it’s not to be ignored.

Final Words:-

As I discussed earlier, SEO isn’t definite, you are always free to experiment on your own.

A certain kind of keyword density or URL structure might work better for you than it does for others.

Hence the factors discussed above are just the “outline”, feel free to tear them apart and find your own strategies.

Danish Wadhwa ( https://fly.biz/ ) is Digital Marketing & Branding Pro, who is helping startup and business for sales conversion optimization. His drive, passion, and analytical mind enabled his successful foray into the arena of Marketing & Sales Automation. 

The Truth About SEO: Super Elementary Observations

SEO has been around since the 1990s, and it has opened the door to a variety of new business and new professional careers. From SEO-compliant copywriters to expert SEO agencies, it is a skill that is difficult to miss. And that’s good because, in the world of the Internet, it’s not a skill that you want to be doing without. You need to understand the basic rules of SEO to appear in the ranking of search engines. However, it seems that the jargon has erased the true function of SEO. Now, at an age where every marketer’s CV displays the acronym SEO as a proof of expertise, it becomes essential to leave the business language out and focus on the common sense behind SEO. Here are some Super Elementary Observations, or SEO if you like, about your online presence.

seo

From understanding the right methods to knowing what useful content means, discover the logical observations that guide search engine optimization.

#1. There Is Such A Thing As Bad SEO

For a start, there is no denying that there can be bad SEO methods and results. You can find a great article about it, Marketing Mines You Don’t Want To Step On, which explains the key faux pas of SEO. Google is the main search engine, with over 93% of users googling instead of binging or yahoo-ing their search terms. Therefore it’s always helpful to keep an eye on the SEO rules set by Google. You can get penalized for keyword stuffing, for example – which is a strategy from the 1990s that consists in inserting your list of keywords all over the web page a bit like a grocery list. Additionally, there is more than just the text that you read on the page in SEO. You can optimize your images by giving them appropriate sizing, captions and alt tag – or alternative tag, which appears in the code and helps the search engines to understand the pictures. Missing these elements can make it more difficult for your page to be read and then ranked appropriately by search engines.

#2. You Need To Do Your Research

SEO is all about keywords. The idea is that the search terms that the users entered in their favorite search engines will match the keywords that you are placing in your content. Unfortunately, this matching phenomenon doesn’t happen by chance. You need to research the preferred search terms for your topic or product. This means that you need to a keyword specific tool that will help you to observe the high ranking keywords related to your content and to monitor your own ranking. It is a little simplistic, but what SEO tools do is dressing a list of relevant search terms for your content – generally after analyzing your web pages or receiving your own keyword list – to help you find the best keyword phrases and synonyms. Indeed, using the same phrasing than digital users is the best way to appear for their searches.

#3. You Need To Think About Your Audience

However, while a keyword research is useful, it doesn’t give you any information about your actual target audience. Let’s be honest, it’s nice to use the most typed search terms in your content, but if you don’t target the content for the appropriate audience group, it is a waste of your time. Knowing your audience means that you understand their demographics, lifestyles, and interests. It is an essential step of targeted SEO strategies, which means reaching the right audience, at the right time and in the right location with the right content. Sounds difficult? It is. But doing your research is key to success. You need to know who you are writing for.

#4. You Need To Generate Content

Does it really need saying? An SEO strategy needs content. Indeed, there’s only so much you can do to optimize your website so that search engines can access and read it easily. But it’s the content that will appear in the search results. Therefore you need to create content. Thankfully there is more than one type of content. Using infographics, for example, if you make a clever use of your alt tag, is a great way of presenting a clutter of information and facts about one topic. If you are an infographic lover, you have probably already rightly considered that this article could also exist in infographics format. Videos are another great example of engaging SEO content – you can post a transcript of the video alongside so that search engines can pick it up easily – that is ready to digest for users and still informative.

#5. What The Heck Is Good Content?

This asks the question of content, and specifically what is good content. Indeed, how you measure the results of your content is defined by what you want to achieve with your SEO content. For instance, are you creating content to attract more visitors to your website? In this case, the SEO ranking matters less than the traffic number and the traffic performance of each piece of content. But what if your purpose for generating content is to increase purchases? In this case, the SEO ranking and the traffic figures are no indicators of performance. You will be interested in the number of sales that you can link to your content – in the world of Google Analytics; it’s the convertibility of your content, or which piece of content leads to a conversion.

#6. The Dilemma Of Useful Content

There is a big emphasis on writing useful content. While it is difficult to measure the usefulness of your content regarding web traffic data – receiving visitors on the website is not an indication of how useful your content is but how high it ranks in search engine, for instance – there are ways to use social media to understand its impacts. The social media reaction to your content will vary in terms of how the content fits in a specific context. Let’s say, for example, that you are sharing a meme. This might create a semi-viral reaction on your social platform, but it will not last. While it is engaging, your content doesn’t have a long lifespan because it doesn’t serve a purpose in the long term. It’s essential to create content that is engaging and relevant in the long term.